Across 10 recorded scans from 21 August 2026 to 18 October 2026, Little Bird Told Me's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.2%
24 August 2026
0.2%
30 August 2026
0.0%
6 September 2026
0.0%
13 September 2026
0.2%
20 September 2026
0.2%
27 September 2026
0.0%
4 October 2026
0.0%
11 October 2026
0.0%
18 October 2026
0.2%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.1%
Perplexity
0.2%
AI Overviews
0.1%
21 August 2026 – 18 October 2026 (scans 1–10)
See insights from more platforms.
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It appears in 0.2% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 4 of 150 questions.
Little Bird Told Me appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British toy brands for babies and toddlers
Best new British toy brands
Best small business toy brands UK
Best toys for 1 year olds UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British toy brands compared to overseas brands (Hornby, Jellycat, Le Toy Van)
Best British toy companies for parents (Orchard Toys, Bigjigs Toys, Le Toy Van)
Best British toy brands (Jellycat, Hornby, Le Toy Van)
Which British toy brands are actually good (Orchard Toys, Jellycat, Merrythought)
Best British toy brands parents trust (Orchard Toys, Le Toy Van, Galt Toys)
Best independent toy brands UK (Le Toy Van, Bigjigs Toys, Orchard Toys)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best small business toy brands UK
From the recorded answer
Top independent names include Lanka Kade for fair-trade wooden figures, Orchard Toys for educational games, and The Rocking Sheep Company for handmade heirloom pieces.Eco-Friendly & Wooden Toys
- Lanka Kade: Fair-trade wooden educational toys and bright animal figures handmade in Sri Lanka and designed in the UK.
- Bigjigs Toys: A family-run Kent business known for traditional wooden train sets, puzzles, and active play goods.
- Indigo Jamm: Retro-style …
Read recorded answer
Recorded answer text · Google AI Overviews · 24 August 2026
The UK is home to wonderful independent and boutique toy brands creating unique, high-quality, and eco-friendly playthings. Top independent names include Lanka Kade for fair-trade wooden figures, Orchard Toys for educational games, and The Rocking Sheep Company for handmade heirloom pieces.Eco-Friendly & Wooden Toys
- Lanka Kade: Fair-trade wooden educational toys and bright animal figures handmade in Sri Lanka and designed in the UK.
- Bigjigs Toys: A family-run Kent business known for traditional wooden train sets, puzzles, and active play goods.
- Indigo Jamm: Retro-styled, sustainable wooden toys and imaginative play sets crafted with ethical production.[](
Puzzles & Learning
- Orchard Toys: Norfolk-made educational games and large jigsaw puzzles designed to aid child development through play.
- Inspire My Play: Creator-led sensory play trays and open-ended tools designed by a former early years teacher.
Keepsakes & Traditional Crafts
- The Rocking Sheep Company: Hand-crafted, authentic wooden rocking sheep made in a North Wales workshop.
- Fiesta Crafts: Fabric hand puppets, traditional toys, and learning aids crafted with soft, durable materials.[](
If you'd like, let me know:
- The age group you are shopping for
- What type of toy you want (wooden, educational, soft toys, or games)
I can give you more targeted recommendations.
ChatGPT
The question asked
Best new British toy brands
From the recorded answer
Some excellent British brands are older but have very new products; for example, West Yorkshire-based Little Bird Told Me was founded in 2007 but has launched a particularly good new range of rocking animals, walkers and pull-alongs in 2025-26.
