
Adam Tregear is the founder of Flux, a Shopify Plus agency specialising in strategic design and advanced engineering for scaling ecommerce brands. With over 20 years across design, marketing, and ecommerce, Adam has led the builds behind some of Australia's most recognised Shopify Plus stores - including Quad Lock, 2XU, Thankyou, Cambridge Clothing, Starward, and more.
Since founding Flux in 2012, Adam has built the agency around one principle: ecommerce infrastructure should be engineered, not assembled. That philosophy has shaped over 150 Shopify Plus stores and contributed to more than $1B in revenue driven for clients.
Adam works with brands doing $5M to $100M+ in annual revenue who are ready to scale their commerce infrastructure - whether that's a full platform rebuild, a headless architecture, or a long-term development partnership.
He writes about the current and future state of Shopify Plus commerce - headless architecture, agentic commerce, integration strategy, and the engineering decisions behind stores that scale.