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Little Bloke Fitness

Little Bloke Fitness

AI Visibility Score and Ranking for

Home Fitness Equipment: Australia

Home Fitness Equipment [AU]
Reservoir, VIC
Ranked
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Family-run, 100% Aussie-owned Melbourne home-gym retailer founded 2009, manufacturing its own 1RM, 360 Strength and UnderCover Strength lines.

Little Bloke Fitness ranks #12 in the AU Home Fitness Equipment AI Visibility Index with a Visibility Score of 4.3/100. It was named in 137 of 3,150 AI answers across 42 of 150 tracked questions, averaging position 3.8 when mentioned.

Over the last 7 weekly scans, Little Bloke Fitness's scan score moved from 4.2 on 21 August 2026 to 4.9 on 27 September 2026, up 0.7 points.

4.3

Visibility score

12

Found Rank

+1

Movement vs last window

3.8

Avg. position when mentioned

42

Prompts hit, of 150

Visibility score over time

Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.

Little Bloke Fitness vs Home Fitness Equipment

Running level with the Home Fitness Equipment category average.

Little Bloke Fitness (you) — 4.0
Home Fitness Equipment category average — 4.2

4

4

Where this brand sits in its industry

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Australia
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United States
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United Kingdom

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 3.9% · Perplexity 6.1% · AI Overviews 3.0%

Want the full report?

Every shopper question this brand is missing from, the platform split, and what is causing the gap.

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How AI answers shopper questions about this brand

Questions where AI names Little Bloke Fitness

  • Best home fitness equipment brands Australia
  • Best Australian home gym brands
  • Which home gym brands are actually Australian
  • Best alternative to Rogue Australia
  • Best gym equipment brands Australia
  • Best home gym equipment brands Australia

Questions where AI names other brands instead

  • Best home gym equipment sales Australia (Gym Direct, Vulcan Fitness, World Fitness Australia)
  • Best cable machine for home gym Australia (Force USA, Body-Solid, CORTEX)
  • Best home gym weights set Australia (CORTEX, Powertrain, Lifespan Fitness)
  • Best treadmill brands Australia (Lifespan Fitness, Sole Fitness, BodyWorx)
  • Best value for money gym equipment Australia (VERVE Fitness, Force USA, Gym Direct)
  • Best weight bench Australia (CORTEX, VERVE Fitness, Vulcan Fitness)

What AI says about Little Bloke Fitness

The best home gym equipment brands in Australia in 2026 are VERVE Fitness, AlphaFit, Force USA, Little Bloke Fitness and Rogue, wi.

Google AI Overviews, 27 September 2026

Little Bloke Fitness — a Melbourne-based option with a broad range and an emphasis on customer service and own-brand equipment.

ChatGPT, 27 September 2026

If you want home gym equipment brands with Australian support, the strongest choices are VERVE Fitness, AlphaFit, Force USA, Little Bloke Fitness, and Sam’s Fitness/ATX-distributed gear, with VERVE and AlphaFit standing out for local support and Australian-backed warranties.

Perplexity, 27 September 2026

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Little Bloke Fitness's AI Visibility Score?

Little Bloke Fitness has an AI Visibility Score of 4.3 in the AU Home Fitness Equipment AI Visibility Index, ranked #12.

How often does AI recommend Little Bloke Fitness?

Little Bloke Fitness was named in 137 of 3,150 AI answers analysed, across 42 tracked questions, averaging position 3.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian home fitness equipment shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Now you know the gap. Here's how it closes.

AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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