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Hellyers Road Distillery

Hellyers Road Distillery

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Burnie, Tasmania whisky distillery operating since the late 1990s.

Hellyers Road Distillery
appears in
4.7
% of measured AI answers in this industry and market.

Found score

Track Hellyers Road Distillery’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

5.6

October 18, 2026

Overall visibility

4.7

21 August – 18 October 2026 (scans 1–10)

Industry rank

8

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Hellyers Road Distillery's single-scan score moved from 4.0% to 5.6%, up 1.6 percentage points. Latest recorded scan 5.6% on 18 October 2026; combined-window score 4.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.7% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20263.1%
30 August 20264.0%
6 September 20264.4%
13 September 20264.7%
20 September 20263.6%
27 September 20265.3%
4 October 20265.3%
11 October 20266.7%
18 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.0%

Perplexity Logo

Perplexity

6.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names Hellyers Road Distillery most often.

It appears in 6.3% of collected Perplexity answers and 2.7% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Hellyers Road Distillery appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 4.7% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 3.1% to 6.7%. The latest scan was 5.6% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian craft distilleries
  • Best Australian distilleries
  • Best Australian distillery to visit
  • Best Australian liqueurs
  • Best Australian made spirits
  • Best Australian single malt whisky

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian distilleries (Lark Distillery, Starward Whisky, Sullivans Cove)
  • Best Australian spirits for gifting (Lark Distillery, Starward Whisky, Archie Rose Distilling Co)
  • Best boutique Australian distilleries (Archie Rose Distilling Co, Four Pillars Gin, Lark Distillery)
  • Best Australian gin for cocktail night (Ester Spirits, Archie Rose Distilling Co, Patient Wolf Distilling Co)
  • Best Australian spirits brands right now (Lark Distillery, Sullivans Cove, Starward Whisky)
  • Best craft spirits brands Australia (Four Pillars Gin, Archie Rose Distilling Co, Lark Distillery)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian spirits brands

From the recorded answer

Hellyers Road (Tasmania): One of Australia's largest and oldest continuously operating craft distilleries, known for smooth, accessible single malts like its Tawny and Bourbon cask finishes.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia produces world-class spirits, particularly single malt whiskies, gins, and craft rums.

### Top Australian Single Malt Whiskies

- Lark Distilling Co. (Tasmania): A pioneer of the modern Australian whisky movement, famous for its rich, oily single malts and Apera (fortified wine) cask finishes. - Sullivan's Cove (Tasmania): Put Australian whisky on the global map when its French Oak single cask won World's Best Single Malt Whisky. - Starward (Melbourne, Victoria): Known for innovative whiskies matured exclusively in Australian red wine (Shiraz, Cabernet, and Pinot Noir) barrels. - Archie Rose Distilling Co. (Sydney, New South Wales): A multi-award-winning urban distillery celebrated for its rye malt whiskies, gins, and signature blends. - Morris of Rutherglen (Victoria): Leverages generations of fortified wine-making expertise to produce richly flavored whiskies finished in rare Muscat and Apera barrels. - Hellyers Road (Tasmania): One of Australia's largest and oldest continuously operating craft distilleries, known for smooth, accessible single malts like its Tawny and Bourbon cask finishes.

### Top Australian Gins & Other Spirits

- Four Pillars (Yarra Valley, Victoria): An internationally acclaimed gin producer famous for standout expressions like Rare Dry Gin and Olive Leaf Gin. - Manly Spirits Co. (Sydney, New South Wales): Captures coastal botanicals from marine and native Australian flora in its craft gins and whiskies. - Bundaberg Rum (Queensland): Australia's most iconic commercial rum brand, famous for its historic dark and underproof rum blends. - Mt. Uncle Distillery (Far North Queensland): Renowned for bold craft spirits, including unique tropical-climate aged agave and rum expressions.

If you have a specific type of spirit (like gin, whisky, or rum) or a budget range in mind, I can recommend a bottle or help you find where to buy it.

