Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →

Bellroy

AI visibility and ranking for Handbags & Accessories: Australia

Handbags & Accessories [AU]
Visit website ↗

Melbourne-founded wallets and bags category leader with a large global following.

Bellroy
appears in
18.4
% of measured AI answers in this industry and market.

Found score

Track Bellroy’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

14.9

October 18, 2026

Overall visibility

18.4

21 August – 18 October 2026 (scans 1–10)

Industry rank

3

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Bellroy's single-scan score moved from 20.2% to 14.9%, down 5.3 percentage points. Latest recorded scan 14.9% on 18 October 2026; combined-window score 18.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 18.4% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202620.2%
24 August 202620.2%
30 August 202619.6%
6 September 202620.7%
13 September 202620.0%
20 September 202615.6%
27 September 202617.8%
4 October 202618.2%
11 October 202616.8%
18 October 202614.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

24.5%

Perplexity Logo

Perplexity

18.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.6%

21 August – 18 October 2026 (scans 1–10)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Bellroy most often.

It appears in 24.5% of collected ChatGPT answers and 12.6% of Google AI Overviews answers: a difference of 11.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 89 of 150 questions.

Bellroy appears in at least one collected answer to 59.3% of the tracked questions. That is question coverage; the 18.4% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 14.9% to 20.7%. The latest scan was 14.9% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best AirTag wallet Australia
  • Best Australian accessories brand for gifts
  • Best Australian accessories brands
  • Best Australian designer bag comparisons
  • Best Australian designer handbags
  • Best Australian fashion accessories brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian handbag labels (Oroton, A-Esque, The Horse)
  • Best Australian owned handbag brands (Oroton, The Horse, Status Anxiety)
  • Best independent handbag brands Australia (Nancy Bird, Status Anxiety, ELK)
  • Best award winning Australian handbag brands (Oroton, Status Anxiety, A-Esque)
  • Best boutique handbag brands Australia (A-Esque, Rylan, The Horse)
  • Best handbag brands Australia (Status Anxiety, The Horse, Oroton)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best tote bags Australia

From the recorded answer

![Bellroy Tokyo Tote (2nd Edition) …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

!16 best tote bags to buy in Australia for 2026 | Checkout... Finding the best tote bag in Australia depends on whether you need a heavy-duty work commuter bag, a casual everyday shopper, or a luxury statement piece.

### Best for Work & Commuting

![Bellroy Tokyo Tote (2nd Edition) Bellroy Tokyo Tote (2nd Edition) | Bellroy& more | 4.9(119)](

An Australian-designed 15-litre tote featuring a padded laptop sleeve (up to 13 inches), six organizational pockets, and a 6-year warranty. Available via Amazon Australia starting at $189.![Mimco Cremorne Tote Mimco Cremorne Tote | eBay - princessmeni6266 | 5.0(7)](

A favorite among Australian office workers for a sturdy, 100% real leather work option. According to a consensus on Reddit AusFemaleFashion, it provides a durable, professional look for around $199-$250 AUD on sale.![Louenhide Manhattan or Chicago Tote Louenhide Manhattan or Chicago Tote | Louenhide& more | 4.8(11)](

Known for fitting larger laptops (up to 15-16 inches) with sleek, effortless styling.Show more

### Best Everyday & Casual Totes

![Country Road Australian Cotton Printed Heritage Shopper Country Road Australian Cotton Printed Heritage Shopper | We Wander | 4.8(1K)](

A classic Australian staple crafted from durable 100% cotton canvas with a top zip closure and comfortable 22cm strap drop. It typically retails around $69.95 AUD.![Harp + Ra Extra Large Canvas Tote Harp + Ra Extra Large Canvas Tote | eMEGA Australia& more](

A high-rated 26-litre casual carryall that includes a built-in laptop sleeve, making it a favorite for errands, the beach, or general daily use for around $49.95.![Earth Greetings Organic Cotton Tote Bag Earth Greetings Organic Cotton Tote Bag | The Green Store](

