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Bailey Nelson

Bailey Nelson

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
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Bondi-founded full-service optical retailer offering glasses, contacts and sun, now trading across multiple countries.

Bailey Nelson
appears in
16.5
% of measured AI answers in this industry and market.

Found score

Track Bailey Nelson’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

15.4

November 8, 2026

Overall visibility

16.5

21 August – 8 November 2026 (scans 1–13)

Industry rank

4

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Bailey Nelson's single-scan score moved from 20.4% to 15.4%, down 5.0 percentage points. Latest recorded scan 15.4% on 8 November 2026; combined-window score 16.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.5% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202620.4%
24 August 202616.7%
30 August 202616.9%
6 September 202618.4%
13 September 202618.9%
20 September 202615.1%
27 September 202615.3%
4 October 202616.4%
11 October 202614.3%
18 October 202613.4%
25 October 202616.1%
1 November 202617.6%
8 November 202615.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

26.2%

Perplexity Logo

Perplexity

11.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

11.5%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Bailey Nelson most often.

It appears in 26.2% of collected ChatGPT answers and 11.5% of Google AI Overviews answers: a difference of 14.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 109 of 150 questions.

Bailey Nelson appears in at least one collected answer to 72.7% of the tracked questions. That is question coverage; the 16.5% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 13.4% to 20.4%. The latest scan was 15.4% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are expensive sunglasses worth it Australia
  • Best Australian alternative to Ray-Ban
  • Best Australian eyewear brand comparisons
  • Best Australian eyewear brands
  • Best Australian eyewear brands for gifts
  • Best Australian eyewear labels

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique eyewear brands Australia (AM Eyewear, Pared Eyewear, Quay Australia)
  • Best new Australian sunglasses brands (Le Specs, Lu Goldie, Good Citizens)
  • Best trendy sunglasses brands Australia (Le Specs, Quay Australia, Poppy Lissiman)
  • Best sunglasses Australia (Le Specs, AM Eyewear, Quay Australia)
  • Best Instagram famous sunglasses brands Australia (Quay Australia, Le Specs, Vehla)
  • Best fashion sunglasses Australia (Le Specs, Vehla, Quay Australia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent sunglasses brands Australia

From the recorded answer

Bailey NelsonBailey Nelson: Originating in Bondi Beach in 2012, they offer a wide collection of fashion-forward and classic independent frames with physical stores across major Australian cities.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Top independent sunglasses brands designed and based in Australia include:

- Pacifico OpticalPacifico Optical: Handcrafted in Bondi, Australia, using Italian and German materials paired with Carl Zeiss Vision lenses. Available online or via their Bondi boutique on Roscoe Street. - Local SupplyLocal Supply: Also founded in Bondi, this brand offers lightweight, durable, and polarized frames favored by local artists and figures, priced accessibly. - AM EyewearAM Eyewear: Founded in 2003, this independent label specializes in handcrafted frames featuring Carl Zeiss nylon lenses with Gold ET AR back coatings. - QuayQuay (Quay Australia): Melbourne-born brand known for trendy, lightweight, and flexible festival- and music-inspired frames spanning oversized and classic shapes. - Bailey NelsonBailey Nelson: Originating in Bondi Beach in 2012, they offer a wide collection of fashion-forward and classic independent frames with physical stores across major Australian cities. - Le SpecsLe Specs: An iconic Australian eyewear brand active since 1979 renowned for fashion-forward and accessible designs.

Are you looking for a specific style (like polarized, sport, or retro acetate), a price range, or prescription-ready options?

ChatGPT

The question asked

Best Australian eyewear brands

From the recorded answer

!Bailey Nelson: Our metals are back | Milled …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has an excellent eyewear scene, particularly for independent labels, premium acetate frames, contemporary designs and fashion-forward sunglasses.

Here are the Australian brands I'd put on your shortlist, prioritising design, quality, brand identity and value.

## 12 Australian eyewear brands worth knowing

My shortlist, grouped by style and positioning.

!AM Eyewear - Spex in the City Optical Dispensary

1\. AM Eyewear

(Best premium pick)

Sculptural silhouettes, premium acetate and distinctive detailing. A strong choice for investment-quality designer eyewear.

Approx. \$260-\$450 · Shop AM Eyewear

---

!Lucius - Pacifico Optical

2\. Pacifico Optical

(Best understated luxury)

Minimalist, sophisticated and timeless. Great for understated everyday eyewear with a relaxed Australian aesthetic.

Premium · Shop Pacifico Optical

---

!Australian Eyewear Brand Velvet Canyon New Range | Hypebae

3\. Velvet Canyon Vintage-inspired, 1970s silhouettes, beautiful tortoiseshell and contemporary styling. Particularly good for fashion-conscious shoppers.

Mid-premium · Shop Velvet Canyon

---

![Heyuboy - Green - Poppy Lissiman](

4\. Poppy Lissiman

(Best statement designs)

Bold, oversized, playful and artistic. Excellent if you want eyewear that makes an outfit.

Mid-premium · Shop Poppy Lissiman

---

!Tommy Napolitano - Campaign ADV/ VEHLA

5\. Vehla Elegant, refined and minimalist. Think contemporary luxury without excessive branding.

