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OiOi

OiOi

AI visibility and ranking for Baby & Kids: Australia

Baby & Kids [AU]
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Melbourne label specialising in designer nappy bags and parent travel accessories.

OiOi
appears in
1.1
% of measured AI answers in this industry and market.

Found score

Track OiOi’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.1

October 18, 2026

Overall visibility

1.1

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 12 recorded scans from 16 August 2026 to 18 October 2026, OiOi's single-scan score moved from 2.2% to 1.1%, down 1.1 percentage points. Latest recorded scan 1.1% on 18 October 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.2%
19 August 20261.3%
22 August 20261.3%
25 August 20260.9%
30 August 20261.5%
6 September 20262.0%
13 September 20260.9%
20 September 20261.3%
27 September 20260.9%
4 October 20261.5%
11 October 20260.9%
18 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.2%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

27 September – 18 October 2026 (scan 4 of 4)

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Perplexity names OiOi most often.

It appears in 1.3% of collected Perplexity answers and 0.8% of Google AI Overviews answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 151 questions.

OiOi appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.1% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian baby brands
  • Best baby shower gift ideas Australia
  • Best boutique baby brands Australia
  • Best female founded baby brands Australia
  • Best nappy bag Australia
  • Which Australian baby brands are actually good

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian kids clothing brands (Purebaby, Oobi, Goldie + Ace)
  • Best Australian owned baby brands (Purebaby, Snuggle Hunny Kids, Wilson & Frenchy)
  • Best Australian baby brands (Purebaby, Oobi, Kynd Baby)
  • Best independent kids clothing labels Australia (Oobi, Goldie + Ace, Wilson & Frenchy)
  • What baby brands do Australian parents actually buy (Purebaby, Huxbaby, Wilson & Frenchy)
  • Best new Australian baby brands (Halcyon Nights, Purebaby, Wilson & Frenchy)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best baby shower gift ideas Australia

From the recorded answer

Nappy Bags & Totes: Sleek, wipeable change bags and pram caddies from Australian makers like OiOi or Tottie.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

The best baby shower gifts in Australia focus on practical everyday use, nursery setup, or pampering the new mother. Most Australian guests spend between $50 and $150 depending on their relationship to the parents-to-be.

---

### Curated Baby Gift Sets & Boxes ![Purebaby The Baby Shower Gift Set Purebaby The Baby Shower Gift Set | Purebaby](

A popular, neutral-toned essential bundle featuring soft organic garments and goods for around $144.95 AUD via Purebaby.![The Little Linen Company Boxed Gift Set The Little Linen Company Boxed Gift Set | The Little Linen Company& more | 4.9(288)](

A cozy bundle that includes a plush blanket, soft toy, terry washers, and a muslin wrap for $69.95 AUD via The Little Linen Company.![Hush Little Babe Baby Gift Box (Sandy) Hush Little Babe Baby Gift Box (Sandy) | Hush Little Babe& more](

A budget-friendly newborn set featuring a swaddle, top knot hat, teether, and milestone card for $49.00 AUD via Hush Little Babe.Show more

---

### Practical Everyday & Nursery Gifts

- Nappy Caddies & Organisers: Portable storage baskets that let parents keep nappies, wipes, and creams moving easily between rooms in Australian apartments or houses. - Multi-Functional Muslin Wraps & Swaddles: Breathable organic cotton or bamboo wraps from brands like Snuggle Hunny or Purebaby that double as light blankets, pram covers, or burp cloths. - Nappy Bags & Totes: Sleek, wipeable change bags and pram caddies from Australian makers like OiOi or Tottie. - Jellycat Soft Toys: Universally adored, newborn-safe plush companions that double as nursery room accents.

---

### Gifts for the Mother-to-Be

- Postpartum & Self-Care Balms: Rich belly oils, organic nursing balms, or calming skin washes from labels like Badger Balm. - Mother & Baby Hampers: Curated care packages featuring one-handed water bottles, nourishing snacks for the hospital bag, and postpartum recovery essentials.

---

### Quick Tips

- Skip excessive tiny clothing: Newborns outgrow 0000 and 000 sizes in weeks, and families are often flooded with miniature outfits. - Opt for gender-neutral tones: Sandy, sage, cream, and muted earth tones are versatile if the baby's sex is a surprise.

If you'd like to narrow this down, tell me:

- Your budget (e.g., under $50, $80-$130, or a group gift) - How close you are to the parents-to-be - Whether you want something practical, sentimental, or just for mum

ChatGPT

The question asked

Best nappy bag Australia

From the recorded answer

If I were choosing a nappy bag in Australia, I'd shortlist OiOi, Milk & Poppy and Skip Hop first. They cover the main priorities: stylish design, everyday practicality and good organisation. The best choice depends on whether you want a premium bag that looks like a handbag or a lightweight backpack that makes outings easier.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best nappy bags in Australia (2026)

If I were choosing a nappy bag in Australia, I'd shortlist OiOi, Milk & Poppy and Skip Hop first. They cover the main priorities: stylish design, everyday practicality and good organisation. The best choice depends on whether you want a premium bag that looks like a handbag or a lightweight backpack that makes outings easier.

