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Broc Cellars

Broc Cellars

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Berkeley urban winery with a direct shop and club.

Broc Cellars
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Broc Cellars’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

15

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Broc Cellars's single-scan score moved from 1.3% to 1.6%, up 0.3 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.1%
30 August 20261.1%
6 September 20261.6%
13 September 20261.3%
20 September 20261.1%
27 September 20261.3%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

0.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Broc Cellars most often.

It appears in 2.2% of collected ChatGPT answers and 0.5% of Perplexity answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Broc Cellars appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 1.6%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American wine for a picnic
  • Best American wineries to order online from
  • Best boutique wine labels America
  • Best low intervention wine America
  • Best natural wine brands America
  • Best natural wine for beginners America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Westward Whiskey)
  • Best American distilleries (St. George Spirits, Westward Whiskey, Stranahan's)
  • Best American spirits brands (Westland Distillery, Stranahan's, WhistlePig)
  • Best American spirits brands right now (Westland Distillery, Uncle Nearest, WhistlePig)
  • Best craft spirits brands America (St. George Spirits, Stranahan's, Westward Whiskey)
  • What are the best American spirits brands (WhistlePig, Westland Distillery, St. George Spirits)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural wine for beginners America

From the recorded answer

For beginners in America looking to explore natural wine, approachable and cleanly made options from reliable domestic producers like Broc Cellars, Donkey & Goat, and Joe Swick offer a great starting point.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!What You're Still Getting Wrong About Natural Wine - InsideHook For beginners in America looking to explore natural wine, approachable and cleanly made options from reliable domestic producers like Broc Cellars, Donkey & Goat, and Joe Swick offer a great starting point.

### Great American Natural Wine Producers for Beginners

- Broc Cellars (California): Based in Berkeley, they make fresh, low-intervention, food-friendly wines using classic grapes like Valdiguié or Carignan that taste vibrant without the "funky" or mousey faults that can turn off new drinkers. - Donkey & Goat (California): Pioneers in Berkeley/Nesta crafting clean, bright pet-nats (petillant naturel, a lightly sparkling natural wine) and skin-contact whites that are easy to enjoy and well-made. - Joe Swick / Swick Wines (Oregon): Known for fun, experimental, yet clean Pacific Northwest bottlings like chilled red blends that bridge the gap between conventional and natural styles. - Martha Stroumen (California): Focuses on heritage California grape varieties farmed organically, resulting in highly aromatic, balanced, and approachable wines.

### Tips for Natural Wine Beginners

- Start with chilled reds or light whites: Lighter styles or pet-nats mask fewer flaws and feel refreshing, similar to what beginner wine drinkers enjoy in conventional pours. - Visit a local bottle shop: Talk to staff at a dedicated natural wine store or bar rather than buying blindly online. Tell them you are new and prefer "clean, fruit-forward" styles to avoid overly funky or volatile bottles.

If you want to narrow this down, tell me:

- Do you usually prefer red, white, or sparkling wine? - What are some conventional wines or flavors you already like?

I can give you a specific bottle recommendation based on your taste.

ChatGPT

The question asked

Best natural wine brands America

From the recorded answer

1. Broc Cellars - California …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “natural wine brands in America” you mean U.S. producers making low-intervention/natural wine, these are the names I'd put at the top of the list. “Natural wine” has no single legal definition, so I'm prioritizing producers associated with organic farming, native fermentation, minimal intervention, and low/no added sulfur. www.theamericanvine.com

### 🇺🇸 Best American natural-wine producers

1. Broc Cellars - California One of the essential American natural-wine names. Great for bright, fresh reds, Carignan, Valdiguié and pét-nat. theamericanvine.com

2. Martha Stoumen Wines - California Excellent if you want natural wine that's clean, elegant and easy to drink rather than aggressively funky. Her Post Flirtation and Honeymoon wines are particularly well known. thegrapereset.comtheamericanvine.com

3. Donkey & Goat - California A pioneer of the American natural-wine movement, with organically farmed grapes and a strong reputation for pét-nat and skin-contact wines. thegrapereset.comtheamericanvine.com

4. Arnot-Roberts - California More polished and terroir-driven. A great choice if you're transitioning from conventional fine wine into natural/low-intervention bottles. Their Trousseau Gris and Ribolla Gialla are especially interesting. thegrapereset.comtheamericanvine.com

5. Jolie-Laide - California Fun, distinctive wines built around less-common varieties such as Trousseau Gris, Gamay and Carignan. theamericanvine.com

6. Bow & Arrow - Oregon One of the American producers I'd recommend for people who want natural wine without excessive funk. Particularly good for Gamay and Melon de Bourgogne. theamericanvine.com

