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Waverley Mills

Waverley Mills

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Tasmanian wool mill making blankets and throws entirely onsite, from raw fibre to finished product.

Waverley Mills
appears in
3.3
% of measured AI answers in this industry and market.

Found score

Track Waverley Mills’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.6

November 1, 2026

Overall visibility

3.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

18

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Waverley Mills's single-scan score moved from 2.9% to 3.6%, up 0.7 percentage points. Latest recorded scan 3.6% on 1 November 2026; combined-window score 3.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.9%
19 August 20264.2%
22 August 20264.0%
25 August 20263.8%
30 August 20263.3%
6 September 20263.6%
13 September 20262.4%
20 September 20262.7%
27 September 20262.7%
4 October 20263.3%
11 October 20262.9%
18 October 20264.4%
25 October 20263.1%
1 November 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.0%

Perplexity Logo

Perplexity

4.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.7%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names Waverley Mills most often.

It appears in 4.3% of collected Perplexity answers and 1.7% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Waverley Mills appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 3.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 2.4% to 4.4%. The latest scan was 3.6% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian designed homewares
  • Best Australian homewares brands
  • Best Australian made blankets
  • Best Australian owned homewares brands
  • Best Tasmanian wool products Australia
  • Best cushion covers Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What bedding brands do Australians actually buy (Sheridan, Canningvale, Sheet Society)
  • Which Australian bedding brands are actually good (Sheridan, Cultiver, Sheet Society)
  • Best Australian bedding brands (Sheridan, Bed Threads, I Love Linen)
  • Best boutique bedding brands Australia (Bed Threads, Cultiver, Sheet Society)
  • Best Australian sheet brands (Sheridan, Cultiver, Bed Threads)
  • Best Australian linen brand comparison (Bed Threads, Cultiver, I Love Linen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best wool blanket Australia

From the recorded answer

Waverley Mills: Operating in Launceston, Tasmania since 1874, this is Australia's last historic weaving mill.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

!The 6 places to buy a quality wool blanket in Australia, 2026 Australia is famous for its high-grade natural wool, and several historic and contemporary mills produce some of the finest wool blankets available.

### Top Australian Wool Blanket Brands & Picks

- Waverley Mills: Operating in Launceston, Tasmania since 1874, this is Australia's last historic weaving mill. They produce luxury bed blankets, throws, and camp blankets using merino wool, alpaca blends, and recycled wool offcuts. Users on Facebook generally agree that Waverley Mills blankets are heirloom-quality pieces that can last for decades. Explore their range on the Waverley Mills Wool Blankets Collection. - Creswick Woollen Mills: A trusted name in natural fibres since 1947, Creswick offers everything from essential merino check blankets to fine merino, alpaca, and recycled wool options. Popular lines include the Essential Merino Wool Blanket Check (typically around $175 on sale) and their Fine Merino Wool collection ($289-$319). View available styles on the Creswick Wool Blankets Catalog. - Laconia Woollen Mills: Based in South Melbourne, Laconia is renowned for traditional, durable weaves like the Laconia 400GSM Premium Australian Pure Wool Blanket (around $159-$184.95). It is 100% Australian wool, naturally hypoallergenic, and designed for year-round temperature regulation. - Leroy Mac Designs: A family-owned Victorian business started by fourth-generation woolgrowers, they process farm-grown Australian Merino wool into super-wash (machine-washable) classic-knit blankets and throws. - The Grampians Goods Co.: Known for rugged, heritage-inspired outdoor and home options, they offer durable recycled wool blankets and pure merino wool throws ranging from $90 to $190.

---

### What to Look For When Buying

- GSM (Grams per Square Metre): A good heavy winter blanket typically ranges from 400 to 600 GSM. Lower GSM counts make for a lighter layer or seasonal throw. - Fiber Content: Check labels for 100% Australian Wool or Merino Wool if you want maximum natural warmth and breathability. Some brands mix wool with bamboo or synthetic fibers to lower the price or make it machine-washable, though pure wool offers superior longevity and thermal properties. - Care Instructions: Traditional pure merino or woven wool blankets often require dry cleaning or cold hand-washing flat dry, whereas super-wash or blended options can handle gentle machine cycles.

