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Ester Spirits

Ester Spirits

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Sydney gin, whisky and liqueur distillery with a cellar door and bar in Marrickville/Enmore.

Ester Spirits
appears in
2.2
% of measured AI answers in this industry and market.

Found score

Track Ester Spirits’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.0

November 8, 2026

Overall visibility

2.2

21 August – 8 November 2026 (scans 1–13)

Industry rank

14

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Ester Spirits's single-scan score moved from 3.8% to 2.0%, down 1.8 percentage points. Latest recorded scan 2.0% on 8 November 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.8%
24 August 20262.4%
30 August 20262.4%
6 September 20262.2%
13 September 20262.4%
20 September 20261.3%
27 September 20261.3%
4 October 20262.7%
11 October 20261.8%
18 October 20262.2%
25 October 20261.8%
1 November 20262.2%
8 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.3%

Perplexity Logo

Perplexity

1.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Ester Spirits most often.

It appears in 3.3% of collected ChatGPT answers and 1.1% of Perplexity answers: a difference of 2.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

Ester Spirits appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 1.3% to 3.8%. The latest scan was 2.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian craft distilleries
  • Best Australian distilleries
  • Best Australian gin brands
  • Best Australian gin distillery
  • Best Australian gin for cocktail night
  • Best Australian gin for martinis

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian distilleries are worth trying (Four Pillars Gin, Starward Whisky, Lark Distillery)
  • Best Australian craft distilleries (Four Pillars Gin, Never Never Distilling Co, Starward Whisky)
  • Best Australian distilleries (Four Pillars Gin, Starward Whisky, Sullivans Cove)
  • Best Australian whisky distilleries (Sullivans Cove, Lark Distillery, Starward Whisky)
  • Best Australian whisky distillery to visit (Sullivans Cove, Lark Distillery, Hellyers Road Distillery)
  • Best craft spirits brands Australia (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best gin Australia

From the recorded answer

Ester Spirits (NSW): Took home Best in Show and Best in Class (Old Tom) at the Australian Gin Awards.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

!Best Australian gin: 16 top gins bursting with Aussie botanicals Australia produces some of the most acclaimed gins in the world, backed by recent global and national awards.

### Top Award-Winning Australian Gins

- Old Young's (WA): Won "best gin in the world" and best gin and tonic at the American Distilling Spirit Distilling Awards. - Archie Rose Bone Dry Gin (NSW): Awarded the highest "Master" medal in the Ultra-Premium category at The Spirits Business Global Gin Masters, named Australia's Best Super-Premium Gin. - Ester Spirits (NSW): Took home Best in Show and Best in Class (Old Tom) at the Australian Gin Awards. - Four Pillars (VIC): Famous internationally and locally, particularly for the savory Olive Leaf Gin and Rare Dry Gin. - Never Never Distilling Co. (SA): Frequently top-rated for bold, juniper-forward expressions like Triple Juniper and Oyster Shell Gin.

### Top Rated by Critics & Guides

- Imperial Measures Bold Ounce (SA): Scored a massive 97/100 by Halliday Wine Companion's taster Jess Clayfield. - Melbourne Gin Company / Spring Bay (VIC/TAS): Scored 96/100 for standout single-shot and classic expressions. - Regional favorites from South Australia, Western Australia, and Tasmania consistently dominate craft spirits circles, though a user on Reddit notes that individual recipe, botanicals, and ABV matter more than the state of origin.

To help you pick the right bottle, let me know:

- How do you like to drink it (e.g., in a classic Dry Martini, a Gin & Tonic, or a Negroni)? - What flavor profile do you prefer (juniper-heavy, citrus, savory, or spiced)? - What is your preferred budget per bottle?

ChatGPT

The question asked

Best Australian spirits brands

From the recorded answer

| Vermouth / aperitif | Maidenii, Marionette, Ester Spirits | …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has an excellent craft spirits industry, with some genuinely world-class producers in gin, whisky, rum, vodka and native botanical spirits\.

If you're looking for the best Australian spirits brands, I'd start with these established names and standout craft producers.

## Best Australian spirits brands

!Never Never Distilling Co Triple Juniper Gin - Kent Street Cellars

1\. Never Never Distilling Co.

(Award-winning gin)

South Australia. One of Australia's standout gin producers. Known for bold, juniper-forward styles and distinctive contemporary gins.

---

!Signature Range

2\. Archie Rose Sydney, NSW. Premium whisky, gin and vodka. Strong brand identity and broad spirits portfolio.

---

![Four Pillars Rare Dry Gin 700ml - Gift Hampers Melbourne](

3\. Four Pillars Victoria. One of Australia's best-known premium gin brands, with strong international recognition and distinctive Australian botanicals.

---

!Starward Nova Single Malt Australian Whisky

4\. Starward Melbourne. A leading Australian whisky name, known for wine-barrel maturation and modern whisky styles.

---

![Bundaberg Original Underproof Rum - The Barrel](

5\. Bundaberg Rum Queensland. An iconic Australian rum brand with enormous domestic recognition.

