Recorded answer text · ChatGPT · 1 November 2026
If you're looking for mid-range men's clothing brands in the UK, I'd focus on brands that offer a good balance of quality, fit, design and price - somewhere between ordinary high street and expensive designer labels.
I've put together a shortlist based on current UK menswear recommendations and the brands I'd consider worth exploring in 2026.
## Best mid-range men's clothing brands
MY TOP 12 PICKS
!Reiss Wool-Blend Single-Breasted Overcoat in Camel | REISS
1\. Reiss
(Best overall)
Modern, sophisticated smart-casual clothing. Excellent trousers, knitwear, coats, shirts and tailoring.
Typical spend: £60-£250.
Shop Reiss
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!Men's Cream Collared Neck Cardigan | Men's Knitwear | Wool Blend | Percival Menswear
2\. Percival
(Best for character)
Stylish British casualwear, textured knitwear, overshirts and interesting shirts. A little more individual.
Typical spend: £60-£200.
Shop Percival
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!Wax London Ecru Bobble Wool Whiting Overshirt
3\. Wax London
Great overshirts, patterned shirts, jackets and relaxed trousers. Contemporary without looking too fashionable.
Typical spend: £50-£180.
Shop Wax London
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!All Menswear - Shop Men's | COS
4\. COS
Minimalist, understated clothing with interesting cuts. Particularly good for trousers, shirts, knitwear and coats.
Typical spend: £35-£180.
Shop COS
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!Merino clothes for men - ARKET EU
5\. Arket
Excellent everyday essentials, heavyweight T-shirts, shirts, knitwear and jeans.
Typical spend: £20-£150.
Shop Arket
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!Massimo Dutti 2020 Men's New Casual Style
6\. Massimo Dutti
Refined, grown-up style. Particularly good for leather jackets, smart trousers, shirts and knitwear.
Typical spend: £50-£250.
Shop Massimo Dutti
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![Tailoring's New Era: Modern Versatility
- Oliver Spencer](
7\. Oliver Spencer
Excellent relaxed tailoring, quality fabrics, casual jackets and understated British style.
Typical spend: £100-£300.
Shop Oliver Spencer
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!ALLSAINTS 台灣官方網站 | MILO 羊皮騎士皮衣Black
8\. AllSaints
Great for leather jackets, dark denim, knitwear and contemporary casual clothing.
Typical spend: £40-£250.
Shop AllSaints
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![BARBOUR ASHBY WAX JACKET - OLIVE
- Button Down SF](
9\. Barbour
Particularly strong for jackets, coats, overshirts and timeless country-inspired casualwear.
Typical spend: £60-£300+.
Shop Barbour
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!American Sportswear since 1949 | gant.co.uk
10\. GANT
Great Oxford shirts, polos, knitwear, chinos and classic preppy style.
Typical spend: £50-£180.
Shop GANT
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!Universal Works Men's Duke Pant in Navy Universal Works
11\. Universal Works
Interesting workwear-inspired jackets, relaxed trousers, shirts and overshirts.
Typical spend: £70-£250.
Shop Universal Works
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!Ultimate Non-Iron Chinos - Tan | Mens business casual outfits, Men's business casual style, Business casual attire
12\. Charles Tyrwhitt
Particularly good for shirts, chinos, knitwear and office-friendly smart casual clothing.
Typical spend: £30-£120.
Shop Charles Tyrwhitt
These choices are broadly consistent with recent recommendations from urlBritish Vogueturn101370search0, urlBritish GQturn101370search1 and urlThe Standardturn101370search2\.
## My personal shortlist
If I were narrowing it down to six brands to build a good wardrobe\:
| Brand | What I'd buy |
|--------|--------|
| Reiss | Trousers, knitwear, coats |
| Percival | Shirts, knitwear |
| Wax London | Overshirts, jackets |
| COS | Trousers, basics |
| Arket | T-shirts, everyday essentials |
| Massimo Dutti | Leather jackets, smart casual |
## A quick question to narrow it down
What sort of style are you looking for?
1\. Preferred style
Smart casual / understated
Classic / timeless / elegant
Contemporary / fashionable
Quiet luxury / premium basics
Casual / relaxed / sporty
---
2\. Typical budget per item
£25-£75
£50-£150
£100-£250
£150-£350
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3\. Age bracket
Under 30
30-35
35-50
50+
[Find my best brands]
I can then narrow this down to brands that look stylish, feel premium and offer genuinely good value rather than simply having expensive price tags.