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Under Armour

Under Armour

AI visibility and ranking for Activewear: United States

Activewear [US]
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Mass-market performance-apparel brand.

Under Armour
appears in
19.6
% of measured AI answers in this industry and market.

Found score

Track Under Armour’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

22.8

October 11, 2026

Overall visibility

19.6

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

5

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Under Armour's single-scan score moved from 22.9% to 22.8%, down 0.1 percentage points. Latest recorded scan 22.8% on 11 October 2026; combined-window score 19.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 19.6% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202622.9%
24 August 202619.6%
30 August 202617.1%
6 September 202616.9%
13 September 202619.2%
20 September 202618.9%
27 September 202618.0%
4 October 202621.3%
11 October 202622.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

28.4%

Perplexity Logo

Perplexity

19.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

11.0%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names Under Armour most often.

It appears in 28.4% of collected ChatGPT answers and 11.0% of Google AI Overviews answers: a difference of 17.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 99 of 150 questions.

Under Armour appears in at least one collected answer to 66.0% of the tracked questions. That is question coverage; the 19.6% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 16.9% to 22.9%. The latest scan was 22.8% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American activewear brand comparisons
  • Best American activewear brand for gifts
  • Best American activewear brands
  • Best American activewear for the gym
  • Best American activewear labels
  • Best American alternative to Gymshark

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent activewear brands America (Nike, Lululemon, Tracksmith)
  • Best boutique activewear brands USA (Nike, Lululemon, Splits59)
  • Best premium activewear USA (Lululemon, Alo Yoga, Vuori)
  • Which American activewear brands are actually good (Tracksmith, Vuori, Outdoor Voices)
  • Best American alternative to Lululemon (Athleta, Lululemon, Vuori)
  • Best activewear that transitions from gym to street America (Lululemon, Vuori, Athleta)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best activewear USA

From the recorded answer

Under Armour: A dependable staple for lightweight, sweat-wicking training shirts (such as the Tech 2.0 series) and high-intensity gym apparel.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top activewear brands in the USA span high-performance athletic gear, stylish athleisure, and budget-friendly daily staples:

### Top Performance & Athleisure Brands

- Lululemon: Famous for the buttery-soft Align leggings and technical running apparel like Hotty Hot Shorts, balancing high performance with everyday wear. Prices generally start around $68 to $128+. - Nike: A global leader in technical innovation, offering moisture-wicking Dri-FIT wear, supportive sports bras, and the popular Zenvy and Tech Fleece lines. - Alo Yoga: A favorite for studio-to-street chic aesthetics, tennis skirts, and high-fashion lounge pieces. - Beyond Yoga: Known for ultra-soft Spacedye fabric, comfortable midi leggings, and wrap-style studio tops. - Varley: Blends West Coast casual with clean, sophisticated tailoring, specializing in chic knit sweats, half-zips, and sleek technical layers. - Set Active: An influencer-loved favorite known for monochrome matching sets, soft loungewear, and ribbed compression bras.

### Running-Specific & Technical Favorites

- Tracksmith: An independent, Boston-based brand tailored heavily toward classic running style, track culture, and high-mileage road training. - Under Armour: A dependable staple for lightweight, sweat-wicking training shirts (such as the Tech 2.0 series) and high-intensity gym apparel.

### Affordable & Budget-Friendly Options

- All in Motion (Target): Widely praised for budget-friendly leggings, active dresses, and durable family workout gear, with most items priced between $15 and $50. - Outdoor Voices: Known for casual, fun movement wear, most notably The Exercise Dress.

To help you narrow down the best choice, let me know:

- What type of activity you are buying for (running, yoga, heavy lifting, or daily errands) - Your budget range

ChatGPT

The question asked

Best American activewear brands

From the recorded answer

!HeatGear® | Under Armour® México …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best American activewear brands in 2026, I'd divide them into two groups: American-founded brands known for performance and style, and brands that actually manufacture their clothing in the USA. Those aren't always the same thing. makersrow.comwww.usalovelist.comgoodonyou.ecoallamerican.org

## 10 American activewear brands worth knowing

!Set Active Sedona Collection - No Service Drop - EXTRA MAGIC MINUTES

1\. SET ACTIVE

(Best for trendy athleisure)

Modern matching sets, muted colors, sculpting silhouettes and elevated basics. Great if you want workout clothes that look just as good running errands or grabbing coffee.

Style: Minimalist · Fashion-forward

Shop SET ACTIVE

---

!High-Waist Airlift Legging - Black | ALO

2\. Alo Yoga

(Best for luxury style)

Sleek leggings, coordinated sets, fitted tops and streetwear-inspired layers. Especially appealing for a polished, studio-to-street look.

Style: Premium · Sleek · Trendy

Shop Alo Yoga

---

!Julianne Hough Wore These Vuori Leggings (and They're on Sale)

3\. Vuori

Best for comfort and everyday wear

Soft joggers, comfortable leggings, versatile tops and relaxed matching sets. A strong choice if you want clothes for Pilates, travel, walking and everyday life.

Style: Relaxed · Soft · Versatile

Shop Vuori

---

!Buy Nike Universa Women's High-Waisted Full-Length Leggings with No Front Seam - Black/Black @ Nike UAE

4\. Nike

Best overall for sports performance

A broad selection of training leggings, running shorts, sports bras, sweat-wicking tops and athletic shoes. Best if functionality matters as much as appearance.

