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Charles Tyrwhitt

Charles Tyrwhitt

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London menswear brand founded by Nick Wheeler as a mail-order business, known for dress shirts.

Charles Tyrwhitt
appears in
23.5
% of measured AI answers in this industry and market.

Found score

Track Charles Tyrwhitt’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

22.8

November 1, 2026

Overall visibility

23.5

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

3

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Charles Tyrwhitt's single-scan score moved from 24.0% to 22.8%, down 1.2 percentage points. Latest recorded scan 22.8% on 1 November 2026; combined-window score 23.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 23.5% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202624.0%
18 October 202624.3%
25 October 202622.9%
1 November 202622.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

28.8%

Perplexity Logo

Perplexity

23.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

17.9%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Charles Tyrwhitt most often.

It appears in 28.8% of collected ChatGPT answers and 17.9% of Google AI Overviews answers: a difference of 10.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 81 of 150 questions.

Charles Tyrwhitt appears in at least one collected answer to 54.0% of the tracked questions. That is question coverage; the 23.5% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 22.8% to 24.3%. The latest scan was 22.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British menswear brands
  • Best affordable men's clothing brands UK
  • Best affordable men's suits UK
  • Best budget men's clothing brands UK
  • Best buy it for life men's clothing UK
  • Best classic men's clothing brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Which British men's clothing labels are actually good (Sunspel, Private White V.C., Barbour)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best UK menswear labels that ship internationally (Private White V.C., Barbour, Paul Smith)
  • Most popular men's clothing brands UK right now (Uniqlo, Marks & Spencer, Next)
  • Best men's clothing brands for men in their 20s UK (Uniqlo, Arket, Wax London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's clothing brands online UK

From the recorded answer

Charles Tyrwhitt: Renowned for crisp business wear, non-iron formal shirts, and tailored office staples (such as the Charles Tyrwhitt Non-Iron Formal Shirt).
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top men's clothing brands available online in the UK span a range of styles, from classic high-street staples to British heritage and contemporary labels:

- High-Street & Everyday Essentials - Next: A top-rated UK favourite for well-fitted suits, smart-casual wear, and everyday basics (like the Next Charcoal Grey Slim Fit Suit). - Levi's: Widely popular online and via platforms like Amazon.co.uk Clothing for classic denim, casual tees, and relaxed wear. - Smart & Formal Wear - Charles Tyrwhitt: Renowned for crisp business wear, non-iron formal shirts, and tailored office staples (such as the Charles Tyrwhitt Non-Iron Formal Shirt). - Ted Baker: Known for sharp, modern tailoring, blazers, and slim-fit trousers. - British Heritage & Contemporary Design - Barbour: Iconic for classic British outer jackets, wax designs, and country-casual lifestyle clothing. - Oliver Spencer: A London-based contemporary brand offering relaxed tailoring, sustainable production, and smart-casual shirts. - SIRPLUS: Based in London and focused on sustainable menswear crafted from surplus fabrics. - Multi-Brand Online Retailers - You can browse a broad mix of designer and street labels through online destinations like USC Men's Fashion or MandM Direct Men's Clothing, as well as check real customer experiences on Trustpilot Men's Clothing Stores.

Could you let me know what style or occasion you are shopping for (e.g., smart office wear, casual streetwear, or outdoor jackets) and your budget so I can recommend the best specific brands for you?

ChatGPT

The question asked

Best mid-range men's clothing brands UK

From the recorded answer

12\. Charles Tyrwhitt* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for mid-range men's clothing brands in the UK, I'd focus on brands that offer a good balance of quality, fit, design and price - somewhere between ordinary high street and expensive designer labels.

I've put together a shortlist based on current UK menswear recommendations and the brands I'd consider worth exploring in 2026.

## Best mid-range men's clothing brands

MY TOP 12 PICKS

!Reiss Wool-Blend Single-Breasted Overcoat in Camel | REISS

1\. Reiss

(Best overall)

Modern, sophisticated smart-casual clothing. Excellent trousers, knitwear, coats, shirts and tailoring.

Typical spend: £60-£250.

Shop Reiss

---

!Men's Cream Collared Neck Cardigan | Men's Knitwear | Wool Blend | Percival Menswear

2\. Percival

(Best for character)

Stylish British casualwear, textured knitwear, overshirts and interesting shirts. A little more individual.

Typical spend: £60-£200.

Shop Percival

---

!Wax London Ecru Bobble Wool Whiting Overshirt

3\. Wax London Great overshirts, patterned shirts, jackets and relaxed trousers. Contemporary without looking too fashionable.

Typical spend: £50-£180.

Shop Wax London

---

!All Menswear - Shop Men's | COS

4\. COS Minimalist, understated clothing with interesting cuts. Particularly good for trousers, shirts, knitwear and coats.

Typical spend: £35-£180.

Shop COS

---

!Merino clothes for men - ARKET EU

5\. Arket Excellent everyday essentials, heavyweight T-shirts, shirts, knitwear and jeans.

Typical spend: £20-£150.

Shop Arket

---

!Massimo Dutti 2020 Men's New Casual Style

6\. Massimo Dutti Refined, grown-up style. Particularly good for leather jackets, smart trousers, shirts and knitwear.

Typical spend: £50-£250.

Shop Massimo Dutti

---

![Tailoring's New Era: Modern Versatility - Oliver Spencer](

7\. Oliver Spencer Excellent relaxed tailoring, quality fabrics, casual jackets and understated British style.

Typical spend: £100-£300.

