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Moss

Moss

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London menswear retailer, formerly Moss Bros, specialising in formalwear, suit hire and tailoring.

Moss
appears in
11.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

11.9

November 1, 2026

Overall visibility

11.3

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

11

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Moss's single-scan score moved from 12.2% to 11.9%, down 0.3 percentage points. Latest recorded scan 11.9% on 1 November 2026; combined-window score 11.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.3% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202612.2%
18 October 202610.2%
25 October 202611.0%
1 November 202611.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.2%

Perplexity Logo

Perplexity

12.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.1%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Moss most often.

It appears in 14.2% of collected ChatGPT answers and 7.1% of Google AI Overviews answers: a difference of 7.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 51 of 150 questions.

Moss appears in at least one collected answer to 34.0% of the tracked questions. That is question coverage; the 11.3% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 10.2% to 12.2%. The latest scan was 11.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's suits UK
  • Best groomsmen outfits UK
  • Best heritage British menswear brands
  • Best made to measure suits UK
  • Best men's Royal Ascot outfits UK
  • Best men's black tie outfit UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men over 40 UK (Reiss, Marks & Spencer, Uniqlo)
  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Best classic men's clothing brands UK (Sunspel, Barbour, John Smedley)
  • Which British men's clothing labels are actually good (Sunspel, Private White V.C., Barbour)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best men's clothing brands for men in their 30s UK (Uniqlo, Sunspel, Arket)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's suit brands UK

From the recorded answer

Moss (formerly Moss Bros): A versatile high-street option offering a massive range of fits, sizes, and styles (from everyday business to morning suits and tuxedos).
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best men's suit brands in the UK span from high-street everyday staples to heritage Savile Row custom tailors:

### High-Street & Ready-to-Wear (Value & Quality)

- Charles Tyrwhitt: Famous for their reliable Merino wool suits (such as the Ultimate Performance and Natural Stretch Twill ranges), featuring half-canvas construction and practical crease recovery. (Prices typically around £249-£349). - Hawes & Curtis: Known for classic British tailoring, sharp slim-to-classic fits, and fine Italian or Yorkshire-milled wool fabrics. (Prices around £349). - Moss (formerly Moss Bros): A versatile high-street option offering a massive range of fits, sizes, and styles (from everyday business to morning suits and tuxedos). - Hackett London: Bridging the gap between accessible ready-to-wear and classic British heritage style, featuring luxury fabrics like Loro Piana wool.

### Savile Row & Heritage Tailoring (Bespoke & Custom)

- Henry Poole & Co: Established in 1846 and famously credited with inventing the modern dinner jacket (tuxedo). - Anderson & Sheppard: Renowned for the soft, comfortable "English drape" cut. - Gieves & Hawkes: With military roots dating back to 1771, offering authoritative structured tailoring. - Cad & The Dandy: A modern Savile Row staple known for combining traditional hand-stitched, canvas-constructed craftsmanship with contemporary value. - Ede & Ravenscroft: London's oldest tailors, famous for timeless formal and ceremonial elegance.

To help narrow down the best option, let me know:

- What is the occasion (e.g., daily office wear, a wedding, an interview)? - What is your budget range? - Do you prefer ready-to-wear/off-the-rack or custom/tailored?

ChatGPT

The question asked

Best men's casual button down shirts UK

From the recorded answer

!Moss Washed Oxford Shirt …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

I've researched the UK market and shortlisted some of the best men's casual button-down shirts, covering affordable everyday options through to premium brands.

My recommendation is to prioritise 100% cotton Oxford shirts, relaxed-fit cotton shirts and brushed flannel shirts\. They're versatile, look good with jeans or chinos, and work for both weekends and smart-casual occasions.

## Best men's casual button-down shirts in the UK

!UNIQLO

1\. Uniqlo Oxford Shirt

(Best overall value)

## £34.90

Uniqlo UK

Excellent everyday option. Simple, versatile and easy to wear with jeans or chinos.

---

!Men's Organic Cotton Washed Oxford Button Down Long Sleeves Shirt | 無印良品 MUJI

2\. MUJI Washed Oxford Shirt

## £34.95

MUJI · 4.7/5 (77 reviews)

Relaxed, understated styling with a washed-cotton feel. Great minimalist choice.

---

!Aldridge Oxford Button Down Shirt - Aubin

3\. Aubin Aldridge Oxford Shirt

## £79

Next · 4.6/5 (212 reviews)

A more premium heritage-inspired Oxford with classic casual styling.

---

!Moss Washed Oxford Shirt

4\. Moss Washed Oxford Shirt

## £39.95

John Lewis · 4.4/5 (199 reviews)

A good smart-casual choice that sits nicely between formal and relaxed.

---

!Buy Superdry Light Blue Essentials Oxford Shirt from the Next UK online shop

5\. Superdry Classic Oxford Shirt

## £44.99

John Lewis · 4.5/5 (69 reviews)

A slightly more casual, contemporary look.

