Ester Spirits
AI Visibility Score and Ranking for
Wine & Spirits: Australia
Sydney gin, whisky and liqueur distillery with a cellar door and bar in Marrickville/Enmore.
Ester Spirits ranks #12 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 2.7/100. It was named in 49 of 1,800 AI answers across 17 of 150 tracked questions, averaging position 2.8 when mentioned.
2.7
Visibility score
12
Found Rank
0
Movement vs last window
2.8
Avg. position when mentioned
17
Prompts hit, of 150
Ester Spirits vs Wine & Spirits
Running at 0.7x the Wine & Spirits category average — a little behind the field.
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Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Ester Spirits's AI Visibility Score?
Ester Spirits has an AI Visibility Score of 2.7 in the AU Wine & Spirits AI Visibility Index, ranked #12.
How often does AI recommend Ester Spirits?
Ester Spirits was named in 49 of 1,800 AI answers analysed, across 17 tracked questions, averaging position 2.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
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