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Bellroy

Bellroy

AI Visibility Score and Ranking for

Handbags & Accessories

Handbags & Accessories
Fitzroy, VIC
Ranked
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Melbourne-founded wallets and bags category leader with a large global following.

Bellroy ranks #3 in the AU Handbags & Accessories AI Visibility Index with a Visibility Score of 20.2/100 — named in 91 of 450 AI answers across 57 of 150 tracked questions, averaging position 1.9 when mentioned.

Found Rank

3

·

new

20.2

Visibility score

91

Appearances

57

Prompts hit, of 10

Days seen

1.9

Average position

What's working
Working
1. Ranks #3 on Visibility Score
With a Visibility Score of 20.2/100, Bellroy is named in 91 of 450 AI answers analysed.
2. Shows up across a spread of questions
Bellroy appeared across 57 of the 150 tracked questions, not just one or two.
3. Strongest on ChatGPT
Bellroy shows its highest share of mentions on ChatGPT (28.7% of that platform's answers).
What could improve
Improve
1. Lift visibility on Google AI Overviews
Bellroy's lowest platform share is Google AI Overviews at 10.7% of that platform's answers — room to close the gap.
2. Widen question coverage
Bellroy was named in 57 of 150 tracked questions; broadening the range of questions it surfaces for would lift the score.
3. Improve average position
When mentioned, Bellroy averages position 1.9 — earlier, more prominent mentions would strengthen this.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 28.7% · Perplexity 21.3% · AI Overviews 10.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Bellroy's AI Visibility Score?

Bellroy has an AI Visibility Score of 20.2 in the AU Handbags & Accessories AI Visibility Index, ranked #3.

How often does AI recommend Bellroy?

Bellroy was named in 91 of 450 AI answers analysed, across 57 tracked questions, averaging position 1.9 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian handbags and accessories shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score