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House of Hackney

House of Hackney

AI visibility and ranking for Furniture: United Kingdom

Furniture [UK]
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London design house with a furnishings range alongside its prints and textiles.

House of Hackney
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track House of Hackney’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.2

October 4, 2026

Overall visibility

0.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

30

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, House of Hackney's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 4 October 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.7%
30 August 20260.9%
6 September 20260.7%
13 September 20260.2%
20 September 20260.0%
27 September 20260.0%
4 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names House of Hackney most often.

It appears in 0.8% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

House of Hackney appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British owned furniture brands
  • Best boutique furniture brands UK
  • Best furniture shops London
  • Best furniture stores London
  • Best luxury furniture brands UK
  • Best statement furniture UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British furniture brands (Ercol, SCP, Heal's)
  • Best furniture brands with in-house designers UK (Soho Home, Ercol, MADE.com)
  • Best boutique furniture brands UK (Another Country, SCP, Loaf)
  • What furniture brands do Brits actually buy (Loaf, Habitat, Sofa.com)
  • Which British furniture brands are actually good (Ercol, SCP, Duresta)
  • Best British owned furniture brands (Ercol, Loaf, G Plan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best boutique furniture brands UK

From the recorded answer

House of Hackney - maximalist and glamorous rather than minimalist; particularly good for occasional furniture and statement pieces.
Read recorded answer

Recorded answer text · ChatGPT · 6 September 2026

If you mean independent/design-led UK furniture brands rather than big retailers like John Lewis or IKEA, these are the ones I'd shortlist:

### Best boutique furniture brands in the UK

- Another Country - understated, beautifully proportioned furniture with a strong modern-British feel. Excellent for dining tables, chairs and storage. - Case Furniture - contemporary, minimalist pieces with very good design-to-price ratio. Their furniture is particularly good for modern apartments. - Ercol - a British classic, especially if you like warm timber and mid-century design. Founded in 1920 and still family-owned. Heal's - Gaze Burvill - premium British craftsmanship, particularly beautiful for solid-oak indoor/outdoor furniture. It is frequently recommended by British architects and interior designers. Country Life - Tom Dixon - more sculptural and luxurious, with furniture that can become a focal point rather than simply filling a room.:DUFFY - Duffy London - highly distinctive, almost collectible furniture; ideal if you want statement pieces rather than conventional furnishings.:DUFFY - Furl - worth considering for sofas and upholstered furniture if comfort and customisation are priorities. - Swyft - contemporary, modular sofas with a more accessible price point; particularly useful if you live somewhere with awkward access. - Swoon - good for mid-range statement pieces, particularly sideboards, occasional tables and bedroom furniture. - Soho Home - sophisticated, hotel/club-inspired pieces with a distinctly London aesthetic. - House of Hackney - maximalist and glamorous rather than minimalist; particularly good for occasional furniture and statement pieces. - Nigel Coates / Established & Sons - for something more design-collectible and unusual.

Current British design coverage is particularly strong on the distinction between craft-led makers and design-led studios, with newer independent designers increasingly producing small-run, highly individual furniture. Financial Times Livingetc

### My picks by style

If you want… | I'd look at… --- | --- Quiet luxury | Another Country, Case Furniture, Gaze Burvill Modern British | Case, Ercol, Another Country Scandi/British minimalism | Case, Another Country, Ercol Traditional / country house | Gaze Burvill, Ercol Bold & eclectic | House of Hackney, Soho Home Sculptural / artistic | Tom Dixon, Duffy London Best value | Case, Swyft, Swoon Investment pieces | Gaze Burvill, Tom Dixon, Another Country

For context, Another Country's Dining Table One is currently around £1,483, while a Case Furniture Dulwich Desk is around £1,010, giving you an idea of the price level of the more accessible design-led end.

If I were furnishing a high-end UK home today, my top 5 would be: Another Country, Case Furniture, Ercol, Gaze Burvill, and Soho Home.

If you tell me your budget and style (e.g. £5k-£10k, contemporary English, quiet luxury, country house, Japandi, mid-century), I can narrow this to 10 genuinely excellent brands and specific pieces worth buying.

Perplexity

The question asked

Best statement furniture UK

From the recorded answer

House of Hackney - Bold, maximalist sofas, chairs, cabinets and patterned upholstery.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For standout statement furniture in the UK, these are strong places to start:

- House of Hackney - Bold, maximalist sofas, chairs, cabinets and patterned upholstery. - Made.com - Contemporary statement sofas, dining tables, lighting and occasional furniture at mid-range prices. - Oliver Bonas - Colourful, personality-led pieces, especially accent chairs, sideboards and occasional tables. - West Elm UK - Modern statement furniture with strong sculptural and mid-century influences. - OKA - Elegant, eclectic furniture and distinctive upholstered chairs; a good choice for refined interiors. - The Conran Shop - High-end designer pieces and iconic contemporary furniture. - Heal's - British design classics and premium contemporary furniture. - Selfridges Home - Curated designer furniture suited to creating an arresting focal point. - Boca do Lobo - Highly dramatic, art-inspired luxury pieces for interiors where furniture is the centrepiece. - Workbench - Bespoke British-made statement furniture with custom sizes, finishes and materials.

Best overall picks: - Best for bold interiors: House of Hackney - Best mid-range option: Oliver Bonas - Best modern look: West Elm - Best luxury choice: OKA or The Conran Shop - Best bespoke option: Workbench

For maximum impact, choose one focal piece-such as a sculptural sofa, oversized cabinet, dramatic armchair or unusual dining table-and keep surrounding furniture simpler.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

House of Hackney

Furniture

21 August 2026 – 4 October 2026 (scans 1–8)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

13

Answers naming the brand

3600

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, House of Hackney ranks #30 among 37 tracked brands for Furniture · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.4%. It was named in 13 of 3,600 AI answers across 9 of 150 tracked questions, averaging position 4.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for House of Hackney in Furniture · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #30 among 37 tracked brands.

How often does AI mention this brand?

House of Hackney was named in 13 of 3,600 collected AI answers, across 9 of 150 tracked questions, for Furniture · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming House of Hackney by all 3,600 answers in the published Furniture · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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