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Donkey & Goat

Donkey & Goat

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Berkeley natural-wine pioneer with a direct shop and several club tiers.

Donkey & Goat
appears in
1.5
% of measured AI answers in this industry and market.

Found score

Track Donkey & Goat’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.2

October 4, 2026

Overall visibility

1.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

13

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Donkey & Goat's single-scan score moved from 1.1% to 2.2%, up 1.1 percentage points. Latest recorded scan 2.2% on 4 October 2026; combined-window score 1.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.9%
30 August 20261.1%
6 September 20261.6%
13 September 20261.6%
20 September 20261.3%
27 September 20262.2%
4 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Donkey & Goat most often.

It appears in 1.8% of collected Perplexity answers and 1.2% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Donkey & Goat appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 2.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American wineries to order online from
  • Best low intervention wine America
  • Best natural wine brands America
  • Best natural wine for beginners America
  • Best natural wine producers America
  • Best orange wine America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Westward Whiskey)
  • Best American distilleries (St. George Spirits, Westward Whiskey, Stranahan's)
  • Best American spirits brands (Westland Distillery, Stranahan's, WhistlePig)
  • Best American spirits brands right now (Westland Distillery, Uncle Nearest, WhistlePig)
  • Best craft spirits brands America (St. George Spirits, Stranahan's, Westward Whiskey)
  • What are the best American spirits brands (WhistlePig, Westland Distillery, St. George Spirits)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural wine for beginners America

From the recorded answer

For beginners in America looking to explore natural wine, approachable and cleanly made options from reliable domestic producers like Broc Cellars, Donkey & Goat, and Joe Swick offer a great starting point.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!What You're Still Getting Wrong About Natural Wine - InsideHook For beginners in America looking to explore natural wine, approachable and cleanly made options from reliable domestic producers like Broc Cellars, Donkey & Goat, and Joe Swick offer a great starting point.

### Great American Natural Wine Producers for Beginners

- Broc Cellars (California): Based in Berkeley, they make fresh, low-intervention, food-friendly wines using classic grapes like Valdiguié or Carignan that taste vibrant without the "funky" or mousey faults that can turn off new drinkers. - Donkey & Goat (California): Pioneers in Berkeley/Nesta crafting clean, bright pet-nats (petillant naturel, a lightly sparkling natural wine) and skin-contact whites that are easy to enjoy and well-made. - Joe Swick / Swick Wines (Oregon): Known for fun, experimental, yet clean Pacific Northwest bottlings like chilled red blends that bridge the gap between conventional and natural styles. - Martha Stroumen (California): Focuses on heritage California grape varieties farmed organically, resulting in highly aromatic, balanced, and approachable wines.

### Tips for Natural Wine Beginners

- Start with chilled reds or light whites: Lighter styles or pet-nats mask fewer flaws and feel refreshing, similar to what beginner wine drinkers enjoy in conventional pours. - Visit a local bottle shop: Talk to staff at a dedicated natural wine store or bar rather than buying blindly online. Tell them you are new and prefer "clean, fruit-forward" styles to avoid overly funky or volatile bottles.

If you want to narrow this down, tell me:

- Do you usually prefer red, white, or sparkling wine? - What are some conventional wines or flavors you already like?

I can give you a specific bottle recommendation based on your taste.

ChatGPT

The question asked

Best natural wine brands America

From the recorded answer

3. Donkey & Goat - California …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “natural wine brands in America” you mean U.S. producers making low-intervention/natural wine, these are the names I'd put at the top of the list. “Natural wine” has no single legal definition, so I'm prioritizing producers associated with organic farming, native fermentation, minimal intervention, and low/no added sulfur. www.theamericanvine.com

### 🇺🇸 Best American natural-wine producers

1. Broc Cellars - California One of the essential American natural-wine names. Great for bright, fresh reds, Carignan, Valdiguié and pét-nat. theamericanvine.com

2. Martha Stoumen Wines - California Excellent if you want natural wine that's clean, elegant and easy to drink rather than aggressively funky. Her Post Flirtation and Honeymoon wines are particularly well known. thegrapereset.comtheamericanvine.com

3. Donkey & Goat - California A pioneer of the American natural-wine movement, with organically farmed grapes and a strong reputation for pét-nat and skin-contact wines. thegrapereset.comtheamericanvine.com

