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Hellyers Road Distillery

Hellyers Road Distillery

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
Visit website ↗

Burnie, Tasmania whisky distillery operating since the late 1990s.

Hellyers Road Distillery
appears in
4.8
% of measured AI answers in this industry and market.

Found score

Track Hellyers Road Distillery’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

5.6

November 8, 2026

Overall visibility

4.8

21 August – 8 November 2026 (scans 1–13)

Industry rank

8

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Hellyers Road Distillery's single-scan score moved from 4.0% to 5.6%, up 1.6 percentage points. Latest recorded scan 5.6% on 8 November 2026; combined-window score 4.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.8% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20263.1%
30 August 20264.0%
6 September 20264.4%
13 September 20264.7%
20 September 20263.6%
27 September 20265.3%
4 October 20265.3%
11 October 20266.7%
18 October 20265.6%
25 October 20264.9%
1 November 20265.8%
8 November 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.7%

Perplexity Logo

Perplexity

6.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.5%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names Hellyers Road Distillery most often.

It appears in 6.3% of collected Perplexity answers and 2.5% of Google AI Overviews answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 30 of 150 questions.

Hellyers Road Distillery appears in at least one collected answer to 20.0% of the tracked questions. That is question coverage; the 4.8% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 3.1% to 6.7%. The latest scan was 5.6% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian craft distilleries
  • Best Australian distilleries
  • Best Australian distillery to visit
  • Best Australian liqueurs
  • Best Australian made spirits
  • Best Australian single malt whisky

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian distilleries are worth trying (Four Pillars Gin, Starward Whisky, Lark Distillery)
  • Best Australian spirits brands right now (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)
  • Best small batch Australian spirits (Never Never Distilling Co, Belgrove Distillery, Archie Rose Distilling Co)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)
  • Best Australian distilleries (Four Pillars Gin, Starward Whisky, Sullivans Cove)
  • Best Australian gin brands (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian whisky brands

From the recorded answer

Hellyers Road (Burnie, TAS): A cornerstone of the Tasmanian industry winning high honors like the World Whiskies Awards for aged expressions like their 21-Year-Old Peat Cask.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia produces some of the most acclaimed single malt, rye, and blended whiskies in the world, largely driven by craft pot stills and maturation in local wine, sherry, and fortified wine casks.

### Top Australian Whisky Brands & Distilleries

- Starward (Melbourne, VIC): Famed for vibrant, fruit-forward single malts and blended whiskies (like the accessible Two-Fold and Fortis ) matured heavily in Australian red wine and apera casks. - Lark Distillery (Pontville & Hobart, TAS): Widely recognized as the pioneer of modern Tasmanian whisky, known for complex single malts, small-batch releases, and custom cask finishes. - Sullivan's Cove (Cambridge, TAS): A world-renowned name that put Australian whisky on the global map after winning Best Single Malt World Whisky. - Morris Whisky (Rutherglen, VIC): Tapping into decades of fortified wine-making heritage, Morris crafts rich, budget-friendly Muscat and Tokay barrel-matured single malts with distinct notes of dried fruit and brown sugar. - Archie Rose Distilling Co. (Sydney, NSW): One of Australia's most advanced urban distilleries, producing innovative single malts, ryes, and unique single-paddock releases. - Hellyers Road (Burnie, TAS): A cornerstone of the Tasmanian industry winning high honors like the World Whiskies Awards for aged expressions like their 21-Year-Old Peat Cask. - The Gospel (Melbourne, VIC): An acclaimed specialist in Australian rye whisky, celebrated for styles like their Solera Rye. - Whipper Snapper (Perth, WA): Known for approachable, award-winning Western Australian whiskies including their signature Upshot.

---

### What Fans Say Users across Australian whisky communities highlight different strengths depending on flavor preference and budget:Whisky enthusiasts note a split between the rich, fortified-wine sweetness of Victorian makers and the lighter, maritime or red-wine cask styles of Tasmania and Melbourne.“For affordable, flavourful, uniquely Australian malt whisky, Starward's the benchmark. They're currently blazing a trail for Australian whisky on the international stage...” ![ Oz Whisky Review · 6 years ago]( To explore or purchase bottles online, you can browse specialist collections like The Old Barrelhouse or general selections at The Whisky Company.If you'd like me to narrow this down, let me know:

- Your budget per bottle (e.g., under $100 vs. premium/collectible) - Your preferred flavor profile (e.g., sweet/wine-cask, smoky/peated, or spicy rye)

ChatGPT

The question asked

Best Australian craft distilleries

From the recorded answer

Arguably Australia's most compelling whisky destination. Callington Mill, McHenry, Belgrove and Hellyers Road make a great starting list.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has an excellent craft distilling scene, with particularly strong producers in Tasmania, Victoria, South Australia and Western Australia. The best ones go well beyond gin, producing world-class single malt whisky, rum, vodka, brandy and experimental native-botanical spirits.

