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New Riff Distilling

New Riff Distilling

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Independent, family-owned Kentucky bourbon and rye distillery selling direct where state law allows.

New Riff Distilling
appears in
1.8
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

1.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

12

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, New Riff Distilling's single-scan score moved from 2.0% to 1.6%, down 0.4 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20262.4%
30 August 20262.0%
6 September 20262.4%
13 September 20262.0%
20 September 20261.1%
27 September 20261.1%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.9%

Perplexity Logo

Perplexity

1.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names New Riff Distilling most often.

It appears in 2.9% of collected ChatGPT answers and 1.1% of Perplexity answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

New Riff Distilling appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 2.4%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American craft distilleries
  • Best American single malt whiskey
  • Best American spirits brands
  • Best American spirits brands right now
  • Best American spirits for a home bar
  • Best American spirits for gifting

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Westward Whiskey)
  • Best American distilleries (St. George Spirits, Westward Whiskey, Stranahan's)
  • Best American spirits brands right now (Westland Distillery, Uncle Nearest, WhistlePig)
  • Best craft spirits brands America (St. George Spirits, Stranahan's, Westward Whiskey)
  • What are the best American spirits brands (WhistlePig, Westland Distillery, St. George Spirits)
  • Best American craft distilleries (St. George Spirits, Westward Whiskey, Stranahan's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent American distilleries

From the recorded answer

New Riff Distilling 4.7 (693) …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top independent American distilleries include Willett Distillery in Kentucky, Virginia Distillery Company in Virginia, and St. George Spirits in California, all known for distilling scratch-made spirits independently from mega-corporations.

### Standout Independent Distilleries

---

![]( Willett Distillery 4.9 (1.8K) Distillery Closed Bardstown, KY Call Directions Website

- Style: Family-owned craft bourbon and rye whiskey. - Highlights: Operates independently right outside Bardstown, famous for small-batch projects like Pot Still Reserve Bourbon and family estate single barrels. - Price Range: $45-$120+ per bottle.

---

![]( Virginia Distillery Company 4.7 (426) Distillery Closed Lovingston, VA Call Directions Website

- Style: American Single Malt whisky. - Highlights: The largest independent American single malt producer in the country, blending old-world Scottish copper pot distillation methods with local Blue Ridge Mountain spring water to create award-winning expressions like Courage & Conviction. - Price Range: $55-$85 per bottle.

---

![]( St. George Spirits 4.5 (142) Distillery Closed Alameda, CA Call Directions Website

- Style: Craft single malt whiskey, artisan gins, and absinthe. - Highlights: A true pioneer of the American craft distilling movement operating in a historic airplane hangar with expansive bay views, known for its creative, non-traditional spirits. - Price Range: $35-$100 per bottle.

---

![]( New Riff Distilling 4.7 (693) Distillery Closed Newport, KY Call Directions Website

- Style: Bottled-in-bond bourbon and rye. - Highlights: Family-owned and fiercely independent, committed to distilling 100% scratch-made, aged-at-least-four-years juice without shortcuts or sourced whiskey. - Price Range: $50-$70 per bottle.

If you'd like to narrow down these recommendations, please tell me:

- Your favorite type of spirit (bourbon, single malt, gin, brandy) - Your preferred flavor profile (sweet, smoky, spicy, floral)

I can tailor a specific bottle or distillery tour recommendation for you.

ChatGPT

The question asked

Best American spirits brands

From the recorded answer

| New Riff | Bourbon & rye | Modern craft producer with strong rye credentials | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American spirits brands” you mean U.S.-made distilled-spirit brands, here's a strong 2026 shortlist. I'm weighting quality, reputation, range, and recent competition results, rather than just sales.

