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Fred Perry

Fred Perry

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London sportswear label founded by tennis player Fred Perry, known for its laurel wreath polo shirt.

Fred Perry
appears in
2.4
% of measured AI answers in this industry and market.

Found score

Track Fred Perry’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

2.4

October 16, 2026

Overall visibility

2.4

16 October 2026 (scan 1)

Industry rank

26

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.7%

16 October 2026 (scan 1)

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Google AI Overviews names Fred Perry most often.

It appears in 4.7% of collected Google AI Overviews answers and 0.7% of ChatGPT answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Fred Perry appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best UK menswear labels that ship internationally
  • Best classic men's clothing brands UK
  • Best men's cardigans UK
  • Best men's clothing brands with buy now pay later UK
  • Best men's polo shirts UK
  • Best mid-range men's clothing brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best menswear brands UK (Uniqlo, Barbour, Reiss)
  • Best men's clothing brands online UK (Wax London, Uniqlo, Arket)
  • Which British men's clothing labels are actually good (Private White V.C., Barbour, Universal Works)
  • Best men's clothing brands for men over 50 UK (Marks & Spencer, Charles Tyrwhitt, FatFace)
  • Best men's clothing brands for men over 40 UK (Marks & Spencer, Barbour, Charles Tyrwhitt)
  • Which men's clothing brands have the best quality for the price UK (Uniqlo, Marks & Spencer, Charles Tyrwhitt)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mid-range men's clothing brands UK

From the recorded answer

Fred Perry: A British icon recognized for its classic pique cotton polo shirts and fine-gauge knitwear.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Top mid-range men's clothing brands available and popular in the UK span smart-casual wear, elevated everyday basics, and contemporary tailoring:

### Everyday Basics & Smart-Casual

- COS: Known for minimalist, architectural shapes, clean lines, and slightly relaxed modern silhouettes (shirts around £65, trousers around £140). - Uniqlo: The go-to for high-value technical and natural-fiber basics (such as Supima cotton t-shirts and smart trousers) with a clean, functional aesthetic. - Asket: Focused on permanent collection transparency, offering perfectly proportioned heavy tees, field jackets, and fine chinos with exact sizing (tees around £30, chinos around £130). - Charles Tyrwhitt: A staple for reliable, transparently priced formal and smart-casual shirting, knitwear, and work attire.

### Contemporary & Heritage Casualwear

- Sunspel: Famous for luxury everyday essentials like the iconic Riviera polo shirt and peerless cotton t-shirts, manufactured with a strong British heritage. - Carhartt WIP: A favorite for durable, contemporary workwear-inspired jackets, heavy hoodies, and relaxed trousers. - Fred Perry: A British icon recognized for its classic pique cotton polo shirts and fine-gauge knitwear. - Barbour: The quintessential choice for waxed jackets, quilted layers, and rugged country-to-city outerwear. - Wax London & Universal Works: Great independent choices for textured overshirts, relaxed trousers, and smart-casual layering.

### Tailoring & Elevated Casual

- A.P.C.: Parisian-leaning minimalist style famous for clean raw denim, understated knitwear, and softly structured jackets. - Polo Ralph Lauren: Classic American preppy style offering casual oxford shirts, knitwear, and chinos widely stocked across UK high-street and online destinations. - Marks & Spencer (Autograph / Sartorial lines): Offers surprising quality, pure wool tailoring, and transparent construction details at a reliable mid-range price point.

If you tell me what specific items you're looking for (e.g., smart office wear, casual weekend clothes, or outerwear) and your budget range, I can narrow down the best recommendations for you.

ChatGPT

The question asked

Best men's polo shirts UK

From the recorded answer

If you're after a polo shirt that looks good, feels quality and holds its shape after washing, I'd shortlist Uniqlo, Charles Tyrwhitt, Lacoste, Fred Perry and Sunspel\. The best choice depends on whether you want everyday value, a designer logo, or a more premium, understated look.
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best men's polo shirts in the UK

If you're after a polo shirt that looks good, feels quality and holds its shape after washing, I'd shortlist Uniqlo, Charles Tyrwhitt, Lacoste, Fred Perry and Sunspel\. The best choice depends on whether you want everyday value, a designer logo, or a more premium, understated look.

British GQ's 2026 guide highlights Uniqlo for affordability, Asket for a quality minimalist polo, Ralph Lauren for the classic style, and Sunspel for a smarter tailored option. www.gq-magazine.co.ukwww.gq-magazine.co.uk

## My top picks

!Uniqlo Airism Cotton Piqué Polo Shirt in Blue for Men | Lyst UK

### 1\. Uniqlo - Best overall value

## £19.90-£24.90

Great everyday polos with a clean look, comfortable fabric and a choice of classic piqué or sweat-wicking styles. My first choice if you want to buy two or three colours without spending a fortune.

Best for: everyday wear, travel and smart casual outfits.

Shop Uniqlo UK www.uniqlo.com

---

![Smart Cotton Polo - Navy | Charles Tyrwhitt

US](

### 2\. Charles Tyrwhitt - Best for smart casual

## Around £25-£30

A good option if you want a neater, more refined appearance for the office, dinners or going out. Consider the smart jersey cotton version for a smoother finish.

