Found
/
The List
/
Eyewear & Sunglasses
/

OPSM

OPSM

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
Visit website ↗

Luxottica-owned mass-market optometry chain.

OPSM
appears in
13.9
% of measured AI answers in this industry and market.

Found score

Track OPSM’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

9.2

November 8, 2026

Overall visibility

13.9

21 August – 8 November 2026 (scans 1–13)

Industry rank

7

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, OPSM's single-scan score moved from 16.9% to 9.2%, down 7.7 percentage points. Latest recorded scan 9.2% on 8 November 2026; combined-window score 13.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 13.9% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202616.9%
24 August 202614.0%
30 August 202615.6%
6 September 202617.8%
13 September 202617.3%
20 September 202616.0%
27 September 202616.2%
4 October 202612.9%
11 October 202611.4%
18 October 202613.4%
25 October 202610.0%
1 November 202610.2%
8 November 20269.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.3%

Perplexity Logo

Perplexity

19.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

10.4%

21 August – 8 November 2026 (scans 1–13)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

What the results show

Perplexity names OPSM most often.

It appears in 19.1% of collected Perplexity answers and 10.4% of Google AI Overviews answers: a difference of 8.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 91 of 150 questions.

OPSM appears in at least one collected answer to 60.7% of the tracked questions. That is question coverage; the 13.9% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 9.2% to 17.8%. The latest scan was 9.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian eyewear brand comparisons
  • Best Australian eyewear labels
  • Best Australian glasses brands
  • Best Australian owned eyewear brands
  • Best UV protection sunglasses Australia
  • Best affordable glasses frames Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian eyewear labels (Le Specs, AM Eyewear, Quay Australia)
  • Best independent sunglasses brands Australia (Pacifico Optical, Quay Australia, AM Eyewear)
  • Best boutique eyewear brands Australia (AM Eyewear, Pared Eyewear, Quay Australia)
  • What sunglasses brands do Australians actually wear (Le Specs, Quay Australia, Bailey Nelson)
  • Best Australian eyewear brands (AM Eyewear, Le Specs, Bailey Nelson)
  • Best Australian sunglasses brands (Le Specs, Good Citizens, Quay Australia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best prescription sunglasses Australia

From the recorded answer

OPSM: Carries a huge range of best-selling designer and prescription-ready frames (Ray-Ban, Versace, Miu Miu) with high-prescription options on the OPSM Best Sellers Page.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Top prescription sunglasses brands and retailers in Australia combine style, sport performance, and optical clarity:

### Top Brands & Styles

- Ray-Ban (Wayfarer & Clubmaster): Classic acetate and metal frames available with authentic sun prescription lenses featuring 100% UVA/UVB protection and optional polarization. Browse the Ray-Ban Australia Prescription Catalog. - Oakley (Holbrook & Radar EV Path): Built for active use, featuring Prizm™ lens tech to enhance contrast and clarity outdoors. Check the range on Oakley Australia. - PROGEAR (Racer / Sport Wraps): Engineered for sports like fishing, running, and cycling with TR-90 lightweight frames and multi-focal/bi-focal Rx options.

### Top Retailers in Australia

- OPSM: Carries a huge range of best-selling designer and prescription-ready frames (Ray-Ban, Versace, Miu Miu) with high-prescription options on the OPSM Best Sellers Page. - Specsavers: Offers affordable packaged sun prescription options like the Specsavers Casewell Sun RX via Specsavers Australia. - Eyesports: Specialises in outdoor, tactical, and sports prescription sunglasses (Oakley, Ray-Ban, Wiley X, 7Eye). - Vision Direct & Eyebuydirect: Great for budget-friendly or mid-range online prescription frames with custom tint and polarization add-ons.

To help you narrow down the best pair, tell me:

- What activity will you use them for mostly (driving, daily wear, fishing, running)? - Do you prefer classic style (Ray-Ban/Wayfarer) or sports wrap (Oakley/PROGEAR)? - What is your approximate budget?

ChatGPT

The question asked

Best eyewear Australia

From the recorded answer

| OPSM | Designer eyewear | …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent eyewear brands, both local and international. If you're looking for quality, stylish frames and good lenses, these would be my top picks for 2026.

## Best eyewear brands in Australia

!AM Eyewear Dom Aztec/Smoke Lenses Sunglasses | Afterpay

1\. AM Eyewear

(Best premium Australian brand)

Handcrafted frames, distinctive designs and premium materials.