I've put together a shortlist based on product quality, awards, innovation, reputation and the quality of the distillery experience.

# 15 Australian craft distilleries worth knowing

## 1\. Standout Australian distilleries

![Never Never Distilling: Making Gin for the Juniper Freaks - 88 Bamboo](

1\. Never Never Distilling Co.

(Award-winning gin)

McLaren Vale, South Australia

One of Australia's leading modern gin producers. Known for bold botanical profiles, exceptional distillation and innovative gin styles.

Try\: Triple Juniper Gin, Juniper Freak and Southern Strength.

---

!Whisky Distillery in Port Melbourne | Starward

2\. Starward Distillery

(Leading Australian whisky)

Port Melbourne, Victoria

A pioneer of contemporary Australian whisky, using Australian wine barrels to create distinctive, approachable whiskies.

Try\: Nova, Two-Fold and Solera.

---

!Shop Single Cask Whisky Batch No. 1: Single Malt Whisky

3\. Archie Rose Distilling Co.

Rosebery, Sydney, NSW

Highly regarded for its experimental approach to whisky, gin and other spirits. Strong emphasis on ingredient provenance and individual spirit character.

Try\: Signature Dry Gin and Rye Malt Whisky.

---

![Blue Lake Lodge - Callington Mill Distillery](

4\. Callington Mill Distillery

(2026 spirits award winner)

Oatlands, Tasmania

A beautiful heritage distillery producing premium Tasmanian whisky and gin. Particularly interesting for its historic setting and modern distilling operation.

Try\: Poltergeist Citrus Gin and its single malt whiskies.

---

!Old Young's Distillery

5\. Old Young's Distillery

Swan Valley, Western Australia

Creative, unconventional spirits with a strong personality. Particularly good for gin, vodka and unusual flavour combinations.

Try\: 1829 Gin and Pavlova Vodka.

---

!Kangaroo Island Spirits - Cygnet River, Food and Drink | South Au...

6\. Kangaroo Island Spirits

Kangaroo Island, South Australia

One of Australia's established boutique gin pioneers, with handcrafted spirits, native botanicals and a lovely cellar-door experience.

Try\: O Gin and its botanical gin range.

---

![Classic London Dry Gin - Handcrafted Tasmanian Gin | McHenry Distillery - McHenry Tasmania](

7\. McHenry Distillery

Port Arthur, Tasmania

Australia's southernmost whisky distillery, producing whisky, gin and vodka. Its location and fresh spring water are central to its identity.

Try\: 10 Year Old French Oak Whisky and barrel-aged gin.

---

!Breweries + Distilleries - Visit Mornington Peninsula.

8\. Chief's Son Distillery

Somerville, Mornington Peninsula, Victoria

A family-owned whisky specialist with a strong focus on Australian single malt and small-batch production.

Try\: The Tanist and 900 Pure Malt.

---

!Kununurra's Hoochery Distillery wins best Australian rum at industry awards | The Kimberley Echo

9\. Hoochery Distillery

Kununurra, Western Australia

A genuinely distinctive Australian rum producer using locally grown sugar cane. One of the country's most interesting regional distilling stories.

Try\: Ord River Rum.

---

!Belgrove Rye Whisky - Reservas Tequila

10\. Belgrove Distillery

Kempton, Tasmania

An exceptionally interesting small farm-based producer specialising in estate-grown rye whisky, with a hands-on paddock-to-bottle philosophy.

Try\: Estate rye whisky.

## 2\. More boutique distilleries worth exploring

!a few outstanding cocktails with our macadamia gin. - Applewood Distillery

Applewood Distillery

Adelaide Hills, SA

Particularly interesting for native Australian ingredients and unusual liqueurs, including Okar.

!Gin Collection | Gin Gifts | Manly Spirits Co.

Manly Spirits Co.

Brookvale, NSW

Coastal-inspired gin and spirits, with native botanicals and excellent tasting experiences.

!Tas Rum & Whisky Double Set - Barrel Swap Releases w/Derwent Distillery | New Norfolk Distillery

New Norfolk Distillery

New Norfolk, Tasmania

A particularly exciting name in Australian craft rum, with internationally recognised spiced rum.

![About Us - Gin & Brandy Distillery In Mornington - Bass & Flinders Distillery](

Bass & Flinders Distillery

Dromana, Victoria

Boutique brandy, gin and other spirits with a strong regional identity and cellar-door experience.

!NIL Desperandum - Premier Australian Rum

Nil Desperandum Rum

Queensland

A standout craft rum producer. Its Triple Six took Best Rum at the 2026 Melbourne Royal Australian International Spirits Awards.