---

![Sullivans Cove - Tasmanian Whisky online kaufen | getabottle.de - GET A BOTTLE](

6\. Sullivans Cove Tasmania. A highly regarded premium single malt whisky producer.

---

!Maidenii Dry Vermouth (750ml) | Nicks Wine Merchants

7\. Maidenii Victoria. Particularly interesting for Australian vermouth and aperitif styles.

---

!Sunshine & Sons Premium Spirits - Botanical Australian Rum

8\. Nil Desperandum Queensland. An exciting craft rum producer and 2026 Australian International Spirits Awards Champion Medium Australian Distiller.

---

!Expand

9\. St Agnes Distillery South Australia. Particularly strong in premium Australian brandy.

---

![Evening Light Gin | Premium Gin | Brogans Way Gin - brogansway](

10\. Brogan's Way Melbourne. A distinctive local craft producer, recognised at the 2026 Australian International Spirits Awards.

## Standout brands by category

| Category | Brands worth knowing | |--------|--------| | Gin | Four Pillars, Never Never, Archie Rose | | Whisky | Starward, Sullivans Cove, Archie Rose | | Rum | Bundaberg, Nil Desperandum, Beenleigh | | Vodka | Archie Rose, Saint Felix | | Brandy | St Agnes | | Vermouth / aperitif | Maidenii, Marionette, Ester Spirits |

The 2026 Melbourne Royal Australian International Spirits Awards recognised Never Never, Archie Rose, St Agnes, Nil Desperandum and Maidenii among its standout Australian producers. www.melbourneroyal.com.auwww.melbourneroyal.com.au

## My shortlist

If I were identifying the strongest Australian spirits brands overall, I'd pay particular attention to\:

- Four Pillars - premium gin and brand recognition. - Starward - Australian whisky with international appeal. - Never Never - craft gin credentials. - Archie Rose - breadth of portfolio and premium positioning. - Sullivans Cove - high-end whisky positioning.

## What are you looking for?

I can narrow this down considerably depending on your objective.

1\. What's the purpose?

Brand research / market mapping

Finding brands to stock or distribute

Gift and lifestyle brands

Industry benchmarking and competitors

---

2\. Which category?

All spirits

Gin

Whisky

Rum

Vodka

Liqueurs, aperitifs and vermouth

---

3\. Which market positioning?

Premium / luxury

Craft / boutique

Mass market / mainstream

Emerging / independent

[Refine brand shortlist]

Perplexity

The question asked

Best small batch spirits Australia

From the recorded answer

Gin - Ester Spirits Navy-Strength Gin, Sydney: Distinctive contemporary botanicals with international recognition.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia's best small-batch spirits depend on the category, but these are strong picks:

- Gin - Never Never Distilling Co. Triple Juniper Gin, South Australia: A juniper-forward benchmark and a top Australian gin choice. - Gin - Ester Spirits Navy-Strength Gin, Sydney: Distinctive contemporary botanicals with international recognition. - Gin - Karu Distillery Affinity Gin, NSW: A polished, botanical-style gin that has featured among Australia's leading gins. - Whisky - Belgrove Distillery Rye Whisky, Tasmania: Especially interesting for rye fans and limited-release whisky hunters. - Whisky - Hobart Whisky Winter Feast Limited Release: Named the 2025 World Whiskies Awards winner for Best Australian Small Batch Single Malt. - Whisky - Backwoods Distilling, Victoria: Worth exploring for small-batch whisky made from Australian-grown grains and matured in Australian casks. - Vodka - Australian Distilling Co. Vodka: Copper-pot re-distilled in small batches, with a clean, smooth style suited to Martinis and highballs. - Rum - Bundaberg Small Batch Reserve: A richer, sweeter rum matured with brandy and Cognac-cask influence; best for sipping or a Dark 'n' Stormy. - Experimental spirits - Otter Craft Distilling, Sydney: Particularly notable for grain-to-glass whisky and unusual releases such as cocoa vodka. - Local Sydney option - Lily Fields Sydney Dry Gin: A bright, citrus-led gin made in the Inner West and awarded gold at the World Gin Awards.

Best three-bottle starting set: Never Never Triple Juniper Gin, Hobart Whisky Winter Feast, and Bundaberg Small Batch Reserve. Availability and prices vary by state, and Australian alcohol purchases are restricted to people aged 18 and over.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ester Spirits

Wine & Spirits

21 August – 8 November 2026 (scans 1–13)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

129

Answers naming the brand

5843

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ester Spirits ranks #14 among 32 tracked brands for Wine & Spirits · Australia (21 August – 8 November 2026). Its visibility is 2.2%. It was named in 129 of 5,843 AI answers across 27 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for Ester Spirits in Wine & Spirits · Australia, measured over 21 August – 8 November 2026. It ranks #14 among 32 tracked brands.

How often does AI mention this brand?

Ester Spirits was named in 129 of 5,843 collected AI answers, across 27 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ester Spirits by all 5,843 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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