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Home Fitness Equipment
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CORTEX

CORTEX

AI Visibility Score and Ranking for

Home Fitness Equipment

Home Fitness Equipment
Melbourne, VIC
Ranked
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Lifespan Fitness's in-house strength and home-gym sub-brand — racks, multi-gyms and plates, widely resold through Myer, Amazon AU and Macarthur Fitness.

CORTEX ranks #6 in the AU Home Fitness Equipment AI Visibility Index with a Visibility Score of 9.1/100 — named in 41 of 450 AI answers across 35 of 150 tracked questions, averaging position 2.3 when mentioned.

Found Rank

6

·

new

9.1

Visibility score

41

Appearances

35

Prompts hit, of 10

1

Days seen

2.3

Average position

What's working
Working
1. Ranks near the top when mentioned
When named, CORTEX averages position 2.3 in the answer — near the front of the list.
2. Shows up across a spread of questions
Named in 35 of 150 tracked questions and 41 of 450 AI answers analysed.
3. Visible across multiple AI surfaces
Platform split this window: ChatGPT 16.7% · Perplexity 2.0% · AI Overviews 8.7%.
What could improve
Improve
1. Appearance rate has room to grow
A Visibility Score of 9.1 means CORTEX was named in a minority of the 450 AI answers analysed.
2. Coverage beyond the current question set
CORTEX was named in 35 of the 150 tracked questions — extending that spread is the next lever.
3. Platform balance
Platform split this window: ChatGPT 16.7% · Perplexity 2.0% · AI Overviews 8.7%. Evening out weaker surfaces is the next lever.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 16.7% · Perplexity 2.0% · AI Overviews 8.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is CORTEX's AI Visibility Score?

CORTEX has an AI Visibility Score of 9.1 in the AU Home Fitness Equipment AI Visibility Index, ranked #6.

How often does AI recommend CORTEX?

CORTEX was named in 41 of 450 AI answers analysed, across 35 tracked questions, averaging position 2.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian home fitness equipment shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score