Verb

AI visibility and ranking for Haircare: United States

Haircare [US]

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Chicago-founded haircare brand sold at Target.

Verb

appears in

4.4

% of measured AI answers in this industry and market.

Found score

Track Verb’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.4

October 4, 2026

Overall visibility

4.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Verb's single-scan score moved from 3.8% to 4.4%, up 0.6 percentage points. Latest recorded scan 4.4% on 4 October 2026; combined-window score 4.4%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	3.8%
24 August 2026	5.1%
30 August 2026	4.4%
6 September 2026	4.0%
13 September 2026	4.9%
20 September 2026	5.6%
27 September 2026	2.7%
4 October 2026	4.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

5.8%

Perplexity

5.2%

AI Overviews

2.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Verb most often.

It appears in 5.8% of collected ChatGPT answers and 2.1% of Google AI Overviews answers: a difference of 3.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 42 of 150 questions.

Verb appears in at least one collected answer to 28.0% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.7% to 5.6%. The latest scan was 4.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Olaplex

23.5

Briogeo

14.7

K18

12.6

OUAI

11.7

Living Proof

11.4

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American alternative to Moroccanoil
Best American hair brands
Best American haircare brands
Best American owned haircare brands
Best affordable American haircare brands
Best anti frizz products in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best American owned haircare brands (Pattern Beauty, Camille Rose, Design Essentials)
Best haircare brands sold at Ulta (Olaplex, Briogeo, OUAI)
Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
Best American hair brands (Olaplex, OUAI, K18)
Best boutique haircare brands in the US (R+Co, OUAI, Crown Affair)
Best haircare brands America (K18, Olaplex, Mielle Organics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best hair oil in America

From the recorded answer

Best for Fine Hair: [Verb Ghost Weightless Hair Oil]( …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best overall luxury hair oil in the USA is Oribe Gold Lust Nourishing Hair Oil, priced around $59, praised for its lightweight argan and jasmine oil blend that adds instant shine and tames frizz.

### Top Hair Oils by Category

- Best for Damaged Hair: Kérastase Elixir Ultime L'Huile Hair Oil (~$32-$35), featuring a rich mix of marula, camellia, and argan oils to repair and smooth. - Best Bond-Building & Heat Protection: Olaplex No. 7 Bonding Hair Oil (~$32), which works to dramatically increase softness and repair broken bonds. - Best for Fine Hair: Verb Ghost Weightless Hair Oil (~$17-$22), a ultra-thin, invisible formula that absorbs instantly without greasy residue. - Best Drugstore Value: OGX Renewing + Argan Oil of Morocco Penetrating Oil (~$8-$11), an accessible, budget-friendly option for daily frizz control.

If you want, tell me:

- What is your hair type (fine, thick, curly, or coarse)? - Are you looking to target frizz, heat damage, or hair growth?

I can recommend the exact right oil for your routine.

ChatGPT

4 October 2026

The question asked

Best heat protectant spray in the US

From the recorded answer

Best value/premium balance: Verb Ghost Heat Defense - 450°F protection, ~$22. ### Verb Ghost Heat Defense Spray …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Best overall: Bumble and bumble Heat Shield Thermal Protection Hair Mist. It protects up to 450°F, is lightweight, and is highly rated; WIRED and Glamour both recommend Bumble and bumble heat protectants. www.wired.com

### Bumble and bumble Heat Shield Thermal Protection Hair Mist $36.00

Best alternatives: - Best budget: TRESemmé Thermal Creations - ~$9. ### TRESemmé Thermal Creations Heat Tamer $8.89 - Best for damaged hair: Kérastase Ciment Thermique - 450°F protection. ### Kérastase Ciment Thermique $52.00 - Best for frizz: Living Proof PhD Heat Styling Spray - works on damp or dry hair. ### Living Proof Perfect hair Day Heat Styling Spray $34.00 - Best value/premium balance: Verb Ghost Heat Defense - 450°F protection, ~$22. ### Verb Ghost Heat Defense Spray $22.00

Perplexity

4 October 2026

The question asked

Best American haircare brands

From the recorded answer

Verb - Accessible salon-quality products, notably its Ghost line for lightweight frizz control.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best American haircare brands-covering different budgets and hair needs-include:

- K18 - Advanced bond repair for bleached, colored, or damaged hair; its leave-in molecular repair mask is highly regarded. - Olaplex - Bond-building treatments for chemically processed and fragile hair. - Briogeo - Clean-leaning formulas for dryness, damage, curls, and sensitive scalps; its Don't Despair, Repair! line is a popular choice. - Amika - Colorful, salon-inspired products for hydration, repair, volume, and styling. - Living Proof - Science-focused products for frizz control, volume, and damage repair. - Oribe - Luxury salon haircare, especially strong for styling, texture, and fragrance; Hair Alchemy is recommended for fine hair. - Moroccanoil - Hydrating products featuring argan oil, particularly useful for dry or frizzy hair. - SheaMoisture - Affordable, widely available products for curly, coily, and textured hair. - Mielle Organics - Popular textured-hair care, including scalp oils, strengthening treatments, and curl products. - Carol's Daughter - Moisturizing products designed especially for curls, coils, and protective styles. - Redken - Professional-quality shampoos, conditioners, and treatments for color, repair, volume, and curls. - Verb - Accessible salon-quality products, notably its Ghost line for lightweight frizz control. - Act + Acre - Premium, scalp-focused haircare developed around scalp health and minimalist routines. - Native - Affordable silicone-free shampoos and conditioners with simple fragrance-forward formulas. - Herbal Essences - A popular budget brand with broad availability in the United States.

### Quick picks by need

| Need | Good brands | |---|---| | Severe damage or breakage | K18, Olaplex, Redken | | Curly or coily hair | SheaMoisture, Mielle, Carol's Daughter, Briogeo | | Frizz and humidity | Living Proof, Moroccanoil, Verb | | Luxury haircare | Oribe, K18, Olaplex | | Fine or limp hair | Living Proof, Verb, Oribe | | Affordable everyday care | Herbal Essences, Native, SheaMoisture | | Scalp-focused routines | Act + Acre, Briogeo, Mielle |

For the best result, choose by hair type and concern rather than brand alone: damaged hair benefits from repair products, while dry curls generally need moisture and conditioning without excessive protein.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Verb

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

4.4

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

157

Answers naming the brand

3600

Answers collected

4.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Verb ranks #11 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 4.4%. It was named in 157 of 3,600 AI answers across 42 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.4% AI visibility for Verb in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #11 among 41 tracked brands.

How often does AI mention this brand?

Verb was named in 157 of 3,600 collected AI answers, across 42 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Verb by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Verb

AI visibility and ranking for Haircare: United States

Chicago-founded haircare brand sold at Target.

AI visibility scores and ranking