## 3\. Some of the strongest recent award performers

The 2026 awards provide a useful independent reference point.

| Distillery | Recognition | |--------|--------| | Never Never | Best London Dry Gin - Melbourne Royal | | Archie Rose | Best Grain Whisky - Melbourne Royal | | Fleurieu Distillery | Best Australian Single Malt Whisky | | Nil Desperandum | Best Rum | | Prohibition Liquor Co. | Best Contemporary Gin - Australian Gin Awards | | Blackwattle Distilling Co. | 2026 Australian Gin Awards Best in Show | | Callington Mill | Recognised for its award-winning gin range |

Sources: www.melbourneroyal.com.auaustralianginawards.com.auwww.drinkstrade.com.au

## 4\. Where I'd concentrate on a distillery visit

Given the concentration of quality producers, these are my three favourite regional distilling destinations\:

!Callington Mill Experiences - Oatlands | Tour | Discover Tasmania

Tasmania

Arguably Australia's most compelling whisky destination. Callington Mill, McHenry, Belgrove and Hellyers Road make a great starting list.

!Bass & Flinders, a Gin Distillery on the Mornington Peninsula | Broadsheet

Mornington Peninsula and Victoria

Starward, Chief's Son, Bass & Flinders, and smaller producers such as Kilderkin offer an excellent variety.

!Never Never - Visit the Distillery

South Australia

Never Never, Kangaroo Island Spirits, Applewood and Prohibition Liquor Co. are particularly interesting.

---

## 5\. My recommendation

If I were putting together a serious Australian craft distillery shortlist, I'd prioritise\:

- Best overall gin producer\: Never Never. - Best contemporary whisky\: Starward. - Most interesting experimental distiller\: Archie Rose. - Best Tasmanian whisky destination\: Callington Mill. - Most interesting craft rum\: Nil Desperandum. - Best small-scale whisky producer\: Belgrove. - Best native-botanical approach\: Applewood.

One question that would help refine this list\: Are you primarily interested in distilleries as potential business opportunities (contract distilling, private label, partnerships and sourcing), or as exceptional craft producers whose products and production techniques are worth studying?

That distinction would change which Australian distilleries I'd put at the very top.

Perplexity

The question asked

Best Australian spirits brands

From the recorded answer

Hellyers Road - Established Tasmanian whisky brand offering approachable and peated single malts.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Some of the best Australian spirits brands to explore are:

- Starward - Melbourne whisky matured in red-wine barrels; a strong starting point for modern Australian whisky. - Sullivans Cove - Tasmanian single malt whisky with a world-class reputation, including a 2014 World's Best Single Malt title. - Lark - Tasmanian whisky producer known for premium, richly styled single malts. - Four Pillars - One of Australia's leading contemporary gin brands, especially its Rare Dry Gin. - Archie Rose - Sydney distillery producing gin, whisky, vodka and other spirits, with a particularly strong gin range. - Never Never Distilling Co. - Adelaide-based producer best known for intensely juniper-led gin, including Triple Juniper Gin. - Morris of Rutherglen - Victorian whisky producer making distinctive fortified- and wine-cask-finished whiskies. - Hellyers Road - Established Tasmanian whisky brand offering approachable and peated single malts. - Bundaberg Rum - Iconic Queensland rum made from the region's sugar industry; ideal for classic mixed drinks. - Mr Black - Premium Australian coffee liqueur, well suited to Espresso Martinis and dessert cocktails. - St Agnes - Long-established South Australian brandy producer with a broad aged-brandy range. - The Hoochery - Western Australian rum producer and an important name in Australia's rum history.

Best picks by category:

| Category | Recommended brands | |---|---| | Whisky | Starward, Sullivans Cove, Lark, Morris | | Gin | Four Pillars, Archie Rose, Never Never | | Rum | Bundaberg, The Hoochery, JimmyRum | | Brandy | St Agnes | | Vodka | 666 Vodka | | Liqueur | Mr Black |

For a compact tasting lineup, choose Starward Two-Fold, Four Pillars Rare Dry Gin, Never Never Triple Juniper Gin, Morris Rutherglen whisky, and Mr Black.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hellyers Road Distillery

Wine & Spirits

21 August – 8 November 2026 (scans 1–13)

4.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

283

Answers naming the brand

5843

Answers collected

4.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hellyers Road Distillery ranks #8 among 32 tracked brands for Wine & Spirits · Australia (21 August – 8 November 2026). Its visibility is 4.8%. It was named in 283 of 5,843 AI answers across 30 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.8% AI visibility for Hellyers Road Distillery in Wine & Spirits · Australia, measured over 21 August – 8 November 2026. It ranks #8 among 32 tracked brands.

How often does AI mention this brand?

Hellyers Road Distillery was named in 283 of 5,843 collected AI answers, across 30 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hellyers Road Distillery by all 5,843 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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