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Naked Wines Australia

Naked Wines Australia

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Australian arm of the UK-listed Naked Wines model, funding independent winemakers to produce wine for its membership base.

Naked Wines Australia
appears in
4.7
% of measured AI answers in this industry and market.

Found score

Track Naked Wines Australia’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.9

October 11, 2026

Overall visibility

4.7

21 August – 11 October 2026 (scans 1–9)

Industry rank

8

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Naked Wines Australia's single-scan score moved from 4.9% to 2.9%, down 2.0 percentage points. Latest recorded scan 2.9% on 11 October 2026; combined-window score 4.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.7% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.9%
24 August 20265.1%
30 August 20265.3%
6 September 20264.7%
13 September 20265.1%
20 September 20264.9%
27 September 20264.2%
4 October 20265.6%
11 October 20262.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.2%

Perplexity Logo

Perplexity

4.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.3%

21 August – 11 October 2026 (scans 1–9)

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Google AI Overviews names Naked Wines Australia most often.

It appears in 5.3% of collected Google AI Overviews answers and 4.2% of ChatGPT answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Naked Wines Australia appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 4.7% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 2.9% to 5.6%. The latest scan was 2.9% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian wine club
  • Best Australian wine to try this year
  • Best Australian wineries to order online from
  • Best monthly wine subscription Australia
  • Best place to buy Australian wine online
  • Best value wine subscription Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian distilleries (Lark Distillery, Hellyers Road Distillery, Sullivans Cove)
  • Best independent Australian distilleries (Lark Distillery, Hellyers Road Distillery, Sullivans Cove)
  • Best boutique Australian distilleries (Four Pillars Gin, Bakery Hill Distillery, Archie Rose Distilling Co)
  • Best craft spirits brands Australia (Sullivans Cove, Lark Distillery, Starward Whisky)
  • Best hand crafted Australian spirits (Starward Whisky, Four Pillars Gin, Sullivans Cove)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian wine club

From the recorded answer

Naked Wines (Angels Wine Club) …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia offers several top-rated wine clubs and subscription boxes, each tailored to different preferences, budgets, and discovery styles:

- Vinomofo (Black Market Club) - Best for: Deep discounts on boutique and premium labels. - Price: From $149 per 12-pack (around $13 a bottle). - Highlights: Up to 60-70% off recommended retail prices (RRP) and free shipping options through the Vinomofo Wine Clubs portal. - Good Pair Days - Best for: Personalized, tech-guided selection based on an interactive palate quiz. - Price: From roughly $80 for smaller boxes / individual bottles starting around $14. - Highlights: Free shipping on +4 bottles, a "Happiness Promise" to replace unloved wines for free, and built-in educational guides via Good Pair Days. - Naked Wines (Angels Wine Club) - Best for: Supporting independent Australian and New Zealand winemakers. - Price: Pay $40 a month into your account to spend on wines. - Highlights: Direct-from-maker pricing, a free bottle with every monthly order, and an easy online skip/cancel policy via Naked Wines. - Wine Selectors (Taste of Australia / Regional Plans) - Best for: Exploring regional diversity and classic Australian terroir. - Price: From $236 per 12-pack (varies by plan). - Highlights: Curated by tasting panels, includes member access to culinary/wine events and masterclasses through Wine Selectors. - Halliday Wine Club - Best for: High-scoring, critic-backed Australian varietals. - Price: From $149 for a curated two-pack (Enthusiast tier). - Highlights: Backed by the James Halliday Wine Companion team focusing on benchmark quality.

To help you pick the right club, tell me:

- Are you looking for everyday value drinking or rare/fine wines? - Do you prefer reds, whites, mixed cases, or champagne/sparkling? - Do you have a target budget per bottle?

ChatGPT

The question asked

Best monthly wine subscription Australia

From the recorded answer

!Naked Wines in Australia: Everything you need to know …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

For Australia, I'd shortlist Good Pair Days, Vinomofo and Dan Murphy's Dan Picked for a wine subscription. They suit different needs: personalised monthly discovery, good-value cases, or convenient deliveries from a major retailer.

One important distinction: many Australian wine clubs advertise a subscription but deliver every two months rather than monthly, so it's worth checking the delivery schedule before signing up.

## Best wine subscriptions to compare

!Good Pair Days Learns Your Taste and Sends You Wines You'll Love | Broadsheet

## 1\. Good Pair Days

(Best for personalised picks)

Tailored wine selections based on your palate, with tasting notes and food-pairing suggestions. A good option if you want to discover wines rather than receive the same styles repeatedly.

