Footwear AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British footwear shoppers actually ask. That is 2,701 answers analysed.
2701
answers39
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 39 tracked brands were never named once across the 2,701 answers analysed: Solillas, Duo Boots and Swear London.
The ladder so far.
Clarks leads with a Visibility Score of 20.4 (551 of 2,701 answers, 93 of 150 questions), followed by Crockett & Jones at 17.0 and Loake at 15.7.
Common questions
Which Footwear brand does AI recommend most?
Clarks ranks first in the UK Footwear AI Visibility Index with a Visibility Score of 20.4.
How many Footwear brands does Found measure?
Found measures 39 British Footwear brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Footwear Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Footwear shoppers actually ask, scanned 21 August – 20 September 2026, with 2,701 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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