4. Arnot-Roberts - California More polished and terroir-driven. A great choice if you're transitioning from conventional fine wine into natural/low-intervention bottles. Their Trousseau Gris and Ribolla Gialla are especially interesting. thegrapereset.comtheamericanvine.com

5. Jolie-Laide - California Fun, distinctive wines built around less-common varieties such as Trousseau Gris, Gamay and Carignan. theamericanvine.com

6. Bow & Arrow - Oregon One of the American producers I'd recommend for people who want natural wine without excessive funk. Particularly good for Gamay and Melon de Bourgogne. theamericanvine.com

7. Teutonic Wine Company - Oregon Especially worth trying if you like aromatic whites-Riesling, Gewürztraminer and Pinot Gris-with a low-intervention approach. theamericanvine.com

8. Kelley Fox Wines - Oregon Excellent Pinot Noir and other terroir-focused wines; a more elegant side of natural/low-intervention Oregon wine. theamericanvine.com

9. Bloomer Creek - New York A standout from the Finger Lakes, particularly for Riesling and Cabernet Franc. theamericanvine.com

10. Tinto Amorio - California Particularly interesting if you want natural reds and orange wines with a more contemporary, approachable style. drinktinto.com

### 🥂 My top 5 to start with

| Producer | Best for | Style | |---|---|---| | Broc Cellars | Overall | Fresh, lively, funky-but-balanced | | Martha Stoumen | Beginners | Clean, juicy, elegant | | Donkey & Goat | Pét-nat/orange | Experimental, energetic | | Arnot-Roberts | Fine-wine drinkers | Refined, terroir-driven | | Bow & Arrow | Oregon | Light, fresh, food-friendly |

There are currently dozens of natural-wine producers across the U.S.; one database lists 78 verified U.S. natural winemakers, with activity extending well beyond California into Oregon, New York, Texas, Michigan and other states. www.raisin.digital

If you're actually looking for natural wine brands/bottles you can buy in America (rather than American-made wine), I can give you a top 20 list by price - $15-25, $25-40, and premium - with specific bottles to look for.

Perplexity

The question asked

Best American wineries to order online from

From the recorded answer

Donkey & Goat - Berkeley, California: Organic and natural-leaning wines with expressive California character.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American wineries to order from online depend on whether you want natural wine, classic Napa prestige, small-production bottles, or good value. Strong starting points include:

- Broc Cellars - Berkeley, California: Excellent low-intervention wines, especially Carignan, Chenin Blanc, and Rhône varieties. - Donkey & Goat - Berkeley, California: Organic and natural-leaning wines with expressive California character. - Bow & Arrow Wines - Portland, Oregon: A leading source for elegant, cool-climate Oregon Pinot Noir and Chardonnay. - Franchere Wine Company - Willamette Valley, Oregon: Small-production Oregon wines, particularly Pinot Noir. - Macari Vineyards - North Fork, New York: A reliable choice for Long Island Cabernet Franc, Merlot, and Chardonnay. - Old Westminster Winery - Westminster, Maryland: Notable East Coast natural and experimental wines. - Southold Farm + Cellar - Fredericksburg, Texas: Interesting Texas wines made with a distinctive, less traditional approach. - Madson Wines - Santa Cruz, California: Recommended for vibrant, site-driven California wines. - Maître de Chai - Napa Valley, California: Small-production Napa wines with a fresher, more restrained style than many conventional Napa bottlings. - Opus One - Napa Valley, California: A splurge-worthy, classic Napa choice; availability is generally more limited and prices are high.

Best overall shortlist: Broc Cellars for adventurous wines, Bow & Arrow for Oregon Pinot Noir, Macari for East Coast wines, and Maître de Chai for refined California bottles.

Before ordering, check state shipping eligibility, adult-signature requirements, and whether the winery ships directly or through a wine retailer; rules and delivery availability vary by state.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Donkey & Goat

Wine & Spirits

21 August 2026 – 4 October 2026 (scans 1–8)

1.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

54

Answers naming the brand

3599

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Donkey & Goat ranks #13 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 4 October 2026). Its visibility is 1.5%. It was named in 54 of 3,599 AI answers across 6 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for Donkey & Goat in Wine & Spirits · United States, measured over 21 August 2026 – 4 October 2026. It ranks #13 among 43 tracked brands.

How often does AI mention this brand?

Donkey & Goat was named in 54 of 3,599 collected AI answers, across 6 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Donkey & Goat by all 3,599 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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