Mid-premium · Shop Vehla

---

!Honey Pot Nude Female Rectangle Sunglasses | Le Specs

6\. Le Specs

(Best all-rounder)

One of Australia's best-known eyewear labels. Fashion-forward styles at accessible prices.

\$70-\$180 · Shop Le Specs

---

!Buy Szade Sharp New Spice/caper Lenses| Afterpay | Zip Pay

7\. Szade

(Best sustainable option)

Melbourne-based brand using recycled eyewear materials. Trend-led, colourful and accessible.

Affordable-mid · Shop Szade

---

![Coil - Army Green Polished / Black

- EPOKHE EYEWEAR](

8\. Epokhe Surf culture meets contemporary design. Excellent architectural frames and distinctive styling.

Mid-premium · Shop Epokhe

---

!AFTER DARK - Woodland Matte / Brown Polar

9\. OTIS Eyewear Great for premium lenses, outdoor use and durability. Known for mineral glass lens options.

Mid-premium · Shop OTIS

---

!Bailey Nelson: Our metals are back | Milled

10\. Bailey Nelson Excellent for prescription glasses, everyday optical frames and accessible contemporary styles.

Mid-range · Shop Bailey Nelson

---

!Palm Beach 2.0. Coloured Lenses | Premium Lenses | Good Citizens - Good Citizens Eyewear

11\. Good Citizens Sustainable, modular frames made from recycled plastic. A particularly interesting local brand.

Mid-range · Shop Good Citizens

---

![KAY Optical Glasses Frames - Paul Taylor Eyewear](

12\. Paul Taylor Eyewear An established Australian designer known for expressive colours, interesting shapes and quality construction.

Premium · Shop Paul Taylor

fashionjournal.com.auwww.broadsheet.com.aumivision.com.audigital.mivision.com.au

## My top five overall

| Brand | What I'd choose it for | |--------|--------| | AM Eyewear | Premium craftsmanship | | Pacifico Optical | Quiet luxury | | Velvet Canyon | Vintage sophistication | | Poppy Lissiman | Fashion statement | | Le Specs | Everyday versatility |

## A note on Australian-made vs Australian-designed

These aren't necessarily the same thing. Many Australian labels design locally but manufacture overseas. If locally manufactured eyewear is important, AM Eyewear is particularly worth investigating. fashionjournal.com.auwww.broadsheet.com.aumivision.com.audigital.mivision.com.auwww.gourmettraveller.com.au

For sunglasses, also look for compliant UV protection, ideally Category 3 lenses for bright Australian conditions.

## Let me narrow it down

Are you looking for brands with a particular aesthetic?

1\. Preferred aesthetic

Quiet luxury / understated

Designer / premium luxury

Vintage / retro

Minimalist / Scandinavian

Bold / fashion-forward

---

2\. Budget (AUD)

Under \$150

\$150-\$200

\$200-\$400

\$400+

---

3\. What are you shopping for?

Sunglasses

Optical / prescription glasses

Both

[Find my best brands]

Perplexity

The question asked

Best Australian sunglasses brands

From the recorded answer

Bailey Nelson - Best for an easy-to-try, widely available Australian eyewear option with classic styles.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best Australian sunglasses brands depend on your style and budget:

- Le Specs - Best overall for affordable, trend-led styles; an Australian-born brand with a broad range of men's, women's and unisex frames. - Quay Australia - Best for bold, fashion-forward sunglasses at accessible prices. - AM Eyewear - Best for premium, Australian-made eyewear and distinctive acetate frames. - Pared Eyewear - Best for polished, fashion-led designs, particularly classic and contemporary shapes. - Poppy Lissiman - Best for oversized, colourful and statement-making sunglasses; founded in Western Australia. - Vehla - Best for modern, luxe-looking frames, especially aviators and minimalist styles. - Raie - Best for understated, genderless sunglasses with clean, classic silhouettes. - Good Citizens - Best for sustainable, modular frames made from recycled plastic bottles in Sydney. - Szade - Best for affordable recycled sunglasses with contemporary designs. - Local Supply - Best for sustainable, unisex eyewear with a Bondi identity and social-impact focus. - Bailey Nelson - Best for an easy-to-try, widely available Australian eyewear option with classic styles. - Velvet Canyon - Best for handcrafted acetate frames and playful, design-focused shapes.

Quick shortlist: choose Le Specs for value, AM Eyewear for Australian-made quality, Pared or Vehla for refined fashion, and Good Citizens or Szade for sustainability. Look for lenses labelled Category 3 or Category 4 and compliant with Australian/New Zealand standards for strong sun protection.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Bailey Nelson

Eyewear & Sunglasses

21 August – 8 November 2026 (scans 1–13)

16.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

966

Answers naming the brand

5841

Answers collected

16.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Bailey Nelson ranks #4 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 8 November 2026). Its visibility is 16.5%. It was named in 966 of 5,841 AI answers across 109 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.5% AI visibility for Bailey Nelson in Eyewear & Sunglasses · Australia, measured over 21 August – 8 November 2026. It ranks #4 among 39 tracked brands.

How often does AI mention this brand?

Bailey Nelson was named in 966 of 5,841 collected AI answers, across 109 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Bailey Nelson by all 5,841 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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