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Deering

Deering

AI visibility and ranking for Eyewear & Sunglasses: Australia

Eyewear & Sunglasses [AU]
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Melbourne eyewear label launched 2024 by ex-Triangl swimwear founder Erin Deering.

Deering
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Deering’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

0.7

October 11, 2026

Overall visibility

0.8

21 August – 11 October 2026 (scans 1–9)

Industry rank

27

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Deering's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 11 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.2%
30 August 20260.9%
6 September 20260.7%
13 September 20261.3%
20 September 20261.1%
27 September 20261.3%
4 October 20260.9%
11 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August – 11 October 2026 (scans 1–9)

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What the results show

ChatGPT names Deering most often.

It appears in 2.0% of collected ChatGPT answers and 0.1% of Perplexity answers: a difference of 1.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Deering appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 0.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian eyewear labels
  • Best Australian sunglasses brands
  • Best Australian sunglasses for summer
  • Best Instagram famous sunglasses brands Australia
  • Best Y2K sunglasses Australia
  • Best boutique eyewear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent sunglasses brands Australia (Pacifico Optical, Otis Eyewear, AM Eyewear)
  • Best Australian owned eyewear brands (AM Eyewear, Le Specs, Sunday Somewhere)
  • Best Australian eyewear brands (AM Eyewear, Le Specs, Otis Eyewear)
  • Best Australian eyewear labels (Le Specs, Quay Australia, Pacifico Optical)
  • Best Australian sunglasses brands (Velvet Canyon, Le Specs, AM Eyewear)
  • What sunglasses brands do Australians actually wear (Just Sunnies, Le Specs, Quay Australia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Y2K sunglasses Australia

From the recorded answer

Deering: Highlighted by Fashion Journal, this Melbourne-based label launched by Erin Deering offers mood-boosting, Y2K-inspired floating lenses and sporty flat-top frames.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best Y2K sunglasses available in Australia range from affordable trend pieces to popular local and international designer frames.

### Top Y2K Sunglasses Brands & Picks in Australia

- **[Le Specs Magnifique]( Recommended by Le Specs AU, these narrow oval frames offer a minimalist Y2K aesthetic with vintage-inspired pinstripe metal temples. Vogue Australia editors also frequently highlight [Le Specs Outta Love]( for an affordable oval-frame look. - Aire (AIRE AU): The Aire Y2K Collection features cyber-inspired, slim, and tinted options like the Ursa (bright gold with tan tint) and Saturn (satin gold or silver with crystal clear/tinted lenses). - City Beach: For budget-friendly trend pieces, City Beach Australia stocks a wide rotation of 2000s-inspired cat-eye, slim-rectangle, and wraparound frames starting under $20. - Specsavers Australia: The Specsavers Modern Retro Y2K Collection leans into sci-fi and cyber streetwear with geometric shades, moody transparent frames, and sporty wraparound silhouettes. - Deering: Highlighted by Fashion Journal, this Melbourne-based label launched by Erin Deering offers mood-boosting, Y2K-inspired floating lenses and sporty flat-top frames.

To help narrow down the best pair for you, tell me:

- What is your budget? - Which specific Y2K style do you prefer (e.g., slim oval, futuristic wraparound, or tinted rimless)? - Will you be wearing them for everyday wear, festivals, or fashion?

ChatGPT

The question asked

Best sunglasses brands Australia

From the recorded answer

Recent Australian fashion roundups also highlight brands such as Raie, Velvet Canyon and Deering.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best sunglasses brands in Australia (2026)

If you're shopping for sunglasses in Australia, I'd shortlist Le Specs, Ray-Ban, Oakley, AM Eyewear, Poppy Lissiman and VEHLA\. They cover everything from affordable everyday sunnies to premium designer frames and performance eyewear. Recent Australian fashion roundups also highlight brands such as Raie, Velvet Canyon and Deering. www.broadsheet.com.aufashionjournal.com.auwww.gourmettraveller.com.au

## My top picks

!Le Specs Contemplation Black Rectangle Sunglasses | David Jones

1\. Le Specs

(Best all-rounder)

Affordable to mid-range

Trendy, versatile frames that work for everyday wear, holidays and casual outfits. A strong starting point if you want fashionable sunglasses without spending designer prices. fashionjournal.com.auwww.elle.com.auwww.justsunnies.com.auwww.gourmettraveller.com.au

Shop Le Specs

---

!Ray-Ban Original Wayfarer RB2140 Sunglasses Black/Green 54

2\. Ray-Ban

Classic · Mid-range to premium

Best for timeless styles such as Wayfarers and Aviators. Ideal if you want one reliable-looking pair that won't quickly date. Polarised options are available. www.gourmettraveller.com.auwww.euromonitor.comwww.justsunnies.com.au

Shop Ray-Ban Australia

---

!Óculos de Sol Oakley Holbrook - Relógios Campana - A Sua Loja de Relogios Originais Online

3\. Oakley

Sport · Driving · Outdoors

My pick for active lifestyles, cycling, running and outdoor adventures. Look for sport-specific fit, secure frames and polarised lenses if reducing glare is a priority. www.gourmettraveller.com.auwww.euromonitor.comwww.justsunnies.com.au

Shop Oakley Australia

---

!AM Eyewear Dom Aztec/Smoke Lenses Sunglasses | Afterpay

4\. AM Eyewear

Premium · Statement frames

Great if you prefer distinctive silhouettes, quality acetate and a more elevated Australian design aesthetic. A strong option for a premium everyday pair. www.broadsheet.com.aufashionjournal.com.auwww.gourmettraveller.com.auwww.euromonitor.comwww.justsunnies.com.auwww.elle.com.au

