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Epøkhe

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
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Surf and skate-adjacent sunglasses label founded by a filmmaker and two professional surfers.

Epøkhe
appears in
3.0
% of measured AI answers in this industry and market.

Found score

Track Epøkhe’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

4.7

October 18, 2026

Overall visibility

3.0

21 August – 18 October 2026 (scans 1–10)

Industry rank

21

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Epøkhe's single-scan score moved from 3.4% to 4.7%, up 1.3 percentage points. Latest recorded scan 4.7% on 18 October 2026; combined-window score 3.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.0% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.4%
24 August 20262.4%
30 August 20261.5%
6 September 20261.6%
13 September 20263.3%
20 September 20263.6%
27 September 20263.6%
4 October 20263.6%
11 October 20263.8%
18 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.3%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.7%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Epøkhe most often.

It appears in 4.3% of collected ChatGPT answers and 1.7% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 38 of 150 questions.

Epøkhe appears in at least one collected answer to 25.3% of the tracked questions. That is question coverage; the 3.0% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 1.5% to 4.7%. The latest scan was 4.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Ray-Ban
  • Best Australian eyewear brand comparisons
  • Best Australian eyewear brands
  • Best Australian eyewear brands for gifts
  • Best Australian eyewear labels
  • Best Australian glasses brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian glasses brands (AM Eyewear, Bailey Nelson, Otis Eyewear)
  • Best Australian owned eyewear brands (Quay Australia, Le Specs, AM Eyewear)
  • Best Australian eyewear brand comparisons (Le Specs, Oscar Wylee, Pacifico Optical)
  • Best alternative to Sunglass Hut Australia (Le Specs, Sunglass Hut Australia, OPSM)
  • Best online eyewear brands Australia (Bailey Nelson, OPSM, Le Specs)
  • Best sunglasses brands Australia (Le Specs, Quay Australia, Velvet Canyon)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian made sunglasses

From the recorded answer

Epokhe: Byron Bay-based surf and creative lifestyle frames.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top Australian-made and Australian-designed sunglasses combine local UV protection standards with sustainable or performance-driven craftsmanship.

### Top Australian-Made & Sustainable Brands

- *Ozeano (e.g., [Freshie ]( / Bushfish)* - Material: Plant-based bio-acetate, 100% recyclable, and biodegradable in compost conditions. - Features: Certified Australian-made, PETA-approved vegan, Category 3 polarised lenses meeting AS/NZS 1067:2003 standards, plus anti-scratch and superhydrophobic coatings. - Price: Around $105 AUD via Ozeano. - *Good Citizens (e.g., [Clovelly ]( [Palm Beach 2.0 ]( [Newport ]( )* - Material: Made in Sydney from single-use recycled plastic bottles with a modular, repairable design. - Features: UV400 protection, available in polarised or non-polarised CAT3 CR39 lenses, and multi-award-winning design. - Price: Around $139-$159 AUD via Good Citizens Eyewear. - Dresden Vision - Material: Modular, injection-moulded frames made from recycled materials with a circular swap system. - Features: Prescription or non-prescription lenses, available via physical stores in Melbourne and Sydney.

---

### Popular Australian-Designed / Australian-Operated Brands (Note: While conceived and designed locally for harsh Australian sun conditions, manufacturing for these labels is often global)

- OTIS Eyewear: Known for using mineral glass lenses and eco-acetate frames. - Spotters: Specialist high-clarity polarised lenses built for fishing and harsh outdoor glare. - Le Specs & Quay Australia: Iconic fashion-forward and accessible style leaders. - Epokhe: Byron Bay-based surf and creative lifestyle frames. - Szade: Melbourne-based brand turning discarded sunglasses into recycled street-style frames.

If you let me know:

- What you plan to use them for (everyday wear, sports/fishing, or fashion) - Your preferred frame shape (round, aviator, square/wayfarer) - Your budget

I can narrow down the best specific pair for you.

