Ester Spirits
AI Visibility Score and Ranking for
Wine & Spirits: Australia
Sydney gin, whisky and liqueur distillery with a cellar door and bar in Marrickville/Enmore.
Ester Spirits ranks #12 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 2.3/100. It was named in 72 of 3,150 AI answers across 19 of 150 tracked questions, averaging position 2.7 when mentioned.
Over the last 7 weekly scans, Ester Spirits's scan score moved from 3.8 on 21 August 2026 to 1.3 on 27 September 2026, down 2.5 points.
2.3
Visibility score
12
Found Rank
0
Movement vs last window
2.7
Avg. position when mentioned
19
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Ester Spirits vs Wine & Spirits
Running at 0.7x the Wine & Spirits category average — a little behind the field.
3
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Ester Spirits
- Best gin Australia
- Best award winning Australian gin
- Best new Australian spirits brands
- Best craft spirits brands Australia
- How to choose an Australian gin
- Best Australian gin brands
Questions where AI names other brands instead
- Which Australian distilleries are worth trying (Archie Rose Distilling Co, Lark Distillery, Sullivans Cove)
- Best Australian distillery to visit (Sullivans Cove, Archie Rose Distilling Co, Lark Distillery)
- Best Australian spirits brands right now (Never Never Distilling Co, Archie Rose Distilling Co, Sullivans Cove)
- Best Australian spirits made from local produce (Lark Distillery, Archie Rose Distilling Co, Four Pillars Gin)
- Best Australian whisky distillery to visit (Sullivans Cove, Lark Distillery, Archie Rose Distilling Co)
- Best small batch spirits Australia (Never Never Distilling Co, Archie Rose Distilling Co, Belgrove Distillery)
What AI says about Ester Spirits
Ester Spirits Old Tom : Crowned Best in Show at the Australian Gin Awards, this Marrickville (Sydney) favorite delivers exceptional contemporary and classic profiles.
Google AI Overviews, 27 September 2026
Ester Spirits — Sydney distillery whose Old Tom Gin won Best in Show at the 2025 Australian Gin Awards—particularly interesting if you want something sweeter and more rounded than a conventional dry gin.
ChatGPT, 27 September 2026
The best award-winning Australian gin depends on which competition you trust most, but a strong current pick is Ester Spirits Old Tom Gin, which won Best in Show at the 2025 Australian Gin Awards.
Perplexity, 13 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Ester Spirits's AI Visibility Score?
Ester Spirits has an AI Visibility Score of 2.3 in the AU Wine & Spirits AI Visibility Index, ranked #12.
How often does AI recommend Ester Spirits?
Ester Spirits was named in 72 of 3,150 AI answers analysed, across 19 tracked questions, averaging position 2.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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