---

!The Oxford Shirt Company

6\. The Oxford Shirt Co. Linen Shirt

## £59.95

The Oxford Shirt Co.

A good option for a lighter, more relaxed summer look.

---

!Uskees 3001 Buttoned Overshirt Powder Blue - Parasol Store

7\. Uskees Buttoned Overshirt

## £85

Flatspot · 4.7/5 (288 reviews)

Great for a more rugged, workwear-inspired casual style.

## Other brands worth looking at

These are particularly good for upgrading your wardrobe\:

![Polo

Ralph

Lauren

Custom

Fit

Oxford

Long

Sleeve

Shirt

In

Blue

|

Coes](

Ralph Lauren

Classic preppy styling

!GANT Cotton Regular Fit Oxford Shirt, Sky Blue

GANT

Excellent traditional Oxfords

!Percival Sicily Cuban Shirt - Navy

Percival

Modern relaxed styling

!Men's Button Down Oxford Shirt in Light Khaki | Sunspel

Sunspel

Premium fabrics and understated style

British GQ and The Guardian also highlight Oxford shirts as particularly versatile, with relaxed fits, cotton fabrics and button-down collars being excellent choices. www.gq-magazine.co.ukwww.theguardian.comwww.gq-magazine.co.uk

## Let me narrow it down to your style

I can make a much better shortlist if I know what sort of shirts you're after.

1\. Budget per shirt

Under £30

£30-£60

£60-£100

£100-£200

No strict budget

---

2\. Preferred fit

Slim fit

Regular fit

Relaxed / slightly loose

Oversized

---

3\. Preferred style

Classic smart casual

Modern minimalist

Ralph Lauren / preppy

Rugged casual / workwear

Trendy / contemporary

---

4\. Sleeve preference

Long sleeve

Short sleeve

Both

---

5\. Brand preference

Any brand

Premium brands only

British brands

Minimal logos

[Find my best shirts]

Perplexity

The question asked

Best men's clothing brands for men over 50 UK

From the recorded answer

Moss - Best for accessible suits, smart jackets, occasionwear and formal clothing.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best men's clothing brands for men over 50 in the UK tend to combine good fit, understated style, comfort and durability rather than chasing trends.

- Marks & Spencer - Best all-rounder for reasonably priced trousers, knitwear, shirts, coats and smart-casual basics. Its Big & Tall and varying fits are useful. - Charles Tyrwhitt - Excellent for shirts, chinos, knitwear, jackets and affordable formalwear; particularly strong for work and occasion dressing. - Uniqlo - Best for simple, comfortable essentials, lightweight down, merino knitwear, chinos and easy-care basics. It is widely recommended for versatile capsule wardrobes. - John Lewis - A reliable place to compare quality brands, especially for knitwear, coats, trousers and footwear. - Reiss - Best for polished smart-casual clothing, modern tailoring, polos, jackets and trousers without looking overly formal. - Sunspel - Best for premium, understated T-shirts, polos, underwear and knitwear; ideal for a refined minimalist wardrobe. - Barbour - Excellent for waxed jackets, quilted outerwear, overshirts and relaxed country-inspired clothing. - Rodd & Gunn - Strong for comfortable smart-casual shirts, polos, knitwear, jackets and trousers, with a mature but not old-fashioned look. - FatFace - Good for relaxed weekend clothing, casual shirts, sweatshirts, knitwear and practical outerwear. - Lands' End - Useful for dependable casualwear, polos, fleeces, chinos, jackets and extended sizing. - Arket - Best for clean, contemporary basics, knitwear, overshirts and coats; more modern and minimalist than traditional high-street brands. - Percival - A good choice for distinctive but wearable shirts, knitwear, jackets and relaxed tailoring; contemporary without being youth-oriented. - Private White V.C. - Premium option for British-made outerwear and classic investment pieces. - Moss - Best for accessible suits, smart jackets, occasionwear and formal clothing.

## A practical shortlist by budget

| Budget | Best choices | |---|---| | Lower-priced | M&S, Uniqlo, FatFace, Lands' End | | Mid-range | Charles Tyrwhitt, John Lewis, Barbour, Reiss, Arket | | Premium | Sunspel, Rodd & Gunn, Percival, Private White V.C. |

A strong, age-appropriate wardrobe could combine Uniqlo or M&S basics, Charles Tyrwhitt shirts, Barbour outerwear, Reiss or Rodd & Gunn smart-casual pieces, and good-quality leather shoes from Loake or Barker. Focus on fit, fabric and colour rather than age-specific labels: navy, grey, olive, stone, white and burgundy are especially easy to combine.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Moss

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

11.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

203

Answers naming the brand

1792

Answers collected

11.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Moss ranks #11 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 11.3%. It was named in 203 of 1,792 AI answers across 51 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.3% AI visibility for Moss in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #11 among 36 tracked brands.

How often does AI mention this brand?

Moss was named in 203 of 1,792 collected AI answers, across 51 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Moss by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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