What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

Boori

Rank

Melbourne

3.8

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

2.1

Average position

WHERE THE SCORE COMES FROM

Perplexity 1.3% · ChatGPT 6.0% · AI Overviews 4.0%

Boori has an AI Visibility Score of 3.8 in the AU Baby & Kids AI Visibility Index. In scan 1 of 4 (16 August 2026), we put the same 151 questions Australian parents actually ask to Perplexity, ChatGPT and Google's AI Overviews. Boori was named in 17 of 453 answers, across 11 of the 151 questions, at an average position of 2.1 among the Australian brands mentioned.

What moves this

THE LADDER

Where this sits

Purebaby

34.9

Snuggle Hunny Kids

12.1

Aster & Oak

12.1

Wilson & Frenchy

10.8

ergoPouch

9.5

Love To Dream

8.8

Goldie + Ace

7.7

Halcyon Nights

7.5

Huxbaby

7.5

b.box

4.4

See the full index

YOUR NUMBER EXISTS

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