OPSM
AI Visibility Score and Ranking for
Eyewear & Sunglasses: Australia
Luxottica-owned mass-market optometry chain.
OPSM ranks #6 in the AU Eyewear & Sunglasses AI Visibility Index with a Visibility Score of 16.3/100. It was named in 512 of 3,150 AI answers across 81 of 150 tracked questions, averaging position 2.3 when mentioned.
Over the last 7 weekly scans, OPSM's scan score moved from 16.9 on 21 August 2026 to 16.2 on 27 September 2026, down 0.7 points.
16.3
Visibility score
6
Found Rank
0
Movement vs last window
2.3
Avg. position when mentioned
81
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
OPSM vs Eyewear & Sunglasses
Running at 2.5x the Eyewear & Sunglasses category average — clearly ahead of the field.
16
6
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names OPSM
- Specsavers vs OPSM which is better
- Best prescription glasses brands Australia
- Best prescription glasses Australia
- Best place to get glasses Perth
- Best online eyewear stores Australia
- Best prescription sunglasses Australia
Questions where AI names other brands instead
- Best independent sunglasses brands Australia (Szade, AM Eyewear, Le Specs)
- Best Australian eyewear labels (Le Specs, Poppy Lissiman, Szade)
- Best new Australian sunglasses brands (Szade, Good Citizens, Le Specs)
- Best sunglasses brands Australia (Le Specs, Poppy Lissiman, AM Eyewear)
- Best Australian eyewear brands (Le Specs, Quay Australia, Bailey Nelson)
- Best Australian sunglasses brands (Le Specs, Poppy Lissiman, Quay Australia)
What AI says about OPSM
prescription glasses brands and retailers in Australia include Oscar Wylee, Bailey Nelson, and Dresden Vision for stylish, modular, or local direct-to-consumer options, alongside major optical chains like Specsavers and OPSM that carry a massive range of global designer labels.
Google AI Overviews, 27 September 2026
Optometry vs fashion: If the priority is an eye test, prescription fitting and ongoing optical care, chains such as Oscar Wylee, Bailey Nelson, Specsavers and OPSM are a different proposition from sunglasses-first brands such as Le Specs or Quay.
ChatGPT, 27 September 2026
If you want the best all-around place to buy glasses online in Australia, the strongest options from the results are Clearly, Vision Direct, Optically, Specsavers, and OPSM, with the “best” choice depending on whether you prioritize lowest price, largest range, or in-person support.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is OPSM's AI Visibility Score?
OPSM has an AI Visibility Score of 16.3 in the AU Eyewear & Sunglasses AI Visibility Index, ranked #6.
How often does AI recommend OPSM?
OPSM was named in 512 of 3,150 AI answers analysed, across 81 tracked questions, averaging position 2.3 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian eyewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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