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OiOi

OiOi

AI visibility and ranking for Baby & Kids: Australia

Baby & Kids [AU]
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Melbourne label specialising in designer nappy bags and parent travel accessories.

OiOi
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track OiOi’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.8

November 8, 2026

Overall visibility

2.0

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

16

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, OiOi's single-scan score moved from 2.2% to 1.8%, down 0.4 percentage points. Latest recorded scan 1.8% on 8 November 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.2%
19 August 20261.3%
22 August 20261.3%
25 August 20260.9%
30 August 20261.5%
6 September 20262.0%
13 September 20260.9%
20 September 20261.3%
27 September 20260.9%
4 October 20261.5%
11 October 20260.9%
18 October 20261.1%
25 October 20262.0%
1 November 20262.2%
8 November 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.4%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

25 October – 8 November 2026 (scan 3 of 4)

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ChatGPT names OiOi most often.

It appears in 2.4% of collected ChatGPT answers and 1.8% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 151 questions.

OiOi appears in at least one collected answer to 8.6% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.8% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian baby brands
  • Best Australian owned baby brands
  • Best award winning Australian baby brands
  • Best baby gear deals Australia
  • Best female founded baby brands Australia
  • Best hospital bag essentials brand Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique baby brands Australia (Goldie + Ace, Wilson & Frenchy, Purebaby)
  • Which Australian baby brands are actually good (Purebaby, Love To Dream, Bubs Australia)
  • Best Australian baby brands (Purebaby, Goldie + Ace, Oobi)
  • Best Australian kids clothing brands (Goldie + Ace, Huxbaby, Purebaby)
  • Best new Australian baby brands (Purebaby, Kynd Baby, Halcyon Nights)
  • Best Instagram famous baby brand Australia (Snuggle Hunny Kids, Purebaby, ergoPouch)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best nappy bag Australia

From the recorded answer

OiOi Signature Nappy Backpack …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

The top-rated and most popular nappy bags in Australia combine spacious organisation, hands-free comfort, and stylish designs that transition easily past the baby stage.

### Top Nappy Bag Brands & Models in Australia

- OiOi Signature Nappy Backpack (~$219.95 AUD) - Highlights: Australia's top-rated nappy backpack for four consecutive years, made from lightweight, wipeable Sage Green neoprene with a 20L capacity, eight pockets (including insulated bottle pockets), and four bonus accessories. - Where to look: Explore options via OiOi Baby Bags. - Skip Hop Forma Nappy Backpack (~$129 - $179.95 AUD) - Highlights: A lightweight, quilted design featuring an extra-wide main opening, waterproof/water-resistant exterior, insulated pockets, and two specialized packing cubes (including a food/bottle cube). - Where to look: Check the lineup at Skip Hop Australia. - Done by Deer Changing Backpack (~$129 - $149.96 AUD) - Highlights: A sustainable, weatherproof choice crafted from 38 recycled PET bottles, weighing only 0.73kg, and including a foldable waterproof change mat and pram hooks. - Where to look: Available through retailers like Temple & Webster. - Mumma Bear Vegan Leather Nappy Backpack (~$99.99 AUD) - Highlights: A budget-friendly, PU vegan leather option with a large dedicated wet space, generous insulated pockets, anti-scuff base studs, and a detachable mini wallet. - Itzy Ritzy Boss Plus Diaper Bag Backpack (~$254.15 AUD) - Highlights: A large, luxury-tier choice featuring 19 total pockets, a felt-lined valuables pocket, signature rubber bottom feet, and room for a 15-inch laptop. - Community-Favoured Brands - According to discussions on Reddit, parents widely recommend brands like Alf the Label, Aluxo, Bonmaxie, Uppababy, and Tottie for durability and versatile aesthetics.

To help you narrow down the best choice, let me know:

- Are you looking for a backpack, tote, or convertible style? - What is your budget range? - Do you need it to double as a work or laptop bag later on?

ChatGPT

The question asked

Best newborn essentials Australia

From the recorded answer

!SILVER CROSS | Reef 2 First Bed Folding Bassinet | Kido Bebe!Velge bilstol til baby | Barnashus.no!Multitasker Nappy Backpack - Black Weatherproof - OiOi![Ergobaby Embrace Newborn Carrier - Cream]( …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Preparing for a newborn in Australia can feel overwhelming because there are so many products marketed as essentials. The good news is that you don't need everything\!