ChatGPT

The question asked

Best Australian sunglasses brands

From the recorded answer

!Shop Epokhe Brut Sunglasses Polished Black/Bronze Polarised …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best Australian sunglasses brands, I'd start with Le Specs for value, AM Eyewear for premium quality, and Poppy Lissiman for statement styles. Australia has a great mix of independent designers, surf-inspired eyewear and affordable fashion labels. www.broadsheet.com.aufashionjournal.com.auwww.gourmettraveller.com.au

## 10 Australian sunglasses brands worth knowing

!Le Specs Outta Love Black Sunglasses - Best Price, Offer

## 1\. Le Specs

(Best overall value)

Stylish, trend-aware frames at accessible prices, from slim oval sunglasses to classic rectangular shapes. A great starting point for everyday wear.

Typical budget: A\$60-150

Shop Le Specs

---

!Tommy Classic Sunglasses | Italian Bio-Acetate Frames - AM EYEWEAR

## 2\. AM Eyewear

(Best premium option)

Refined, design-led sunglasses with distinctive acetate frames and a polished finish. Ideal if you want something more considered than mass-market fashion eyewear.

Typical budget: A\$250-350+

Shop AM Eyewear

---

![Heyuboy - Green - Poppy Lissiman](

## 3\. Poppy Lissiman

(Best statement styles)

Bold, playful and fashion-forward designs, including chunky frames, unusual shapes and standout colours. Perfect if your sunglasses are part of the outfit.

Typical budget: A\$200-300

Shop Poppy Lissiman

---

!OTIS Aerial Ochre Havana/L.I.T Green | Polarised | Afterpay

## 4\. OTIS Eyewear

Great for outdoor use, driving and beach days. Worth considering if lens performance and polarised options matter as much as appearance.

Typical budget: A\$200-350+

Shop OTIS

---

![Vehla Dixie sunglasses in choc tort / cinnamon RRP... | Depop](

## 5\. VEHLA

Minimalist, vintage-inspired eyewear with understated luxury styling. A good choice for oversized frames, elegant shapes and neutral colours.

Typical budget: A\$200-300+

Shop VEHLA

---

!Shop Epokhe Brut Sunglasses Polished Black/Bronze Polarised

## 6\. Epokhe

Surf culture meets premium design. Expect distinctive acetate frames, retro influences and a relaxed coastal aesthetic.

Typical budget: A\$180-300

Shop Epokhe

---

!AFTER PARTY Oversized Square Frame Sunglasses - Quay Australia

## 7\. Quay Australia

Affordable, trend-led sunglasses with oversized silhouettes and bold designs. A good option if you like changing styles frequently.

Typical budget: A\$70-150

Shop Quay Australia

---

!cave; sun drip / persimmon | Szade Recycled AU

## 8\. Szade

Melbourne-based and known for sunglasses made using recovered and recycled frames. Particularly appealing for affordable, contemporary styles with a sustainability focus.

Typical budget: A\$50-100

Shop Szade

---

!Harvey Sunglasses - Classic Tort | Bailey Nelson Australia

## 9\. Bailey Nelson

An excellent practical choice for everyday eyewear, particularly if you need prescription sunglasses or want to explore options in person.

Typical budget: A\$150-300

Shop Bailey Nelson

---

!Good Citizens Clovelly Recycled Sunglasses - Made in Australia - Good Citizens Eyewear

## 10\. Good Citizens

A strong pick for sustainability-conscious shoppers. Its modular, repairable frames use recycled materials, and the brand offers Australian-made options.

Typical budget: A\$130-170

Shop Good Citizens

Price ranges are indicative in Australian dollars and can vary by model and sale. Brand positioning and recommendations are informed by current Australian fashion and eyewear roundups. www.broadsheet.com.aufashionjournal.com.auwww.timeout.comwww.gourmettraveller.com.au

## Which brands would I choose?

| If you want… | My pick | |--------|--------| | Best all-rounder | Le Specs | | Premium designer feel | AM Eyewear | | Fashion-forward, distinctive frames | Poppy Lissiman | | Driving and outdoor use | OTIS Eyewear | | Quiet luxury | VEHLA | | Affordable everyday sunnies | Quay Australia | | Recycled-material options | Szade or Good Citizens | | Prescription sunglasses | Bailey Nelson |

One important tip: prioritise Category 2 or 3 lenses with verified UV protection, and look for Category 3 for strong Australian sunshine. Polarisation is useful for reducing glare but does not, by itself, guarantee UV protection.

