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ASOS

ASOS

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
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London online fashion retailer selling its own menswear label alongside hundreds of other brands.

ASOS
appears in
15.3
% of measured AI answers in this industry and market.

Found score

Track ASOS’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

15.3

October 16, 2026

Overall visibility

15.3

16 October 2026 (scan 1)

Industry rank

7

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.3% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202615.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.3%

Perplexity Logo

Perplexity

24.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.0%

16 October 2026 (scan 1)

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Perplexity names ASOS most often.

It appears in 24.7% of collected Perplexity answers and 8.0% of Google AI Overviews answers: a difference of 16.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 56 of 150 questions.

ASOS appears in at least one collected answer to 37.3% of the tracked questions. That is question coverage; the 15.3% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's clothing brands UK
  • Best budget men's clothing brands UK
  • Best clothing gifts for dad UK
  • Best jeans for men with big thighs UK
  • Best men's black tie outfit UK
  • Best men's blazers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best menswear brands UK (Uniqlo, Barbour, Reiss)
  • Best classic men's clothing brands UK (Private White V.C., Barbour, Sunspel)
  • Which British men's clothing labels are actually good (Private White V.C., Barbour, Universal Works)
  • Best men's clothing brands for men over 50 UK (Marks & Spencer, Charles Tyrwhitt, FatFace)
  • Best men's clothing brands for men over 40 UK (Marks & Spencer, Barbour, Charles Tyrwhitt)
  • Which men's clothing brands have the best quality for the price UK (Uniqlo, Marks & Spencer, Charles Tyrwhitt)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online men's clothing stores UK

From the recorded answer

ASOS - Best for trendy, fast-fashion casualwear, massive variety, active sales, and extensive size ranges (including ASOS Design and Topman).
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The top online men's clothing stores in the UK span high street essentials, designer labels, smart-casual wear, and everyday basics:

- ASOS - Best for trendy, fast-fashion casualwear, massive variety, active sales, and extensive size ranges (including ASOS Design and Topman). - MR PORTER - Best for luxury, high-end designer labels, and contemporary tailoring from over 300 international and house brands. - Mainline Menswear - Best for designer brands like Ralph Lauren, Emporio Armani, Hugo Boss, and Fred Perry with UK next-day delivery options. - UNIQLO UK - Best for high-quality, affordable everyday basics, knitwear, and functional tech-fabrics like Heattech. - Next - Best for reliable, fast-shipping everyday wardrobe staples, smart-casual wear, and reliable sizing. - Marks & Spencer (M&S) - Best for dependable British everyday denim, smart trousers, suits, and trusted casual wear alongside guest brands.

To narrow down the best store for your specific needs, let me know:

- What style or occasion you are shopping for (e.g., office/smart, gym, casual everyday)? - What is your budget range?

ChatGPT

The question asked

Best mid-range men's clothing brands UK

From the recorded answer

!Abercrombie & Fitch premium heavyweight t-shirt in washed brown | ASOS …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best mid-range men's clothing brands in the UK

If you're looking for men's clothing that feels a step above the usual high street without paying designer prices, I'd focus on brands offering good fabrics, flattering fits and versatile pieces you can wear for years.

Based on current UK menswear recommendations from British GQ and Vogue, these are the brands I'd put on your shortlist. www.gq-magazine.co.ukwww.vogue.co.ukwww.gq-magazine.co.uk

## My top 10 brands

!KNITTED COTTON CREW-NECK SWEATER - CREAM | COS US

## 1\. COS

(Best overall)

Typical spend: £30-£150 per item

Clean, contemporary designs with interesting cuts, understated colours and a more premium look. Particularly good for trousers, knitwear, overshirts and outerwear.

Style: modern, minimalist, smart casual.

Shop COS

---

!Spring essentials for men - ARKET EU

## 2\. ARKET

Typical spend: £25-£150

One of the best options for building a coordinated wardrobe. Strong basics, merino knitwear, Oxford shirts, denim and everyday jackets.

Style: understated, Scandinavian, timeless.

Shop ARKET

---

!Buy Reiss Oatmeal Melange Wilton Slim Fit Knitted Polo Shirt from the Next UK online shop

## 3\. Reiss

Typical spend: £50-£250

Ideal for looking polished without going full designer. Look at its tailored trousers, knit polos, shirts, blazers and smart-casual jackets. Sales can offer particularly good value.

Style: refined, mature, smart casual.

Shop Reiss

---

!Unisex Slim Fit Chino Pants | UNIQLO AU

## 4\. Uniqlo

Typical spend: £15-£100

The value pick. Excellent starting point for plain T-shirts, merino jumpers, chinos, shirts and lightweight layers. Less fashion-forward than COS, but great for everyday essentials.

Style: simple, practical, versatile.

Shop Uniqlo

---

!オーバーシャツ BLOCK CHECK (NAVY/ECRU) Whiting Overshirt│wax london ワックスロンドン - グリニッジ オンラインストア

## 5\. Wax London

Typical spend: £60-£200

Great if you want more personality than plain basics. Known for textured overshirts, distinctive shirts, knitwear and relaxed tailoring.

Style: contemporary, creative, relaxed.

Shop Wax London

---

!Pure Extra Fine Merino Wool Crew Neck Jumper by Autograph at M&S

## 6\. M&S Autograph

Typical spend: £25-£150

A smart UK high-street choice that's easy to overlook. Worth checking for knitwear, wool coats, shirts and tailored trousers, particularly when you want good everyday wear without overspending.