I've pulled together a practical Australian newborn shopping guide for 2026, focusing on what you'll genuinely use, what is worth spending money on, and what you can leave until later.

# Best newborn essentials checklist - Australia 🇦🇺

## 1\. Sleeping essentials

(Buy before baby arrives)

!Cocoon Swaddle Bag 2.5TOG コクーンスワドルバッグ(新生児~/スワドル)!Cots, Bassinets & Change Tables | BIG W!Little Bamboo Muslin Wraps 3 Pack Iced Coffee | Baby Bunting AU!Expert Tips on Moses Basket Age Recommendations for Newborns!Safe Sleep Guidelines | Curated Guides!Why Organic Muslin Wraps Are a Must-Have for Every Parent - Purebaby!Gigoteuse Magic Bag 0-1m - Pady tetra jersey + jersey (TOG 3) de Bemini![Safety Breather Standard Baby Cot Mattress - Ismails Furnishers](

| Item | Suggested quantity | |--------|--------| | Cot or safe bassinet | 1 | | Firm, flat mattress | 1 | | Waterproof mattress protectors | 2 | | Fitted sheets | 3-4 | | Newborn sleeping bags | 2-3 | | Muslin wraps | 3-4 | | Room thermometer | 1 |

My recommendations\:

- A good-quality cot that meets Australian safety standards. - Breathable, well-fitted cotton sheets. - Ergopouch or Love to Dream sleeping bags, choosing an age-appropriate design. - A portable night light for overnight feeds.

Important: Baby should sleep on their back, on a firm, flat surface, with their face uncovered. Avoid pillows, cot bumpers, sleep positioners and loose bedding. www.betterhealth.vic.gov.auwww.pregnancybirthbaby.org.au

## 2\. Nappy changing essentials !Premium Baby Changing Mat - Animal Kingdom Print | My Babiie!Nappy Caddy XL - Snow Tan by Linen Label | One Fine Baby!Tables à langer pratiques sécurisées ergonomiques design modernes pour offrir confort hygiène et organisation lors de chaque change - Cloclo & Chacha![Must Haves Bundle - Teddy Cream - Bunnie Caddie]( Changing Essentials - Mabel & Fox]( Changing Table Organizer - Cloud Island™: Color, Paper Material, Decorative Storage Bins, 16" x 13" x 5": Target![Diaper Caddy - Sea Garden by Cam Cam Copenhagen | the memo - The Memo]( You Need in Your Nappy Caddy | Pampers UK!Ebern Designs Changing Table with Drawers & Reviews | Wayfair![Nappy Basket - Baby Care Nursery]( to Organise Your Baby Change Table | Boori UK](

| Item | Suggested quantity | |--------|--------| | Newborn nappies | 1-2 small packs | | Baby wipes | 3-4 packs | | Change mat | 1 | | Barrier cream | 1-2 | | Nappy bin | Optional | | Portable change mat | 1 | | Nappy bags | 1 pack |

Australian brands worth looking at\:

- Huggies - Rascal + Friends - WaterWipes - Bepanthen

My tip: Don't stockpile newborn nappies. Some babies outgrow newborn sizing very quickly.

## 3\. Feeding essentials ![Baby Nursing Bundle - Riverbank

| Avery Row UK]( Ultimate Newborn Set (Gen 2) - Bambini Prams]( You Should Not Leave Your Breast Milk Out Overnight!![How to dry sterilised baby bottles - Bebello.club]( Breastfeeding Bundle!Unimom Pump & Store Milk Storage Bags - 20pk | Family Products![哺乳瓶の消毒・乾燥方法と期間|完全ガイド - CocoPon公式ストア](

If breastfeeding\:

- Breast pump (optional initially) - Nursing bras - Breast pads - Nipple cream - Milk storage bags - Nursing pillow - 8-10 burp cloths

If bottle feeding or combination feeding\:

- 4-6 newborn bottles - Newborn-flow teats - Bottle-cleaning brush - Sterilising equipment - Formula, if required - Bottle drying rack

Brands to investigate\:

- Medela - Haakaa - Tommee Tippee - Philips Avent

You don't need to buy every breastfeeding gadget before you know what works for you.

