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Naked Wines Australia

Naked Wines Australia

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Australian arm of the UK-listed Naked Wines model, funding independent winemakers to produce wine for its membership base.

Naked Wines Australia
appears in
4.6
% of measured AI answers in this industry and market.

Found score

Track Naked Wines Australia’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

3.6

October 18, 2026

Overall visibility

4.6

21 August – 18 October 2026 (scans 1–10)

Industry rank

9

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Naked Wines Australia's single-scan score moved from 4.9% to 3.6%, down 1.3 percentage points. Latest recorded scan 3.6% on 18 October 2026; combined-window score 4.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.6% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.9%
24 August 20265.1%
30 August 20265.3%
6 September 20264.7%
13 September 20265.1%
20 September 20264.9%
27 September 20264.2%
4 October 20265.6%
11 October 20262.9%
18 October 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.1%

Perplexity Logo

Perplexity

4.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.2%

21 August – 18 October 2026 (scans 1–10)

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Google AI Overviews names Naked Wines Australia most often.

It appears in 5.2% of collected Google AI Overviews answers and 4.1% of ChatGPT answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Naked Wines Australia appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 4.6% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 2.9% to 5.6%. The latest scan was 3.6% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian wine club
  • Best Australian wine to try this year
  • Best Australian wineries to order online from
  • Best monthly wine subscription Australia
  • Best place to buy Australian wine online
  • Best value wine subscription Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian distilleries (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Which Australian distilleries are worth trying (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Best Australian distilleries (Lark Distillery, Starward Whisky, Sullivans Cove)
  • Best Australian spirits for gifting (Lark Distillery, Starward Whisky, Archie Rose Distilling Co)
  • Best boutique Australian distilleries (Archie Rose Distilling Co, Four Pillars Gin, Lark Distillery)
  • Best hand crafted Australian spirits (Starward Whisky, Sullivans Cove, Four Pillars Gin)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian wine club

From the recorded answer

Best for Supporting Independent Winemakers: Naked Wines operates an "Angel" model where members pay $40 a month into an account to fund indie winemakers in exchange for steep discounts on exclusive bottles.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia has several top-rated wine clubs and subscription services tailored to different budgets, tastes, and subscription styles:

- Best for Customization & Beginners: Good Pair Days matches you with bottles using an interactive palate quiz, starting at around $14 per bottle with free Australia-wide shipping on four or more wines. - Best for Supporting Independent Winemakers: Naked Wines operates an "Angel" model where members pay $40 a month into an account to fund indie winemakers in exchange for steep discounts on exclusive bottles. - Best for Value & Bargain Hunting: Vinomofo offers "The Black Market Club," featuring deeply discounted mystery and boutique drops starting around $149 for a 12-pack with no lock-in contracts. - Best for Editorial & Rating-Based Curations: Halliday Wine Club (by the Halliday Wine Companion) delivers high-scoring, critic-reviewed Australian wines straight to your door. - Best for Champagne Lovers: Emperor Champagne Club specializes in curated luxury and grower Champagnes for enthusiasts. - Best for Traditional Regional Plans: Wine Selectors provides a massive selection of regional plans (around 15 different options) to explore classic Australian terroirs.

To help you pick the right one, tell me:

- What is your budget per bottle or per case? - Do you prefer reds, whites, bubbles, or a mixed box? - Are you looking to learn more or just stock your rack?

ChatGPT

The question asked

Best monthly wine subscription Australia

From the recorded answer

For example, Naked Wines has a \$40 monthly account contribution model, which is different from a straightforward monthly delivery subscription.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best monthly wine subscriptions in Australia (2026)

My top pick is Good Pair Days if you want wines matched to your personal taste. If you prefer a bigger box at a better price per bottle, Vinomofo is worth a look. For something more adventurous, there's a new monthly membership from Young Gun of Wine. travellingcorkscrew.com.auwww.findershopping.com.auyounggunofwine.com

Here are the services I'd shortlist, depending on your budget, favourite wines and how often you want deliveries.

!Good Pair Days Learns Your Taste and Sends You Wines You'll Love | Broadsheet

## 1\. Good Pair Days - Best overall

(Top pick)

From around \$14 per bottle

Complete a palate quiz, then get wines tailored to your tastes. Includes tasting notes, food pairings and recipes, with flexible monthly, bi-monthly or quarterly deliveries. Free shipping on boxes of four bottles or more. travellingcorkscrew.com.auwww.findershopping.com.auwww.choice.com.au

Best for\: Discovering new wines without getting bottles you won't enjoy.

Visit Good Pair Days

---

!Black Market Club - Tasting case - Mixed Case | Vinomofo Australia

## 2\. Vinomofo - Best value for a larger order

Reported prices from \$139 per 12 bottles

Choose the Black Market Club for a mystery mixed dozen, or the Mofo Club for red, white or mixed cases. Delivery can be monthly or less frequent, and subscriptions are flexible. travellingcorkscrew.com.auwww.findershopping.com.auwww.choice.com.au

Best for\: Couples, regular wine drinkers and households that want good value per bottle.