ChatGPT

The question asked

Best Australian whisky brands

From the recorded answer

Hellyers Road - a good option if you like bold single malts, including peated styles.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Australia has some outstanding whisky producers, particularly in Tasmania, which has become a powerhouse for premium single malt. The best Australian whisky brands range from approachable, fruit-forward drams to rich, sherry-cask releases and heavily peated whiskies.

Based on international awards, distillery reputation and variety of styles, these are the brands I'd put at the top of your list. Australian producers have earned major international recognition, including world-best titles in 2026. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au

## The best Australian whisky brands

!Sullivans Cove Single Cask French Oak #TD0455

## 1\. Sullivans Cove

Tasmania · Premium and collectible

Widely regarded as one of Australia's elite whisky makers. Known for complex, elegant single malts with rich fruit, vanilla and oak character. Its single-cask releases have won major international honours. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au

Best for\: Special occasions, gifting and whisky collectors.

---

!Starward - Whisky Estate

## 2\. Starward

Melbourne, Victoria · Best all-rounder

A great entry point into Australian whisky. Often fruit-forward, with red-berry, caramel and spice notes influenced by Australian wine barrels. Its Nova and special cask releases are worth exploring. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au

Best for\: Beginners, casual sipping and whisky cocktails.

---

!Lark Classic Cask Single Malt Australian Whisky 500mL

## 3\. Lark

Tasmania · Classic Australian character

One of the pioneers of modern Australian whisky. Expect a full-bodied style with warming spice, dried fruit, vanilla and, in some releases, a touch of smoke. albertreview.com.authewhiskylist.com.auwww.worldwhiskiesawards.comwww.campbellmattinson.com

Best for\: Traditional single-malt fans who want something distinctly Australian.

---

!PERSONALISED ARCHIE ROSE SINGLE MALT WHISKY 700ML - The Wine Providore

## 4\. Archie Rose

Sydney, NSW · Innovative and distinctive

An award-winning producer known for its single malt and experimental grain-driven whiskies. Its richer releases can show sticky-date pudding, espresso and nutty sweetness. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au

Best for\: Exploring modern Australian whisky and unusual grain profiles.

---

![Buy Overeem Sherry Cask Single Malt Whisky 43% 700ml online - Barrel & Batch](

## 5\. Overeem

Tasmania · Rich, cask-driven whisky

Particularly appealing if you enjoy sherry- and port-cask whiskies. Look for deep dried-fruit flavours, toffee, spice and a long finish. Its Pedro Ximénez releases received international recognition in 2026. albertreview.com.authewhiskylist.com.auwww.worldwhiskiesawards.comwww.campbellmattinson.com

Best for\: Fans of rich, sweet and dessert-like whisky.

---

![Pedro Ximenez Tasmanian Single Malt Whisky | Callington Mill - Callington Mill Distillery](

## 6\. Callington Mill

Oatlands, Tasmania · Award-winning variety

A strong choice for exploring different cask styles, including Pedro Ximénez sherry, Oloroso and other wine-cask influences. Several expressions earned Double Gold at the 2025 San Francisco World Spirits Competition. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au

Best for\: Rich flavours and comparing different cask finishes.

---

![Morris Australian Single Malt Whiskey - Signature 40% Vol. - Premium-Malts](

## 7\. Morris Whisky

Rutherglen, Victoria · Wine-cask influence

Makes approachable single malts using wine-region expertise and casks associated with Australia's fortified-wine tradition. Look for fruit, caramel, gentle spice and oak. Its Muscat Barrel Single Malt was recognised at the 2026 World Whiskies Awards. albertreview.com.authewhiskylist.com.auwww.worldwhiskiesawards.comwww.campbellmattinson.com

Best for\: A fruitier, approachable whisky with regional character.

## Three more brands worth knowing

- Hellyers Road - a good option if you like bold single malts, including peated styles. Its 21-Year-Old Peated Cask Finish was recognised as Australia's Best Single Malt at the 2025 World Whiskies Awards. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au - Greenbanks Tasmanian Whisky Co. - worth seeking out for rye whisky; its Rye Cask 027 won a world-best single-cask rye title in 2026. www.campbellmattinson.comalbertreview.com.auwww.australiandistillers.org.authewhiskylist.com.au - Headlands Distilling Co. - an interesting NSW producer making distinctive whiskies, including an Illawarra Plum Cask expression that was a 2025 international competition finalist. www.australiandistillers.org.aualbertreview.com.auwww.campbellmattinson.com

## Which Australian whisky should you try first?

!Whisky - Web Browser Support

Best starting point: Starward Nova

Fruit-forward, versatile and approachable.

