Footwear [UK]
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British footwear shoppers actually ask — 1,351 answers analysed.
1351
answers39
brandsThe full ladder
Every brand in this vertical, scored on the same questions across every surface.
RANKBRANDVISIBILITYAVG POSMOVEMENT
Bonus Findings
1,351 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, against a 39-brand tracked population of UK footwear brands, with 5 brands never named once.
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Activewear
Who does AI name first in activewear?
Beauty
Which beauty brands does AI actually recommend?
Supplements
Protein, greens, collagen — who gets named?
Coffee
Roasters vs the pod giants.
Footwear
Local labels vs Nike and Birkenstock.
Swimwear
Who does AI name in swimwear?
Homewares
Koala vs Ecosa vs Sheridan.
Pet
The fastest-growing DTC category.
Baby & Kids
Bonds, Purebaby, Kip&Co who AI names.
Outdoor
Sea to Summit vs Kathmandu vs the majors.
4x4 & Auto Electrical
Which winches, lights and battery brands do off-roaders actually search for?
Furniture
From flat-pack to designer — who AI actually recommends.
Haircare
Salon staples vs the DTC upstarts.
Fragrance
Niche scents vs the global names.
Eyewear
Sunglasses and prescription brands AI reaches for first.
Luggage
Cabin bags to hard cases — who wins the AI shortlist.
Home Fitness
Home gyms and cardio gear AI actually names.
Wine & Spirits
Boutique distillers vs the big labels.
Toys & Games
Educational toys vs the mass-market giants.
Handbags
Leather goods vs the international houses.
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