7. Teutonic Wine Company - Oregon Especially worth trying if you like aromatic whites-Riesling, Gewürztraminer and Pinot Gris-with a low-intervention approach. theamericanvine.com

8. Kelley Fox Wines - Oregon Excellent Pinot Noir and other terroir-focused wines; a more elegant side of natural/low-intervention Oregon wine. theamericanvine.com

9. Bloomer Creek - New York A standout from the Finger Lakes, particularly for Riesling and Cabernet Franc. theamericanvine.com

10. Tinto Amorio - California Particularly interesting if you want natural reds and orange wines with a more contemporary, approachable style. drinktinto.com

### 🥂 My top 5 to start with

| Producer | Best for | Style | |---|---|---| | Broc Cellars | Overall | Fresh, lively, funky-but-balanced | | Martha Stoumen | Beginners | Clean, juicy, elegant | | Donkey & Goat | Pét-nat/orange | Experimental, energetic | | Arnot-Roberts | Fine-wine drinkers | Refined, terroir-driven | | Bow & Arrow | Oregon | Light, fresh, food-friendly |

There are currently dozens of natural-wine producers across the U.S.; one database lists 78 verified U.S. natural winemakers, with activity extending well beyond California into Oregon, New York, Texas, Michigan and other states. www.raisin.digital

If you're actually looking for natural wine brands/bottles you can buy in America (rather than American-made wine), I can give you a top 20 list by price - $15-25, $25-40, and premium - with specific bottles to look for.

Perplexity

The question asked

Best small American wine producers

From the recorded answer

Broc Cellars - Berkeley, California; natural-leaning, low-intervention wines from old vineyards.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here's a strong shortlist of small, independent American wine producers-chosen for quality, distinctiveness, and regional character rather than brand size:

- Ryme Cellars - California; expressive, food-friendly wines, especially Vermentino and Carignan. - Broc Cellars - Berkeley, California; natural-leaning, low-intervention wines from old vineyards. - Jolie-Laide - Sonoma, California; unusual Rhône and Iberian varieties, including Trousseau Gris and Mondeuse. - Hobo Wine Company - Sonoma, California; affordable, characterful wines from old vines. - Joseph Swan Vineyards - Russian River Valley; benchmark Pinot Noir and Zinfandel from a historic family estate. - Porter Creek Vineyards - Russian River Valley; organic/biodynamic farming and elegant Pinot Noir. - Nalle Winery - Dry Creek Valley; traditional, ageworthy Zinfandel made in tiny quantities. - Hermann J. Wiemer Vineyard - Finger Lakes, New York; among America's finest Riesling and sparkling-wine producers. - Bloomer Creek Vineyard - Finger Lakes; precise Riesling and Blaufränkisch with a low-intervention approach. - Eminence Road Farm Winery - Finger Lakes; small-production, terroir-driven wines with minimal manipulation. - La Garagista Farm + Winery - Vermont; distinctive hybrid and cold-climate wines, including skin-contact whites and pét-nat. - Channing Daughters - Long Island, New York; diverse, experimental wines from local varieties. - Kelly Fox Wines - Oregon; elegant, organically farmed Pinot Noir and Rhône varieties. - Walter Scott Wines - Willamette Valley, Oregon; highly regarded Chardonnay and Pinot Noir from cool-climate vineyards. - Foradori? - Not American; exclude if seeking U.S.-only producers. - Wyncroft - Michigan; very small-production wines showcasing the state's emerging potential. - Marland - Michigan; tiny-production, site-focused wines from an underappreciated region. - Bodkin Wines - California; bright, low-alcohol, often sparkling or pétillant wines. - Smith Story Wine Cellars - California; small-lot Pinot Noir, Chardonnay, and Rhône varieties. - Inizi Wines - California; limited-production wines emphasizing heritage vineyards and minimal intervention.

For a focused first purchase, try Hermann J. Wiemer for Riesling, Joseph Swan for Pinot Noir, Broc Cellars for adventurous natural wine, Walter Scott for Oregon Chardonnay, and La Garagista for something genuinely unusual. Several of these producers are specifically cited by wine professionals as American wineries to watch, including Ryme, Broc Cellars, Kelly Fox, Eminence Road, and Channing Daughters. Small family businesses also feature prominently among leading U.S. wines reviewed by Decanter.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Broc Cellars

Wine & Spirits

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

47

Answers naming the brand

3599

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Broc Cellars ranks #15 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 47 of 3,599 AI answers across 8 of 150 tracked questions, averaging position 1.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Broc Cellars in Wine & Spirits · United States, measured over 21 August 2026 – 4 October 2026. It ranks #15 among 43 tracked brands.

How often does AI mention this brand?

Broc Cellars was named in 47 of 3,599 collected AI answers, across 8 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Broc Cellars by all 3,599 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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