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Ben Sherman

Ben Sherman

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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Brighton-founded menswear brand known for mod button-down shirts, now owned by Marquee Brands.

Ben Sherman
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Ben Sherman’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

1.6

October 16, 2026

Overall visibility

1.6

16 October 2026 (scan 1)

Industry rank

30

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

16 October 2026 (scan 1)

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Google AI Overviews names Ben Sherman most often.

It appears in 3.3% of collected Google AI Overviews answers and 0.7% of Perplexity answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Ben Sherman appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best men's clothing brands for big and tall UK
  • Best men's clothing brands with buy now pay later UK
  • Best men's clothing under £100 UK
  • Best men's oxford shirts UK
  • Best men's resort shirts UK
  • Best men's shirts for long arms UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best menswear brands UK (Uniqlo, Barbour, Reiss)
  • Best men's clothing brands online UK (Wax London, Uniqlo, Arket)
  • Best mid-range men's clothing brands UK (Reiss, Charles Tyrwhitt, Oliver Spencer)
  • Best classic men's clothing brands UK (Private White V.C., Barbour, Sunspel)
  • Which British men's clothing labels are actually good (Private White V.C., Barbour, Universal Works)
  • Best men's clothing brands for men over 50 UK (Marks & Spencer, Charles Tyrwhitt, FatFace)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's oxford shirts UK

From the recorded answer

Ben Sherman: Features organic cotton cloth and a wide palette of seasonal shades (short and long sleeve options from £15-£65 depending on sales).[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Finding the best men's Oxford shirt in the UK depends on your budget, fit preferences, and whether you want an everyday casual piece or an investment staple.

### Best Options by Budget

- Budget-Friendly (£20 - £35) - Uniqlo: Widely considered the best value baseline for authentic Oxford cloth weave, clean fits, and durability after frequent washing. Most users on Reddit agree that Uniqlo's around-£25 Oxford shirts punch well above their price point. - Marks & Spencer (M&S): Offers a reliable lineup like the Pure Cotton Ultimate Oxford (£25) and various cotton-rich or non-iron variants starting at £20. - Next & Hawes & Curtis: Hawes & Curtis (often stocked via Next or direct) provides crisp 2-ply 100s cotton Oxford shirts with classic button-down collars and multi-buy deals around £32 to £51. - Mid-Range / Considered (£40 - £115) - Charles Tyrwhitt: Known for substantial fabric weight, non-in-class collar stability, and great staple colours around £30-£40. - Tommy Hilfiger / Tommy Jeans: Classic casual-smart styling with organic cotton blends, typically priced between £60 and £105. - GANT: A heritage go-to for traditional Ivy League/button-down Oxford styling, ranging from £76 to £115. - Ben Sherman: Features organic cotton cloth and a wide palette of seasonal shades (short and long sleeve options from £15-£65 depending on sales). - Investment & Heritage (£115 - £189+) - Polo Ralph Lauren: The quintessential American icon featuring the signature chest pony, available at John Lewis and Harrods for roughly £145-£150. - Sunspel & Drake's: British-appreciation heavyweights (featured in UK roundups like British GQ ) offering refined cuts and superior cloth weight. - Turnbull & Asser: Savile Row luxury producing heavy two-ply Oxford cloth and hand-finished details built to last for years.

If you'd like to narrow this down, let me know:

- Your budget range - Your preferred fit (slim, regular, or relaxed) - Whether you want it for casual wear or to wear with a suit/tailoring

ChatGPT

The question asked

Best men's resort shirts UK

From the recorded answer

Ben Sherman Short Sleeve Resort Print Shirt* …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best men's resort shirts in the UK

If you're after that smart, relaxed holiday look - think Mediterranean beach clubs, linen trousers, tailored shorts and an open Cuban collar - I'd shortlist these brands and shirts. I've included options from affordable high-street buys to premium designer resortwear, using current UK shopping results and 2026 men's fashion guides. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

## My top picks

!Men's A&F Resort Shirt | Men's Tops | Abercrombie.com

### 1\. Abercrombie & Fitch - Best all-rounder

## £29-£52

Relaxed fit · Camp collar · Minimal prints

A strong choice for a contemporary resort look without spending designer money. Wear it with cream shorts, linen trousers or understated swim shorts.

Shop resort shirts

UK product listings and pricing vary by style. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

---

!CAMP-COLLAR JACQUARD SHIRT - BLUE | COS CA

### 2\. COS - Best understated style

## Around £45-£65

Modern · Textured · Sophisticated

Ideal if you want to look well-dressed rather than overtly touristy. Subtle jacquard fabric and clean colours work particularly well for rooftop bars and evening dinners.

Shop at COS

Reference price for the jacquard camp-collar style: £65. www.gq-magazine.co.uk

---

!Linen Blend Abstract Print Cuban Collar Shirt | M&S

### 3\. M&S Autograph - Best value smart option

## Around £42

100% cotton · Easy to style · Everyday wear

A good choice if you prefer a simple, refined holiday shirt that can also be worn at home. Beige, black and muted green are versatile options.

