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Burrow

Burrow

AI visibility and ranking for Furniture: United States

Furniture [US]
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New York direct-to-consumer brand making modular sofas built for easy assembly and shipping.

Burrow
appears in
8.7
% of measured AI answers in this industry and market.

Found score

Track Burrow’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

9.4

October 25, 2026

Overall visibility

8.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

4

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Burrow's single-scan score moved from 10.7% to 9.4%, down 1.3 percentage points. Latest recorded scan 9.4% on 25 October 2026; combined-window score 8.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.7%
24 August 20269.3%
30 August 20269.3%
6 September 20267.3%
13 September 20269.3%
20 September 20267.6%
27 September 20267.6%
4 October 20268.0%
11 October 20268.0%
18 October 20269.2%
25 October 20269.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.6%

Perplexity Logo

Perplexity

12.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Burrow most often.

It appears in 12.0% of collected Perplexity answers and 5.5% of Google AI Overviews answers: a difference of 6.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 61 of 150 questions.

Burrow appears in at least one collected answer to 40.7% of the tracked questions. That is question coverage; the 8.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 7.3% to 10.7%. The latest scan was 9.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 3 seater sofas US
  • Best American furniture brands
  • Best American made furniture
  • Best American owned furniture brands
  • Best Japandi furniture US
  • Best affordable furniture brands US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American made furniture (Medley, BenchMade Modern, Maiden Home)
  • Best independent furniture brands US (Maiden Home, Vermont Woods Studios, Thos. Moser)
  • Best American owned furniture brands (Vermont Woods Studios, Thos. Moser, Room & Board)
  • Best boutique furniture brands US (Maiden Home, Egg Collective, Thos. Moser)
  • Best sustainable furniture brands US (Medley, Sabai, Room & Board)
  • Which American furniture brands are actually good (Room & Board, Thos. Moser, Vermont Woods Studios)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mid range furniture brands US

From the recorded answer

Burrow: Best for modular, easy-to-assemble spaces and apartments with frequent moving needs.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top mid-range furniture brands in the U.S. balance solid construction, stylish design, and fair pricing compared to entry-level flat-pack or ultra-expensive heirloom makers:

### Top Mid-Range Brands & What They Excel At

- Article: Best for sleek, mid-century modern and minimalist styles with direct-to-consumer online pricing. - West Elm: Best for trend-forward urban living, contemporary upholstery, and wide-ranging apartment collections. - Crate & Barrel: Best for reliable family sofas, classic entertaining pieces, and durable everyday wood furniture. - Joybird: Best for customizable upholstery, bright accent colors, and mid-century-inspired sectionals. - Burrow: Best for modular, easy-to-assemble spaces and apartments with frequent moving needs. - Bernhardt: Best for transitional and modern statement pieces featuring quality wood and mixed-material craftsmanship. - Hooker Furniture: Best for case goods, storage, and home office furniture with traditional-to-transitional details.

To help you narrow down the best choice, tell me:

- Which room are you shopping for (living room, bedroom, dining)? - What is your preferred style (mid-century modern, farmhouse, industrial, minimalist)? - Do you have a budget range in mind for the piece?

ChatGPT

The question asked

Best sofas US

From the recorded answer

| \$1,000-\$2,500 | Article, Burrow, Room & Board entry models | Everyday comfort and style | …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best sofas in the US - 2026 buying guide

If you're looking for a sofa that's comfortable, stylish, and built to last, I'd start with these options. The best choice depends on whether you want a luxurious, cloud-like sectional, a durable everyday family sofa, a designer statement piece, or something more affordable.

Recent 2026 reviews from Forbes Vetted, Wirecutter, and Architectural Digest highlight several strong contenders across these categories. tollbit.forbes.compodcasts.apple.comwww.architecturaldigest.com

## My top sofa picks

!Leigh Sandstone Wool Bouclé 126" Modular Corner Sectional Sofa | Article

(Best overall)

## Sundays Get Together Modular Sofa

Upper-mid-range to premium

Deep, relaxed seating, modular configurations, and a contemporary look. A strong choice for a main living room where comfort is the priority.

Featured as the overall winner by Forbes Vetted in 2026. tollbit.forbes.compodcasts.apple.comwww.architecturaldigest.comwww.wired.com

Shop Sundays

---

!Metro Sectionals - Modern Living Room Furniture - Room & Board | Modern furniture living room, Modern living room, Sectional

## Room & Board Metro Sofa

Best for long-term everyday use

A timeless, tailored design with different sizes and seating depths. Worth considering if you prefer supportive seating rather than an oversized, sink-in sofa.

Also recommended by Wirecutter in 2026. podcasts.apple.comwww.roomandboard.com

Shop Room & Board

---

!Article Sofa Review: At Home with Article's Sven Sofa

## Article Sven Sofa

Best midrange design

Recognizable mid-century styling, a tufted bench seat, and a handsome leather option. A good fit for a polished living room without going fully custom.

Forbes Vetted selected the leather version as its 2026 value pick. Leather requires appropriate care, and long-term cushion performance is worth checking. tollbit.forbes.comwww.wired.com

Shop Article

---

!Gather Sofa and Furniture Collection | Crate & Barrel

## Crate & Barrel Gather Deep Sofa

Best customizable family sofa

Multiple sizes, depths, configurations, and upholstery choices make this a versatile option for family rooms and larger living spaces.

