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Moss

Moss

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London menswear retailer, formerly Moss Bros, specialising in formalwear, suit hire and tailoring.

Moss
appears in
12.2
% of measured AI answers in this industry and market.

Found score

Track Moss’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

12.2

October 16, 2026

Overall visibility

12.2

16 October 2026 (scan 1)

Industry rank

10

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.2% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202612.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.3%

Perplexity Logo

Perplexity

14.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.3%

16 October 2026 (scan 1)

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ChatGPT names Moss most often.

It appears in 15.3% of collected ChatGPT answers and 7.3% of Google AI Overviews answers: a difference of 8.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 36 of 150 questions.

Moss appears in at least one collected answer to 24.0% of the tracked questions. That is question coverage; the 12.2% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's suits UK
  • Best groomsmen outfits UK
  • Best heritage British menswear brands
  • Best made to measure suits UK
  • Best men's Royal Ascot outfits UK
  • Best men's black tie outfit UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online UK (Wax London, Uniqlo, Arket)
  • Best mid-range men's clothing brands UK (Reiss, Charles Tyrwhitt, Oliver Spencer)
  • Best classic men's clothing brands UK (Private White V.C., Barbour, Sunspel)
  • Which British men's clothing labels are actually good (Private White V.C., Barbour, Universal Works)
  • Best men's clothing brands for men over 40 UK (Marks & Spencer, Barbour, Charles Tyrwhitt)
  • Which men's clothing brands have the best quality for the price UK (Uniqlo, Marks & Spencer, Charles Tyrwhitt)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's dress shirts UK

From the recorded answer

Moss (Moss Bros) …
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The top brands and options for men's dress shirts in the UK span heritage tailoring, high-street value, and luxury eveningwear:

### Top UK Dress Shirt Brands & Options

- Charles Tyrwhitt - Highlights: Famous for its non-iron 2-ply 100% cotton weaves (such as Twill and Royal Oxford), complimentary brass collar stiffeners, and a 6-month quality guarantee. - Fits: Available in classic, slim, and extra-slim fits with single or double cuff choices. - Price Guide: Around £29.95. - Hawes & Curtis - Highlights: A Jermyn Street staple renowned for formal and evening dress shirts (including white pleat-front, waffle designs, and slim black styles with concealed plackets). - Fits: Ranging from extra-slim to classic fits with wing or semi-cutaway collars and double cuffs. - Price Guide: Varies from multi-buy deals around £51 to standard pricing near £89-£125. - Moss (Moss Bros) - Highlights: Offers contemporary, sharp tailoring like the [Cotton Marcella Dress Shirt ]( with textured dobby fronts ideal for formal or black-tie occasions. - Fits: Tailored and slim-fit silhouettes. - Price Guide: Around £64.95 (available via retailers like John Lewis). - Turnbull & Asser - Highlights: A luxury heritage maker on London's Jermyn Street, praised for supreme craftsmanship, bespoke options, and classic two-fold regent-collar formal shirts. - Price Guide: High-end / luxury tier. - Value & High-Street Alternatives (Suit Direct, Burton UK, Oxford Shirt Co.) - Highlights: Great for budget-friendly multi-buys (e.g., 2-for deals) and everyday office or smart-casual Oxford and poplin shirts. - Price Guide: Typically ranges from £15 to £50 depending on promotions.

If you'd like to narrow down the choice, let me know:

- Is this for a specific occasion (e.g., black tie, a wedding, or daily office wear)? - Do you have a fit preference (slim, tailored, or classic) or need double cuffs for cufflinks?

ChatGPT

The question asked

Best men's slim fit shirts UK

From the recorded answer

!Slim Fit White Royal Oxford Non-Iron Cotton Shirt | Buy Online at Moss …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you're looking for the best men's slim-fit shirts in the UK, I'd focus on brands that offer a neat, tapered fit through the waist without being too tight across the chest and shoulders.

The best choice depends on whether you want shirts for work, smart-casual outfits, or going out - and whether you want affordable everyday options or a more premium finish.

## My top picks for UK men

![Slim Fit Non Iron Pure Cotton Shirt Marks & Spencer Philippines](

1\. M&S - best value for money

### £30-£40

A strong everyday work option, particularly the Ultimate Non-Iron Pure Cotton Textured Shirt. A good starting point if you want practical shirts without spending a fortune. www.marksandspencer.com

Shop slim-fit shirts at M&S

---

!Charles Tyrwhitt Cotton Slim Fit Non-Iron Shirt, White

2\. Charles Tyrwhitt - best for office wear

### About £32-£75

Particularly worth considering for smart collars, non-iron fabrics and a more traditional business-shirt finish. Look at the Slim Fit Non-Iron Cotton Twill range and check multi-buy offers. www.johnlewis.comwww.reddit.com