Style: classic, understated, grown-up.

Shop M&S menswear

---

!Abercrombie & Fitch premium heavyweight t-shirt in washed brown | ASOS

## 7\. Abercrombie & Fitch

Typical spend: £25-£150

Especially good for heavyweight T-shirts, hoodies, casual shirts and relaxed-fit trousers. A strong choice if you want a more youthful, modern fit.

Style: casual, contemporary, relaxed.

Shop Abercrombie

---

!Men's Classic Fit Blue Blazers & Smart Jackets | Charles Tyrwhitt UK

## 8\. Charles Tyrwhitt

Typical spend: £30-£200, often less on promotion

A reliable option for shirts, chinos, knitwear and office-ready clothing. Especially worth considering if you need to dress smartly for work.

Style: classic, business casual, traditional.

Shop Charles Tyrwhitt

---

!Carhartt WIP Detroit Jacket Hamilton Brown | END.

## 9\. Carhartt WIP

Typical spend: £35-£250

Best for hard-wearing jackets, overshirts, relaxed trousers and heavyweight casual pieces. More streetwear-oriented, with some prices approaching premium territory.

Style: workwear, streetwear, rugged casual.

Shop Carhartt WIP

---

!Men's Chore Jacket - Royal Blue - Community Clothing

## 10\. Community Clothing

Typical spend: £30-£150

Worth exploring if you prefer straightforward, durable clothing over logos and fast-changing trends. Focuses on classic staples and UK manufacturing.

Style: practical, heritage-inspired, timeless.

Shop Community Clothing

The price ranges above are indicative rather than live quotes. COS, ARKET, Reiss, Uniqlo and Wax London are particularly good starting points for the mid-range market; GQ's current menswear coverage also highlights these brands for their mix of design, everyday wearability and value. www.gq-magazine.co.ukwww.gq-magazine.co.ukcapsuld.com

## Which would I choose?

| If you want… | My pick | |--------|--------| | Best all-round wardrobe | COS | | Best value for money | Uniqlo | | Quiet luxury look | ARKET | | Smart, sophisticated outfits | Reiss | | More distinctive fashion | Wax London | | Everyday basics on a budget | M&S Autograph | | Casual streetwear | Carhartt WIP |

My personal shortlist would be COS, ARKET and Reiss. Together, they cover most occasions, from everyday casual outfits to dinners, dates and smarter events.

One tip: don't buy everything from a single brand. You can often build a better wardrobe by combining Uniqlo basics with COS trousers and knitwear, then adding one or two standout pieces from Reiss or Wax London.

## Let me narrow it down for you

What sort of look are you going for?

1\. Preferred style

Smart casual - polos, chinos, knitwear, overshirts

Minimalist / quiet luxury

Streetwear - relaxed fits, trainers, casual jackets

Classic, mature and timeless

Smart - shirts, trousers, blazers

---

2\. Budget per item

Under £50

£50-£120

£120-£250

Flexible if the quality justifies it

---

3\. Biggest priority

Quality and longevity

Looking expensive for less

Fit and flattering cuts

Something less generic

[Find my best brands]

Perplexity

The question asked

Best men's clothing brands online UK

From the recorded answer

| ASOS | The widest range of styles and price points | £-££ | …
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best men's clothing brands online in the UK depend on your budget and style, but these are strong all-round choices:

| Brand | Best for | Price | |---|---|---| | Uniqlo | Affordable basics, knitwear, T-shirts and functional clothing | £ | | Arket | Minimalist, well-cut everyday clothing | ££ | | COS | Modern, understated and architectural styles | ££ | | Reiss | Smart-casual outfits, tailoring and occasionwear | £££ | | Charles Tyrwhitt | Shirts, suits and office clothing | ££ | | J.Crew | Classic American-inspired casualwear | ££ | | Percival | Distinctive British casualwear and knitwear | ££ | | Sunspel | Premium T-shirts, polos and understated essentials | £££ | | Barbour | Waxed jackets, outerwear and country-inspired clothing | ££ | | Carhartt WIP | Durable workwear-influenced streetwear | ££ | | Adidas Originals | Trainers, sweatshirts and sportswear | ££ | | ASOS | The widest range of styles and price points | £-££ | | Next | Reliable basics, workwear and multi-brand shopping | £-££ | | John Lewis | A broad selection of brands, including Polo Ralph Lauren, Hugo Boss and Paul Smith | ££-£££ | | END. | Premium streetwear, trainers and designer brands | £££ |

Best overall: Uniqlo for value and wardrobe basics. Best smart-casual option: Reiss or Arket. Best budget range: ASOS, Next and Uniqlo. Best premium basics: Sunspel. Best streetwear: Carhartt WIP, Adidas Originals and END. Best British outerwear: Barbour.

Recent UK menswear recommendations also consistently highlight Uniqlo for dependable basics and Arket for T-shirts, while ASOS is noted for its broad men's range.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ASOS

Menswear

16 October 2026 (scan 1)

15.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

69

Answers naming the brand

450

Answers collected

15.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ASOS ranks #7 among 36 tracked brands for Menswear · United Kingdom (16 October 2026). Its visibility is 15.3%. It was named in 69 of 450 AI answers across 56 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.3% AI visibility for ASOS in Menswear · United Kingdom, measured over 16 October 2026. It ranks #7 among 36 tracked brands.

How often does AI mention this brand?

ASOS was named in 69 of 450 collected AI answers, across 56 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ASOS by all 450 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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