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Luella Grey

Luella Grey

AI visibility and ranking for Handbags & Accessories: United Kingdom

Handbags & Accessories [UK]
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South London maker of affordable vegan-leaning work bags, also stocked through Next.

Luella Grey
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Luella Grey’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.7

October 25, 2026

Overall visibility

0.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

27

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Luella Grey's single-scan score moved from 0.2% to 0.7%, up 0.5 percentage points. Latest recorded scan 0.7% on 25 October 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.7%
30 August 20260.2%
6 September 20260.4%
13 September 20260.2%
20 September 20260.0%
27 September 20260.7%
4 October 20260.2%
11 October 20260.2%
18 October 20260.0%
25 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Luella Grey most often.

It appears in 0.7% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Luella Grey appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best ethically made handbags UK
  • Best evening bag under £150 UK
  • Best leather tote for work UK
  • Best new British handbag brands
  • Best online handbag stores UK
  • Best professional handbag UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British handbag labels (Mulberry, Aspinal of London, Strathberry)
  • Best British accessories brands (Mulberry, Anya Hindmarch, Strathberry)
  • Best British fashion accessories brands (Mulberry, Strathberry, Aspinal of London)
  • Best British made handbags (Mulberry, Tusting, Bennett Winch)
  • Best British owned handbag brands (Mulberry, Strathberry, DeMellier)
  • Best boutique handbag brands UK (DeMellier, Strathberry, Aspinal of London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online handbag stores UK

From the recorded answer

Simply Be: Best for mid-range and budget-friendly fashion labels like Luella Grey, Valentino Bags, and Mango via Simply Be.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top online handbag stores in the UK cater to a range of styles, from high-street everyday bags to luxury designer pieces and British-crafted leather goods:

- Fenwick: Best for designer and luxury labels (such as Coach, Strathberry, Longchamp, and Vivienne Westwood) alongside preloved options via Fenwick Women's Designer Bags. - Miinto: Best for a wide multi-boutique catalog featuring luxury and designer brands like Michael Kors, Burberry, and Stella McCartney through Miinto UK. - Zatchels: Best for handmade-in-Britain leather bags, satchels, and the signature Sugarcube collection with a lifetime guarantee at Zatchels. - Wardow UK: Best for structured everyday and investment leather bags from European brands like Coccinelle and Gianni Chiarini via Wardow. - Amazon UK: Best for a massive variety of everyday hobos, totes, and cross-body styles across all price points at Amazon UK Handbags. - Hurleys: Best for branded contemporary and designer accessories including Valentino, Vivienne Westwood, and Ted Baker via Hurleys. - Simply Be: Best for mid-range and budget-friendly fashion labels like Luella Grey, Valentino Bags, and Mango via Simply Be.

If you'd like to narrow down the right store, let me know:

- Your budget range (e.g., under £50, £100-£300, or luxury) - The style or type of bag you need (tote, crossbody, work bag, evening clutch) - Whether you prefer genuine leather or vegan/synthetic materials

ChatGPT

The question asked

Best leather tote for work UK

From the recorded answer

!Carlotta Black Laptop Tote - Luella Grey …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

For a leather work tote in the UK, I'd prioritise real leather, a secure zip or fastening, comfortable shoulder straps, and enough room for your work essentials without looking like a bulky laptop bag. My shortlist would range from affordable British high-street options to investment pieces that look polished for years.

## Best leather totes for work

!OSPREY LONDON Notting Hill Leather Tote Bag, Black

## 1\. Osprey London Notting Hill Leather Tote Bag

(Best affordable real leather)

### £99

A lovely everyday option with a clean, professional look. It fits a laptop and A4 documents, has comfortable structured handles and is made from unlined leather. The open top is convenient, although less secure on public transport. www.johnlewis.com

Best for: everyday office wear on a sensible budget.

Shop at John Lewis

---

!The New York | Black Small Grain | DeMellier

## 2\. DeMellier The New York Tote

### Around £550

My pick for an elevated, understated work wardrobe. The refined shape and textured leather make it look polished with tailoring, dresses or smart casual outfits. Check the particular size and closure before buying if you need to carry a laptop daily. demellierlondon.com

Best for: understated luxury and a smart office look.

Shop DeMellier UK

---

!Fossil Rachel Leather Tote Bag - Macy's

## 3\. Fossil Gemma Tote Bag

A good brand to consider if you want a classic leather bag for repeated everyday use. Look for the specific leather version and check its internal pockets, closure and laptop dimensions, as specifications vary by model.

