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Boden

Boden

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London clothing brand founded by Johnnie Boden, which started as a menswear mail-order catalogue.

Boden
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Boden’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.0

November 1, 2026

Overall visibility

0.1

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

36

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Boden's single-scan score moved from 0.0% to 0.0%, unchanged (0.0 percentage points). Latest recorded scan 0.0% on 1 November 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20260.0%
18 October 20260.0%
25 October 20260.2%
1 November 20260.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.0%

Perplexity Logo

Perplexity

0.2%

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AI Overviews

0.0%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names Boden most often.

It appears in 0.2% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 1 of 150 questions.

Boden appears in at least one collected answer to 0.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best men's clothing brands with easy returns UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men over 40 UK (Reiss, Marks & Spencer, Uniqlo)
  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Best classic men's clothing brands UK (Sunspel, Barbour, John Smedley)
  • Which British men's clothing labels are actually good (Sunspel, Private White V.C., Barbour)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best men's clothing brands for men in their 30s UK (Uniqlo, Sunspel, Arket)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Perplexity

The question asked

Best men's clothing brands with easy returns UK

From the recorded answer

| Boden | Colourful smart-casual clothing and dependable sizing | Known for customer-friendly service; check the UK return window at checkout. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For good men's clothing with straightforward UK returns, these are strong choices:

| Brand/retailer | Best for | Returns | |---|---|---| | ASOS | Largest choice, affordable trends, tall ranges and many brands | Free returns are advertised, though check the current item and membership conditions before ordering. | | M&S | Reliable basics, smart-casual clothing and easy UK shopping | Particularly convenient if you can return items in-store; check the product-specific policy. | | Uniqlo | Excellent basics, layering and everyday casualwear | Good range and quality, but online returns can be less convenient than in-store purchases; verify the current procedure. | | Arket | Elevated basics, minimalist clothing and better fabrics | Strong product range; review the current return fee and time limit before purchase. | | Reiss | Smart-casual outfits, tailoring and workwear | Good choice for polished clothing, but tailored or altered items may be excluded. | | Charles Tyrwhitt | Shirts, suits, officewear and formal clothing | Useful for exchanges and fit changes; confirm exclusions for personalised or altered garments. | | Boden | Colourful smart-casual clothing and dependable sizing | Known for customer-friendly service; check the UK return window at checkout. | | La Redoute | Multi-brand shopping and broad price range | Its men's clothing pages explicitly advertise easy returns, with exemptions. | | Mainline Menswear | Discounted designer and sportswear brands | Offers many major brands, but reviews show that return windows and refund/exchange rules must be followed carefully. | | Ron Dorff | Premium sportswear and understated casualwear | Advertises easy returns or free exchanges within 14 days of receipt. |

Best overall picks: - ASOS for variety and convenience - M&S for dependable basics and in-store returns - Uniqlo for everyday essentials - Reiss for smarter clothing - Charles Tyrwhitt for shirts and formalwear

Before ordering, check three things: the exact return deadline, whether return postage is free, and exclusions for underwear, jewellery, personalised items, sale goods or altered clothing. Return policies can vary by brand when shopping through a marketplace such as ASOS or La Redoute.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Boden

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1

Answers naming the brand

1792

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Boden ranks #36 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 0.1%. It was named in 1 of 1,792 AI answers across 1 of 150 tracked questions, averaging position 7.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Boden in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #36 among 36 tracked brands.

How often does AI mention this brand?

Boden was named in 1 of 1,792 collected AI answers, across 1 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Boden by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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