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Home Fitness Equipment
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Iron Edge

Iron Edge

AI Visibility Score and Ranking for

Home Fitness Equipment

Home Fitness Equipment
Dandenong, VIC
Ranked
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Melbourne strength-equipment brand founded 2002, started making kettlebells unavailable in Australia at the time; positioning now skews commercial/gym-fitout.

Iron Edge ranks #14 in the AU Home Fitness Equipment AI Visibility Index with a Visibility Score of 3.3/100 — named in 15 of 450 AI answers across 13 of 150 tracked questions, averaging position 2.3 when mentioned.

Found Rank

14

·

new

3.3

Visibility score

15

Appearances

13

Prompts hit, of 10

1

Days seen

2.3

Average position

What's working
Working
1. Ranks near the top when mentioned
When named, Iron Edge averages position 2.3 in the answer — near the front of the list.
2. Shows up across a spread of questions
Named in 13 of 150 tracked questions and 15 of 450 AI answers analysed.
3. Visible across multiple AI surfaces
Platform split this window: ChatGPT 2.7% · Perplexity 6.7% · AI Overviews 0.7%.
What could improve
Improve
1. Appearance rate has room to grow
A Visibility Score of 3.3 means Iron Edge was named in a minority of the 450 AI answers analysed.
2. Coverage beyond the current question set
Iron Edge was named in 13 of the 150 tracked questions — extending that spread is the next lever.
3. Platform balance
Platform split this window: ChatGPT 2.7% · Perplexity 6.7% · AI Overviews 0.7%. Evening out weaker surfaces is the next lever.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 2.7% · Perplexity 6.7% · AI Overviews 0.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Iron Edge's AI Visibility Score?

Iron Edge has an AI Visibility Score of 3.3 in the AU Home Fitness Equipment AI Visibility Index, ranked #14.

How often does AI recommend Iron Edge?

Iron Edge was named in 15 of 450 AI answers analysed, across 13 tracked questions, averaging position 2.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian home fitness equipment shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score