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OPSM

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
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Luxottica-owned mass-market optometry chain.

OPSM
appears in
15.1
% of measured AI answers in this industry and market.

Found score

Track OPSM’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

13.4

October 18, 2026

Overall visibility

15.1

21 August – 18 October 2026 (scans 1–10)

Industry rank

6

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, OPSM's single-scan score moved from 16.9% to 13.4%, down 3.5 percentage points. Latest recorded scan 13.4% on 18 October 2026; combined-window score 15.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.1% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202616.9%
24 August 202614.0%
30 August 202615.6%
6 September 202617.8%
13 September 202617.3%
20 September 202616.0%
27 September 202616.2%
4 October 202612.9%
11 October 202611.4%
18 October 202613.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.3%

Perplexity Logo

Perplexity

20.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

11.4%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names OPSM most often.

It appears in 20.7% of collected Perplexity answers and 11.4% of Google AI Overviews answers: a difference of 9.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 90 of 150 questions.

OPSM appears in at least one collected answer to 60.0% of the tracked questions. That is question coverage; the 15.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 11.4% to 17.8%. The latest scan was 13.4% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian eyewear brand comparisons
  • Best Australian eyewear labels
  • Best Australian glasses brands
  • Best Australian owned eyewear brands
  • Best UV protection sunglasses Australia
  • Best affordable glasses frames Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent sunglasses brands Australia (Pacifico Optical, Otis Eyewear, AM Eyewear)
  • Best Australian sunglasses brands (Le Specs, AM Eyewear, Poppy Lissiman)
  • Which Australian sunglasses brands are actually good (AM Eyewear, Otis Eyewear, Le Specs)
  • Best Australian owned eyewear brands (Quay Australia, Le Specs, AM Eyewear)
  • What sunglasses brands do Australians actually wear (Le Specs, Just Sunnies, Quay Australia)
  • Best new Australian sunglasses brands (Good Citizens, Lu Goldie, Deering)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunglasses Australia

From the recorded answer

OPSM: Offers major designer lines and prescription sunglasses services.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top sunglasses options available in Australia span iconic global labels, leading Australian-made brands, and specialized retailers:

### Top Global & Heritage Brands

- Ray-Ban: Timeless styles like the Original Wayfarer Classic, New Wayfarer, Erika, and Justin remain best-sellers at stockists like BrightEyes and Just Sunnies. - Oakley: Popular for sports and active lifestyles, with standout frames like the Holbrook, Holbrook XL, and Radar EV Path. - Maui Jim: Praised for specialized polarized lens technology that cuts intense glare (models include Ho'okipa and Peahi). - Designer & Luxury Labels: Miu Miu, Gucci, Prada, and Versace lead high-fashion statements available through Sunglass Hut.

### Best Australian Sunglasses & Local Brands

- Good Citizens: Modular, repairable, UV400 sunglasses made in Sydney from 100% recycled plastic with polarised options starting around $139 AUD. - Velvet Canyon: Celebrated by fashion editors as a premier contemporary Australian eyewear label with vintage-inspired silhouettes. - Le Specs: Widely known as a top pick for stylish, budget-friendly everyday frames. - Cancer Council: Affordable, certified polarized sun protection ranging roughly from $25 to $55 AUD in the Cancer Council Shop. - Other Local Favorites: Bailey Nelson (offers full-service optometry and prescription sunnies), Quay Australia, and Epokhe.

### Where to Buy Online in Australia

- Just Sunnies: Carries over 13,000 pairs from 130+ brands with fast local dispatch. - BrightEyes: Features over 100 brands with online and in-store fitting options across QLD, NSW, NT, and WA. - OPSM: Offers major designer lines and prescription sunglasses services.

To help narrow down the best pair for you, tell me:

- What is your primary use case (driving, beach, running, cycling, or fashion)? - Do you need prescription lenses? - What is your target budget?

ChatGPT

The question asked

Best designer sunglasses Australia

From the recorded answer

OPSM - useful for prescription sunglasses and optical advice.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best designer sunglasses in Australia

If you're looking for designer sunglasses in Australia, I'd focus on frame quality, timeless style, UV protection and value for money rather than just the logo. The best choice depends on whether you want understated luxury, a fashion-forward statement, or classic sunglasses you can wear for years.

Here are the designer brands I'd shortlist, including options worth looking at in the Australian market.

!Saint Laurent Sl276mica Black Female Cat-Eye Sunglasses | Eyewear Index

1\. Saint Laurent

(Best for understated luxury)

Sharp black frames, sleek rectangular shapes and a minimalist aesthetic. A strong choice if you want sophisticated, versatile sunglasses.

---

![Celine TRIOMPHE CL 40308U 01A Shiny Black/Grey Geometric Women's Sungl - ModaBlvck](

2\. Celine

(Best for chic fashion)

Bold acetate frames, oversized silhouettes and distinctive branding. Particularly good for a polished, editorial look.

---

!PRADA - PR A07S 1AB5S0

3\. Prada

(Best for modern style)

Contemporary shapes, chunky frames and sporty-luxe designs. Great if you want something recognisably designer without going overly classic.

