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MADE.com

MADE.com

AI visibility and ranking for Furniture: United Kingdom

Furniture [UK]
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UK furniture brand now trading under Next plc ownership.

MADE.com
appears in
2.3
% of measured AI answers in this industry and market.

Found score

Track MADE.com’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

2.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, MADE.com's single-scan score moved from 1.8% to 2.2%, up 0.4 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 2.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.2%
30 August 20261.1%
6 September 20261.8%
13 September 20261.1%
20 September 20262.0%
27 September 20261.3%
4 October 20264.9%
11 October 20264.5%
18 October 20262.9%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.1%

Perplexity Logo

Perplexity

3.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names MADE.com most often.

It appears in 3.6% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 36 of 150 questions.

MADE.com appears in at least one collected answer to 24.0% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 4.9%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British furniture brands
  • Best British owned furniture brands
  • Best alternative to Sofa.com UK
  • Best bar stools UK
  • Best bedhead brands UK
  • Best bedroom furniture UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British furniture for the whole house (Parker Knoll, Loaf, Soho Home)
  • Best contemporary furniture UK (Heal's, Ercol, Tom Dixon)
  • Best furniture brands for quality UK (Heal's, G Plan, Ercol)
  • Which British furniture brands are actually good (Ercol, Parker Knoll, G Plan)
  • Best British furniture brands (Ercol, Heal's, G Plan)
  • Best furniture brands with in-house designers UK (Ercol, Another Country, Case Furniture)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mid range furniture brands UK

From the recorded answer

Made.com / Online Curators: Offers accessible contemporary design-led furniture aimed at urban and modern interiors.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top mid-range furniture brands and retailers in the UK balance reliable build quality, contemporary design, and reasonable pricing:

- John Lewis: A trusted high-street staple known for durable, well-crafted living, dining, and bedroom furniture alongside dependable customer service and design collaborations. - Swoon Editions: Popular for distinct mid-century modern and statement pieces, including handcrafted sideboards, media units, and upholstered seating. - Furniture Village: One of the UK's largest independent furniture retailers, offering a wide selection of solid wood, leather, and fabric sofas and dining sets across various mid-tier price points. - Arlo & Jacob: Known for comfortable, handcrafted British-made sofas and armchairs built with solid hardwood frames and custom fabric choices. - Sofa.com: A go-to destination for customizable sofas, armchairs, and beds with transparent pricing and solid construction. - Darlings of Chelsea: Renowned for high-end feel and extensive ranges of bespoke leather and fabric sofas sitting comfortably in the upper-mid-range market. - Made.com / Online Curators: Offers accessible contemporary design-led furniture aimed at urban and modern interiors.

To help narrow down the best choice, let me know:

- What type of furniture are you looking for (sofa, dining set, bedroom, storage)? - What is your preferred style (mid-century, modern minimalist, traditional, industrial)? - What is your approximate budget per item?

ChatGPT

The question asked

Best bar stools UK

From the recorded answer

1\. Made.com Eden woven bar stool* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best bar stools in the UK

The best bar stool depends on your kitchen island height, budget and whether you prefer a modern, upholstered or traditional look. For most UK kitchens, I'd prioritise comfort, a sturdy footrest, easy-clean materials and the correct seat height\.

A useful rule of thumb\:

- Kitchen island around 90 cm high\: look for seats around 60-65 cm high. - Breakfast bar around 100-105 cm high\: look for seats around 65-75 cm high. - Aim for roughly 25-30 cm between the seat and the underside of the worktop.

## My top UK bar stool picks

!Eden Woven Bar Stool in Solid Ash | Made

1\. Made.com Eden woven bar stool

(Best overall style)

## Around £99

Natural ash wood and a woven seat give it a relaxed, Scandi-inspired look. A good choice for a contemporary or neutral kitchen, with a compact footprint. www.independent.co.ukwww.the-independent.com

Best for: natural materials and understated design.

Read the review in The Independent

---

!Wynnfield 77cm Bar Stool by Wayfair | uFurnish.com

2\. Habitat Kysen bar stool

## Around £50

A budget-friendly industrial-style option with faux leather upholstery and a metal frame. Practical if you want a padded seat without spending a fortune. www.independent.co.ukwww.the-independent.com

Best for: value and everyday use.