Shop AM Eyewear

---

![Heyuboy - Green - Poppy Lissiman](

5\. Poppy Lissiman

Bold · Fashion-forward

Particularly worth checking out if you love oversized, sculptural or retro-inspired frames. The designer is Western Australian-born, making this a fun local-label option. www.broadsheet.com.aufashionjournal.com.auwww.gourmettraveller.com.auwww.elle.com.auwww.justsunnies.com.auwww.choice.com.auwww.arpansa.gov.au

Shop Poppy Lissiman

---

!VEHLA | Accessories | Vehla Dixie Choc Tortcinnamon Tortoise Shell Square Sunglasses | Poshmark

6\. VEHLA

Minimalist · Quiet luxury

A good choice for understated, vintage-inspired frames in refined colours. Particularly suited to a polished wardrobe and timeless styling. www.broadsheet.com.aufashionjournal.com.auwww.gourmettraveller.com.auwww.euromonitor.comwww.justsunnies.com.auwww.elle.com.au

Shop VEHLA

## More Australian brands worth knowing

!HIGH KEY Best Selling Aviator Sunglasses - Quay Australia

Quay Australia

Trend-led, oversized frames and aviators at accessible prices.

Shop Quay

![VENUS ZODIAC - Raie Eyewear](

Raie Eyewear

Minimalist, gender-neutral designs with a focus on considered materials and UV protection.

Shop Raie

!Velvet Canyon Velvetines Sunglasses Eco Tortoise | END.

Velvet Canyon

Vintage-inspired shapes with a modern, understated feel.

Shop Velvet Canyon

!Lincoln Sunglasses - Matte Black | Bailey Nelson New Zealand

Bailey Nelson

Worth considering if you need prescription sunglasses or want to try frames in person.

Shop Bailey Nelson

fashionjournal.com.auwww.justsunnies.com.auwww.gourmettraveller.com.auwww.elle.com.au

## What matters most when buying sunglasses in Australia?

- UV protection\: Check the label for compliance with AS/NZS 1067.1 and choose sunglasses with appropriate UV protection. - Lens category\: Category 3 is a good choice for bright Australian conditions, including the beach and driving. - Polarisation\: Particularly useful for reducing reflected glare from roads, water and sand. It is separate from UV protection. - Fit\: The frames should stay secure without pinching, slipping or touching your cheeks. www.choice.com.auwww.arpansa.gov.auwww.justsunnies.com.au

## Find the best brand for your style

What's your budget in AUD?

Under \$100

\$100-\$150

\$150-\$300

\$300+

---

What look do you prefer?

Minimalist and classy

Luxury designer

Trendy and fashionable

Sporty

Classic and timeless

---

What will you mainly use them for?

Everyday wear

Beach and driving

Sport and outdoor activities

Fashion and holidays

[Find my best sunglasses]

Perplexity

The question asked

Best sunglasses Australia

From the recorded answer

Best for Australian-made / local labels: Szade, Poppy Lissiman, Lu Goldie, Reality Eyewear, AM Eyewear, Deering, and Oroton are among the local brands highlighted by Australian style outlets.
Read recorded answer

Recorded answer text · Perplexity · 13 September 2026

If you want the best sunglasses in Australia, the safest picks depend on whether you mean best brands, best value, or best Australian brands. For a mix of quality and popularity, Le Specs, Ray-Ban, Oakley, Maui Jim, and Gentle Monster are consistently mentioned among top options in Australian fashion and retail roundups.

- Best overall value: Le Specs is repeatedly singled out as a strong affordable option in Australian edit lists. - Best premium/designer: Ray-Ban, Tom Ford, Chanel, and Miu Miu appear in Vogue's Australian sunglasses brand edit. - Best for Australian-made / local labels: Szade, Poppy Lissiman, Lu Goldie, Reality Eyewear, AM Eyewear, Deering, and Oroton are among the local brands highlighted by Australian style outlets. - Best for sport and performance: Oakley is a common choice in Australian sunglass retail lists and is widely associated with performance eyewear.

If you want just one practical recommendation, start with Le Specs for value, Ray-Ban for a classic all-rounder, or Oakley if you need sport/performance features.

A useful Australian-specific point: because Australia has intense UV exposure, sources emphasize choosing sunglasses with UV400/full UV protection rather than buying on style alone.

If you want, I can narrow this down to: - best sunglasses under a budget - best for men - best for women - best polarized sunglasses - best Australian-made brands

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Deering

Eyewear & Sunglasses

21 August – 11 October 2026 (scans 1–9)

0.8

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

32

Answers naming the brand

4048

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Deering ranks #27 among 39 tracked brands for Eyewear & Sunglasses · Australia (21 August – 11 October 2026). Its visibility is 0.8%. It was named in 32 of 4,048 AI answers across 15 of 150 tracked questions, averaging position 5.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Deering in Eyewear & Sunglasses · Australia, measured over 21 August – 11 October 2026. It ranks #27 among 39 tracked brands.

How often does AI mention this brand?

Deering was named in 32 of 4,048 collected AI answers, across 15 of 150 tracked questions, for Eyewear & Sunglasses · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Deering by all 4,048 answers in the published Eyewear & Sunglasses · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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