Read recorded answer
Recorded answer text · ChatGPT · 13 September 2026
If by “new” you mean newer, independent British brands rather than the traditional names like Hornby or Le Toy Van, these are the ones I'd watch in 2026:
## My top picks
- uk.yotoplay.com - best overall. London-founded in 2015, Yoto has become one of the strongest British kids' brands: screen-free audio, physical cards and genuinely excellent design. Its new 4th-gen Player is particularly interesting. Deloitte United Kingdom Yoto
- playpresstoys.com - best eco construction toy. A family business from East Sussex making press-out, buildable playsets from sustainable materials. The range is imaginative, affordable and much more original than another plastic building set. Playpress Playpress
- planetjunko.com - most inventive. Kids use old cardboard boxes, cartons and packaging to build working cars, boats, helmets and creatures using reusable recycled-plastic connectors. It is very British “junk modelling”, but turned into a proper toy system. planet-junko planet-junko
- buildyourownkits.com - best STEM brand. UK-designed cardboard engineering kits: microscopes, pinball machines, telescopes, marble runs and more. The combination of building + functioning toy is excellent. Build Your Own Kits Paper Engine
- buddyandbarney.co.uk - one to watch. A small family business based in Bath making playful books and toys for younger children. It was among the newer companies highlighted in Toy Fair's Gold Zone, and its sensory/novelty products are getting attention. Buddy & Barney Ltd Toy World Magazine
- strongpointgame.co.uk - best new British family game. Founded in Tyne & Wear after starting as a lockdown quiz idea; its trivia format keeps everyone involved rather than waiting for other players. A Junior expansion launched in 2025. Strong Point Game Site Strong Point Game Site
### If I were buying just three
1. Yoto - biggest potential to become a long-term British kids' brand.
2. JUNKO - most genuinely different and environmentally clever.
3. Playpress - probably the best combination of price, creativity and sustainability.
- Yoto Player - £90.00 (Argos + others)
- Playpress Zog 3D Building Playset - £12.00 (Playpress + others)
- JUNKO Zoomer Kit - £36.99 (PlanetJunko + others)
- Strong Point Trivia - £22.99 (Amazon.co.uk - Amazon.co.uk-Seller)
One caveat: “new British” is a surprisingly narrow category. Some excellent British brands are older but have very new products; for example, West Yorkshire-based Little Bird Told Me was founded in 2007 but has launched a particularly good new range of rocking animals, walkers and pull-alongs in 2025-26. Little Bird Told Me cwb-online.co
If you tell me the age of the child and budget (£20 / £50 / £100+), I can narrow this to the 10 best actual toys from these brands.
Perplexity
The question asked
Best British toy brands for babies and toddlers
From the recorded answer
For British toy brands for babies and toddlers, the strongest options in your results are Orchard Toys, Jellycat, Little Bird Told Me, and Jaques London; for babies specifically, Tommee Tippee and Philips Avent are also widely recognized UK baby brands, though they are more nursery/baby-care focused than pure toy brands.
Read recorded answer
Recorded answer text · Perplexity · 20 September 2026
For British toy brands for babies and toddlers, the strongest options in your results are Orchard Toys, Jellycat, Little Bird Told Me, and Jaques London; for babies specifically, Tommee Tippee and Philips Avent are also widely recognized UK baby brands, though they are more nursery/baby-care focused than pure toy brands.
- Orchard Toys: British brand trusted by parents and teachers; best known for early learning games and toddler-friendly educational toys.
- Jellycat: British brand best known for soft plush toys, popular from babyhood onward.
- Little Bird Told Me: Available through baby retailers and known for baby and toddler toys, especially classic ride-on and soft-play style items.
- Jaques London: British wooden-toy maker with traditional, educational toys suitable for toddlers and older babies under supervision.
- Tommee Tippee: UK baby brand best known for newborn and infant products; useful if you want toys-adjacent baby essentials from a British company.
- Philips Avent: Also listed among reliable UK baby product brands, though it is primarily a feeding and care brand rather than a toy specialist.
If you want the best British brands by age, a practical shortlist is:
| Age group | Best British brand picks | Why |
|---|---|---|
| Newborn to 6 months | Jellycat, Tommee Tippee | Soft comfort toys and baby-safe essentials |
| 6 to 18 months | Little Bird Told Me, Jellycat | Sensory play, soft toys, first play companions |
| 18 months to 3 years | Orchard Toys, Jaques London | Early learning, wooden and traditional play |
If you want, I can narrow this down to:
- best British brands for gifts
- best eco-friendly British toy brands
- best wooden British toy brands
- best budget British toy brands
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Little Bird Told Me ranks #30 among 36 tracked brands for Toys & Games · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.1%. It was named in 5 of 4,493 AI answers across 4 of 150 tracked questions, averaging position 2.4 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.1% AI visibility for Little Bird Told Me in Toys & Games · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #30 among 36 tracked brands.
How often does AI mention this brand?
Little Bird Told Me was named in 5 of 4,493 collected AI answers, across 4 of 150 tracked questions, for Toys & Games · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Little Bird Told Me by all 4,493 answers in the published Toys & Games · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