Recent Australian parenting guides highlight OiOi's Signature Backpack, while Skip Hop and several Australian boutique brands are also worth considering. www.bountyparents.com.auonefinebaby.com.auwww.productreview.com.au

## My top picks

!OiOi Signature Nappy Backpack Black Vegan Leather- The Ultimate Parenting Essential - My Playroom

BEST ALL-ROUNDER

## OiOi Signature Nappy Backpack

4.8/5 \(564 reviews)

### \$175.96

From OiOi + others

Stylish backpack with practical compartments and multiple carrying options. A strong choice if you want something polished that still works for everyday parenting.

Shop OiOi

---

![BROOKLYN Backpack Nappy Bag - Chocolate/Jack - Milk & Poppy](

BEST STYLISH EVERYDAY BAG

## Milk & Poppy | BROOKLYN Backpack Nappy Bag | Chocolate

4.8/5 \(632 reviews)

### \$199.95

From Milk & Poppy

A contemporary, neutral-toned backpack that suits everyday wear. Worth a look if aesthetics matter just as much as functionality.

Shop Milk & Poppy

---

!Skip Hop Forma Next Nappy Backpack Black | Peekaboo Baby

BEST FOR PRACTICALITY

## Skip Hop Forma Next Nappy Backpack

5/5 \(210 reviews)

### \$179.95

From Baby Bunting + others

A functional option with packing cubes, insulated bottle pockets, stroller straps and a changing mat. Particularly good if you prioritise easy organisation.

Shop Skip Hop

---

!Skip Hop Forma Next Diaper Backpack Black | Happikiddo

BEST LOWER-COST PICK

## Skip Hop Luna Nappy Backpack

4.9/5 \(40 reviews)

### \$99.95

From Baby Bunting + others

A more affordable option from a well-known baby gear brand if you want a dedicated nappy backpack without spending \$200 or more.

Shop Skip Hop Luna

## What should you look for?

- Backpack straps\: More comfortable for longer outings and leave your hands free. - Wide-opening zip\: Makes it easier to find wipes, nappies and spare clothes quickly. - Insulated bottle pockets\: Useful for bottles and feeding essentials. - Wipe-clean, water-resistant fabric\: Especially helpful for spills and Perth's outdoor lifestyle. - Pram attachment straps\: Convenient, but avoid overloading the pram handles.

These prices are indicative listings and can change with colour, stock and promotions.

## Help me narrow it down

1\. What's your budget?

Under \$100

\$100-\$150

\$150-\$250

\$250+

---

2\. Which style do you prefer?

Stylish backpack

Tote or handbag

Convertible backpack and tote

Minimalist, unisex bag

---

3\. What's most important?

Looks stylish

Practicality and organisation

A balance of both

4\. Who is it for?

Newborn

Older baby

Toddler or multiple children

[Find my best nappy bag]

Perplexity

The question asked

Best boutique baby brands Australia

From the recorded answer

OiOi - Stylish Australian baby bags, accessories and practical nursery products.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best boutique baby brands and stores in Australia, depending on your style and budget:

- Purebaby - Organic cotton essentials, sleepsuits and everyday basics with a strong focus on softness and practicality. - Oobi - Playful, colourful clothing and accessories with distinctive prints and boutique styling. - Jamie Kay - Minimal, neutral-toned babywear made from soft fabrics; popular for timeless wardrobe pieces. - Toshi - Australian-designed baby clothing, hats, accessories and organic products, especially good for gifts. - Cot & Crayon - Boutique pieces featuring hand-illustrated prints and soft bamboo-cotton blends. - Freckly Ollie - Premium childrenswear designed and individually handmade in regional Victoria. - Louise Misha - French-inspired boutique clothing with romantic prints, embroidery and delicate details. - Rylee & Cru - Fashion-forward, muted baby and children's clothing with artistic prints. - Gray Label - Minimalist, gender-neutral babywear in understated colours and soft fabrics. - OiOi - Stylish Australian baby bags, accessories and practical nursery products. - ZinKind - Australian-made nappy-care products focused on hygienic, mess-free design. - The Memo - A curated premium baby store offering higher-end products across nursery, feeding, travel and gifting.

### Best picks by need

| Need | Recommended brands | |---|---| | Organic everyday basics | Purebaby, Toshi | | Neutral minimalist style | Jamie Kay, Gray Label | | Colourful and playful clothing | Oobi, Cot & Crayon | | Handmade or premium clothing | Freckly Ollie, Louise Misha | | Baby-shower gifts | Toshi, OiOi, The Memo | | Designer boutique pieces | Rylee & Cru, Louise Misha | | Practical baby gear | OiOi, The Memo |

For a distinctly Australian boutique feel, start with Toshi, Oobi, Purebaby, Cot & Crayon and Freckly Ollie.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OiOi

Baby & Kids

27 September – 18 October 2026 (scan 4 of 4)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

20

Answers naming the brand

1812

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OiOi ranks #17 among 39 tracked brands for Baby & Kids · Australia (27 September – 18 October 2026). Its visibility is 1.1%. It was named in 20 of 1,812 AI answers across 8 of 151 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for OiOi in Baby & Kids · Australia, measured over 27 September – 18 October 2026. It ranks #17 among 39 tracked brands.

How often does AI mention this brand?

OiOi was named in 20 of 1,812 collected AI answers, across 8 of 151 tracked questions, for Baby & Kids · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OiOi by all 1,812 answers in the published Baby & Kids · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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