Shop Habitat

---

!Buy Chunky Weave Mid Natural Wolton Bar Stool from the Next UK online shop

3\. Next Wolton counter stool

## Around £185

A more comfort-focused option worth considering if you sit at the breakfast bar for meals, coffee or working from home. www.independent.co.ukwww.the-independent.com

Best for: longer periods of sitting.

Shop Next

---

!High Back Bar Stools | Dunelm

4\. Lamboro Ravenna Deluxe

## Around £140

A modern upholstered design to consider if you prefer a more conventional breakfast-bar chair with a backrest.

Best for: a polished, modern kitchen look.

View at Simply Bar Stools

---

!Kartell Masters Stool

5\. Kartell Masters bar stool

## Around £650 per pair

A distinctive designer option with a sculptural silhouette. Sage green, grey and russet versions are listed by UK retailers.

Best for: statement kitchens and designer interiors.

View Kartell Masters stools

Prices are indicative from the search results or published reviews; check current stock, dimensions and prices before buying.

## Let me narrow it down to the best ones for you

1\. Budget per stool

Under £50

£50-£100

£100-£200

£200+ designer

---

2\. Preferred style

Upholstered and comfortable

Modern and minimalist

Wood / Scandi

Velvet / luxury

Leather / industrial

---

3\. Height of your bar

Standard kitchen island (about 90 cm)

High breakfast bar (100-110 cm)

Not sure yet

---

4\. How many do you need?

2 stools

3 stools

4 stools

5 or more

---

5\. Backrest?

Yes, for comfort

No, to tuck under the island

Backrest and armrests

[Find my best bar stools]

Perplexity

The question asked

Best furniture brands UK

From the recorded answer

Made.com - Good for modern, design-led furniture at accessible prices, though check current availability and delivery terms.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best furniture brands in the UK depend on budget and style, but these are strong all-round choices:

- John Lewis & Partners - Reliable, versatile furniture with good mid-range quality and a broad selection. - Heal's - Best for contemporary design classics and investment pieces; it stocks brands such as Carl Hansen & Søn, Cassina and Knoll. - Ercol - Excellent for durable, timeless solid-wood furniture; the British brand has been making furniture since 1920. - Darlings of Chelsea - Particularly strong for customisable sofas, armchairs and sofa beds, many handcrafted in the UK. - Made.com - Good for modern, design-led furniture at accessible prices, though check current availability and delivery terms. - Habitat - Best for affordable contemporary furniture and distinctive occasional pieces. - IKEA - Best for budget furniture, storage and practical modular solutions. - Loaf - Known for relaxed, comfortable sofas, beds and upholstered furniture with a casual style. - The White Company - Strong for understated, neutral bedroom and living-room furniture, with an emphasis on quality. - M&S Home - A dependable mid-range option for durable, relatively affordable furniture. - Barker and Stonehouse - A broad retailer with options across budget, mid-range and premium categories. - Linley - Best for high-end bespoke British furniture and exceptional craftsmanship.

### Quick picks by need

| Need | Best choices | |---|---| | Best budget | IKEA, Habitat, M&S | | Best overall mid-range | John Lewis, Loaf, Barker and Stonehouse | | Best sofas | Darlings of Chelsea, Loaf, Heal's | | Best solid wood | Ercol, Heal's | | Best contemporary design | Heal's, Made.com, BoConcept | | Best luxury British-made | Linley, Ercol, Heal's | | Best sofa beds | Darlings of Chelsea | | Best fitted bedrooms | IKEA, Hammonds, Sharps, B&Q |

For a balance of quality, longevity and price, start with John Lewis, Ercol, Heal's and Darlings of Chelsea. Always check the frame construction, upholstery composition, warranty, delivery fees and whether the item is actually made in the UK-“British brand” does not necessarily mean British-made.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

MADE.com

Furniture

21 August 2026 – 25 October 2026 (scans 1–11)

2.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

116

Answers naming the brand

4944

Answers collected

2.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, MADE.com ranks #17 among 37 tracked brands for Furniture · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.3%. It was named in 116 of 4,944 AI answers across 36 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.3% AI visibility for MADE.com in Furniture · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #17 among 37 tracked brands.

How often does AI mention this brand?

MADE.com was named in 116 of 4,944 collected AI answers, across 36 of 150 tracked questions, for Furniture · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming MADE.com by all 4,944 answers in the published Furniture · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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