Deering
AI Visibility Score and Ranking for
Eyewear & Sunglasses: Australia
Melbourne eyewear label launched 2024 by ex-Triangl swimwear founder Erin Deering.
Deering ranks #27 in the AU Eyewear & Sunglasses AI Visibility Index with a Visibility Score of 0.8/100. It was named in 25 of 3,150 AI answers across 11 of 150 tracked questions, averaging position 5.2 when mentioned.
Over the last 7 weekly scans, Deering's scan score moved from 0.0 on 21 August 2026 to 1.3 on 27 September 2026, up 1.3 points.
0.8
Visibility score
27
Found Rank
0
Movement vs last window
5.2
Avg. position when mentioned
11
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Deering vs Eyewear & Sunglasses
Running at 0.1x the Eyewear & Sunglasses category average — well behind the field.
0
6
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Deering
- Best independent sunglasses brands Australia
- Best new Australian sunglasses brands
- Best Australian eyewear brand comparisons
- Best Australian sunglasses brands
- Best eyewear Australia
- Best fashion sunglasses Australia
Questions where AI names other brands instead
- Best Australian owned eyewear brands (Le Specs, Bailey Nelson, Good Citizens)
- Best sunglasses brands Australia (Le Specs, Poppy Lissiman, AM Eyewear)
- Best Australian eyewear brands (Le Specs, Quay Australia, Bailey Nelson)
- Best Australian glasses brands (Le Specs, Bailey Nelson, Quay Australia)
- Best Australian made sunglasses (Good Citizens, Le Specs, Local Supply)
- Best boutique eyewear brands Australia (AM Eyewear, Pared Eyewear, Le Specs)
What AI says about Deering
Deering: Highlighted by Fashion Journal, this Melbourne-based label launched by Erin Deering offers mood-boosting, Y2K-inspired floating lenses and sporty flat-top frames.
Google AI Overviews, 27 September 2026
Deering — A newer Melbourne label (launched in 2024) with bold Y2K, sporty and oversized 70s-inspired frames.
ChatGPT, 27 September 2026
Best for Australian-made / local labels: Szade, Poppy Lissiman, Lu Goldie, Reality Eyewear, AM Eyewear, Deering, and Oroton are among the local brands highlighted by Australian style outlets.
Perplexity, 13 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Deering's AI Visibility Score?
Deering has an AI Visibility Score of 0.8 in the AU Eyewear & Sunglasses AI Visibility Index, ranked #27.
How often does AI recommend Deering?
Deering was named in 25 of 3,150 AI answers analysed, across 11 tracked questions, averaging position 5.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian eyewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it