Bakery Hill Distillery
AI Visibility Score and Ranking for
Wine & Spirits: Australia
Melbourne single malt pioneer with an attached cellar-door bar.
Bakery Hill Distillery ranks #19 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 1.2/100. It was named in 37 of 3,150 AI answers across 16 of 150 tracked questions, averaging position 3.9 when mentioned.
Over the last 7 weekly scans, Bakery Hill Distillery's scan score moved from 1.1 on 21 August 2026 to 1.6 on 27 September 2026, up 0.5 points.
1.2
Visibility score
19
Found Rank
+1
Movement vs last window
3.9
Avg. position when mentioned
16
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Bakery Hill Distillery vs Wine & Spirits
Running at 0.2x the Wine & Spirits category average — well behind the field.
1
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Bakery Hill Distillery
- Best boutique Australian distilleries
- Best micro distillery Australia
- Best Australian distillery to visit
- Best Australian whisky distillery to visit
- Best Australian distilleries
- Best Australian rum distillery
Questions where AI names other brands instead
- Best Australian spirits brands right now (Never Never Distilling Co, Archie Rose Distilling Co, Sullivans Cove)
- Best Australian spirits made from local produce (Lark Distillery, Archie Rose Distilling Co, Four Pillars Gin)
- Best craft spirits brands Australia (Never Never Distilling Co, Archie Rose Distilling Co, Sullivans Cove)
- Best Australian gin brands (Never Never Distilling Co, Archie Rose Distilling Co, Poor Toms)
- Best new Australian spirits brands (Ester Spirits, Sullivans Cove, Archie Rose Distilling Co)
- What are the best Australian spirits brands (Sullivans Cove, Never Never Distilling Co, Archie Rose Distilling Co)
What AI says about Bakery Hill Distillery
Bakery Hill Distillery is one of Australia’s pioneering craft whisky producers, proudly based in Melbourne.
Google AI Overviews, 27 September 2026
Bakery Hill Distillery — Known for Australian single malt whisky and hands-on distillery experiences.
ChatGPT, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Bakery Hill Distillery's AI Visibility Score?
Bakery Hill Distillery has an AI Visibility Score of 1.2 in the AU Wine & Spirits AI Visibility Index, ranked #19.
How often does AI recommend Bakery Hill Distillery?
Bakery Hill Distillery was named in 37 of 3,150 AI answers analysed, across 16 tracked questions, averaging position 3.9 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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