Shop Oliver Spencer

---

!ALLSAINTS 台灣官方網站 | MILO 羊皮騎士皮衣Black

8\. AllSaints Great for leather jackets, dark denim, knitwear and contemporary casual clothing.

Typical spend: £40-£250.

Shop AllSaints

---

![BARBOUR ASHBY WAX JACKET - OLIVE

- Button Down SF](

9\. Barbour Particularly strong for jackets, coats, overshirts and timeless country-inspired casualwear.

Typical spend: £60-£300+.

Shop Barbour

---

!American Sportswear since 1949 | gant.co.uk

10\. GANT Great Oxford shirts, polos, knitwear, chinos and classic preppy style.

Typical spend: £50-£180.

Shop GANT

---

!Universal Works Men's Duke Pant in Navy Universal Works

11\. Universal Works Interesting workwear-inspired jackets, relaxed trousers, shirts and overshirts.

Typical spend: £70-£250.

Shop Universal Works

---

!Ultimate Non-Iron Chinos - Tan | Mens business casual outfits, Men's business casual style, Business casual attire

12\. Charles Tyrwhitt Particularly good for shirts, chinos, knitwear and office-friendly smart casual clothing.

Typical spend: £30-£120.

Shop Charles Tyrwhitt

These choices are broadly consistent with recent recommendations from urlBritish Vogueturn101370search0, urlBritish GQturn101370search1 and urlThe Standardturn101370search2\.

## My personal shortlist

If I were narrowing it down to six brands to build a good wardrobe\:

| Brand | What I'd buy | |--------|--------| | Reiss | Trousers, knitwear, coats | | Percival | Shirts, knitwear | | Wax London | Overshirts, jackets | | COS | Trousers, basics | | Arket | T-shirts, everyday essentials | | Massimo Dutti | Leather jackets, smart casual |

## A quick question to narrow it down

What sort of style are you looking for?

1\. Preferred style

Smart casual / understated

Classic / timeless / elegant

Contemporary / fashionable

Quiet luxury / premium basics

Casual / relaxed / sporty

---

2\. Typical budget per item

£25-£75

£50-£150

£100-£250

£150-£350

---

3\. Age bracket

Under 30

30-35

35-50

50+

[Find my best brands]

I can then narrow this down to brands that look stylish, feel premium and offer genuinely good value rather than simply having expensive price tags.

Perplexity

The question asked

Best men's clothing brands for men over 50 UK

From the recorded answer

Charles Tyrwhitt - Excellent for shirts, chinos, knitwear, jackets and affordable formalwear; particularly strong for work and occasion dressing.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best men's clothing brands for men over 50 in the UK tend to combine good fit, understated style, comfort and durability rather than chasing trends.

- Marks & Spencer - Best all-rounder for reasonably priced trousers, knitwear, shirts, coats and smart-casual basics. Its Big & Tall and varying fits are useful. - Charles Tyrwhitt - Excellent for shirts, chinos, knitwear, jackets and affordable formalwear; particularly strong for work and occasion dressing. - Uniqlo - Best for simple, comfortable essentials, lightweight down, merino knitwear, chinos and easy-care basics. It is widely recommended for versatile capsule wardrobes. - John Lewis - A reliable place to compare quality brands, especially for knitwear, coats, trousers and footwear. - Reiss - Best for polished smart-casual clothing, modern tailoring, polos, jackets and trousers without looking overly formal. - Sunspel - Best for premium, understated T-shirts, polos, underwear and knitwear; ideal for a refined minimalist wardrobe. - Barbour - Excellent for waxed jackets, quilted outerwear, overshirts and relaxed country-inspired clothing. - Rodd & Gunn - Strong for comfortable smart-casual shirts, polos, knitwear, jackets and trousers, with a mature but not old-fashioned look. - FatFace - Good for relaxed weekend clothing, casual shirts, sweatshirts, knitwear and practical outerwear. - Lands' End - Useful for dependable casualwear, polos, fleeces, chinos, jackets and extended sizing. - Arket - Best for clean, contemporary basics, knitwear, overshirts and coats; more modern and minimalist than traditional high-street brands. - Percival - A good choice for distinctive but wearable shirts, knitwear, jackets and relaxed tailoring; contemporary without being youth-oriented. - Private White V.C. - Premium option for British-made outerwear and classic investment pieces. - Moss - Best for accessible suits, smart jackets, occasionwear and formal clothing.

## A practical shortlist by budget

| Budget | Best choices | |---|---| | Lower-priced | M&S, Uniqlo, FatFace, Lands' End | | Mid-range | Charles Tyrwhitt, John Lewis, Barbour, Reiss, Arket | | Premium | Sunspel, Rodd & Gunn, Percival, Private White V.C. |

A strong, age-appropriate wardrobe could combine Uniqlo or M&S basics, Charles Tyrwhitt shirts, Barbour outerwear, Reiss or Rodd & Gunn smart-casual pieces, and good-quality leather shoes from Loake or Barker. Focus on fit, fabric and colour rather than age-specific labels: navy, grey, olive, stone, white and burgundy are especially easy to combine.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Charles Tyrwhitt

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

23.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

421

Answers naming the brand

1792

Answers collected

23.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Charles Tyrwhitt ranks #3 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 23.5%. It was named in 421 of 1,792 AI answers across 81 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 23.5% AI visibility for Charles Tyrwhitt in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #3 among 36 tracked brands.

How often does AI mention this brand?

Charles Tyrwhitt was named in 421 of 1,792 collected AI answers, across 81 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Charles Tyrwhitt by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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