Style: Sporty · Performance-driven

Shop Nike

---

!New lululemon Trending Neutral Favorites - May 20th Drop - EXTRA MAGIC MINUTES

5\. Lululemon

Best for yoga and Pilates

Known for soft-feeling leggings, supportive sports bras, fitted jackets and premium training basics. Worth considering if you prioritize fabric feel and fit.

Style: Premium · Studio-to-street

Shop Lululemon

---

!womens-relaxed-classic-full-zip-grey-heather

6\. American Giant

Best for American-made basics

A practical option for leggings, joggers, sweatshirts and everyday athletic layers. Particularly worth exploring if domestic manufacturing matters to you; check the origin of each item.

Style: Durable · Classic · Casual

Shop American Giant

---

!Tracksmith Women's Running Clothing - Running Warehouse

7\. Tracksmith

Best for serious runners

Technical running shorts, singlets, tights and refined athletic essentials with a classic track-and-field aesthetic.

Style: Technical · Heritage-inspired

Shop Tracksmith

---

!HeatGear® | Under Armour® México

8\. Under Armour

Best for gym training

Compression layers, moisture-wicking shirts, training leggings and performance-focused basics that work well for lifting and intense workouts.

Style: Athletic · Functional

Shop Under Armour

---

![Women's Training Leggings - ToughFlex - GORUCK](

9\. GORUCK

Best for rugged training

Training leggings, shorts and durable workout gear designed for demanding gym sessions and outdoor conditioning. Some products are specifically made in the USA.

Style: Rugged · Training-focused

Shop GORUCK

---

!k/521/COMFORT-FIT_0016__MG_0679__03139.jpg

10\. Origin USA

Best for USA-made performance gear

Training apparel, compression tops, rash guards and specialized combat-sport clothing. Particularly interesting if you want to support domestic manufacturing.

Style: Technical · Durable · Made in USA focus

Shop Origin USA

These picks reflect brand identity and intended use rather than a controlled product-quality ranking. makersrow.comwww.usalovelist.comgoodonyou.eco

## Which brands should you start with?

!SET Active | Pants & Jumpsuits | Set Active Euc Sculptflex Beige Oat Milk Compression Leggings S Seamless | Poshmark

For fashionable matching sets

SET ACTIVE or Alo Yoga

!Performance Jogger | Women's Fossil Heather Joggers | Vuori

For comfort and versatility

Vuori or Lululemon

!Brown Biker-short Length Dri-FIT Shorts. Nike IE

For workouts and performance

Nike or Under Armour

!Women's Thermal Pullover - Hunter Green

For clothing manufactured in America

American Giant or Origin USA

One important distinction: if you specifically want Made in USA activewear, don't assume that a US-founded brand manufactures all its products domestically. Check the country of origin for the exact garment. makersrow.comwww.usalovelist.comgoodonyou.ecoallamerican.org

What kind of activewear are you looking for? I can narrow the list to the best brands for your style and budget.

Perplexity

The question asked

Best activewear brands USA

From the recorded answer

| Under Armour | Training and performance | Durable, sweat-wicking gear, especially for strength training and team sports. | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best activewear brand depends on your workout, budget, and preferred fit. For most shoppers in the USA, these are strong picks:

| Brand | Best for | Why choose it | |---|---|---| | Nike | Best overall | Broadest selection for running, training, gym, and sport; strong performance fabrics and inclusive sizing. | | Lululemon | Premium everyday wear | Excellent leggings, versatile basics, and polished studio-to-street styles. | | Adidas | Sport and value | Reliable footwear and apparel for training, running, soccer, and casual athleisure. | | Alo Yoga | Studio-to-street style | Fashion-forward yoga and lifestyle pieces with a premium feel. | | Under Armour | Training and performance | Durable, sweat-wicking gear, especially for strength training and team sports. | | Athleta | Women's activewear | Comfortable, versatile designs with a wide range of sizes and lengths. | | Beyond Yoga | Soft leggings and yoga | Particularly comfortable, flexible fabrics for low-impact workouts and daily wear. | | Gymshark | Affordable gym wear | Popular fitted training clothes and strong value for lifting and gym workouts. | | Vuori | Premium comfort | Soft joggers, shorts, and versatile pieces for training, travel, and casual wear. | | Bandit Running | Serious runners | Technical running apparel from a New York City-based brand. |

Quick recommendations:

- Best overall: Nike - Best leggings: Lululemon or Athleta - Best for yoga: Alo Yoga or Beyond Yoga - Best for running: Nike or Bandit Running - Best for lifting: Gymshark or Under Armour - Best budget choice: Adidas or Old Navy Active - Best premium athleisure: Vuori or Lululemon - Best made-in-USA focus: Check individual garment labels carefully, since a brand's U.S. identity does not necessarily mean all products are manufactured domestically.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Under Armour

Activewear

21 August 2026 – 11 October 2026 (scans 1–9)

19.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

794

Answers naming the brand

4046

Answers collected

19.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Under Armour ranks #5 among 32 tracked brands for Activewear · United States (21 August 2026 – 11 October 2026). Its visibility is 19.6%. It was named in 794 of 4,046 AI answers across 99 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 19.6% AI visibility for Under Armour in Activewear · United States, measured over 21 August 2026 – 11 October 2026. It ranks #5 among 32 tracked brands.

How often does AI mention this brand?

Under Armour was named in 794 of 4,046 collected AI answers, across 99 of 150 tracked questions, for Activewear · United States (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Under Armour by all 4,046 answers in the published Activewear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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