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Donkey & Goat

Donkey & Goat

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Berkeley natural-wine pioneer with a direct shop and several club tiers.

Donkey & Goat
appears in
1.5
% of measured AI answers in this industry and market.

Found score

Track Donkey & Goat’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Donkey & Goat's single-scan score moved from 1.1% to 1.3%, up 0.2 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.9%
30 August 20261.1%
6 September 20261.6%
13 September 20261.6%
20 September 20261.3%
27 September 20262.2%
4 October 20262.2%
11 October 20262.0%
18 October 20261.6%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

1.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Donkey & Goat most often.

It appears in 1.9% of collected Perplexity answers and 1.0% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Donkey & Goat appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American wine brand comparisons
  • Best American wineries to order online from
  • Best independent American wineries
  • Best low intervention wine America
  • Best natural wine brands America
  • Best natural wine for beginners America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent American distilleries (Westward Whiskey, St. George Spirits, Koval Distillery)
  • Best boutique American distilleries (St. George Spirits, Kings County Distillery, Westward Whiskey)
  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Garrison Brothers)
  • Best American spirits brands (WhistlePig, Stranahan's, St. George Spirits)
  • Best American spirits brands right now (WhistlePig, New Riff Distilling, Stranahan's)
  • Best American spirits for gifting (Garrison Brothers, Barr Hill, Kings County Distillery)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American wine brand comparisons

From the recorded answer

Examples: Bonterra Organic Estates, Frey Vineyards, Donkey & Goat Winery …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Comparing American wine brands involves looking at how mass-market commercial producers, reliable everyday value brands, and top-tier fine wine estates stack up against each other.

---

### Brand Comparison Categories

### 1. Mass-Market Industrial Brands

- Examples: Apothic, Barefoot, Franzia - Price Point: Under $15 per bottle (or box) - Style & Production: Mass-produced by large conglomerates like E. & J. Gallo. These wines are engineered for broad, sweet-leaning palates. They often use concentrated additives (such as Mega Purple) to standardize color, mask flaws, or smooth out tannins from lower-cost bulk grapes. - Best For: Large casual parties, sangria, or mixing where flavor complexity is not the main goal.

### 2. Everyday Value & Mid-Tier Brands

- Examples: Josh Cellars, Bogle, Chateau Ste. Michelle, La Crema, J. Lohr, Decoy - Price Point: $12 to $25 per bottle - Style & Production: Widely available in supermarkets and restaurants, these brands offer true varietal typicity (tasting like the actual grape and region) without breaking the bank. - Josh Cellars leans into structured North Coast and Paso Robles fruit. - Chateau Ste. Michelle (Washington) is a historic leader for cool-climate whites and accessible reds. - Best For: Weeknight dinners, gifts, and reliable crowd-pleasers.

### 3. Sustainable, Organic, and Low-Intervention Brands

- Examples: Bonterra Organic Estates, Frey Vineyards, Donkey & Goat Winery - Price Point: $15 to $40+ per bottle - Style & Production: Focus heavily on transparent farming, organic or biodynamic certification, native yeasts, and minimal cellar additives compared to industrial jug wines. - Bonterra provides wide availability for certified-organic farming. - Donkey & Goat (California) represents small-scale, natural winemaking with minimal intervention. - Best For: Eco-conscious buyers and fans of natural, terroir-driven textures.

### 4. Cult & Luxury Fine Wine Estates

- Examples: RAEN, Kistler, Rhys, Domaine Serene, Schrader Cellars, Shafer, Continuum - Price Point: $75 to $300+ per bottle - Style & Production: Acclaimed globally by critics like JamesSuckling.com and featured in top USA wine rankings. They emphasize cool-climate coastal elegance (Sonoma Coast, Santa Cruz Mountains, Oregon's Dundee Hills/Yamhill-Carlton) or structured Napa Valley Cabernet. - RAEN and Arterberry Maresh lead modern Pinot Noir benchmarks. - Schrader and Continuum represent high-end Napa collectables. - Best For: Special occasions, serious collectors, and food-and-wine pairing enthusiasts.

