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Headless Commerce

Engineering the Modern Storefront

Headless commerce separates what your customers see from how your store operates. When it's right, it unlocks performance, design freedom, and AI readiness. When it's wrong, it's expensive complexity for its own sake. We write about when headless makes sense, how to build it well, and the engineering decisions that determine the outcome.

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Headless Commerce

Sanity vs Shopify Metafields: When to Use Which

Sanity vs Shopify metafields. When to use each, the hybrid model we run by default, and the decision framework for mid-market brands.
Headless Commerce
May 3, 2026
8
min read

Sanity Connect for Shopify: A Working Implementation Guide

Sanity Connect for Shopify, from production. Webhook reconciliation, variant data, metafield workarounds, and when to replace with a custom sync.
Headless Commerce
May 3, 2026
9
min read

Why We Built Our Default Stack Around Hydrogen, Sanity and Algolia

How we arrived at Hydrogen + Sanity + Algolia as our go-to headless Shopify Plus stack, and why each component earned its place.
Headless Commerce
February 19, 2026
8
min read

The Real Cost of Going Headless on Shopify Plus

A transparent breakdown of what headless Shopify Plus actually costs - build, maintenance, and the hidden line items most agencies don't mention.
Headless Commerce
February 10, 2026
8
min read