Apartment Therapy's 2026 guide names the Gather its overall favorite. www.apartmenttherapy.com

Shop Crate & Barrel

---

!KIVIK 奇维 三人沙发带贵妃椅 刚纳瑞德 米黄色 - IKEA

## IKEA KIVIK Sofa

Best budget-conscious starting point

Wide armrests and a casual, comfortable design make it worth considering when you want everyday functionality without a luxury price tag.

Recommended as a starter sofa by Wirecutter's 2026 sofa-shopping guide. tollbit.forbes.compodcasts.apple.comwww.architecturaldigest.comwww.roomandboard.com

Shop IKEA

---

!Lovesac - Inspiration

## Lovesac Sactional

Best for changing needs

Rearrange the modules, change covers, and expand the configuration as your space or household changes. The main drawbacks are the high cost and assembly effort.

Recommended for pet owners by Forbes Vetted and praised for modularity by WIRED. tollbit.forbes.comwww.wired.com

Shop Lovesac

## Which brands are best for different budgets?

| Budget for a sofa | Brands to consider | Best for | |--------|--------|--------| | Under \$1,000 | IKEA, selected Article models | First homes, smaller rooms | | \$1,000-\$2,500 | Article, Burrow, Room & Board entry models | Everyday comfort and style | | \$2,500-\$5,000 | Sundays, Room & Board, BenchMade Modern | Higher-end comfort and customization | | \$5,000+ | Arhaus, premium custom makers, Lovesac configurations | Luxury, larger sectionals, bespoke interiors |

These are approximate shopping-budget ranges, not guaranteed current prices. Configuration, upholstery, delivery, and promotions can change the total substantially.

## What I'd check before buying

- Frame\: Solid hardwood or good-quality plywood is generally preferable to low-grade particleboard. - Cushions\: Choose supportive foam or spring-supported construction with a softness level you enjoy. - Fabric\: Performance upholstery and removable, washable covers can be especially useful for children and pets. - Depth\: Standard-depth seats are often better for upright sitting; deep seats are better for lounging. - Delivery and warranty\: Confirm the return policy, frame warranty, delivery fees, and whether the sofa will fit through your doorways. tollbit.forbes.compodcasts.apple.comwww.architecturaldigest.comwww.roomandboard.com

My recommendation\: Start with Sundays if you want a luxurious, deep sofa; Room & Board if durability and everyday support are your priorities; or Article if design and value matter most.

One question so I can narrow this down: What's your budget, and do you want a regular sofa or a large sectional?

Perplexity

The question asked

Best furniture brands US

From the recorded answer

Under $1,000: Article, IKEA, Wayfair, Burrow …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best furniture brands in the U.S. depend on your budget and style, but these are strong overall choices:

| Best for | Brand | Why choose it | |---|---|---| | Best overall variety | Crate & Barrel | Reliable contemporary designs across living, dining, and bedroom furniture. | | Classic, comfortable style | Pottery Barn | Broad selection of traditional and transitional furniture. | | Modern affordable furniture | Article | Clean, contemporary designs and a strong choice for smaller spaces. | | Luxury and statement pieces | Restoration Hardware | High-end, upscale designs, especially sofas, beds, and case goods. | | Custom upholstery | Maiden Home | Made-to-order seating with extensive customization. | | Best American-made heirloom furniture | Stickley | Particularly strong for durable, traditional furniture intended to last generations. | | High-end American craftsmanship | Bernhardt | Long-established U.S. manufacturer offering traditional through contemporary styles. | | Best sofas and upholstery | Lee Industries | Known for practical, stylish upholstered furniture and customization. | | Best budget selection | Wayfair | Very broad inventory and frequent discounts, though quality varies by seller. | | Best modular furniture | Floyd | Flexible, modern modular pieces suited to apartments and changing spaces. | | Best mid-century modern | Modernica or Article | Strong options for clean-lined, mid-century-inspired designs; Modernica is the more premium choice. | | Best sustainable options | Vermont Woods Studios, Sabai, or Avocado | Focus on American hardwoods, recycled materials, or lower-impact construction. |

### Quick recommendations

- Under $1,000: Article, IKEA, Wayfair, Burrow - $1,000-$3,000: Crate & Barrel, Room & Board, Pottery Barn, Castlery - Premium: Design Within Reach, Maiden Home, Stickley, Lee Industries - Luxury: Restoration Hardware, Bernhardt, Century Furniture, Thayer Coggin - Made in the USA: Stickley, Vermont Woods Studios, Maiden Home, Sherrill, Century, and Bernhardt.

For the best balance of quality, design, and price, start with Room & Board, Crate & Barrel, Article, and Maiden Home. Always verify the construction details-solid hardwood frames, kiln-dried wood, replaceable cushions, and durable upholstery matter more than the brand name alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Burrow

Furniture

21 August 2026 – 25 October 2026 (scans 1–11)

8.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

430

Answers naming the brand

4946

Answers collected

8.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Burrow ranks #4 among 39 tracked brands for Furniture · United States (21 August 2026 – 25 October 2026). Its visibility is 8.7%. It was named in 430 of 4,946 AI answers across 61 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.7% AI visibility for Burrow in Furniture · United States, measured over 21 August 2026 – 25 October 2026. It ranks #4 among 39 tracked brands.

How often does AI mention this brand?

Burrow was named in 430 of 4,946 collected AI answers, across 61 of 150 tracked questions, for Furniture · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Burrow by all 4,946 answers in the published Furniture · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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