### 🇺🇸 Standout American spirits brands

| Brand | Best known for | Why it stands out | |---|---|---| | Woodford Reserve | Bourbon | Excellent all-around premium bourbon | | Maker's Mark | Bourbon | Classic wheated bourbon with broad appeal | | Michter's | Bourbon & rye | Highly regarded premium American whiskey | | WhistlePig | Rye whiskey | One of the most recognizable premium rye specialists | | Garrison Brothers | Bourbon | Notable Texas-style bourbon; several expressions earned 2026 ACSA medals. americancraftspirits.org | | Old Forester | Bourbon | Historic brand with a very broad range | | Jack Daniel's | Tennessee whiskey | Iconic American whiskey brand | | Four Roses | Bourbon | Particularly strong reputation among bourbon enthusiasts | | Barrell Craft Spirits | Blended whiskey | Innovative blending and cask-finishing | | New Riff | Bourbon & rye | Modern craft producer with strong rye credentials | | St. George Spirits | Gin, vodka, brandy | One of America's pioneering craft distilleries | | Cotton & Reed | Rum & gin | Particularly impressive recent competition performance: its Aged Rum won Best of Rum at the 2026 American Craft Spirits Awards. americancraftspirits.org |

### 🏆 If I were narrowing it to 5

1. Michter's - premium American whiskey 2. Woodford Reserve - best all-around bourbon brand 3. WhistlePig - standout rye 4. St. George Spirits - best choice for broader American craft spirits 5. Garrison Brothers - distinctive Texas bourbon

The 2026 American Craft Spirits Awards also show how broad the American scene has become: judges evaluated hundreds of spirits across whiskey, gin, vodka, rum, brandy and specialty spirits, with craft producers from across the country taking top honors. americancraftspirits.org

If you meant “best American spirits brands” for a specific category-e.g. bourbon, vodka, gin, rum, or premium/luxury brands-I can rank the top 10 in that category.

Perplexity

The question asked

Best new American spirits brands

From the recorded answer

New Riff Distilling - A leading new-school Kentucky producer, particularly strong in bourbon and rye.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are standout newer American spirits brands and distilleries worth exploring in 2026:

- Suti Craft Distillery - Try its Rising Phoenix whisky, named Best New American Spirit at the 2025 American Distilling Institute International Spirits Competition. - New Riff Distilling - A leading new-school Kentucky producer, particularly strong in bourbon and rye. - Westland Distillery - A pioneer of American single malt whiskey, based in Seattle and known for highly distinctive, malt-forward releases. - St. George Spirits - An innovative California producer with excellent botanical gin, absinthe, fruit brandies, and whiskey. - Freeland Spirits - A Portland, Oregon brand led by women and recognized for approachable bourbon, rye, and gin. - Frey Ranch Distillery - A farm-to-bottle Nevada producer making especially compelling bourbon and rye from estate-grown grains. - Casey Jones Distillery - A newer Kentucky craft distillery producing traditional bourbon alongside experimental releases. - Catoctin Creek - A respected Virginia distillery specializing in rye whiskey, including highly expressive organic bottlings. - F.E.W. Spirits - An Evanston, Illinois craft distiller known for creative bourbon, rye, gin, and limited-edition whiskey. - Hotaling & Co. / Old Potrero - A strong choice for American rye and historic-style whiskey expressions.

Best starting lineup: New Riff bourbon, Westland American single malt, Frey Ranch rye, Suti Rising Phoenix whisky, and St. George Terroir Gin. Availability varies by state, and “new” is used here for brands that are relatively young or part of the current American craft-spirits wave.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

New Riff Distilling

Wine & Spirits

21 August 2026 – 4 October 2026 (scans 1–8)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

66

Answers naming the brand

3599

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, New Riff Distilling ranks #12 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 4 October 2026). Its visibility is 1.8%. It was named in 66 of 3,599 AI answers across 22 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for New Riff Distilling in Wine & Spirits · United States, measured over 21 August 2026 – 4 October 2026. It ranks #12 among 43 tracked brands.

How often does AI mention this brand?

New Riff Distilling was named in 66 of 3,599 collected AI answers, across 22 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming New Riff Distilling by all 3,599 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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