Found
/
The List
/
Menswear
/

Hawes & Curtis

Hawes & Curtis

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
Visit website ↗

London shirtmaker founded on Jermyn Street, credited with introducing the backless evening waistcoat.

Hawes & Curtis
appears in
5.8
% of measured AI answers in this industry and market.

Found score

Track Hawes & Curtis’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

5.8

November 1, 2026

Overall visibility

5.8

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

21

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Hawes & Curtis's single-scan score moved from 5.6% to 5.8%, up 0.2 percentage points. Latest recorded scan 5.8% on 1 November 2026; combined-window score 5.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.8% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20265.6%
18 October 20266.2%
25 October 20265.6%
1 November 20265.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.2%

Perplexity Logo

Perplexity

4.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.1%

16 October 2026 – 1 November 2026 (scans 1–4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Hawes & Curtis most often.

It appears in 7.1% of collected Google AI Overviews answers and 4.2% of Perplexity answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 41 of 150 questions.

Hawes & Curtis appears in at least one collected answer to 27.3% of the tracked questions. That is question coverage; the 5.8% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 5.6% to 6.2%. The latest scan was 5.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British menswear brands
  • Best affordable men's clothing brands UK
  • Best affordable men's suits UK
  • Best budget men's clothing brands UK
  • Best clothing gifts for dad UK
  • Best groomsmen outfits UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men over 40 UK (Reiss, Marks & Spencer, Uniqlo)
  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Best classic men's clothing brands UK (Sunspel, Barbour, John Smedley)
  • Which British men's clothing labels are actually good (Sunspel, Private White V.C., Barbour)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best men's clothing brands for men in their 30s UK (Uniqlo, Sunspel, Arket)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's linen shirts UK

From the recorded answer

**[[Hawes & Curtis Extra-Fine Washed French Linen Shirt]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Here are some of the best men's linen and linen-blend shirts available across UK high street and heritage brands:

### Top Picks on the UK High Street

- **[Charles Tyrwhitt Pure Linen Shirt ]( - Details: Crafted from lightweight, breathable 100% pure linen; available in slim-fit long-sleeve designs. - Where to buy: Available via the Charles Tyrwhitt UK Store or discounted through John Lewis. - **[Hawes & Curtis Extra-Fine Washed French Linen Shirt ]( - Details: Made from 100% extra-fine washed French linen with a soft, lived-in feel, single cuff, and button-down collar. - Where to buy: Available on the Hawes & Curtis UK Store. - Reiss Holiday Slim Fit Linen Shirt (Ruban) - Details: Tailored, clean-cut pure linen silhouette designed to bridge the gap between smart and casual dressing. - Where to buy: Available through John Lewis. - **[Next Long Sleeve Signature 100% Linen Shirt ]( - Details: A regular-fit, textured button-down collar option offering a relaxed aesthetic at an accessible price point. - Where to buy: Available directly via Next. - T.M.Lewin Linen & Linen-Mix Collection - Details: Extensive range of long-sleeve, short-sleeve, and relaxed-fit shirts in seasonal colors like Dusky Pink, Sea Foam, and Navy. - Where to buy: Browse the full lineup on T.M.Lewin. - High Street Alternatives - For budget-friendly or trend-led styles, you can also explore the HuffPost High Street Linen Guide featuring picks from Uniqlo, ASOS DESIGN, and Mango. - For country-lifestyle and outdoor brands, check out the sale selection at Ahume Men's Linen Shirts.

To help narrow down the right choice, tell me:

- Are you looking for long-sleeve or short-sleeve? - Do you prefer a slim, regular, or relaxed fit? - What is your preferred budget?

ChatGPT

The question asked

Best men's dress shirts UK

From the recorded answer

!Slim Fit Non Iron Pure Cotton Twill Shirt | Hawes & Curtis | M&S …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best men's dress shirts in the UK, I'd shortlist these brands based on quality, fit, fabric, value for money and reputation.

## Best men's dress shirt brands in the UK

!Slim Fit Non Iron Pure Cotton Twill Shirt | Hawes & Curtis | M&S

1\. Hawes & Curtis

(Best overall value)

- Approx. £35-£69 - Traditional British shirtmaking. - Excellent non-iron cotton shirts. - Good choice for business and weddings.

Shop Hawes & Curtis

---

![Luxury Twill Shirt - White  | Charles Tyrwhitt

US](

2\. Charles Tyrwhitt

(Best for everyday business)

- Approx. £30-£75 - Excellent range of cotton and non-iron shirts. - Multiple collar, sleeve and body fits. - Particularly good for office wear.

