Across 8 recorded scans from 21 August 2026 to 4 October 2026, Virtue Labs's single-scan score moved from 2.7% to 3.1%, up 0.4 percentage points. Latest recorded scan 3.1% on 4 October 2026; combined-window score 3.0%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
2.7%
24 August 2026
2.9%
30 August 2026
2.9%
6 September 2026
3.8%
13 September 2026
2.7%
20 September 2026
3.3%
27 September 2026
2.4%
4 October 2026
3.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
5.0%
Perplexity
2.7%
AI Overviews
1.2%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 5.0% of collected ChatGPT answers and 1.2% of Google AI Overviews answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 46 of 150 questions.
Virtue Labs appears in at least one collected answer to 30.7% of the tracked questions. That is question coverage; the 3.0% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 2.4% to 3.8%. The latest scan was 3.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American alternative to Moroccanoil
Best American haircare brands
Best American owned haircare brands
Best anti frizz products in America
Best boutique haircare brands in the US
Best hair density products in the US
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American owned haircare brands (Pattern Beauty, Camille Rose, Design Essentials)
Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
Best American hair brands (Olaplex, OUAI, K18)
Which American haircare brands are actually good (K18, Olaplex, Living Proof)
Best American haircare brands (K18, Olaplex, Briogeo)
Best haircare brands America (K18, Olaplex, Mielle Organics)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best mousse for volume in the US
From the recorded answer
Best Luxury Pick: **[[Virtue Volumizing Mousse]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The best volume mousses available in the US range from luxury bond-builders to reliable drugstore favorites, with **[Vegamour Uplift Styling Foam]( recognized as a top-performing volumizer by expert testing.
### Top Volumizing Mousses
- Best Overall Volumizing: **[Vegamour Uplift Styling Foam](
- Details: Uses natural ingredients like sophora root to actively plump hair follicles at the root for long-lasting body without stickiness.
- Hold & Feel: Lightweight, flexible, and touchable.
- Best Luxury Pick: **[Virtue Volumizing Mousse](
- Details: Formulated with signature Alpha Keratin 60ku to strengthen fine or thinning hair while providing humidity protection and shine. Available at retailers like Ulta Beauty.
- Hold & Feel: Bouncy, long-lasting hold with zero crunch or sticky residue.
- Best Blow-Dry Booster: **[Drybar Southern Belle Volume-Boosting Mousse](
- Details: Specifically designed for fine, straight hair to create an airy, plush blowout that resists falling flat.
- Hold & Feel: Soft and shiny without heaviness.
- Best Budget Pick: **[TRESemmé TRES TWO Extra Hold Hair Mousse](
- Details: A classic, affordable drugstore option available at mass retailers like Target and Walmart that delivers substantial body.
- Hold & Feel: Creamy texture with reliable hold that lasts over 48 hours without flaking.
If you share your hair type (fine, thick, curly, or straight) and whether you prefer to blow-dry or air-dry, I can recommend the exact match for your routine.
ChatGPT
The question asked
Best boutique haircare brands in the US
From the recorded answer
Virtue - premium, performance-oriented care for damaged or chemically treated hair. flux.agency …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
The best U.S. boutique haircare brands right now are:
- Crown Affair - elevated, minimalist hair rituals; excellent for everyday care and air-drying. www.marieclaire.com
- R+Co - editorial/salon styling, especially strong for texture, volume and styling. www.vogue.comflux.agency
- Act+Acre - standout for scalp-focused care and buildup/oil balance. www.vogue.comflux.agency
- Ceremonia - modern, botanical formulas particularly suited to waves, thickness and frizz. flux.agency
- RŌZ - stylist-founded, botanical, understated luxury.
- Bread Beauty Supply - excellent for curly, coily and textured hair. flux.agency
- Fable & Mane - luxurious Ayurvedic-inspired care, particularly for dry/thick hair. flux.agency
- Rahua - plant-forward luxury and hydration. flux.agency
- Virtue - premium, performance-oriented care for damaged or chemically treated hair. flux.agency
- Oribe - the benchmark for luxury salon haircare, fragrance and styling performance. www.marieclaire.com
My top 5 overall: Oribe, Crown Affair, R+Co, Act+Acre, Ceremonia.
Perplexity
The question asked
Best keratin treatment in America
From the recorded answer
For an at-home option, Virtue Restorative, Hydrating Treatment Hair Mask with Keratin is a strong overall choice for improving softness and reducing breakage, though it will not create the same straight, glassy finish as a salon service.
### Best options by goal
- Best salon smoothing: Brazilian Blowout, Keratin Complex, or Cezanne-choose based on the stylist's certification, ventilation, and your hair typ …
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For most people, the best keratin treatment in America is a professional salon treatment using a reputable, formaldehyde-free or formaldehyde-releasing system administered by a licensed stylist. For an at-home option, Virtue Restorative, Hydrating Treatment Hair Mask with Keratin is a strong overall choice for improving softness and reducing breakage, though it will not create the same straight, glassy finish as a salon service.
### Best options by goal
- Best salon smoothing: Brazilian Blowout, Keratin Complex, or Cezanne-choose based on the stylist's certification, ventilation, and your hair type.
- Best at-home repair: Virtue Restorative, Hydrating Treatment Hair Mask with Keratin.
- Best frizz control at home: Color Wow Dream Coat, which is designed for longer-lasting humidity protection and works across hair types.
- Best budget deep conditioner: HASK Keratin Protein Smoothing Deep Conditioner, which has strong customer ratings at Target.
### Safety and selection tips
- Ask the salon for the exact product name and whether it contains formaldehyde, formalin, or methylene glycol; some “formaldehyde-free” products can still release formaldehyde when heated.
- Avoid treatments if your hair is severely bleached, brittle, or breaking unless a professional confirms it is suitable.
- Ask for a strand test and ensure strong ventilation.
- Expect salon results to last roughly 8-12 weeks, depending on washing, heat, chlorine, and hair growth.
- At-home products generally condition and reduce frizz rather than permanently straighten hair.
Best overall recommendation: book a consultation with a highly reviewed salon that uses Cezanne or Keratin Complex if you want smoother hair while prioritizing a gentler, more natural finish; choose Brazilian Blowout if maximum smoothing is the priority.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Virtue Labs ranks #17 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 3.0%. It was named in 107 of 3,600 AI answers across 46 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 3.0% AI visibility for Virtue Labs in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 41 tracked brands.
How often does AI mention this brand?
Virtue Labs was named in 107 of 3,600 collected AI answers, across 46 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Virtue Labs by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