Visit Vinomofo

---

!Halliday Wine Club

## 3\. Halliday Wine Club - Best premium option

Previously reported at \$129-\$139 per month for two bottles

A smaller monthly delivery focused on highly rated wines, with bottles reported as scoring at least 95 points. Pause, skip or cancel options have been advertised. travellingcorkscrew.com.auwww.findershopping.com.au

Best for\: Someone who would rather receive two special bottles than a dozen everyday wines.

Visit Halliday Wine Companion

---

!Corporate Wine Gifts - Order Online Easily | Good Pair Days AU

## 4\. CURATED by Young Gun of Wine - Best for wine enthusiasts

Three bottles each month; check current pricing

A newer membership launched in 2026, featuring hand-selected wines from exciting Australian producers, including small-production bottles that can be difficult to find elsewhere. travellingcorkscrew.com.auwww.findershopping.com.auyounggunofwine.com

Best for\: Exploring independent winemakers and discovering something unusual.

Explore Young Gun of Wine

---

!Regional Wine Subscription | Wine Selectors - Wine Selectors

## 5\. Wine Selectors - Best for Australian regional wines

Plans previously reported from around \$112 per six bottles

Explore Australian regions and cellar-door producers through curated cases, or customise a plan around your preferred wine styles and delivery frequency. travellingcorkscrew.com.auwww.findershopping.com.auwww.choice.com.au

Best for\: People who enjoy Australian shiraz, riesling, chardonnay and regional discoveries.

Visit Wine Selectors

## Quick comparison

| Subscription | Best for | Typical delivery | |--------|--------|--------| | Good Pair Days | Personalised discovery | 3+ bottles | | Vinomofo | Value | 12 bottles | | Halliday | Premium wines | 2 bottles | | CURATED | Boutique Australian wines | 3 bottles | | Wine Selectors | Regional variety | 6+ bottles |

Prices and plans are indicative, based on published listings and reviews; they may have changed. Check the provider's current checkout price, shipping costs and cancellation terms before joining.

## Which would I choose?

- Around \$50-\$80 per month\: Start with Good Pair Days and compare a smaller personalised box. - Around \$100-\$150 per month\: Compare Good Pair Days with Halliday if quality matters more than quantity. - Around \$150-\$200 per delivery\: Vinomofo is worth comparing for a full dozen.

One important note: check the billing model carefully with any wine club that takes a monthly membership contribution rather than charging only for a box. For example, Naked Wines has a \$40 monthly account contribution model, which is different from a straightforward monthly delivery subscription. www.findershopping.com.auwww.choice.com.au

To narrow it down to the best one for you\: what's your approximate monthly budget, and do you prefer red, white, or a mix?

Perplexity

The question asked

Best wine club for beginners Australia

From the recorded answer

Naked Wines - best for supporting smaller producers: Offers personalised wine choices and works for different levels of wine experience.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Good Pair Days is the best overall choice for beginners in Australia. It recommends wines based on your taste preferences, includes tasting notes and food-pairing guidance, and lets you adjust deliveries-making it easier to learn without receiving random bottles.

### Best options

- Good Pair Days - best for learning: Personalised selections, beginner-friendly tasting guidance, and strong customer ratings make it a good starting point. - Wine Selectors - best for low-risk discovery: Choose a pre-selected or customised case, with flexible membership and a satisfaction guarantee. - Naked Wines - best for supporting smaller producers: Offers personalised wine choices and works for different levels of wine experience. - Vinomofo MoFo Club - best for bargains: Good if price matters most and you are comfortable with less emphasis on structured education. - Brokenwood Cru Club - best for varietal-focused beginners: Designed as an entry-level club for people who want to explore classic grape varieties.

Recommendation: Start with Good Pair Days on the least frequent delivery option, choose a mixed red-and-white selection, and avoid committing to a large prepaid case until you know your preferences.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Naked Wines Australia

Wine & Spirits

21 August – 18 October 2026 (scans 1–10)

4.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

208

Answers naming the brand

4499

Answers collected

4.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Naked Wines Australia ranks #9 among 32 tracked brands for Wine & Spirits · Australia (21 August – 18 October 2026). Its visibility is 4.6%. It was named in 208 of 4,499 AI answers across 14 of 150 tracked questions, averaging position 1.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.6% AI visibility for Naked Wines Australia in Wine & Spirits · Australia, measured over 21 August – 18 October 2026. It ranks #9 among 32 tracked brands.

How often does AI mention this brand?

Naked Wines Australia was named in 208 of 4,499 collected AI answers, across 14 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Naked Wines Australia by all 4,499 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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