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Ben Sherman

Ben Sherman

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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Brighton-founded menswear brand known for mod button-down shirts, now owned by Marquee Brands.

Ben Sherman
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Ben Sherman’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.9

November 1, 2026

Overall visibility

1.4

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

31

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Ben Sherman's single-scan score moved from 1.6% to 0.9%, down 0.7 percentage points. Latest recorded scan 0.9% on 1 November 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.6%
18 October 20262.0%
25 October 20261.1%
1 November 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.5%

16 October 2026 – 1 November 2026 (scans 1–4)

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Google AI Overviews names Ben Sherman most often.

It appears in 2.5% of collected Google AI Overviews answers and 0.7% of Perplexity answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Ben Sherman appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.9% to 2.0%. The latest scan was 0.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best men's clothes for working from home UK
  • Best men's clothing brands for big and tall UK
  • Best men's clothing brands with buy now pay later UK
  • Best men's clothing under £100 UK
  • Best men's knitted polos UK
  • Best men's lightweight jacket for autumn UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men over 40 UK (Reiss, Marks & Spencer, Uniqlo)
  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Best classic men's clothing brands UK (Sunspel, Barbour, John Smedley)
  • Which British men's clothing labels are actually good (Sunspel, Private White V.C., Barbour)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best men's clothing brands for men in their 30s UK (Uniqlo, Sunspel, Arket)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's lightweight jacket for autumn UK

From the recorded answer

![Ben Sherman Signature Men's Harrington Jacket …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

For the changeable and often damp UK autumn weather, the best lightweight men's jackets balance shower resistance, breathability, and easy layering over hoodies or knitwear.

### Top Lightweight Jacket Picks for UK Autumn ![Ben Sherman Signature Men's Harrington Jacket Ben Sherman Signature Men's Harrington Jacket | Ben Sherman& more | 4.7(76)](

Ben Sherman Signature Men's Harrington Jacket (~£49.99 - £109.99)

- Why it fits: A timeless British menswear staple. It features a clean silhouette, smart collar, and lightweight build that easily elevates a casual jeans-and-t-shirt combination. Find it via Ben Sherman on Sport It First.

![Lyle & Scott Zip-Through Utility / Hooded Jacket Lyle & Scott Zip-Through Utility / Hooded Jacket | Very& more | 4.7(317)](

Lyle & Scott Zip-Through Utility / Hooded Jacket (~£76 - £95)

- Why it fits: Made from a 100% nylon outer shell with a polyester lining, it offers a water-resistant barrier against light drizzle while remaining lightweight enough to pack or throw over a midlayer. Available at John Lewis.

![Threadbare Showerproof Lightweight Zip Jacket Threadbare Showerproof Lightweight Zip Jacket | Next | 4.2(14)](

Threadbare Showerproof Lightweight Zip Jacket (~£45)

- Why it fits: An affordable, shower-resistant oxford shell featuring a classic self-fabric collar and full zip fastening. Available via Next.

![Superdry Zip-Through / Hooded Twill Jacket Superdry Zip-Through / Hooded Twill Jacket | John Lewis& more | 4.6(17)](

Superdry Zip-Through / Hooded Twill Jacket (~£75)

- Why it fits: Crafted from lightweight textured material with a relaxed fit, making it an ideal grab-and-go layer for unpredictable daily shifts in temperature. Available at John Lewis.

![Berghaus Varanorth Hooded Jacket Berghaus Varanorth Hooded Jacket | Footasylum& more](

Berghaus Varanorth Hooded Jacket (~£75 - £95)

- Why it fits: Great for active outdoor use or brisk morning commutes, combining high breathability with reliable light wind protection. Available via Footasylum.

Show more You can also browse a wider range of styles across major stockists like JD Sports UK Men's Lightweight Jackets.To help narrow down the best option, let me know:

- What is your budget? - Do you need it to be fully waterproof (for heavy UK rain) or just shower-resistant? - Are you looking for a smart style (like a Harrington) or a sporty/casual style (like a windbreaker or hoodie)?

ChatGPT

The question asked

Best men's knitted polos UK

From the recorded answer

## 6\. Ben Sherman Textured Rib Knitted Polo Shirt in Biscuit …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best men's knitted polos in the UK - 2026

Knitted polos are one of the easiest ways to make an outfit look more refined without wearing a formal shirt. I've searched current UK options, from affordable textured cotton styles to premium merino wool and luxury knitwear.

My top recommendation is the ARKET Merino Polo Jumper for an all-rounder, or the Uniqlo Merino Polo if you want to spend less. Both are highlighted in British GQ's September 2026 guide. www.gq-magazine.co.uk

## The best options to shop

!Men's 100% Merino Knit Polo | UNIQLO UK

## 1\. Uniqlo Merino Polo

(Best budget buy)

### £34.90

A fine-gauge merino knit that looks clean and understated. Ideal under a jacket or worn with tailored trousers and loafers.

