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Ester Spirits

Ester Spirits

AI Visibility Score and Ranking for

Wine & Spirits: Australia

Wine & Spirits [AU]
Sydney, NSW
Ranked
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Sydney gin, whisky and liqueur distillery with a cellar door and bar in Marrickville/Enmore.

Ester Spirits ranks #12 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 2.9/100 — named in 39 of 1,350 AI answers across 15 of 150 tracked questions, averaging position 2.7 when mentioned.

2.9

Visibility score

12

Found Rank

-4

Movement vs last window

2.7

Avg. position when mentioned

15

Prompts hit, of 150

Ester Spirits vs Wine & Spirits

Running at 0.7x the Wine & Spirits category average — a little behind the field.

Ester Spirits (you) — 2.9
Wine & Spirits category average — 4.2

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What's working
Working
1. Ranks near the top when mentioned
When AI names Ester Spirits, it tends to place it early — averaging position 2.7 among the brands mentioned.
2. Shows up across a spread of questions
Named in 15 of 150 tracked questions (10%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Ester Spirits its highest appearance rate — named in 3.1% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 2.7% of Perplexity answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 15 of 150 questions — room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 2.9/100 places it at rank #12 of 32 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 3.1% · Perplexity 2.7% · AI Overviews 2.9%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Ester Spirits's AI Visibility Score?

Ester Spirits has an AI Visibility Score of 2.9 in the AU Wine & Spirits AI Visibility Index, ranked #12.

How often does AI recommend Ester Spirits?

Ester Spirits was named in 39 of 1,350 AI answers analysed, across 15 tracked questions, averaging position 2.7 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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