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Ministry of Clouds

Ministry of Clouds

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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McLaren Vale natural-wine label.

Ministry of Clouds
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Ministry of Clouds’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.3

21 August – 8 November 2026 (scans 1–13)

Industry rank

29

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Ministry of Clouds's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.2%
6 September 20260.0%
13 September 20260.0%
20 September 20260.2%
27 September 20260.2%
4 October 20260.0%
11 October 20260.2%
18 October 20260.9%
25 October 20260.7%
1 November 20260.4%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names Ministry of Clouds most often.

It appears in 0.4% of collected Perplexity answers and 0.2% of ChatGPT answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Ministry of Clouds appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian red wine
  • Best Australian wine right now
  • Best boutique wine labels Australia
  • Best cult Australian wine labels
  • Best orange wine Australia
  • Best small batch Australian wine

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian spirits brands (Starward Whisky, Sullivans Cove, Never Never Distilling Co)
  • Which Australian distilleries are worth trying (Four Pillars Gin, Starward Whisky, Lark Distillery)
  • Best Australian craft distilleries (Four Pillars Gin, Never Never Distilling Co, Starward Whisky)
  • Best Australian spirits brands right now (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)
  • Best small batch Australian spirits (Never Never Distilling Co, Belgrove Distillery, Archie Rose Distilling Co)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best small batch Australian wine

From the recorded answer

Ministry of Clouds (McLaren Vale, SA) …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

!Thistledown Thorny Devil Grenache | www.auswinesonline.co.uk Australia's best small-batch and boutique wine producers focus on single-vineyard expressions, minimal-intervention winemaking, and cooler-climate elegance.

### Top Small-Batch Producers & Standout Bottles

- Thistledown Wines (McLaren Vale & Barossa Valley, SA) - Focus: Founded by Masters of Wine Giles Cooke and Fergal Tynan, Thistledown specializes in textured, low-yielding, old-vine Grenache and single-vineyard Shiraz. - Standout Wine: Thistledown Sands of Time Old Vine Grenache (Red Wine of the Year winner, praised for aromatic red currant, pomegranate, and spice) and Gorgeous Old Vine Grenache. - Adelina Wines (Clare Valley, SA) - Focus: Certified organic, low-intervention management emphasizing regional transparency and finesse. - Standout Wine: Adelina Polish Hill River S.C. Smith Riesling (noted for vibrant lime, grapefruit, ginger, and sea spray minerality). - Ministry of Clouds (McLaren Vale, SA) - Focus: Sourcing from high-altitude, micro-climate sites to build vibrant, mid-weighted reds. - Standout Wine: Spice Garden Single Site Grenache (recognized for sappy whole-bunch characters and chalky tannins). - Savaterre (Beechworth, VIC) - Focus: Granitic soils and elevated cool-climate terrain led by founder Kep Smith. - Standout Wine: Savaterre Chardonnay (hailed for complex citrus, stone fruit, and tight structural balance). - Sami-Odi (Barossa Valley, SA) - Focus: Cult status, ultra-small-scale single-vineyard ancient-vine Shiraz crafted with minimal additions. - Standout Wine: Sami-Odi Hoffmann Without Reserve Shiraz.

If you'd like to narrow this down, let me know:

- Your preferred style or varietal (e.g., crisp Riesling, savory Pinot Noir, or expressive Grenache) - Budget per bottle - Whether you are looking to drink now or cellar

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best boutique wine labels Australia

From the recorded answer

!Penangite Bernice Ong and Julian Forwood on their cult Australian winery Ministry of Clouds | Options, The Edge …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for Australia's best boutique wine labels - independent producers, small-batch wines, interesting branding and labels with personality - I'd start with the new generation of Australian winemakers rather than the big commercial brands.

There are some fantastic producers across the country, particularly in the Adelaide Hills, Yarra Valley, Margaret River, Hunter Valley and Tasmania.

## My shortlist: 15 Australian boutique wine labels

EMERGING, INDEPENDENT & SMALL-BATCH PRODUCERS

!Penangite Bernice Ong and Julian Forwood on their cult Australian winery Ministry of Clouds | Options, The Edge

1\. Ministry of Clouds

(Standout)

McLaren Vale / Clare Valley. Modern, stylish branding and excellent Shiraz, Grenache and Riesling.

---

!Unico Zelo Wine - Mumbleberry

2\. Unico Zelo Adelaide Hills. Distinctive contemporary labels, alternative varieties and an adventurous approach.

---

!Ochota Barrels Tasting Pack

3\. Ochota Barrels Adelaide Hills. Iconic cult producer, expressive wines and memorable label designs.

---

!Pirie Sparkling Range | Brown Family Wines | Brown Family Wines

4\. Pirie Tasmania. Elegant sparkling wines with a premium, understated identity.

