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Coach

Coach

AI Visibility Score and Ranking for

Handbags & Accessories: United States

Handbags & Accessories [US]
New York
Ranked
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Long-established New York accessible-luxury leather goods house.

Coach ranks #1 in the US Handbags & Accessories AI Visibility Index with a Visibility Score of 26.4/100. It was named in 476 of 1,800 AI answers across 82 of 150 tracked questions, averaging position 1.4 when mentioned.

26.4

Visibility score

1

Found Rank

0

Movement vs last window

1.4

Avg. position when mentioned

82

Prompts hit, of 150

Coach vs Handbags & Accessories

Running at 7.5x the Handbags & Accessories category average — a wide lead over the field.

Coach (you) — 26.3
Handbags & Accessories category average — 3.5

26

4

What's working
Working
1. Ranks near the top when mentioned
When AI names Coach, it tends to place it early, averaging position 1.4 among the brands mentioned.
2. Shows up across a spread of questions
Named in 82 of 150 tracked questions (55%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on Perplexity
Perplexity gives Coach its highest appearance rate, naming it in 31.7% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 16.8% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 82 of 150 questions, so there is room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 26.4/100. The gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 30.8% · Perplexity 31.7% · AI Overviews 16.8%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Coach's AI Visibility Score?

Coach has an AI Visibility Score of 26.4 in the US Handbags & Accessories AI Visibility Index, ranked #1.

How often does AI recommend Coach?

Coach was named in 476 of 1,800 AI answers analysed, across 82 tracked questions, averaging position 1.4 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions American handbags and accessories shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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