To help you narrow down the best option, let me know:

- Are you looking for a bed blanket (single, queen, king) or a couch/camping throw? - Do you prefer machine-washable convenience or traditional dry-clean/hand-wash wool? - What is your approximate budget?

ChatGPT

The question asked

Best Australian owned homewares brands

From the recorded answer

Waverley Mills - beautiful Australian wool throws and blankets.
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some fantastic locally owned homewares brands, from premium linen and furniture to ceramics, lighting, rugs and everyday décor.

If you're looking to support Australian-owned businesses rather than simply brands that sell in Australia, I'd start with the following. I've included a mix of established names, independent designers and more affordable options.

## Best Australian-owned homewares brands

!Why We Love Homewares by Dinosaur Designs | Broadsheet | Broadsheet

1\. Dinosaur Designs

Sculptural, artistic and timeless. Beautiful resin bowls, vases, serving pieces and decorative objects.

(Best overall)

Sydney · Premium

Shop Dinosaur Designs

---

!Mud Australia Celebrates 25 Years with Launch of All-Matte Finish

2\. Mud Australia

Beautiful minimalist porcelain. Plates, bowls, vases, cups and servingware. Particularly lovely for understated, considered interiors.

(Best ceramics)

Sydney · Australian-made porcelain

Shop Mud Australia

---

!Maison Balzac's Dreamy New Collection Choreographs a Tribute to Parisian Ballets of the Early 1900s | Broadsheet

3\. Maison Balzac

Gorgeous coloured glassware, candle holders, carafes, vases and candles. A lovely blend of playful and sophisticated.

(Best entertaining)

Sydney-founded

Shop Maison Balzac

---

!Designer Bedroom Looks For Your Home - Sage and Clare

4\. Sage x Clare

Colourful, eclectic and full of personality. Bedding, cushions, throws, rugs, table linens and accessories.

(Best colourful interiors)

Melbourne · Founded by Phoebe Bell

Shop Sage x Clare

---

![Shop Bedding & Bed Linen Online

- Page 5 - Kip&Co](

5\. Kip&Co

Vibrant prints, beautiful bedding, cushions, towels, quilts and children's homewares.

(Best everyday homewares)

Melbourne · Australian-founded

Shop Kip&Co

---

!Furniture & Homewares Showroom | Byron Bay | Jardan | Jardan AU

6\. Jardan

High-quality furniture, lighting, cushions, rugs and accessories. Excellent for investment pieces.

(Best premium furniture)

Melbourne · Family-owned

Shop Jardan

---

![ROBERT GORDON Complete Kitchen Life 11pce Set - Peppercorn

- Botanex](

7\. Robert Gordon Australia

Beautiful earthy ceramics, dinnerware, serving bowls, mugs and decorative pottery. A long-standing family business.

(Best everyday ceramics)

Pakenham, Victoria · Family-owned

Shop Robert Gordon

---

!Curved Quadrant Soft Modular Sofa - Double - Koskela

8\. Koskela

Design-led furniture, lighting, accessories and objects, with wonderful collaborations with First Nations artists and makers.

(Best Australian design)

Sydney · Australian-founded

Shop Koskela

---

!100% French Flax Linen Bedding Set - Lagoon | Bed Threads

9\. Bed Threads

Beautiful French flax linen bedding, quilt covers, pillowcases, table linen and sleepwear.

(Best linen bedding)

Sydney-founded

Shop Bed Threads

---

!Coco Flip Launches the Dancer Collection - Product Feature - The Local Project

10\. Coco Flip

Sculptural lighting, furniture and decorative pieces. Beautiful contemporary Australian design.

(Best statement pieces)

Melbourne · Independent design studio

Shop Coco Flip

---

!Aura Home Oasis Quilt Cover in Blush | MYER

11\. Aura Home

Elegant, understated bedding, towels, cushions, throws and table linen.

(Best understated luxury)

Melbourne-founded

Shop Aura Home

---

!Tropico Cotton Quilt Cover Set | Temple & Webster

12\. KAS Australia

Colourful cushions, bedding, throws, rugs, ceramics and accessories. A great option for more accessible price points.