Best for: a timeless, practical everyday bag.

Browse Fossil UK

---

!Romy Tote: Women's Designer Tote Bags | Tory Burch

## 4\. Tory Burch Romy Tote

A premium everyday option worth considering for its relaxed but polished styling. It suits a work wardrobe that transitions into evenings and weekends. Confirm the current UK model, price and capacity before purchasing.

Best for: versatile smart-casual styling.

Browse Tory Burch UK

---

!Carlotta Black Laptop Tote - Luella Grey

## 5\. Luella Grey Lilibet Laptop Tote

### £129

Worth a look if you want a bag designed around work essentials rather than a traditional handbag. It is listed by Next, but check the material composition carefully if genuine leather is a must, as a laptop tote isn't necessarily a leather tote.

Best for: a work-focused shape at a mid-range price.

Shop at Next

## Which would I choose?

- Under £150\: Osprey London Notting Hill. - Around £500-£600\: DeMellier The New York, if you prioritise style. - For a laptop-heavy commute\: prioritise a full zip, a padded sleeve and comfortable straps over appearance alone.

One important tip: if you carry your laptop every day, check the bag's actual internal dimensions rather than relying on a stated laptop size. Also distinguish genuine leather from PU or vegan leather when comparing cheaper options.

## Let me narrow it down for you

What's your budget?

Under £100

£100-£250

£250-£500

£500+

---

Which look do you prefer?

Quiet luxury / understated

Classic and structured

Soft, slouchy tote

Designer statement

---

What needs to fit inside?

No laptop - just daily essentials

13-14 inch laptop

15-16 inch laptop

---

Preferred fastening?

Full zip - more secure

Open top or magnetic fastening

No preference

[Find my best matches]

Perplexity

The question asked

Best work bag under £250 UK

From the recorded answer

| Best stylish mid-range tote | Luella Grey Connie Laptop Tote | £125 | Structured, polished appearance with laptop functionality. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best all-round work bag under £250 in the UK is the Nortvi Laptop Briefcase (£229) if you want a polished, professional bag with dedicated laptop storage. For a more versatile everyday option, choose the Longchamp Le Pliage Original L (£125).

| Best for | Recommendation | Approx. price | Why choose it | |---|---:|---:|---| | Best professional laptop bag | Nortvi Laptop Briefcase | £229 | Sleek, office-appropriate and specifically designed for laptop carrying. | | Best overall value | Longchamp Le Pliage Original L | £125 | Lightweight, roomy and smart enough for commuting; the zip-top design helps keep contents secure. | | Best backpack | Osprey Arcane Large Day | About £85 | Comfortable for cycling or longer commutes, with a practical everyday capacity. | | Best leather-style tote | Jigsaw Heckfield Tote | £195 | More refined than a casual canvas bag while remaining below budget. | | Best budget laptop tote | Accessorize Bianca Laptop Tote | £32 | Dedicated laptop-friendly design at a very low price. | | Best stylish mid-range tote | Luella Grey Connie Laptop Tote | £125 | Structured, polished appearance with laptop functionality. |

Recommendation by use case:

- Formal office and client meetings: Nortvi Laptop Briefcase. - Train commute and daily essentials: Longchamp Le Pliage Original L. - Heavy walking or cycling: Osprey Arcane Large Day. - Leather look without spending £250: Jigsaw Heckfield Tote. - Lowest-cost practical option: Accessorize Bianca Laptop Tote.

Before buying, check the laptop compartment dimensions-especially for 15- or 16-inch laptops-and whether the bag has a zipped top, comfortable straps and enough room for a charger, lunch and notebook.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Luella Grey

Handbags & Accessories

21 August 2026 – 25 October 2026 (scans 1–11)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

16

Answers naming the brand

4943

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Luella Grey ranks #27 among 37 tracked brands for Handbags & Accessories · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.3%. It was named in 16 of 4,943 AI answers across 12 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Luella Grey in Handbags & Accessories · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #27 among 37 tracked brands.

How often does AI mention this brand?

Luella Grey was named in 16 of 4,943 collected AI answers, across 12 of 150 tracked questions, for Handbags & Accessories · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Luella Grey by all 4,943 answers in the published Handbags & Accessories · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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