Recorded answer text · ChatGPT · 18 October 2026
If you're after the newer, cooler Australian sunglasses labels, rather than the usual Ray-Ban and Oakley, I'd start with independent brands doing interesting shapes, vintage-inspired frames and more considered materials. The latest Australian fashion roundups for 2026 highlight labels such as Deering, Szade, Velvet Canyon and Hyesun. www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au
## 8 Australian sunglasses brands worth knowing

Modern, polished eyewear with subtle retro references, from 1970s-inspired aviators to Y2K-style rimless designs. A good pick if you like understated designer fashion.
Price guide: around A\$295
Shop Deering
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Retro shapes, slim metal frames and '90s-inspired silhouettes with a sophisticated, editorial feel. Great if you want something distinctive without an obvious logo.
Price guide: approximately A\$150-330 at full retail, depending on style and sale
Shop Velvet Canyon
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Melbourne-based and sustainability-minded, with recycled frames, chunky rectangles, colourful lenses and playful shapes. Ideal for trying a trend without spending designer-level money.
Price guide: around A\$70-120
Shop Szade
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Worth a look if standard sunglasses sit too low on your nose or touch your cheeks. Its range caters to different facial proportions, including low nose bridges and higher cheekbones.
Price guide: around A\$330
Explore Hyesun
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Think '60s mod meets '90s minimalism: oval frames, glossy finishes and dreamy colours. A strong choice for that effortless, off-duty fashion look.
Price guide: around A\$130-200
Shop Lu Goldie
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Born from Australian surf and creative culture, with sculptural acetate frames, strong proportions and a slightly rebellious feel. Especially good for unisex styles.
Price guide: around A\$240-300
Shop Epøkhe
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!Palm Beach 2.0. Coloured Lenses | Premium Lenses | Good Citizens - Good Citizens Eyewear
7\. Good Citizens
(Eco-conscious)
Made with recycled materials, with modular, repairable designs that offer a more functional take on sustainable eyewear. A nice choice for everyday wear rather than fleeting trends.
Price guide: around A\$129
Shop Good Citizens
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Oversized, sculptural and often unexpected. If you want your sunglasses to be the centrepiece of an outfit, this is one of the most recognisable Australian designer labels to explore.
Price guide: around A\$200-300
Shop Poppy Lissiman
Style and price references: www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au Prices are approximate Australian-dollar guides, not verified live prices. Some brands are established independents rather than recent launches.
## My shortlist: which ones would I look at first?
- Most fashion-forward\: Velvet Canyon
- Best affordable trend-led pair\: Szade
- Best premium, understated look\: Deering
- Best retro, cool-girl aesthetic\: Lu Goldie
- Most distinctive statement frames\: Poppy Lissiman
- One to watch among newer labels\: Pérce - launched in 2026, with a focus on timeless, understated styles. www.couriermail.com.au
For a genuinely new name, also check out Del Sol, whose playful, poolside-inspired frames were featured in Broadsheet's 2026 Australian sunglasses edit. www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au
One practical tip for Australian sun: check for 100% UVA/UVB protection and an appropriate Australian lens category before buying. Dark-looking lenses alone don't guarantee UV protection.
Are you looking for women's, men's or unisex sunglasses? I can narrow this down to the most interesting emerging labels with a more designer, minimalist or streetwear aesthetic.