Shop at M&S

Price and product details reported by British GQ. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

---

!Frescobol Carioca - Thomas linen camp-collar shirt Frescobol Carioca

### 4\. Frescobol Carioca - Best luxury resortwear

## Around £195-£250

Premium linen · Riviera aesthetic · Refined finish

My pick for a more elevated holiday wardrobe. Pair a linen shirt with tailored cream trousers, leather sandals and understated accessories.

Shop at Frescobol Carioca

Prices depend on the particular shirt and collection. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

---

!La chemise broderie mosaïque Didcot | Wax London | Magasinez les Chemises sport à Motifs pour Homme | Simons

### 5\. Wax London - Best statement shirt

## Around £75-£125

Distinctive patterns · Textured cotton · Fashion-forward

Choose this if you want something with more personality than a plain linen shirt. Embroidery and subtle floral designs give it a stylish holiday feel without going full Hawaiian.

Shop at Wax London

The Didcot range features in British GQ's 2026 shirt recommendations. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

---

!Unisex Cotton Linen Shirt | Short Sleeve | UNIQLO MY

### 6\. Uniqlo - Best affordable linen

## Around £30-£40

Breathable linen · Clean design · Excellent versatility

Best if comfort and value matter more than a bold resort print. Choose white, pale blue or sage green for an easy summer wardrobe.

Shop at Uniqlo

British GQ lists its Premium Linen Shirt at £39.90. www.gq-magazine.co.ukwww.gq-magazine.co.ukwww.gq-magazine.co.uk

## More shirts worth a look

These are additional specific UK listings if you want to compare prices before buying.

Men's Abercrombie & Fitch A&F Resort Shirt Pattern

## £44.99

A printed resort option with a strong customer rating in the search listing.

4.8/5 (451 reviews)

View product

---

Mens Reiss Camino Palm-Print Cuban-collar Shirt

## £56.00

A palm-print Cuban-collar option for a more dressed-up holiday outfit.

View product

---

Ben Sherman Short Sleeve Resort Print Shirt

## £24.99

A budget-friendly printed resort shirt for casual beach and poolside wear.

View product

## How to choose the right resort shirt

- For a classy, expensive-looking outfit\: choose cream, stone, chocolate brown or navy, ideally in linen. - For a beach-club look\: choose a Cuban collar, a textured weave or a restrained tropical print. - For hot-weather comfort\: prioritise 100% linen or lightweight cotton. - For evening dinners\: choose a shirt that finishes around the hip and pair it with tailored trousers and loafers.

My overall recommendation\: start with Abercrombie for a modern resort look on a sensible budget, COS for understated style, or Frescobol Carioca if you're happy to invest in luxury.

What sort of resort shirt are you after?

Your budget

Under £30

£30-£60

£60-£120

£120+ designer

---

Your preferred look

Classy / old-money

Italian Riviera / luxury

Bold tropical prints

Textured / knitted

---

Sleeve preference

Short sleeve

Long sleeve

Either

[Find my best shirts]

Perplexity

The question asked

Which men's clothing brands run small UK

From the recorded answer

Ben Sherman - Slim-fit shirts frequently run close to the body.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Several men's clothing brands are commonly reported to fit smaller or slimmer than standard UK sizing, though fit varies by garment and collection:

- Reiss - Often slim and tailored, especially shirts, jackets and trousers. - AllSaints - Generally narrow through the chest, shoulders and sleeves. - Topman - Many cuts run slim, particularly tailored and skinny-fit items. - Ted Baker - Usually fitted rather than relaxed; jackets and shirts can feel small. - Hugo Boss - “Slim fit” styles are notably narrow; regular fits are more true to size. - Fred Perry - Polo shirts and knitwear can be tight across the chest and shoulders. - Ben Sherman - Slim-fit shirts frequently run close to the body. - Lacoste - Slim-fit polos tend to run small; classic fit is safer. - Abercrombie & Fitch - Often fitted in the torso and arms, despite offering relaxed styles. - Uniqlo - Frequently considered slightly smaller than many UK high-street brands, especially outerwear and Asian-market-influenced cuts. - COS - Sizing is inconsistent, but structured garments can feel narrow; sizing up is common. - Arket - Usually contemporary and moderately slim, particularly knitwear and shirts.

For a safer purchase, compare the brand's actual garment measurements with a well-fitting item you already own. In particular, check chest, shoulder width, sleeve length and waist rather than relying only on S/M/L labels. Brands such as Universal Works and other British labels often use more relaxed, workwear-inspired cuts, so they may feel roomier than tailored high-street brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ben Sherman

Menswear

16 October 2026 (scan 1)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

450

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ben Sherman ranks #30 among 36 tracked brands for Menswear · United Kingdom (16 October 2026). Its visibility is 1.6%. It was named in 7 of 450 AI answers across 7 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Ben Sherman in Menswear · United Kingdom, measured over 16 October 2026. It ranks #30 among 36 tracked brands.

How often does AI mention this brand?

Ben Sherman was named in 7 of 450 collected AI answers, across 7 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ben Sherman by all 450 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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