Best for: chinos, tailored trousers and understated style.

Shop Charles Tyrwhitt UK

---

!Buy Lacoste Navy Blue L.12.12 Classic Fit Short Sleeve Polo Shirt from the Next UK online shop

### 3\. Lacoste - Best classic designer polo

## Around £80-£95

The iconic crocodile logo, textured cotton piqué and traditional collar make this a strong long-term wardrobe choice. Go for the classic fit if you prefer room over a tight, body-hugging cut.

Best for: timeless designer style and weekends.

Shop Lacoste UK cavalier-man.comwww.spiralseven.com

---

![Fred Perry M3600 Twin Tipped Polo Shirt - Black - Stuarts London](

### 4\. Fred Perry - Best British style

## Around £70-£80

The twin-tipped collar and cuffs give it a distinctive look without needing a large logo. Typically a trimmer silhouette than a traditional American-style polo.

Best for: jeans, trainers and a sharper casual look.

Shop Fred Perry UK cavalier-man.comwww.spiralseven.com

---

!Men's Riviera Polo Shirt in Navy | Sunspel

### 5\. Sunspel - Best premium understated polo

## Around £140

A refined, close-fitting jersey polo with a smoother appearance than traditional piqué. Particularly good if you want something elegant rather than an obvious designer label.

Best for: premium minimalist wardrobes and evening wear.

Shop Sunspel UK cavalier-man.comwww.spiralseven.comwww.gq-magazine.co.uk

---

!*NWT - POLO RALPH LAUREN Mens Classic Fit Mesh Polo Shirt - NAVY: S - XXL | eBay

### 6\. Ralph Lauren - Best preppy classic

## Around £125

The recognisable embroidered pony, mesh cotton and wide range of colours make this a perennial favourite. A versatile choice with chinos, shorts or dark denim.

Best for: classic, country-club and preppy outfits.

Shop Ralph Lauren UK www.gq-magazine.co.ukwww.gq-magazine.co.ukcavalier-man.com

## Which should you buy?

| Your priority | My pick | |--------|--------| | Best value for money | Uniqlo | | Smart and polished | Charles Tyrwhitt | | Recognisable designer brand | Lacoste | | British heritage style | Fred Perry | | Premium, subtle luxury | Sunspel | | Classic preppy look | Ralph Lauren |

## Three tips for getting the right polo

- Fabric\: Cotton piqué is the versatile all-rounder; jersey is smoother and often looks smarter; technical polyester blends are useful for sport and hot weather. - Fit\: The shoulder seams should sit at your shoulders, the sleeves should hug your upper arms lightly, and the body shouldn't pull across your chest or stomach. - Colour\: Start with navy, white or black. Add dark green or ecru for variety.

## Let me narrow it down for you

What's your budget per shirt?

Under £25

£25-£50

£50-£100

£100+

---

What look do you prefer?

Smart, understated

Designer logo

Sporty and casual

Luxury / old money

---

Preferred fit?

Slim

Regular

Relaxed

[Find my best polos]

Perplexity

The question asked

Best online men's clothing stores UK

From the recorded answer

Stuarts London - Excellent for heritage menswear, Fred Perry, Lacoste, Barbour and classic casual styles.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best UK online men's clothing stores depend on your style and budget:

- ASOS - Best all-rounder for affordable basics, trend-led clothing, suits and a wide range of brands. - John Lewis - Reliable choice for quality high-street and premium brands, with strong customer service and easy returns. - Next - Good for practical everyday clothing, workwear, tailoring and extended sizing. - Uniqlo - Best for minimalist essentials, T-shirts, knitwear, outerwear and smart-casual basics. - Mango Man - Stylish, contemporary smart-casual clothing at mid-range prices. - Arket - Best for understated Scandinavian-style clothing and well-made wardrobe staples; it is frequently recommended among leading online clothing retailers. - END. Clothing - Strong choice for contemporary streetwear, trainers, designer labels and menswear. - Size? - Best for trainers, sportswear and casual streetwear, with clothing from brands such as Nike and Adidas. - Stuarts London - Excellent for heritage menswear, Fred Perry, Lacoste, Barbour and classic casual styles. - The Outnet - Best for discounted designer clothing, including brands such as Marni, Dunhill, Acne Studios and A.P.C. - Farfetch - Best for luxury and designer fashion, with a very large selection from boutiques and brands worldwide. - Foot Locker - Good for sportswear and casual clothing, including hoodies, tracksuits and branded everyday pieces.

Best quick picks: ASOS for variety, Uniqlo for basics, Arket for minimalist style, END. for streetwear, and The Outnet for designer discounts.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fred Perry

Menswear

16 October 2026 (scan 1)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

11

Answers naming the brand

450

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fred Perry ranks #26 among 36 tracked brands for Menswear · United Kingdom (16 October 2026). Its visibility is 2.4%. It was named in 11 of 450 AI answers across 9 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for Fred Perry in Menswear · United Kingdom, measured over 16 October 2026. It ranks #26 among 36 tracked brands.

How often does AI mention this brand?

Fred Perry was named in 11 of 450 collected AI answers, across 9 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fred Perry by all 450 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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