---

!2022 Luke Lambert Syrah, Yarra Valley, Victoria - My Sommeliers Wine Club

5\. Luke Lambert Wines Yarra Valley. Refined, minimal-intervention wines with an understated aesthetic.

---

!Shop / Wine - Giant Steps Wine

6\. Giant Steps Yarra Valley. Beautifully presented premium Chardonnay and Pinot Noir.

---

!Discover Gentle Folk Wines Pack

7\. Gentle Folk Adelaide Hills. Beautifully individual, artistic branding and expressive wines.

---

!Vino Intrepido Wines

8\. Vino Intrepido Victoria. Playful, distinctive presentation and interesting wine styles.

---

!SAMI-ODI Little Wine #8- #13 6 Bottle Set Shiraz, Barossa Valley MV Set

9\. Sami-Odi Barossa Valley. Cult small-production wines and a distinctive identity.

---

![Autumn Release 2026 - Poppelvej](

10\. Poppelvej Australia. An interesting independent label worth exploring for its contemporary wine aesthetic.

---

!Timo Mayer Gamay - Yarra Valley, Vic 2024

11\. Timo Mayer Yarra Valley. Individualistic winemaking, especially Pinot Noir and Chardonnay.

---

!LS Merchants Vermentino

12\. LS Merchants Western Australia. Modern, approachable wines with a strong independent identity.

---

!The Warmth of the Winter Sun - Jamsheed Wines

13\. Jamsheed Victoria. Excellent site-driven wines and a strong visual identity.

---

!ravensworthwines

14\. Ravensworth Canberra District. Thoughtful blends, regional character and understated presentation.

---

!Small Wonder release part of McArdle project, with quality wine from organics and regenerative farming the key | The West Australian

15\. Small Wonder Tasmania. Small-scale cool-climate wines with a contemporary identity.

These are a curated starting point rather than a formal ranking. The 2026 Young Gun of Wine awards are also worth following for emerging independent producers. younggunofwine.comwineyarravalley.com.au

## Emerging labels worth watching

Some particularly interesting names from the 2026 Young Gun of Wine finalists include\:

- Aeon Wines - Glover Wines - Majama Wines - Noman - Sabi Wabi - Vino Intrepido - Muto Wine - Dear Zahra

younggunofwine.comwww.hunterhunter.com.au

## One question to narrow this down

Are you looking for boutique wine labels primarily for\:

1\. What's most important?

Beautiful branding and label design

Exceptional wine quality

Undiscovered independent labels

Premium boutique positioning

---

2\. Preferred bottle price?

Under \$20

\$20-\$40

\$40-\$70

\$70+

---

3\. Wine preference?

Both red and white

Red wine

White wine

Rosé and sparkling

Natural and minimal intervention

[Refine my shortlist]

I can then put together a much more targeted list of Australia's most exciting boutique wine brands, including some genuinely under-the-radar labels.

Perplexity

The question asked

Best orange wine Australia

From the recorded answer

Ministry of Clouds 'Kintsugi' - McLaren Vale; richer and more structured.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best Australian orange wine to start with is Cullen Amber from Margaret River, Western Australia. It is a polished skin-contact wine made with roughly 10 days of maceration in amphorae and concrete egg, showing herbal, orange-citrus character rather than overt funk.

Other strong Australian options:

- Yangarra Estate Roussanne - McLaren Vale; textured, savory, and often naturally suited to skin-contact styles. - Chalmers Vermentino - Heathcote; bright, citrusy, and Mediterranean in style. - BK Wines Skin 'n' Bones - Adelaide Hills; a more adventurous, aromatic option. - Ochota Barrels Texture Like Sun - Adelaide Hills; complex, earthy, and typically low-intervention. - Ministry of Clouds 'Kintsugi' - McLaren Vale; richer and more structured.

For a cleaner, food-friendly bottle, choose Cullen Amber. For something more funky and natural, try Ochota Barrels or BK Wines. Note that Australian “orange wine” usually means white grapes fermented with their skins; it is not the same as wine from the Orange, NSW region, which is better known for cool-climate chardonnay, riesling, pinot noir, and shiraz.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ministry of Clouds

Wine & Spirits

21 August – 8 November 2026 (scans 1–13)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

16

Answers naming the brand

5843

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ministry of Clouds ranks #29 among 32 tracked brands for Wine & Spirits · Australia (21 August – 8 November 2026). Its visibility is 0.3%. It was named in 16 of 5,843 AI answers across 7 of 150 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Ministry of Clouds in Wine & Spirits · Australia, measured over 21 August – 8 November 2026. It ranks #29 among 32 tracked brands.

How often does AI mention this brand?

Ministry of Clouds was named in 16 of 5,843 collected AI answers, across 7 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ministry of Clouds by all 5,843 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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