---

If you'd like to narrow this down, tell me:

- What is your budget per bottle? - Do you prefer red, white, or sparkling wine? - What kind of flavor profile or meal are you shopping for?

ChatGPT

The question asked

Best natural wine brands America

From the recorded answer

!Pinot Gris Ramato | Donkey & Goat | MYSA Natural Wine …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best natural wine brands in America

If you're looking for the best natural wine brands in the U.S., I'd focus on producers that emphasize organic or biodynamic farming, native-yeast fermentation, minimal intervention, and little or no added sulfur. The best bottles tend to express the vineyard and grape rather than taste heavily manipulated.

One distinction worth knowing: natural wine has no single official U.S. certification. Some producers are certified organic or biodynamic; others follow similar practices without certification. And a brand that makes natural wine may also produce more conventional bottles.

## American natural wine producers worth knowing

![2021 Broc Cellars "Love" Red

- Golden Age Wine](

## 1\. Broc Cellars

Berkeley, California · Best all-around

Known for approachable, food-friendly wines, including juicy reds, rosé, pét-nat and skin-contact whites. A great introduction to American natural wine.

Try\: Love Red or Love White.

Typical price: \$20-35 · primalwine.comwww.theamericanvine.comfreshiewine.comwww.raisin.digital

---

!Post Flirtation White 2023

## 2\. Martha Stoumen

Northern California · Best for thoughtful, elegant wines

A standout for expressive California grapes, fresh reds, rosés and distinctive white wines. A good choice if you want natural wine with finesse rather than funk.

Try\: Post Flirtation or her seasonal rosé.

Typical price: \$25-40 · svb.beehiiv.comwww.rawwine.com

---

![LAS JARAS Superbloom '24 - A La Carte](

## 3\. Las Jaras

California · Best for casual drinking

Playful, fruit-forward wines that work well at dinner parties, picnics and informal gatherings. A strong option if you like bright, easy-drinking reds.

Try\: Sweet Berry Wine or a seasonal rosé.

Typical price: \$25-40 · pmwinedistribution.comwww.unfinedwines.com

---

!Subject to Change Collection | MYSA Natural Wine

## 4\. Subject to Change

California · Best for adventurous drinkers

A creative, small-production label known for unconventional blends and expressive wines. Worth exploring if you enjoy discovering lesser-known grapes and changing styles.

Try\: Its current pét-nat, rosé or red blends.

Typical price: \$25-40 · pmwinedistribution.comwww.raisin.digitalwww.theamericanvine.comprimalwine.com

---

!Pinot Gris Ramato | Donkey & Goat | MYSA Natural Wine

## 5\. Donkey & Goat

Berkeley, California · Best for orange wine

One of the pioneering names in American natural wine, especially appealing for skin-contact whites, textured wines and pét-nat.

Try\: A skin-contact white or one of its sparkling wines.

Typical price: \$25-45 · www.theamericanvine.comfreshiewine.com

---

!Methode Sauvage Iruai Shasta Cascade - Grain & Vine | Natural Wines, Rare Bourbon and Tequila Collection

## 6\. Iruai

Northern California · Best for distinctive, terroir-driven bottles

An exciting producer for drinkers who want unusual varieties and a sense of place, with wines that can be more adventurous than mainstream natural labels.

Try\: Its current white or red releases.

Typical price: \$25-45 · pmwinedistribution.comwww.raisin.digitalwww.theamericanvine.comprimalwine.com

---

![Orange Natural Wine Online - MYSA Natural Wine](

## 7\. Swick Wines

Oregon · Best for chillable, experimental wines

Winemaker Joe Swick works with fruit from organic, biodynamic and sustainable vineyards, using native yeasts and minimal cellar intervention.

Try\: Mallsoft orange wine or Poolz.