## 4\. Clothing essentials !Small Story Organic Cotton Solid Zipper Footie (3 Pack) - Heather Gray, Oatmeal Heather, Ivory, 0-3 M | Babylist Shop!Butterblu Sam 5-Pack Sleeveless Bodysuits 100% Organic Cotton Baby Clothes for Boys and Girls​​(Natural) - Butterblu Official Store![How to Organize Baby Clothes in Drawers Efficiently - MOSSRIVER]( Zip Sleepsuit 4-pack | Baby Sleepsuits Multipack | MORI

UK]( hydrophilic cloths 3-pack - 70x70 cm (various designs)![Nursery Organisation Bundle | Nursery | Ickle Bubba - Ickle Bubba Ireland](

| Clothing | Suggested quantity | |--------|--------| | Zip-up onesies | 6-8 | | Short-sleeve bodysuits | 5-6 | | Singlets | 4-5 | | Pants | 3-4 | | Socks | 3 pairs | | Cardigans | 2 | | Beanies | 1-2 | | Muslin wraps | 3-4 |

My favourite clothing stores to browse in Australia\:

- Bonds - Purebaby - Cotton On Kids - Best & Less

Look for zip-up onesies with two-way zips. They make overnight nappy changes much easier.

## 5\. Travel essentials

(Important before hospital discharge)

!SILVER CROSS | Reef 2 First Bed Folding Bassinet | Kido Bebe!Velge bilstol til baby | Barnashus.no!Multitasker Nappy Backpack - Black Weatherproof - OiOi!Ergobaby Embrace Newborn Carrier - Cream

| Item | Priority | |--------|--------| | Rear-facing baby car seat | Essential if travelling by car | | Pram suitable from newborn | Essential for planned outings | | Nappy bag | Very useful | | Baby carrier | Optional but useful | | Portable change mat | Very useful | | Pram rain cover | Useful |

Australian brands worth researching\:

- Bugaboo - UPPAbaby - Babybee - Britax - Maxi-Cosi

Make sure your car restraint complies with AS/NZS 1754 and is installed correctly. raisingchildren.net.au

## 6\. Bath, health and grooming !10 Best Baby Gift Ideas for 2026: Thoughtful, Practical & Memorable - Updated for 2026 | Little Treasures!Philips AVENT Babypflege-Set SCH400/30 ab 39,90 € | Preisvergleich bei idealo.de!6-Pcs Baby Bath Towel Set - Hooded Towels & Washcloths | Alaya Junior!Newborn Skin Care Products: What Baby Actually Needs!Cribbies | Made for Little Smiles![Shnuggle 9 Piece Newborn Baby Bath Time Bundle Complete Set

- My First Nursery](

- Baby bath or suitable bath support - 2 hooded towels - 4 soft washcloths - Gentle baby wash - Baby moisturiser if needed - Digital thermometer - Baby nail file - Baby hairbrush - Saline nasal drops - Cotton pads

Avoid talcum powder and keep bath products simple.

## 7\. Nice-to-have products

These aren't necessities, but some parents find them incredibly helpful.

![Baby Monitoring System Owlet White - SurfMed](

Baby monitor

Useful once baby sleeps in a separate room.

!BabyBjorn Bouncer Balance Soft Woven/Jersey Tri-Fabric Light Beige | Baby Bunting AU

Baby bouncer

For supervised awake time.

![Baby Play Gym | Wooden Activity Gym | Black and White Play Gym Toys - PlayLogy Australia](

Play gym

Great for supervised tummy time.

!Kids Night Light Baby Lamp, Touch Dimmable LED Lamp with 10 Colors, Re - KfDirect

Night light

Helpful for overnight feeds.

!Sound Sleeper Portable White Noise and Night Light - Sleep Like Goldilocks

White noise machine

Optional sleep aid. Keep volume low and device away from baby.

!Skip Hop Forma Next Nappy Backpack Oat | Peekaboo Baby

Nappy backpack

Makes outings easier.

---

## 8\. Where to shop in Australia

These are good starting points for comparing newborn products.

!Baby Bunting Logo & Brand Assets (SVG, PNG and vector) - Brandfetch

Baby Bunting

Prams, car seats, cots, feeding and nursery equipment.

Shop Baby Bunting

---

!The Memo | 1.8% Cashback, Discount Codes & Vouchers

The Memo

Curated newborn products, feeding and parenting essentials.

Shop The Memo

---

!Baby Kingdom Online store reviews | ProductReview.com.au

Baby Kingdom

Baby furniture, nursery and travel products.

Shop Baby Kingdom

---

!Kmart Australia Logo.PNG and.AI,.EPS,.CDR,.PDF,.SVG - iconLogoVector

Kmart Australia

Affordable baby clothes, storage, towels and basics.