Shop Charles Tyrwhitt UK

---

!Men's Oxford Shirt (Slim Fit) | UNIQLO FR

3\. UNIQLO - best minimalist style

### Around £23-£35

Good for understated shirts that work with chinos, smart trousers or jeans. Check the exact cut, as some Oxford styles are regular or relaxed rather than slim. www.gq-magazine.co.uk

Shop UNIQLO UK

---

!Shirt & Tie Sets | Men's Formal Shirt & Tie Sets | Next UK

4\. Next - best affordable all-rounder

### Around £20-£30

A useful option for plain white, blue and easy-care shirts for everyday office use. There is a wide choice of slim-fit formal and casual styles. www.next.co.uk

Shop Next slim-fit shirts

---

!Reiss Air-Water Cotton Slim-Fit Shirt in Navy | REISS

5\. Reiss - best premium look

### Around £88

A smart, polished option if you want a more refined silhouette for dinners, business meetings or wearing under a blazer. More expensive than the everyday choices. www.johnlewis.com

Shop Reiss shirts

---

!Slim Fit White Royal Oxford Non-Iron Cotton Shirt | Buy Online at Moss

6\. Moss - best for suits

### Around £50

A good candidate for a slim white or blue shirt to wear with tailored trousers and suits. The Royal Oxford Non-Iron Shirt is worth comparing.

Shop Moss shirts

## Which should you buy?

My shortlist would be M&S for value, Charles Tyrwhitt for formal work shirts, and Reiss for a premium fit\. Prices can vary with promotions and colour.

To narrow it down to the best two or three for you, what sort of shirts are you after?

1\. What will you wear them for?

Work / office

Smart casual / going out

Both

---

2\. Budget per shirt?

Under £20

£25-£40

£40-£70

£70+

---

3\. How slim do you like the fit?

Quite slim, tapered waist

Very fitted / extra slim

Fitted shoulders and chest, room at the waist

---

4\. Preferred fabric?

Non-iron / easy-care

100% cotton

Stretch fabric

No preference

[Find my best shirts]

Perplexity

The question asked

Best menswear brands UK

From the recorded answer

Moss - Best for accessible suits, occasionwear and formalwear.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best UK menswear brands depend on budget and style, but this is a strong shortlist:

- Uniqlo - Best for affordable basics, knitwear, outerwear and minimalist capsule wardrobes. - Reiss - Best for polished smart-casual clothing, workwear and suits. - Percival - Best for contemporary British style, distinctive shirts, knitwear and relaxed tailoring. - Private White V.C. - Best for premium British-made outerwear and classic military-inspired pieces. - Sunspel - Best for elevated basics, T-shirts, polos and underwear. - Drake's - Best for high-end tailoring, shirting, knitwear and accessories. - Jigsaw Menswear - Best for understated, well-made everyday clothing. - Oliver Spencer - Best for relaxed contemporary tailoring and refined casualwear. - Universal Works - Best for workwear-inspired, comfortable everyday clothing. - Barbour - Best for heritage waxed jackets and country outerwear. - Lyle & Scott - Best for classic sportswear and affordable casual pieces. - Levi's - Best for dependable jeans, with its denim heritage remaining a major strength. - S.S. Daley - Best for expressive, quintessentially British designer clothing; it won the LVMH Prize in 2022. - New & Lingwood - Best for traditional luxury tailoring, ties, shirts and gentleman's outfitting. - Charles Tyrwhitt - Best for affordable shirts, suits and officewear. - Moss - Best for accessible suits, occasionwear and formalwear. - Crombie - Best for classic British coats and timeless outerwear. - Nudie Jeans - Best for repairable, Scandinavian-style denim.

### Quick recommendations

| Need | Best choices | |---|---| | Affordable basics | Uniqlo, Jigsaw | | Smart-casual wardrobe | Reiss, Percival, Oliver Spencer | | Suits | Reiss, Charles Tyrwhitt, Moss | | British heritage | Barbour, Private White V.C., Sunspel | | Premium tailoring | Drake's, New & Lingwood | | Jeans | Levi's, Nudie Jeans | | Contemporary designer style | S.S. Daley, Percival | | Outdoor clothing | Barbour, Finisterre |

For most people, a versatile UK wardrobe could start with Uniqlo for basics, Levi's for denim, Reiss for smarter pieces, Barbour for outerwear and Sunspel for premium essentials.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Moss

Menswear

16 October 2026 (scan 1)

12.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

55

Answers naming the brand

450

Answers collected

12.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Moss ranks #10 among 36 tracked brands for Menswear · United Kingdom (16 October 2026). Its visibility is 12.2%. It was named in 55 of 450 AI answers across 36 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.2% AI visibility for Moss in Menswear · United Kingdom, measured over 16 October 2026. It ranks #10 among 36 tracked brands.

How often does AI mention this brand?

Moss was named in 55 of 450 collected AI answers, across 36 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Moss by all 450 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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