Ethically made from 280 GSM Australian Certified Organic cotton canvas with a side gusset, inner pocket, and iconic local flora/fauna artwork for around $45.![La La Land Cotton Tote Bags La La Land Cotton Tote Bags | La La Land& more | 4.7(9)](

Durable, machine-washable cotton canvas bags featuring vibrant Australian-designed art and themes, priced around $29.95.Show more

### Best Travel & Foldable Totes

- Longchamp Le Pliage Original Large: World-famous for its origami-inspired foldable design, lightweight polyamide canvas, and Russian leather trim. It is available through The Iconic for around $310 AUD. - July Juliette Soft Small Sustainable Tote: A flexible, GRS-certified PU-coated fabric bag featuring a handy luggage pass-through sleeve for travel, priced at $245 AUD.

### Best Designer & Splurge Totes

- State of Escape (Flying Solo or Escape Totes): Iconic perforated neoprene Australian-made designer totes known for being lightweight, washable, and durable, ranging from $345 to $395 AUD on the State of Escape Collection. - Department Store Ranges: You can browse wider luxury and mid-tier designer options (like Marc Jones, Chloé, or Oroton) through the David Jones Tote Bags Catalog, with prices spanning from $49 to over $3,000 AUD.

To help narrow down the best choice, let me know:

- What main items you need to carry (e.g., a laptop, gym gear, or daily essentials)? - Your preferred material (canvas, real leather, nylon, or neoprene)? - Your budget?

ChatGPT

The question asked

Best Australian leather goods brands

From the recorded answer

!Bellroy Slim Sleeve Leather Wallet | Cocoa/Java - Shop Now - The Choice Shop …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Australia has some excellent leather goods brands, from understated everyday wallets and bags to heritage leatherwork and premium handcrafted pieces. The best choice depends on whether you prioritise leather quality, Australian-made craftsmanship, design, or value for money\.

Here's my shortlist of Australian brands worth exploring, drawing on current Australian fashion coverage and the brands' own product ranges. www.broadsheet.com.auwww.allthewallets.comwww.rmwilliams.com.au

## Best Australian leather goods brands

!Bellroy Slim Sleeve Leather Wallet | Cocoa/Java - Shop Now - The Choice Shop

## 1\. Bellroy

Best for wallets and everyday carry

Sleek, practical designs with clever storage, slim profiles and a contemporary aesthetic. A strong starting point for wallets, cardholders, work bags and travel accessories.

Style: Minimalist and functional

Shop Bellroy

---

!Think Twice Women's Black Leather Bag | Status Anxiety®

## 2\. Status Anxiety

Best for understated style

Modern leather bags, crossbody bags, wallets and small accessories without excessive branding. Particularly good if you like clean silhouettes and versatile colours.

Style: Contemporary, understated

Shop Status Anxiety

---

!Grace Grip Top - Cinnamon | Oroton

## 3\. Oroton

Best for premium handbags

An established Australian accessories label with polished leather handbags, totes, shoulder bags and wallets. Worth considering for timeless, sophisticated designs and gifts.

Style: Classic and refined

Shop Oroton

---

!Hawker Slim Bi-Fold Wallet | R.M.Williams® Switzerland

## 4\. R.M.Williams

Best for heritage leather goods

A classic Australian name for durable belts, wallets and practical leather accessories. Particularly appealing if you prefer traditional styling and products designed around longevity. www.broadsheet.com.auwww.allthewallets.comwww.rmwilliams.com.au

Style: Rugged, traditional

Shop R.M.Williams

---

![Clementine Bag in Tan | The Horse](

## 5\. The Horse

Best for modern everyday bags

Sydney-founded and known for pared-back bags, crossbody styles and accessories. A good option if you want contemporary design without the look of a traditional luxury label. www.newidea.com.au

Style: Modern and minimalist

Shop The Horse

---

!The Classic Tote in Black - Saddler & Co

## 6\. Saddler & Co

Best for classic leather accessories

Worth a look for traditional wallets, belts and giftable leather pieces with a heritage-inspired feel. A useful alternative to fashion-led accessory labels.