Best colours: navy, black or brown.

Shop Uniqlo

---

!Merino Polo Jumper - Dark Blue - ARKET EU

## 2\. ARKET Merino Polo Jumper

(Best all-rounder)

### £65

A more substantial knit with a pronounced collar and classic button placket. A great autumn and winter option with straight-leg jeans or wool trousers.

Best colours: navy, cream or khaki.

Shop ARKET

---

## 3\. Massimo Dutti Man 100% Cotton Micro-Textured Knit Polo Shirt

### £50.00

A smart, minimalist cotton-knit option with a refined texture. A good middle ground between casual high-street clothing and designer knitwear.

Massimo Dutti · Shop this polo

---

## 4\. Mens Reiss Era Textured-knit Half-button Polo Shirt

### £78.00

A more fashion-forward, textured half-button design. Worth considering if you prefer a contemporary fitted look with a little more character than a plain polo.

Reiss · Shop this polo

---

!John Smedley Dorset Mod Long Sleeve Knitted Polo in Faulkner Brown

## 5\. John Smedley Dorset Knitted Polo

(Luxury pick)

### £250

Premium fine-gauge merino knitwear with a sleek, understated finish. Best for a wardrobe built around quality fabrics and timeless smart-casual dressing.

Best colours: brown, black, beige or grey.

Shop John Smedley

---

## 6\. Ben Sherman Textured Rib Knitted Polo Shirt in Biscuit

### £32.00

A textured rib-knit design for a slightly retro look. A good choice if you want something more distinctive than a plain merino polo without spending much.

Ben Sherman · Shop this polo

Prices are those found in the current search and may change; check colour and size availability before buying. The Uniqlo, ARKET and John Smedley picks are also featured in British GQ's current guide. www.gq-magazine.co.uk

## Which style should you choose?

| If you want… | Go for… | |--------|--------| | Quiet luxury | ARKET or John Smedley | | Best value | Uniqlo | | A fashionable textured look | Reiss or Ben Sherman | | Smart office-to-evening wear | Massimo Dutti |

My styling tip: choose dark brown, chocolate, navy, cream or charcoal\. Wear a knitted polo with straight-leg trousers, a suede jacket or dark denim for a polished, understated look.

## Let me narrow it down

What's your budget per polo?

Under £30

£30-£60

£60-£120

£120+

---

Sleeve length?

Short sleeve

Long sleeve

Either

---

Preferred fit?

Slim

Regular

Relaxed / oversized

---

Which look do you prefer?

Quiet luxury / understated

Retro, textured or 1970s-inspired

Designer / premium

Minimalist basics

[Find my best matches]

Perplexity

The question asked

Best men's clothing brands for big and tall UK

From the recorded answer

Jacamo - Best all-rounder for casualwear and mainstream brands, including Adidas, Puma, Lacoste, Lyle & Scott and Ben Sherman; sizes reach 5XL.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best UK options depend on whether you need extended width, extra length, or both:

- BadRhino - Best specialist choice for very large sizes; offers everyday clothing, tailoring and underwear from medium through 8XL. - Jacamo - Best all-rounder for casualwear and mainstream brands, including Adidas, Puma, Lacoste, Lyle & Scott and Ben Sherman; sizes reach 5XL. - Levi's Big & Tall - Best for jeans and timeless casualwear, with big-and-tall versions of 501 and 502 jeans, shirts, jackets and T-shirts. - Ralph Lauren Big & Tall - Best premium option for polos, knitwear, shirts and smarter casual clothing; its UK range covers 1X-6X Big and L-4XL Tall. - M&S Big & Tall - Best for understated office and smart-casual basics, including chinos, jeans, shirts, jackets and knitwear designed for broader frames and longer limbs. - Tommy Hilfiger Big & Tall - Best for branded casualwear; its extended range includes 2XL-5XL, with longer, shape-specific cuts. - Matalan Big & Tall - Best budget option for trousers and jeans, with longer leg lengths and selected waist sizes up to 40 inches. - ASOS Big & Tall - Best for trend-led casualwear and affordable variety; it is particularly useful for modern styles and online-only selection. - SuitSupply - Best for premium suits, with tailoring available up to 3XL and in-store alteration or customisation services.

Best starting combination: BadRhino for maximum sizing, Levi's for jeans, M&S for smart basics, and Ralph Lauren for premium casualwear. Always check the individual garment's measurements, since “3XL” and tall sizing vary considerably between brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ben Sherman

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

25

Answers naming the brand

1792

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ben Sherman ranks #31 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 1.4%. It was named in 25 of 1,792 AI answers across 15 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Ben Sherman in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #31 among 36 tracked brands.

How often does AI mention this brand?

Ben Sherman was named in 25 of 1,792 collected AI answers, across 15 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ben Sherman by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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