(Best accessible price points)

Australian family-owned

Shop KAS

## A few more independent brands worth discovering

- Angus & Celeste - beautiful botanical ceramics. - Bonnie and Neil - artistic cushions, lampshades and textiles. - Fazeek - colourful glassware and candles. - Pampa - beautiful handcrafted rugs and textiles. - IN BED - understated linen and bedroom essentials. - Waverley Mills - beautiful Australian wool throws and blankets.

These brands feature in Australian design and homewares round-ups, including Broadsheet and Russh. sellevate.com.auwww.broadsheet.com.auwww.russh.comwww.kasaustralia.com.au

## My top five to explore first

If I were putting together a collection of beautiful Australian-owned homewares, I'd prioritise\:

1. Dinosaur Designs 2. Mud Australia 3. Maison Balzac 4. Sage x Clare 5. Jardan

One important distinction\: Australian-owned doesn't automatically mean Australian-made. For example, some brands design locally but manufacture overseas. Mud Australia and Robert Gordon are particularly good starting points if local manufacturing is important.

---

I'd love to narrow this down a little: Are you drawn more towards which aesthetic?

1\. What style do you like?

Elevated, neutral and timeless

Colourful, eclectic and playful

Organic, earthy and natural

Contemporary, designer and architectural

A mix of all of these

---

2\. What are you looking for?

Shopping for my own home

Australian brands to support

Brands for a homewares retail business

Australian-made products specifically

[Find my ideal brands]

Perplexity

The question asked

Best Australian homewares brands

From the recorded answer

Waverley Mills - Australian-made wool blankets and textile products from Tasmania.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best Australian homewares brands-covering design, quality, and different budgets-are:

- Dinosaur Designs - Sculptural, handmade resin vases, bowls, trays, and serving pieces in bold organic forms. - Mud Australia - Minimalist porcelain tableware and homewares, handmade in Australia and available in a wide colour range. - Maison Balzac - Distinctive coloured glassware, candleholders, carafes, and candles with a playful French-Australian aesthetic. - Kip&Co - Bright, maximalist bedding, towels, tableware, cushions, and other textile-led homewares. - Hommey - Colourful cushions, bedding, towels, throws, robes, and playful pet accessories. - Aura Home - Premium bed linen, towels, cushions, throws, and interior accessories. - CULTIVER - Refined linen bedding and table linen for a relaxed, minimalist look. - Bonnie and Neil - Colourful cushions, rugs, ceramics, vases, and decorative accessories. - Sage x Claire - Pattern-rich textiles, tableware, cushions, and decorative pieces with a bold, eclectic style. - Jones & Co - Affordable, colourful ceramics, vases, planters, and small decorative objects. - Robert Gordon - Australian-designed ceramics and practical kitchenware with a rustic, contemporary feel. - Pampa - Wool and natural-fibre rugs, throws, and cushions suited to earthy or bohemian interiors. - Waverley Mills - Australian-made wool blankets and textile products from Tasmania. - Crumble - Stylish cast-iron cookware designed for regular everyday use.

### Quick picks by style

| If you want… | Try… | |---|---| | Investment design pieces | Dinosaur Designs, Mud Australia, Maison Balzac | | Colourful maximalism | Kip&Co, Bonnie and Neil, Sage x Claire | | Minimalist linen | CULTIVER, Aura Home | | Affordable decor | Jones & Co, House, Pillow Talk | | Australian-made textiles | Waverley Mills, Pampa | | Kitchen and dining | Mud Australia, Robert Gordon, Crumble |

For a strong starting shortlist, choose Dinosaur Designs for statement pieces, Mud Australia for everyday tableware, CULTIVER for linen, and Kip&Co for colour and personality.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Waverley Mills

Homewares & Bedding

25 October – 1 November 2026 (scan 2 of 4)

3.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

30

Answers naming the brand

900

Answers collected

3.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Waverley Mills ranks #18 among 39 tracked brands for Homewares & Bedding · Australia (25 October – 1 November 2026). Its visibility is 3.3%. It was named in 30 of 900 AI answers across 10 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.3% AI visibility for Waverley Mills in Homewares & Bedding · Australia, measured over 25 October – 1 November 2026. It ranks #18 among 39 tracked brands.

How often does AI mention this brand?

Waverley Mills was named in 30 of 900 collected AI answers, across 10 of 150 tracked questions, for Homewares & Bedding · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Waverley Mills by all 900 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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