Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Furniture
/

MADE.com

MADE.com

AI visibility and ranking for Furniture: United Kingdom

Furniture [UK]
Visit website ↗

UK furniture brand now trading under Next plc ownership.

MADE.com
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track MADE.com’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.9

October 4, 2026

Overall visibility

2.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

18

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, MADE.com's single-scan score moved from 1.8% to 4.9%, up 3.1 percentage points. Latest recorded scan 4.9% on 4 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.2%
30 August 20261.1%
6 September 20261.8%
13 September 20261.1%
20 September 20262.0%
27 September 20261.3%
4 October 20264.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.4%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names MADE.com most often.

It appears in 2.7% of collected Perplexity answers and 1.0% of Google AI Overviews answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 30 of 150 questions.

MADE.com appears in at least one collected answer to 20.0% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 4.9%. The latest scan was 4.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British furniture brands
  • Best British owned furniture brands
  • Best alternative to Sofa.com UK
  • Best bar stools UK
  • Best bedhead brands UK
  • Best bedroom furniture UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British furniture brands (Ercol, SCP, Heal's)
  • Best British owned furniture brands (Ercol, Loaf, G Plan)
  • Best sofa brands UK (Swyft, Sofas & Stuff, Ercol)
  • Best furniture brands UK (Ercol, Loaf, Heal's)
  • Best furniture brands for quality UK (Ercol, Sofa.com, Heal's)
  • Best furniture brands that actually last UK (Ercol, Heal's, G Plan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is Made.com worth it

From the recorded answer

Made.com is no longer an independent operating retailer, as the original company collapsed into administration and its brand and intellectual property were bought by Next.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Made.com is no longer an independent operating retailer, as the original company collapsed into administration and its brand and intellectual property were bought by Next.

### The Status of Made.com

- Company Collapse: The original online furniture firm Made.com filed for administration, leaving many customers with unfilled orders and stranded claims. - Acquisition by Next: Next purchased the Made.com brand name and website assets, relaunching elements of its design-led aesthetic under their corporate umbrella. - Original Quality Consensus: Past buyers note that original Made.com pieces offered distinct, mid-century modern and contemporary aesthetics that stood out from standard high-street competitors like DFS or early-era Argos, though build quality varied significantly between smaller accessories and larger statement upholstery.

### Current Considerations

- Legacy Orders: Original gift cards and unfulfilled pre-collapse orders from the defunct corporate entity were not honored or covered by the Next acquisition. - Buying Today: Purchasing items branded as Made through Next means you are now backed by Next's robust retail operations, customer service, and standard consumer guarantees, rather than the old startup model.

If you're looking at specific items, tell me:

- What type of furniture you want to buy (sofa, dining table, lighting) - Your budget range

I can help you compare current options or suggest alternative brands.

ChatGPT

The question asked

Best mid range furniture brands UK

From the recorded answer

One useful distinction: MADE.com isn't really a separate brand to shop as it once was; its brand/design range is now sold through Next, so I'd look at Next's current MADE offerings rather than treating old MADE reviews as directly representative.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by mid-range you mean roughly £500-£2,500 for substantial furniture (sofas, beds, dining tables), rather than IKEA/budget or designer-luxury, these are the UK brands I'd shortlist:

| Brand | Style | Quality/value | Best for | |---|---|---|---| | John Lewis | Contemporary, classic | ⭐⭐⭐⭐⭐ | All-rounder, sofas, beds, dining | | West Elm | Modern / mid-century | ⭐⭐⭐⭐½ | Stylish statement pieces | | Heal's | Design-led, sophisticated | ⭐⭐⭐⭐½ | Investment pieces | | Sofa.com | Contemporary/classic | ⭐⭐⭐⭐½ | Sofas & upholstered furniture | | Loaf | Relaxed, country-modern | ⭐⭐⭐⭐½ | Sofas, beds, cosy interiors | | Next Home | Contemporary/classic | ⭐⭐⭐⭐ | Broad range, good value | | Habitat | Modern / eclectic | ⭐⭐⭐⭐ | Design on a sensible budget | | Ercol | British, mid-century | ⭐⭐⭐⭐⭐ | Solid wood, dining furniture | | Cotswold Company | Traditional / country | ⭐⭐⭐⭐½ | Wooden furniture | | Swoon | Contemporary | ⭐⭐⭐⭐ | Smaller statement furniture |