---

!Sullivans Cove French Oak ex-Tawny Single Cask TD0217 - World's Best Single Cask Single Malt 2019 Auction | Australian Whisky Auctions

Best premium choice: Sullivans Cove

For a special bottle or a serious whisky enthusiast.

---

!Overeem Distillery Limited 20th Anniversary Release Pedro Ximenez Cask Matured Single Malt Whisky (700ml) | Nicks Wine Merchants

Best for rich, sweet flavours: Overeem

A strong choice for fans of sherry-cask Scotch.

---

!hellyers road peated | australian whisky

Best to explore smoke: Hellyers Road

For drinkers who enjoy smoky, peated whisky.

These are style-based recommendations rather than a definitive ranking; individual bottlings can vary considerably.

What is your budget for a bottle? I can narrow the list to the best Australian whiskies under \$100, \$100-\$200, or \$200+ in Australian dollars.

Perplexity

The question asked

Which Australian distilleries are worth trying

From the recorded answer

Hellyers Road - Burnie, Tasmania: A good option for approachable, traditionally styled Tasmanian whisky.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Australia has an excellent distilling scene, especially for single malt whisky, gin, brandy, and rum. These are strong places to start:

- Lark Distillery - Hobart, Tasmania: A pioneering Australian whisky producer known for rich, polished single malts; a must-try for Tasmanian whisky. - Sullivan's Cove - Tasmania: Best known for award-winning single malt whisky, with an especially strong reputation for cask-aged expressions. - Overeem Distillery - Hobart, Tasmania: A respected small producer focused on characterful Tasmanian single malt. - Hellyers Road - Burnie, Tasmania: A good option for approachable, traditionally styled Tasmanian whisky. - Starward - Melbourne, Victoria: Modern Australian whisky matured in Melbourne's variable climate, often with red-wine-barrel influence. - Archie Rose - Sydney, New South Wales: Particularly worth trying for innovative gin, vodka, and whisky, with a broad experimental range. - Four Pillars - Healesville, Victoria: Australia's standout contemporary gin producer, especially for its flagship Rare Dry Gin and modern botanical styles. - Patient Wolf - Melbourne, Victoria: Excellent small-batch gin, with distinctive botanical blends. - Never Never Distilling - Adelaide, South Australia: Highly regarded for expressive, contemporary gin. - St Agnes - Renmark, South Australia: A historic producer best known for brandy, alongside gin and whisky; it is Australia's oldest continuously operating craft distillery. - Twenty Third Street Distillery - Renmark, South Australia: Notable for Riverland grape brandy as well as gin, vodka, rum, and whisky. - Great Southern Distilling Company - Albany, Western Australia: Try its Limeburners single malt, plus local gin and other spirits. - JimmyRum - Dromana, Victoria: A worthwhile stop for Australian craft rum and one of Victoria's dedicated rum specialists.

Best short list: Four Pillars for gin, Lark or Sullivan's Cove for whisky, St Agnes for brandy, and JimmyRum for rum. Distillery opening hours and tasting availability can change, so check before visiting.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hellyers Road Distillery

Wine & Spirits

21 August – 18 October 2026 (scans 1–10)

4.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

210

Answers naming the brand

4499

Answers collected

4.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hellyers Road Distillery ranks #8 among 32 tracked brands for Wine & Spirits · Australia (21 August – 18 October 2026). Its visibility is 4.7%. It was named in 210 of 4,499 AI answers across 29 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.7% AI visibility for Hellyers Road Distillery in Wine & Spirits · Australia, measured over 21 August – 18 October 2026. It ranks #8 among 32 tracked brands.

How often does AI mention this brand?

Hellyers Road Distillery was named in 210 of 4,499 collected AI answers, across 29 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hellyers Road Distillery by all 4,499 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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