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Love To Dream

Love To Dream

AI visibility and ranking for Baby & Kids: Australia

Baby & Kids [AU]
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Melbourne swaddle brand defined by a patented arms-up design and a staged transition-out-of-swaddling system.

Love To Dream
appears in
7.4
% of measured AI answers in this industry and market.

Found score

Track Love To Dream’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

6.6

October 11, 2026

Overall visibility

7.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Love To Dream's single-scan score moved from 8.8% to 6.6%, down 2.2 percentage points. Latest recorded scan 6.6% on 11 October 2026; combined-window score 7.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20268.8%
19 August 20269.3%
22 August 20268.2%
25 August 20267.3%
30 August 20269.5%
6 September 20268.2%
13 September 20267.5%
20 September 20267.1%
27 September 20267.7%
4 October 20267.9%
11 October 20266.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

9.3%

Perplexity Logo

Perplexity

6.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.4%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Love To Dream most often.

It appears in 9.3% of collected ChatGPT answers and 6.4% of Google AI Overviews answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 151 questions.

Love To Dream appears in at least one collected answer to 20.5% of the tracked questions. That is question coverage; the 7.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 6.6% to 9.5%. The latest scan was 6.6% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian baby brand vs imported baby brand
  • Best Australian baby brands
  • Best Australian owned baby brands
  • Best award winning Australian baby brands
  • Best baby brand for a baby shower Australia
  • Best baby brand for a first time parent Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique baby brands Australia (Oobi, Halcyon Nights, Purebaby)
  • Best Australian kids clothing brands (Purebaby, Oobi, Wilson & Frenchy)
  • Best independent kids clothing labels Australia (Oobi, Goldie + Ace, Wilson & Frenchy)
  • Best Instagram famous baby brand Australia (Purebaby, Snuggle Hunny Kids, Goldie + Ace)
  • Best new Australian baby brands (Halcyon Nights, Wilson & Frenchy, Aster & Oak)
  • Best baby clothing Australia (Purebaby, Aster & Oak, Halcyon Nights)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best award winning Australian baby brands

From the recorded answer

Love To Dream …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia has several multi-award-winning baby brands renowned for safety, organic materials, and innovative design.

### Top Award-Winning Australian Baby Brands

- Love To Dream - Known for: The patented multi-award-winning Swaddle Up zip-up swaddle, which lets babies sleep in a natural arms-up position for easier self-soothing. - Recognition: Acknowledged as a hip-healthy product by the International Hip Dysplasia Institute and compliant with strict safety standards. - Purebaby - Known for: High-end organic baby clothing, everyday essentials, and occasion wear made from 100% GOTS-certified organic cotton. - Recognition: Widely regarded as a leading force in sustainable, gentle Australian baby apparel. - Bubba Blue - Known for: Nursery accessories, bamboo-viscose and waterproof mattress protectors, nursing pillows, and novelty hooded towels. - Recognition: Multiple gold and silver wins at the Bounty Baby Awards, Mother & Baby Awards, and INPAA Innovation & Safety Product Awards. - Aromababy - Known for: Australia's first natural and organic skincare line for babies, launched in 1994, featuring products like their award-winning Barrier Balm and massage oils. - Recognition: Trusted natural baby care brand used in select maternity hospitals and private care. - Halcyon Nights - Known for: Colourful, artist-designed baby wear and zip rompers featuring iconic Australiana prints (such as collaborations with Jenny Kee). - Recognition: A consensus favourite among Australian parents for vibrant, uniquely local designs, as noted in discussions on Reddit.

Are you looking for a specific category-such as sleepwear, organic clothing, or skincare -or shopping for a baby shower gift?

ChatGPT

The question asked

Best baby registry brands Australia

From the recorded answer

!Love To Dream Swaddle Up Original Newborn 1.0Tog Dusty Blue - Baby Kingdom …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best baby registry brands in Australia (2026)

If you're putting together a baby registry in Australia, I'd focus on brands that are known for quality, practicality, safety and products you'll use regularly - rather than buying everything from one brand.

My recommendation is to mix a few premium essentials with affordable everyday items, and include options at different price points so family and friends can contribute comfortably.

## Top baby brands worth adding to your registry

!Prams & Strollers for Babies & Toddlers | Redsbaby

1\. Redsbaby

(Best Australian pram brand to consider)

Australian-designed prams and strollers, with options for everyday walks and growing families. Redsbaby's SKIP was rated highly in 2026 consumer reviews. www.productreview.com.auonefinebaby.com.au

Best for: pram, bassinet and stroller accessories.

Shop Redsbaby

---

!Purebaby Welcome Baby Pack | David Jones

2\. Purebaby

A lovely choice for soft, neutral-toned baby clothes and newborn basics.

Best for: onesies, bodysuits, blankets and gift sets.

Shop Purebaby

---

![Omni Deluxe Mesh Baby Carrier - Onyx Black - Ergobaby Australia](

3\. Ergobaby

A practical pick for hands-free carrying at home and when you're out and about.

Best for: baby carriers and newborn-friendly carrying options.

Shop Ergobaby

---

!Love To Dream Swaddle Up Original Newborn 1.0Tog Dusty Blue - Baby Kingdom

4\. Love to Dream

Popular for its zip-up swaddles and wearable sleep products.

Best for: swaddles and sleepwear; check sizing and safe-sleep guidance.

Shop Love to Dream

---

!Køb BIBS Colour Latex Ivory/Sand/Vanilla/Dark Oak 4 pak | Med24.dk

5\. BIBS

A popular design-led option for pacifiers and small baby gifts.

Best for: dummies, pacifier accessories and gift bundles.