Shop Charles Tyrwhitt

---

!White Signature Twill Shirt - Extra Long Sleeves - Eton

3\. Eton

(Best premium quality)

- Approx. £130-£200+ - Beautiful cotton fabrics. - Excellent collars and construction. - Great for business suits and special occasions.

Shop Eton

---

![White Tailored Fit Double Cuff Royal Twill Formal Shirt

- Thomas Pink](

4\. Thomas Pink

- Approx. £100-£160 - Elegant traditional styling. - Excellent formal and double-cuff shirts. - Particularly good for weddings and business.

Shop Thomas Pink

---

![Two-Fold 200 White Cotton Shirt with T&A Collar and Double Cuffs

- Turnbull & Asser UK](

5\. Turnbull & Asser

(Luxury choice)

- Approx. £250-£450+ - Exceptional traditional craftsmanship. - Premium fabrics and detailing. - For someone wanting the very best.

Shop Turnbull & Asser

---

![The Non-Iron Twill Shirt - T.M.Lewin](

6\. T.M. Lewin

- Approx. £20-£60 - Traditional business styling. - Good affordable everyday shirts. - Worth considering for multiple purchases.

Shop T.M. Lewin

These selections are consistent with recent British GQ and other UK menswear recommendations. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.standard.co.uk

## My recommendations

| What you're looking for | My choice | |--------|--------| | Best all-rounder | Hawes & Curtis | | Best value | Charles Tyrwhitt | | Best premium | Eton | | Best luxury | Turnbull & Asser | | Best wedding shirt | Thomas Pink | | Best budget | T.M. Lewin |

## Let me narrow it down

One question: What's your budget per shirt?

1\. Budget per shirt

Under £30

£30-£40

£40-£80

£80-£150

£150-£250

£250+

---

2\. What will you wear them for?

Business / office

Weddings and formal occasions

Everyday smart casual

All occasions

---

3\. Preferred fit

Tailored / slim

Regular fit

Extra slim

Classic fit

[Find my best shirts]

I'll then narrow it down to the best actual shirts to buy, rather than just giving you a list of brands.

Perplexity

The question asked

Best men's non iron shirts UK

From the recorded answer

| Best for suits | Hawes & Curtis Non-Iron Shirt | About £69, or less in multibuys | 100% two-ply cotton, several collar and sleeve options, and strong value when bought in packs. | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For most men in the UK, Charles Tyrwhitt non-iron shirts are the best overall choice: they offer a wide range of fits, collar styles, colours and sleeve lengths, with pure-cotton options typically around £69.95 and frequent multibuy pricing.

| Best for | Recommendation | Typical price | Why choose it | |---|---|---:|---| | Best overall | Charles Tyrwhitt Non-Iron Twill Shirt | £69.95 | Reliable crease resistance, broad sizing and formal or button-down styles. | | Best value | M&S Ultimate Regular Fit Non-Iron Shirt | £40 | Affordable, well-reviewed and available in classic white and blue. | | Best for suits | Hawes & Curtis Non-Iron Shirt | About £69, or less in multibuys | 100% two-ply cotton, several collar and sleeve options, and strong value when bought in packs. | | Best budget smart option | Moss Royal Oxford Non-Iron Shirt | £49.95 | Pure cotton with slim, tailored and regular-fit choices. | | Best luxury option | Eton Four-Way Stretch Shirt | £185 | Breathable, wrinkle-resistant fabric with a more refined tailored finish. | | Best casual option | Charles Tyrwhitt Non-Iron Oxford or Check Shirt | £69.95 | More relaxed texture and patterns while retaining easy-care construction. |

### What to buy

- Office and interviews: white or pale-blue Charles Tyrwhitt Twill, M&S Ultimate, or Hawes & Curtis. - Wearing with chinos or jeans: an Oxford, textured, gingham or check style from Charles Tyrwhitt or M&S. - If you dislike slim shirts: choose M&S Regular Fit or Charles Tyrwhitt Classic Fit. - If you travel frequently: prioritise pure cotton with a non-iron finish, and choose a twill or stretch weave for better crease resistance.

Non-iron shirts still look best when removed promptly from the washing machine, lightly shaken and hung to dry; tumble-drying or leaving them crumpled can create creases despite the treatment.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Hawes & Curtis

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

5.8

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

104

Answers naming the brand

1792

Answers collected

5.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hawes & Curtis ranks #21 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 5.8%. It was named in 104 of 1,792 AI answers across 41 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.8% AI visibility for Hawes & Curtis in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #21 among 36 tracked brands.

How often does AI mention this brand?

Hawes & Curtis was named in 104 of 1,792 collected AI answers, across 41 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hawes & Curtis by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.