Style: Classic and practical

Explore Saddler & Co

---

!Large Carryall - Brown - Paterson Salisbury

## 7\. Paterson Salisbury

Best for artisan craftsmanship

A smaller maker to investigate if you prefer handcrafted bags, purses and accessories over mass-market fashion. Especially relevant when local leatherworking matters to you.

Style: Artisan and understated

Explore Paterson Salisbury

---

!Duffle Bag

## 8\. MANEO Leather

Best for rugged, handmade leather goods

A Queensland maker to consider for traditional leather travel bags, belts and wallets. Particularly worth exploring if you value full-grain leather and a more substantial, utilitarian aesthetic.

Style: Rugged and handcrafted

Explore MANEO Leather

## Which brands would I shortlist?

| If you want… | My pick | |--------|--------| | A great everyday wallet | Bellroy | | A stylish leather handbag | Status Anxiety | | A premium designer bag | Oroton | | A traditional leather belt or wallet | R.M.Williams | | A contemporary, minimalist bag | The Horse | | Handmade, locally crafted leather goods | Paterson Salisbury or MANEO Leather |

One important tip: Australian brand doesn't necessarily mean Australian-made. If local manufacturing is important to you, check the country of manufacture for the specific item, along with the leather type and whether it is full-grain or top-grain. www.broadsheet.com.auwww.allthewallets.comwww.rmwilliams.com.au

What type of leather goods are you looking for? I can narrow this down to the best brands for your needs.

Perplexity

The question asked

Best work tote bag Australia

From the recorded answer

Best tech-friendly: Bellroy Tokyo Tote - $189 …
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For most Australian commuters, the Country Road Work Tote is the best all-round choice: it costs about $199, fits most laptops up to 15 inches, has a padded laptop compartment, and includes a removable shoulder strap.

## Best work totes in Australia

- Best overall: Country Road Work Tote - $199 Practical, professional and relatively affordable, with laptop protection and versatile carry options.

- Best tech-friendly: Bellroy Tokyo Tote - $189 A lightweight, organised tote with padded storage for laptops up to 13 inches.

- Best premium leather: Oroton Millie Work Tote - $799 A polished, structured option suited to formal office settings.

- Best designer option: Oroton Cleo Smooth Work Tote - $679 Stylish and spacious, with a more elevated finish than typical laptop totes.

- Best convertible option: Elk Forde Backpack Converts between a backpack and tote, making it useful for cycling, public transport and longer commutes.

- Best budget option: Basque Sienna Tote - $149.95 A lower-cost option available through Myer, suitable if you mainly carry smaller work essentials.

Recommendation: Choose the Country Road Work Tote for the best balance of price, laptop capacity and office-ready design. Choose the Bellroy Tokyo Tote if organisation and commuting comfort matter more than carrying a 15-inch laptop.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Bellroy

Handbags & Accessories

21 August – 18 October 2026 (scans 1–10)

18.4

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

827

Answers naming the brand

4494

Answers collected

18.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Bellroy ranks #3 among 34 tracked brands for Handbags & Accessories · Australia (21 August – 18 October 2026). Its visibility is 18.4%. It was named in 827 of 4,494 AI answers across 89 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 18.4% AI visibility for Bellroy in Handbags & Accessories · Australia, measured over 21 August – 18 October 2026. It ranks #3 among 34 tracked brands.

How often does AI mention this brand?

Bellroy was named in 827 of 4,494 collected AI answers, across 89 of 150 tracked questions, for Handbags & Accessories · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Bellroy by all 4,494 answers in the published Handbags & Accessories · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.