## Want me to narrow it down?

1\. Your budget

Under A\$100

A\$100-150

A\$150-300

A\$300+

---

2\. Your preferred look

Minimalist / quiet luxury

Classic and timeless

Bold designer

Sporty / outdoors

Retro / vintage

---

3\. What matters most?

Best quality

Best value

Made in Australia

Polarised lenses

Most fashionable

[Find my best options]

Perplexity

The question asked

Best sunglasses brands worth the hype Australia

From the recorded answer

The Australian sunglasses brands most worth the hype are Le Specs, Poppy Lissiman, DMY Studios, Lu Goldie, AM Eyewear, and Epokhe. For value, start with Le Specs; for distinctive fashion frames, choose Poppy Lissiman or DMY; for premium construction, consider AM Eyewear or Epokhe.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

The Australian sunglasses brands most worth the hype are Le Specs, Poppy Lissiman, DMY Studios, Lu Goldie, AM Eyewear, and Epokhe. For value, start with Le Specs; for distinctive fashion frames, choose Poppy Lissiman or DMY; for premium construction, consider AM Eyewear or Epokhe.

## Best picks

- Le Specs - best overall value: A long-established Australian brand with fashionable frames at relatively accessible prices; ELLE names it the best overall affordable option. - Poppy Lissiman - best for bold fashion: Known for oversized, colourful and statement-making designs that photograph well and stand out from generic high-street frames. - DMY Studios - best minimalist style: A Melbourne label with clean, contemporary shapes and a more understated fashion aesthetic. - Lu Goldie - best for trend-led luxury: Stylish, highly recognisable frames with a polished, editorial feel; particularly good if you want fashion credibility rather than basic aviators. - AM Eyewear - best premium everyday pair: An Australian favourite for classic, wearable silhouettes and higher-end finishing. - Epokhe - best for surf-inspired premium frames: Australian brand with a strong coastal aesthetic and durable, design-focused construction; selected models use custom seven-barrel hinges and typically sit around $220-$380 AUD. - Szade - best sustainable option: Melbourne-born brand offering fashion frames made with recycled materials, making it a strong choice for lower-impact shopping. - Ray-Ban - best dependable classic: Worth the premium if you want proven shapes such as Wayfarers or Aviators, broad availability and easy servicing; it remains a recurring recommendation in Australian buying guides. - Oakley or Smith - best for sport: Better suited to cycling, running, skiing and active outdoor use, where grip, wraparound coverage and lens performance matter more than fashion styling.

## Quick recommendation

| If you want… | Choose | |---|---| | Best balance of price and style | Le Specs | | Statement frames | Poppy Lissiman | | Quiet, modern design | DMY Studios | | Premium Australian eyewear | AM Eyewear | | Surf/coastal styling | Epokhe | | Sustainable frames | Szade | | Timeless classics | Ray-Ban | | Sport performance | Oakley or Smith |

Whatever the brand, check that the pair is labelled 100% UV protection and compliant with Australian/New Zealand eyewear standards; dark lenses alone do not guarantee adequate UV protection.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Epøkhe

Eyewear & Sunglasses

21 August – 18 October 2026 (scans 1–10)

3.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

134

Answers naming the brand

4496

Answers collected

3.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Epøkhe ranks #21 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). Its visibility is 3.0%. It was named in 134 of 4,496 AI answers across 38 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.0% AI visibility for Epøkhe in Eyewear & Sunglasses · Australia, measured over 21 August – 18 October 2026. It ranks #21 among 39 tracked brands.

How often does AI mention this brand?

Epøkhe was named in 134 of 4,496 collected AI answers, across 38 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Epøkhe by all 4,496 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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