Waverley Mills
AI Visibility Score and Ranking for
Homewares & Bedding: Australia
Tasmanian wool mill making blankets and throws entirely onsite, from raw fibre to finished product.
Waverley Mills ranks #16 in the AU Homewares & Bedding AI Visibility Index with a Visibility Score of 3.4/100. It was named in 31 of 900 AI answers across 10 of 150 tracked questions, averaging position 1.2 when mentioned.
3.4
Visibility score
16
Found Rank
0
Movement vs last window
1.2
Avg. position when mentioned
10
Prompts hit, of 150
Waverley Mills vs Homewares & Bedding
Running at 0.7x the Homewares & Bedding category average — a little behind the field.
3
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Waverley Mills’ AI Visibility Score?
Waverley Mills has an AI Visibility Score of 3.4 in the AU Homewares & Bedding AI Visibility Index, ranked #16.
How often does AI recommend Waverley Mills?
Waverley Mills was named in 31 of 900 AI answers analysed, across 10 tracked questions, averaging position 1.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian homewares shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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