Mulberry
AI Visibility Score and Ranking for
Handbags & Accessories [UK]
Somerset heritage leather house and B Corp, listed on AIM.
Mulberry ranks #2 in the UK Handbags & Accessories AI Visibility Index with a Visibility Score of 24.4/100 — named in 329 of 1,350 AI answers across 74 of 150 tracked questions, averaging position 1.8 when mentioned.
24.4
Visibility score
2
Found Rank
new
Movement vs last window
1.8
Avg. position when mentioned
74
Prompts hit, of 150
Where this brand sits in its industry
Not every platform agrees.
AI platforms don't agree with each other — here's how the score breaks down, and which one rates it highest.
ChatGPT 30.4% · Perplexity 25.6% · AI Overviews 17.1%
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The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Daily scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Mulberry's AI Visibility Score?
Mulberry has an AI Visibility Score of 24.4 in the UK Handbags & Accessories AI Visibility Index, ranked #2.
How often does AI recommend Mulberry?
Mulberry was named in 329 of 1,350 AI answers analysed, across 74 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions British handbags and accessories shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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