Best for: beginners, adventurous drinkers and smaller monthly boxes.

Explore Good Pair Days

Source: www.choice.com.autravellingcorkscrew.com.au

---

!Vinomofo Coupon & Promo Codes March 2026 | $236 Off

## 2\. Vinomofo

(Best for value by the case)

Offers mixed, red and white wine cases, with options for different delivery intervals. Particularly appealing if you get through a dozen bottles over a couple of months.

Best for: value-conscious drinkers who want a full case.

Explore Vinomofo

Source: www.choice.com.autravellingcorkscrew.com.auwww.findershopping.com.au

---

![](

## 3\. Dan Picked

(Best for convenience)

Choose a six-bottle Discovery Box delivered every two months, or a 12-bottle Big Box for better per-bottle value. You can skip an upcoming box.

Best for: easy reordering and larger deliveries without shopping around.

Compare Dan Picked boxes

Source: www.danmurphys.com.au

---

!Naked Wines in Australia: Everything you need to know

## 4\. Naked Wines

Best for discovering independent winemakers. Its Angels membership uses monthly deposits that build credit towards wine purchases, rather than necessarily sending a box every month.

Best for: people who want to choose their own bottles and support smaller producers.

Explore Naked Wines Australia

Source: www.choice.com.autravellingcorkscrew.com.auwww.findershopping.com.au

---

!How Wine Subscriptions Work - Laithwaites

## 5\. Laithwaites

Best for curated cases and variety. Offers themed selections such as big reds, European reds and mixed favourites. Subscriptions generally deliver about every eight weeks, and there is no lock-in commitment.

Best for: drinkers who prefer themed cases and a guided selection.

Compare Laithwaites subscriptions

Source: www.laithwaites.com.au

## Which one would I choose?

| If your priority is… | My pick | |--------|--------| | A genuinely personalised experience | Good Pair Days | | Best value for a dozen bottles | Vinomofo | | Simple, convenient deliveries | Dan Picked | | Independent winemakers | Naked Wines | | Premium themed selections | Laithwaites |

Prices and delivery terms can change, so check the current checkout price, shipping costs, cancellation terms and whether the subscription is billed monthly or per delivery.

What sort of wine subscription are you after? I can narrow this down to the best two or three options.

1\. Budget per month

Under \$50

\$50-\$100

\$100-\$200

\$200+

---

2\. How much wine?

2 bottles

3-4 bottles

6 bottles

12 bottles

---

3\. What do you drink?

Red

White

Mixed

Natural or organic

---

4\. What's most important?

Best quality for the money

Premium wines

Discovering new wines

A gift subscription

[Find my best wine subscription]

Perplexity

The question asked

Best wine club for beginners Australia

From the recorded answer

Naked Wines - Best for discovering smaller Australian winemakers. Its model lets you select wines based on your preferences and support independent producers.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Good Pair Days is the best overall wine club for beginners in Australia. It matches wines to your tastes, offers guided tasting notes and food-pairing suggestions, and suits both newcomers and experienced drinkers.

Other strong options:

- Wine Selectors - Best for a straightforward mixed case. Choose a pre-selected or customised selection, with flexible membership and a satisfaction guarantee. - Naked Wines - Best for discovering smaller Australian winemakers. Its model lets you select wines based on your preferences and support independent producers. - The Pinot Club - Best if you specifically want to learn about Pinot Noir; it sends two Pinot Noir wines monthly and is designed for people starting to explore the variety. - Vinomofo - Best for bargain hunters, with regular club cases and different delivery frequencies.

Recommendation: Start with Good Pair Days if you want help learning what you like. Choose Wine Selectors if you prefer a simpler, traditional mixed wine case. Check delivery fees, cancellation rules and whether the membership charges automatically before subscribing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Naked Wines Australia

Wine & Spirits

21 August – 11 October 2026 (scans 1–9)

4.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

192

Answers naming the brand

4050

Answers collected

4.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Naked Wines Australia ranks #8 among 32 tracked brands for Wine & Spirits · Australia (21 August – 11 October 2026). Its visibility is 4.7%. It was named in 192 of 4,050 AI answers across 14 of 150 tracked questions, averaging position 1.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.7% AI visibility for Naked Wines Australia in Wine & Spirits · Australia, measured over 21 August – 11 October 2026. It ranks #8 among 32 tracked brands.

How often does AI mention this brand?

Naked Wines Australia was named in 192 of 4,050 collected AI answers, across 14 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Naked Wines Australia by all 4,050 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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