### My top 5

1. John Lewis - probably the safest choice if you're furnishing an entire home. Quality is generally a step above mass-market retailers, with a particularly strong furniture and sofa range. Which?'s 2026 survey included John Lewis among the major UK sofa brands tested by 4,451 owners. www.which.co.uk

2. West Elm - my pick if you want a more expensive-looking, contemporary interior. John Lewis describes it as mid-century-inspired with a strong modern/Brooklyn aesthetic. www.johnlewis.com

3. Heal's - more design-conscious and generally pricier, but there are surprisingly accessible pieces. For example, Heal's currently highlights its Brunel sofa from £999 as a more budget-friendly option. www.heals.com

4. Ercol - particularly worth looking at for dining tables, chairs and wooden furniture. I'd choose Ercol over many fashionable online brands if longevity matters.

5. Habitat - excellent for adding design character without spending a fortune. It remains one of the UK's strongest affordable design-led furniture names. www.the-independent.com

### If you want the best balance of quality + price

I'd shop across brands rather than buy everything from one:

- Sofa: John Lewis / Sofa.com / Loaf - Dining table: Ercol / West Elm / John Lewis - Dining chairs: Ercol / West Elm / Heal's - Bed: John Lewis / Loaf / Cotswold Company - Sideboards & storage: West Elm / Habitat / John Lewis - Accent pieces: Habitat / Swoon - Budget pieces: Next / Dunelm

One useful distinction: MADE.com isn't really a separate brand to shop as it once was; its brand/design range is now sold through Next, so I'd look at Next's current MADE offerings rather than treating old MADE reviews as directly representative. Recent UK coverage also specifically highlights Next, Habitat, John Lewis, Dunelm and MADE among the accessible furniture options. www.thetimes.com

If you tell me your budget (e.g. £5k / £10k / £20k for a whole home) and whether you like modern, mid-century, Scandinavian, classic or “quiet luxury”, I can narrow this down to 10 specific UK brands I'd actually buy from, including which ones are overpriced.

Perplexity

The question asked

Best online furniture stores UK

From the recorded answer

Made.com - Best for modern, colourful and mid-century-inspired designs; check current stock and delivery terms before ordering.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best UK online furniture stores depend on your budget and style, but these are strong all-round choices:

- IKEA - Best for affordable, practical furniture and storage; especially good for first homes and flat-pack solutions. - John Lewis - Best for dependable quality, broad choice and customer service across sofas, beds, dining and home office. - Habitat - Best for reasonably priced contemporary and design-led pieces. - Dunelm - Best for budget-friendly furniture, soft furnishings and broad home ranges. - Made.com - Best for modern, colourful and mid-century-inspired designs; check current stock and delivery terms before ordering. - DFS - Best for sofas and larger upholstered furniture, with a wide range of traditional and modern designs. - Barker & Stonehouse - Best for extensive choice, including sofas, dining, bedroom and office furniture. - Heal's - Best for premium contemporary and iconic designer furniture; GQ lists it among its leading UK furniture stores for 2026. - Soho Home - Best for luxury, hotel-style interiors and distinctive statement pieces. - Etsy - Best for handmade, vintage, bespoke and hard-to-find furniture, though seller quality and delivery vary. - Selfridges - Best for designer statement furniture and smaller pieces from brands such as HAY, Kartell and Seletti. - Country Living Marketplace - Best for artisan and independently made furniture and homeware.

Quick picks: - Cheapest: IKEA, Dunelm, Habitat - Best sofa shopping: DFS, John Lewis, Barker & Stonehouse - Best design: Heal's, Made.com, Habitat - Best luxury: Soho Home, Selfridges - Best unique or bespoke items: Etsy, Country Living Marketplace

Before ordering, check delivery access, assembly charges, return fees for large items, fabric samples and whether the retailer offers room-of-choice delivery.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

MADE.com

Furniture

21 August 2026 – 4 October 2026 (scans 1–8)

2.0

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

73

Answers naming the brand

3600

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, MADE.com ranks #18 among 37 tracked brands for Furniture · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.0%. It was named in 73 of 3,600 AI answers across 30 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for MADE.com in Furniture · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 37 tracked brands.

How often does AI mention this brand?

MADE.com was named in 73 of 3,600 collected AI answers, across 30 of 150 tracked questions, for Furniture · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming MADE.com by all 3,600 answers in the published Furniture · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.