Typical price: \$25-40 · mysa.wine

---

!Bow & Arrow Wines - 2024 Gamay Willamette Valley

## 8\. Bow & Arrow

Oregon · Best for light reds

Oregon producer with a French-inspired approach to varieties and style. Especially worth a look if you like fresh, savory reds rather than heavily oaked, high-alcohol wines.

Try\: Gamay or Melon de Bourgogne.

Typical price: \$25-40 · pmwinedistribution.comwww.raisin.digitalwww.theamericanvine.comprimalwine.com

Prices are approximate retail ranges, not verified live prices; availability and vintage vary.

## My shortlist by wine style

![Red Wine Field Recordings Freddo Chillable - Point Wine & Spirits](

Light, juicy red

Broc Cellars or Las Jaras

!What's the difference between orange and amber wines? - The Washington Post

Orange wine

Donkey & Goat or Swick Wines

![2025 City Pop Pét-Nat - Swick Wines](

Pét-nat / sparkling

Broc Cellars or Donkey & Goat

!Glou Glou | Las Jaras | MYSA Natural Wine

More refined, serious wine

Martha Stoumen

For further discovery, Raisin maintains a directory of natural winemakers, while Primal Wine has a U.S. natural wine selection. primalwine.comwww.theamericanvine.comwww.raisin.digital

My overall pick\: Start with Broc Cellars for versatility, Martha Stoumen for elegance, and Donkey & Goat if you want to explore the more distinctive side of natural wine.

Are you looking for brands to buy at retail, natural wines for a restaurant or wine bar, or emerging brands to follow as a wine business? The best shortlist changes quite a bit depending on your goal.

Perplexity

The question asked

Best American wineries to order online from

From the recorded answer

Donkey & Goat - Berkeley-based natural-leaning wines, especially Rhône varieties and Zinfandel.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best choice depends on whether you want prestige, value, or small-production wines. Strong online-ordering options include:

- Ridge Vineyards - Excellent California Zinfandel and Cabernet blends; its Geyserville is an especially notable Sonoma bottling. - Opus One - Napa Valley Cabernet-focused wines for special occasions; one of the most recognized American estates. - Shafer Vineyards - Premium Napa Cabernet and other age-worthy reds. - Brooks Wine - Highly regarded Oregon producer for elegant Pinot Noir and Riesling. - Ravines Wine Cellars - Finger Lakes Riesling and other cool-climate wines from New York. - William Chris Vineyards - Texas wines with a focus on regional, small-production bottlings. - Donkey & Goat - Berkeley-based natural-leaning wines, especially Rhône varieties and Zinfandel. - Martha Stoumen - Sonoma producer known for fresh, lower-intervention wines. - Matthiasson Wines - Napa wines with a lighter, food-friendly style, including Cabernet, Chardonnay, and unusual varieties. - Troon Vineyard - Oregon's Applegate Valley producer offering organic and biodynamic wines.

For the easiest broad selection, Vivino lets you filter American wines by state, region, grape, price, and customer ratings. For curated small-producer selections, Winestyr offers wines from more than 120 American producers and sommelier-curated shipments.

Best starting picks: Ridge for dependable quality, Brooks for Oregon Pinot Noir, Ravines for Riesling, and Donkey & Goat or Martha Stoumen for distinctive small-production wines. Shipping availability and direct-to-consumer laws vary by state, so confirm delivery eligibility at checkout.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Donkey & Goat

Wine & Spirits

21 August 2026 – 25 October 2026 (scans 1–11)

1.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

76

Answers naming the brand

4941

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Donkey & Goat ranks #13 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 25 October 2026). Its visibility is 1.5%. It was named in 76 of 4,941 AI answers across 8 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for Donkey & Goat in Wine & Spirits · United States, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 43 tracked brands.

How often does AI mention this brand?

Donkey & Goat was named in 76 of 4,941 collected AI answers, across 8 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Donkey & Goat by all 4,941 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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