Deering

AI Visibility Score and Ranking for

Eyewear & Sunglasses

Eyewear & Sunglasses
Melbourne, VIC
Ghost
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Melbourne eyewear label launched 2024 by ex-Triangl swimwear founder Erin Deering.

Deering did not appear in any of the 450 AI answers analysed across the 150 tracked questions in the AU Eyewear & Sunglasses AI Visibility Index — a Ghost in this scan.

Found Rank

41

·

new

0.0

Visibility score

0

Appearances

0

Prompts hit, of 10

0

Days seen

Average position

What's working
Working
1. Established brand presence
Deering is a recognised name in the Australian eyewear population, per the category research.
2. Distinct positioning
Melbourne eyewear label launched 2024 by ex-Triangl swimwear founder Erin Deering.
3. Category fit
Deering sits within the frozen Eyewear & Sunglasses population tracked for this index.
What could improve
Improve
1. Zero AI mentions this scan
Deering was not named in any of the 450 AI answers analysed across the 150 tracked questions in this scan window.
2. Build the signals AI engines draw on
Ghost status typically reflects limited third-party coverage, reviews, or comparison content that AI engines can cite.
3. Re-check on the next scan
Visibility can shift scan to scan as AI engines re-crawl the web — this is the first tracked window for this brand.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Deering's AI Visibility Score?

Deering was not named in any AI answers this scan, so it has no AI Visibility Score yet — it is currently a Ghost in the AU Eyewear & Sunglasses AI Visibility Index.

How often does AI recommend Deering?

Deering was named in 0 of 450 AI answers analysed across the 150 tracked questions in this scan.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian eyewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score