Approx. \$260-\$450+

Shop AM Eyewear

---

!Special Offers | Discounts on Glasses, Sunglasses & Contact Lenses | Bailey Nelson Australia

2\. Bailey Nelson

(Best all-rounder)

Modern styling, prescription glasses and sunglasses with in-store fitting.

Approx. \$169-\$300+

Shop Bailey Nelson

---

!Oliver Peoples - O'Malley

3\. Oliver Peoples

(Best understated luxury)

Beautifully refined frames, classic shapes and sophisticated styling.

Shop Oliver Peoples

---

![Ray-Ban® Sunglasses (Aviator & Wayfarer Classic) - customboxes.io](

4\. Ray-Ban

(Best timeless designs)

Aviators, Wayfarers and versatile everyday frames.

Shop Ray-Ban

---

![Vehla - Dixie Sunglasses - Aurea Sunglasses](

5\. VEHLA

(Best contemporary fashion)

Minimalist, elegant and sophisticated sunglasses.

Shop VEHLA

---

!Oakley Sphaera Slash | MTB Direct

6\. Oakley

(Best sports eyewear)

Excellent options for cycling, golf, running and outdoor activities.

Shop Oakley

---

!Beachcomber Black Female D-Frame Sunglasses | Le Specs

7\. Le Specs

(Best affordable fashion)

Trend-led designs at accessible prices.

Shop Le Specs

fashionjournal.com.auwww.gourmettraveller.com.audigital.mivision.com.auwww.canstarblue.com.au

## Best Australian optical retailers

| Retailer | Best for | |--------|--------| | OPSM | Designer eyewear | | Specsavers | Value and eye tests | | Oscar Wylee | Fashionable prescription glasses | | Clearly | Online variety | | Bailey Nelson | Stylish everyday glasses |

Specsavers was rated Australia's most satisfied optical store chain in Canstar Blue's 2026 research. fashionjournal.com.auwww.gourmettraveller.com.audigital.mivision.com.auwww.canstarblue.com.au

## Let me narrow down the best choices

Are you looking for\:

1\. What type of eyewear?

---

2\. Budget per pair

---

3\. Preferred style

---

4\. Men's, women's or unisex?

[Find my best eyewear]

I can then shortlist the best-quality eyewear brands and actual models available in Australia, rather than just the most popular ones.

Perplexity

The question asked

Best online eyewear stores Australia

From the recorded answer

Best for online shopping plus in-store backup: OPSM - Useful if you want recognised designer brands and access to eye tests, fitting, or adjustments in stores.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best online eyewear store in Australia depends on what you're buying:

- Best overall value: Clearly - Large range of prescription and non-prescription glasses, frames starting around $9, virtual try-on, and 24/7 customer support. - Best for the widest selection: VisionDirect - Reported to have one of Australia's largest online frame and sunglasses ranges. - Best for affordable prescription glasses: Specsavers - Competitive pricing with online ordering and physical stores for eye tests, fitting, and adjustments; free delivery is available above its order threshold. - Best for designer sunglasses: BrightEyes - More than 100 brands, authorised sourcing, Australian warranty coverage, and free delivery over $99. - Best for prescription sunglasses: Just Sunnies - Broad selection of brands including Ray-Ban, Oakley, Prada, and Maui Jim, with prescription-ready options. - Best for premium eyewear and optometry support: 1001 Optometry - Designer brands, prescription uploads, physical stores, optometrist support, and free delivery over $80. - Best for low-cost prescription glasses: Optically - Complete prescription glasses advertised from $19, with a Sydney optical lab and physical showroom. - Best for online shopping plus in-store backup: OPSM - Useful if you want recognised designer brands and access to eye tests, fitting, or adjustments in stores.

Quick recommendation: choose Clearly for value, VisionDirect for maximum choice, BrightEyes for sunglasses, and Specsavers or OPSM when in-person optical support matters. Before ordering prescription glasses, confirm your prescription, pupillary distance, lens options, returns policy, and whether the retailer offers adjustments after delivery.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

OPSM

Eyewear & Sunglasses

21 August – 8 November 2026 (scans 1–13)

13.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

813

Answers naming the brand

5841

Answers collected

13.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OPSM ranks #7 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 8 November 2026). Its visibility is 13.9%. It was named in 813 of 5,841 AI answers across 91 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 13.9% AI visibility for OPSM in Eyewear & Sunglasses · Australia, measured over 21 August – 8 November 2026. It ranks #7 among 39 tracked brands.

How often does AI mention this brand?

OPSM was named in 813 of 5,841 collected AI answers, across 91 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OPSM by all 5,841 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.