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Deering

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
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Melbourne eyewear label launched 2024 by ex-Triangl swimwear founder Erin Deering.

Deering
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Deering’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

0.8

21 August – 18 October 2026 (scans 1–10)

Industry rank

27

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Deering's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.2%
30 August 20260.9%
6 September 20260.7%
13 September 20261.3%
20 September 20261.1%
27 September 20261.3%
4 October 20260.9%
11 October 20260.7%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Deering most often.

It appears in 2.0% of collected ChatGPT answers and 0.1% of Perplexity answers: a difference of 1.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Deering appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian eyewear labels
  • Best Australian sunglasses brands
  • Best Australian sunglasses for summer
  • Best Instagram famous sunglasses brands Australia
  • Best Y2K sunglasses Australia
  • Best boutique eyewear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian glasses brands (AM Eyewear, Bailey Nelson, Otis Eyewear)
  • Best Australian sunglasses brands (Le Specs, AM Eyewear, Poppy Lissiman)
  • Which Australian sunglasses brands are actually good (AM Eyewear, Otis Eyewear, Le Specs)
  • Best Australian owned eyewear brands (Quay Australia, Le Specs, AM Eyewear)
  • What sunglasses brands do Australians actually wear (Le Specs, Just Sunnies, Quay Australia)
  • Best Australian eyewear brand comparisons (Le Specs, Oscar Wylee, Pacifico Optical)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Y2K sunglasses Australia

From the recorded answer

Deering: Highlighted by Fashion Journal, this Melbourne-based label launched by Erin Deering offers mood-boosting, Y2K-inspired floating lenses and sporty flat-top frames.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best Y2K sunglasses available in Australia range from affordable trend pieces to popular local and international designer frames.

### Top Y2K Sunglasses Brands & Picks in Australia

- **[Le Specs Magnifique]( Recommended by Le Specs AU, these narrow oval frames offer a minimalist Y2K aesthetic with vintage-inspired pinstripe metal temples. Vogue Australia editors also frequently highlight [Le Specs Outta Love]( for an affordable oval-frame look. - Aire (AIRE AU): The Aire Y2K Collection features cyber-inspired, slim, and tinted options like the Ursa (bright gold with tan tint) and Saturn (satin gold or silver with crystal clear/tinted lenses). - City Beach: For budget-friendly trend pieces, City Beach Australia stocks a wide rotation of 2000s-inspired cat-eye, slim-rectangle, and wraparound frames starting under $20. - Specsavers Australia: The Specsavers Modern Retro Y2K Collection leans into sci-fi and cyber streetwear with geometric shades, moody transparent frames, and sporty wraparound silhouettes. - Deering: Highlighted by Fashion Journal, this Melbourne-based label launched by Erin Deering offers mood-boosting, Y2K-inspired floating lenses and sporty flat-top frames.

To help narrow down the best pair for you, tell me:

- What is your budget? - Which specific Y2K style do you prefer (e.g., slim oval, futuristic wraparound, or tinted rimless)? - Will you be wearing them for everyday wear, festivals, or fashion?

ChatGPT

The question asked

Best new Australian sunglasses brands

From the recorded answer

The latest Australian fashion roundups for 2026 highlight labels such as Deering, Szade, Velvet Canyon and Hyesun.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're after the newer, cooler Australian sunglasses labels, rather than the usual Ray-Ban and Oakley, I'd start with independent brands doing interesting shapes, vintage-inspired frames and more considered materials. The latest Australian fashion roundups for 2026 highlight labels such as Deering, Szade, Velvet Canyon and Hyesun. www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au

## 8 Australian sunglasses brands worth knowing

![Rae Sunglasses - Black - Deering](

1\. Deering

(Elevated luxury)

Modern, polished eyewear with subtle retro references, from 1970s-inspired aviators to Y2K-style rimless designs. A good pick if you like understated designer fashion.

Price guide: around A\$295

Shop Deering

---

![Masculin/Feminin - Velvet Canyon](

2\. Velvet Canyon

(Vintage cool)

Retro shapes, slim metal frames and '90s-inspired silhouettes with a sophisticated, editorial feel. Great if you want something distinctive without an obvious logo.

Price guide: approximately A\$150-330 at full retail, depending on style and sale

Shop Velvet Canyon

---

![about us

- Szade](

3\. Szade

(Best value)

Melbourne-based and sustainability-minded, with recycled frames, chunky rectangles, colourful lenses and playful shapes. Ideal for trying a trend without spending designer-level money.

Price guide: around A\$70-120

Shop Szade

---

![We need better representation in Australian fashion

- Hyesun Eyewear](

4\. Hyesun

(Fit-first design)

Worth a look if standard sunglasses sit too low on your nose or touch your cheeks. Its range caters to different facial proportions, including low nose bridges and higher cheekbones.