Shop BIBS

---

![Maxi Cosi Mico 12 LX Pro ISOFIX

- Baby Kingdom](

6\. Maxi-Cosi

Worth considering for car capsules and other travel essentials. Compare models for your vehicle and intended use.

Best for: car capsules and infant travel gear.

Shop Maxi-Cosi Australia

![JUNO - Premium Single to Double Pram - Black Noir - Babybee](

7\. Babybee

An excellent brand to compare with Redsbaby, especially if you're looking for a pram or nursery essentials. Babybee received the Gold award for Best Australian Brand in the 2026 Bounty Baby Awards. www.bountyparents.com.au

Shop Babybee

---

!feeding set - ocean breeze | mealtime must haves | b.box for kids | b.box USA

8\. b.box

A practical brand for feeding accessories you'll use as your baby grows. Its sippy cup won Gold in the 2026 Bounty Baby Awards' feeding-device category. www.bountyparents.com.au

Best for: cups, bibs, food containers and weaning essentials.

Shop b.box

---

![Cocoon Swaddle Bag 1.0 TOG - Oatmeal Marle by Ergo Pouch | the memo - The Memo](

9\. ergoPouch

Great for wearable blankets, swaddles and sleepwear in different warmth ratings. Its Cocoon Swaddle Bag was a 2026 mum. Approved award winner. mum.com.au

Shop ergoPouch

---

!Haakaa Silicone Pump & Milk Collector Set | Babylist Shop

10\. Haakaa

Worth including for breastfeeding and milk-collection accessories. The range also includes useful feeding and food-storage products. www.bountyparents.com.au

Shop Haakaa Australia

## Where I'd shop for registry items

These Australian retailers are useful starting points if you want to combine several brands into one list.

!Baby Bunting: Store of the Future - Silver Winner - SYDNEY Design Awards 2025

Baby Bunting

Best for a broad range of baby gear, including prams, car seats, cots and feeding products.

Visit Baby Bunting

!Cera Stribley creates a fun-loving flagship store for the memo - Australian Design Review

The Memo

Best for thoughtfully curated baby essentials, feeding products and premium gifts.

Visit The Memo

!Babyhood Riya Cot - Natural - Kmart

Kmart

Best for budget-friendly basics, storage, nursery accessories and everyday essentials.

Visit Kmart

## My shortlist: what to prioritise

| Registry category | Brands I'd shortlist | |--------|--------| | Pram | Redsbaby, Babybee, UPPAbaby | | Car seat or capsule | Maxi-Cosi, Britax | | Clothing | Purebaby, Bonds, Jamie Kay | | Swaddles and sleepwear | Love to Dream, ergoPouch | | Baby carrier | Ergobaby, BabyBjörn | | Feeding accessories | b.box, Haakaa | | Nappies and wipes | Huggies, Tooshies, WaterWipes | | Play and development | Lovevery, Babybee |

For car seats, cots and sleep products, check the specific model's Australian safety requirements rather than choosing by brand alone.

One final tip: you don't need to buy everything before birth. Start with sleep, transport, feeding and newborn clothing, then add products as you discover what works for your family.

One question so I can tailor this better\: when you say “baby registry brands”, are you mainly looking for\:

The best individual baby product brands to add to my wishlist

The best websites or stores to create a baby registry

Beautiful, premium brands for baby shower gifts

A complete registry checklist, from essentials to nice-to-haves

---

What style or budget do you prefer?

Affordable and practical

Premium, stylish and high quality

A mix of premium and affordable

[Personalise my recommendations]

Perplexity

The question asked

Best Australian baby brands

From the recorded answer

Love to Dream - swaddles and sleepwear designed to support safer infant sleep.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Some of the best Australian baby brands-grouped by what they're known for-are:

- Babybee - prams, capsules and nursery products; won the 2026 Bounty “Best Australian Brand” gold award. - Redsbaby - Australian-designed prams and travel systems; received the 2026 Bounty silver award. - Bonds - affordable, durable baby clothing and popular zip-up Wondersuits. - Purebaby - soft organic-cotton clothing and practical newborn basics. - Oobi - colourful, classic baby and children's clothing. - KYND Baby - contemporary newborn and baby clothing. - Bunjie - Australian-made baby skincare with a focus on gentle ingredients. - MooGoo Baby - sensitive-skin skincare, including gentle cleansers and moisturisers. - Bubs Australia - baby food and toddler nutrition products; included among Australia's leading-rated baby-food brands. - Nutura - Australian baby formula brand rated highly for preparation, range and value in Finder's awards. - Love to Dream - swaddles and sleepwear designed to support safer infant sleep. - Ergobaby - baby carriers known for ergonomic design and safety-focused features.

For a practical starter shortlist: Babybee or Redsbaby for a pram, Bonds or Purebaby for clothes, Love to Dream for sleepwear, MooGoo Baby for skincare, and Bubs for baby food. Check current safety approvals and product recalls before buying, especially for car seats, capsules, cots and sleep products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Love To Dream

Baby & Kids

27 September – 11 October 2026 (scan 3 of 4)

7.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

101

Answers naming the brand

1359

Answers collected

7.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Love To Dream ranks #6 among 39 tracked brands for Baby & Kids · Australia (27 September – 11 October 2026). Its visibility is 7.4%. It was named in 101 of 1,359 AI answers across 31 of 151 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.4% AI visibility for Love To Dream in Baby & Kids · Australia, measured over 27 September – 11 October 2026. It ranks #6 among 39 tracked brands.

How often does AI mention this brand?

Love To Dream was named in 101 of 1,359 collected AI answers, across 31 of 151 tracked questions, for Baby & Kids · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Love To Dream by all 1,359 answers in the published Baby & Kids · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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