Shop Kmart

---

!Adairs Logo & Brand Assets (SVG, PNG and vector) - Brandfetch

Adairs

Nursery decor, baby bedding and soft furnishings.

Shop Adairs

## 9\. How much should you budget?

These are indicative planning budgets in AUD, not live store quotes.

| Category | Budget | |--------|--------| | Sleep and nursery | \$300-\$900 | | Pram | \$400-\$1,500 | | Car seat | \$250-\$700 | | Clothing | \$150-\$300 | | Feeding | \$100-\$400 | | Nappies and toiletries | \$100-\$200 | | Bath and health | \$50-\$120 | | Extras | \$100-\$300 | | Estimated total | \$1,450-\$4,420 |

You can spend less by borrowing suitable furniture, buying second-hand clothes and prioritising essentials. Avoid second-hand car seats with unknown accident or usage history.

---

## Let's make your newborn shopping list more specific

I can put together a much more useful shopping list with actual Australian products, recommended brands, prices and links.

1\. What's your overall baby shopping budget?

Under \$1,000

\$1,000-\$1,500

\$1,500-\$2,500

\$2,500-\$4,000

\$4,000+

---

2\. What shopping style do you prefer?

Budget-friendly

Best quality for the money

Premium and luxury

A mixture of both

---

3\. How are you planning to feed baby?

Breastfeeding

Formula feeding

Combination feeding

Not sure yet

---

4\. Is this your first baby?

Yes, first baby

No, I have children already

[Create my personalised baby shopping list]

I can then narrow it down to the best products worth buying in Australia, without wasting money on unnecessary baby gadgets.

Perplexity

The question asked

Best Australian owned baby brands

From the recorded answer

OiOi - Nappy bags, baby bags and practical accessories, including stylish options for parents.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here are some of the best Australian-owned baby brands, grouped by what they do best:

- Babybee - Prams, car seats, high chairs and nursery products; Australian-owned and designed, with a strong value-for-money focus. It was named Gold winner in a recent Australian-brand parent ranking. - Redsbaby - Premium prams, capsules and nursery gear designed for Australian families; a good choice for quality and modularity. It ranked Silver in the same parent awards. - Bio Island - Children's nutritional supplements, including infant and toddler products; Australian-owned, with products manufactured locally in Australia. - Purebaby - Organic-cotton clothing, growsuits, blankets and newborn essentials; known for soft, understated basics. - Snuggle Hunny Kids - Baby clothes, swaddles, sleepwear and gift sets, with soft fabrics and distinctive prints. - ergoPouch - Swaddles, sleeping bags and sleepwear with a broad range of TOG ratings suited to Australian conditions. - Love to Dream - Best known for its arms-up Swaddle UP and baby sleep products. - OiOi - Nappy bags, baby bags and practical accessories, including stylish options for parents. - Marquise Baby - One of Australia's longest-running babywear brands; a 100% Australian family-owned business based in Melbourne. - Whole Kids - Organic snacks and children's food; Australian-owned and founded by Melbourne parents. - G'Day Baby & Kids - Australian-made clothing using non-toxic, organic and biodegradable materials. - Mosov Organic - Brisbane-based organic baby basics, manufactured locally from GOTS-certified organic cotton. - Woolerina - Australian-owned and made merino clothing, blankets and winter essentials for babies and children. - Kit & Cradle - Adelaide-originated baby and kidswear brand with clothing designed, printed and made in Australia.

Best overall shortlist: Babybee for prams and gear, Purebaby for everyday clothing, ergoPouch for sleepwear, Snuggle Hunny for gifts, and Whole Kids for organic snacks.

Ownership and manufacturing are different: an Australian-owned brand may manufacture overseas, so check individual product labels if “Australian made” is essential.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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OiOi

Baby & Kids

25 October – 8 November 2026 (scan 3 of 4)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

27

Answers naming the brand

1359

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OiOi ranks #16 among 39 tracked brands for Baby & Kids · Australia (25 October – 8 November 2026). Its visibility is 2.0%. It was named in 27 of 1,359 AI answers across 13 of 151 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for OiOi in Baby & Kids · Australia, measured over 25 October – 8 November 2026. It ranks #16 among 39 tracked brands.

How often does AI mention this brand?

OiOi was named in 27 of 1,359 collected AI answers, across 13 of 151 tracked questions, for Baby & Kids · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OiOi by all 1,359 answers in the published Baby & Kids · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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