Price guide: around A\$330

Explore Hyesun

---

![LU-GOLDIE Evie Sunglasses in Oat Milk

- Lu Goldie](

5\. Lu Goldie

(Playful and fashion-forward)

Think '60s mod meets '90s minimalism: oval frames, glossy finishes and dreamy colours. A strong choice for that effortless, off-duty fashion look.

Price guide: around A\$130-200

Shop Lu Goldie

---

![Coil - Army Green Polished / Black

- EPOKHE EYEWEAR](

6\. Epøkhe

(Surf and streetwear)

Born from Australian surf and creative culture, with sculptural acetate frames, strong proportions and a slightly rebellious feel. Especially good for unisex styles.

Price guide: around A\$240-300

Shop Epøkhe

---

!Palm Beach 2.0. Coloured Lenses | Premium Lenses | Good Citizens - Good Citizens Eyewear

7\. Good Citizens

(Eco-conscious)

Made with recycled materials, with modular, repairable designs that offer a more functional take on sustainable eyewear. A nice choice for everyday wear rather than fleeting trends.

Price guide: around A\$129

Shop Good Citizens

---

![Heyuboy - Green - Poppy Lissiman](

8\. Poppy Lissiman

(Statement style)

Oversized, sculptural and often unexpected. If you want your sunglasses to be the centrepiece of an outfit, this is one of the most recognisable Australian designer labels to explore.

Price guide: around A\$200-300

Shop Poppy Lissiman

Style and price references: www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au Prices are approximate Australian-dollar guides, not verified live prices. Some brands are established independents rather than recent launches.

## My shortlist: which ones would I look at first?

- Most fashion-forward\: Velvet Canyon - Best affordable trend-led pair\: Szade - Best premium, understated look\: Deering - Best retro, cool-girl aesthetic\: Lu Goldie - Most distinctive statement frames\: Poppy Lissiman - One to watch among newer labels\: Pérce - launched in 2026, with a focus on timeless, understated styles. www.couriermail.com.au

For a genuinely new name, also check out Del Sol, whose playful, poolside-inspired frames were featured in Broadsheet's 2026 Australian sunglasses edit. www.broadsheet.com.aufashionjournal.com.auwww.broadsheet.com.auwww.elle.com.au

One practical tip for Australian sun: check for 100% UVA/UVB protection and an appropriate Australian lens category before buying. Dark-looking lenses alone don't guarantee UV protection.

Are you looking for women's, men's or unisex sunglasses? I can narrow this down to the most interesting emerging labels with a more designer, minimalist or streetwear aesthetic.

Perplexity

The question asked

Best sunglasses Australia

From the recorded answer

Best for Australian-made / local labels: Szade, Poppy Lissiman, Lu Goldie, Reality Eyewear, AM Eyewear, Deering, and Oroton are among the local brands highlighted by Australian style outlets.
Read recorded answer

Recorded answer text · Perplexity · 13 September 2026

If you want the best sunglasses in Australia, the safest picks depend on whether you mean best brands, best value, or best Australian brands. For a mix of quality and popularity, Le Specs, Ray-Ban, Oakley, Maui Jim, and Gentle Monster are consistently mentioned among top options in Australian fashion and retail roundups.

- Best overall value: Le Specs is repeatedly singled out as a strong affordable option in Australian edit lists. - Best premium/designer: Ray-Ban, Tom Ford, Chanel, and Miu Miu appear in Vogue's Australian sunglasses brand edit. - Best for Australian-made / local labels: Szade, Poppy Lissiman, Lu Goldie, Reality Eyewear, AM Eyewear, Deering, and Oroton are among the local brands highlighted by Australian style outlets. - Best for sport and performance: Oakley is a common choice in Australian sunglass retail lists and is widely associated with performance eyewear.

If you want just one practical recommendation, start with Le Specs for value, Ray-Ban for a classic all-rounder, or Oakley if you need sport/performance features.

A useful Australian-specific point: because Australia has intense UV exposure, sources emphasize choosing sunglasses with UV400/full UV protection rather than buying on style alone.

If you want, I can narrow this down to: - best sunglasses under a budget - best for men - best for women - best polarized sunglasses - best Australian-made brands

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Deering

Eyewear & Sunglasses

21 August – 18 October 2026 (scans 1–10)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

35

Answers naming the brand

4496

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Deering ranks #27 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). Its visibility is 0.8%. It was named in 35 of 4,496 AI answers across 15 of 150 tracked questions, averaging position 5.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Deering in Eyewear & Sunglasses · Australia, measured over 21 August – 18 October 2026. It ranks #27 among 39 tracked brands.

How often does AI mention this brand?

Deering was named in 35 of 4,496 collected AI answers, across 15 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Deering by all 4,496 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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