---

!Buy Oliver Peoples Gregory Peck OV5217S Black Tort/Green

4\. Oliver Peoples

(Best for quiet luxury)

Refined shapes, subtle branding and timeless styling. Ideal if you prefer expensive-looking sunglasses without prominent logos.

---

!Ray-Ban Wayfarer Black Sunglasses w/ Green Lens

5\. Ray-Ban

(Best everyday classic)

Wayfarer and Aviator styles are versatile, widely recognisable and generally more accessible than luxury fashion-house eyewear.

---

!Shop Miu Miu MU06ZS Sunglasses Black/Dark Grey | Afterpay

6\. Miu Miu

(Best trend-led choice)

Slim ovals, retro shapes and distinctive frames. Worth considering if you want a more fashion-forward pair.

## Best Australian designer and boutique brands

If you'd prefer something more distinctive than the major European luxury labels, these are also worth a look. Australian fashion editors have highlighted these brands for their individual styles and design credentials. www.broadsheet.com.auwww.gourmettraveller.com.auiframes.com.auwww.brighteyes.com.au

![Bertie - Choc Clown Chunder / Brown - Poppy Lissiman US](

Poppy Lissiman

Statement fashion · Around A\$260 for a featured style

Bold, playful frames from a Western Australian designer.

Shop Poppy Lissiman

![AM Eyewear Lukie- Black

- Tsunami Surfer](

AM Eyewear

Premium craftsmanship · Featured styles around A\$260+

Handcrafted acetate designs with a distinctive, understated Australian aesthetic.

Shop AM Eyewear

!Le Chat' in Black - Velvet Canyon Eyewear

Velvet Canyon

Retro luxury · Featured styles around A\$289+

Vintage-inspired silhouettes, oval frames and modern cat-eye designs.

Shop Velvet Canyon

## Where to buy designer sunglasses in Australia

These retailers are useful starting points for comparing brands and prices. iframes.com.auwww.brighteyes.com.auwww.gourmettraveller.com.au

- Sunglass Hut Australia - broad designer selection and physical stores. - OPSM - useful for prescription sunglasses and optical advice. - David Jones - luxury fashion and designer eyewear. - THE ICONIC - convenient online brand and price comparisons. - BrightEyes - multi-brand designer eyewear with Australian warranty options.

## My recommendation

- Best all-round luxury\: Saint Laurent - Best fashion statement\: Miu Miu - Best timeless investment\: Oliver Peoples - Best Australian designer\: Poppy Lissiman - Best balance of price and style\: Ray-Ban

Whatever you choose, check the lens label for compliance with the Australian/New Zealand sunglasses standard AS/NZS 1067.1\. Polarised lenses are particularly useful for reducing glare while driving or spending time near the water. www.brighteyes.com.augoodvisionforlife.com.au

## Let me narrow it down for you

1\. What style are you after?

Quiet luxury - elegant, minimal branding

Oversized glamour - bold designer look

Trendy fashion - modern and distinctive

Classic and timeless

Sporty luxury - driving, travel and outdoors

---

2\. What's your budget in AUD?

Under A\$200

A\$200-300

A\$300-600

A\$600-1,000

A\$1,000+

---

3\. Shopping for?

Women's

Men's

Unisex

---

4\. How would you like to shop?

Online in Australia

In-store to try them on

Either

[Find my best sunglasses]

Perplexity

The question asked

Best eyewear Australia

From the recorded answer

Best for prescription glasses and eye care: OPSM - broad range for adults and children, with in-store eye-care services.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For the best eyewear in Australia, choose based on whether you want prescription glasses, sunglasses, value, or Australian design:

- Best for prescription glasses and eye care: OPSM - broad range for adults and children, with in-store eye-care services. - Best online selection: Clearly Australia - convenient online shopping and customer support. - Best value and trend-led sunglasses: Le Specs - a long-established Australian sunglasses brand with accessible fashion styles. - Best Australian designer eyewear: Paul Taylor - known for colourful, expressive frames designed in Australia. - Best premium sunglasses: Ray-Ban, Oliver Peoples, or Linda Farrow - strong choices for classic and luxury styling. - Best for outdoor or sport use: Oakley - practical performance-oriented frames and sunglasses. - Best fashion-focused Australian brands: Lucy Folk and other locally featured labels, many offering UV-protected lenses and distinctive designs.

When buying sunglasses, look for UV400 or compliance with AS/NZS 1067, which indicates protection against UVA and UVB radiation. For prescription eyewear, prioritise lens quality, accurate fitting, warranty, and an eye test rather than choosing by frame style alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OPSM

Eyewear & Sunglasses

21 August – 18 October 2026 (scans 1–10)

15.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

681

Answers naming the brand

4496

Answers collected

15.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OPSM ranks #6 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). Its visibility is 15.1%. It was named in 681 of 4,496 AI answers across 90 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.1% AI visibility for OPSM in Eyewear & Sunglasses · Australia, measured over 21 August – 18 October 2026. It ranks #6 among 39 tracked brands.

How often does AI mention this brand?

OPSM was named in 681 of 4,496 collected AI answers, across 90 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OPSM by all 4,496 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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