Under Armour

AI visibility and ranking for Activewear: United States

Activewear [US]

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Mass-market performance-apparel brand.

Under Armour

appears in

19.2

% of measured AI answers in this industry and market.

Found score

Track Under Armour’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

21.3

October 4, 2026

Overall visibility

19.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Under Armour's single-scan score moved from 22.9% to 21.3%, down 1.6 percentage points. Latest recorded scan 21.3% on 4 October 2026; combined-window score 19.2%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 19.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	22.9%
24 August 2026	19.6%
30 August 2026	17.1%
6 September 2026	16.9%
13 September 2026	19.2%
20 September 2026	18.9%
27 September 2026	18.0%
4 October 2026	21.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

28.9%

Perplexity

18.7%

AI Overviews

10.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Under Armour most often.

It appears in 28.9% of collected ChatGPT answers and 10.1% of Google AI Overviews answers: a difference of 18.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 98 of 150 questions.

Under Armour appears in at least one collected answer to 65.3% of the tracked questions. That is question coverage; the 19.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 16.9% to 22.9%. The latest scan was 21.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Lululemon

47.2

Nike

36.0

Vuori

33.7

Athleta

25.4

Alo Yoga

19.5

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American activewear brand comparisons
Best American activewear brand for gifts
Best American activewear brands
Best American activewear for the gym
Best American activewear labels
Best American alternative to Gymshark

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best new American activewear brands (Nike, Lululemon, Set Active)
Best boutique activewear brands USA (Nike, Lululemon, Splits59)
Which American activewear brands are actually good (Vuori, Lululemon, Athleta)
Best independent activewear brands America (Nike, Lululemon, Bandit Running)
Best American alternative to Lululemon (Athleta, Lululemon, Vuori)
Best activewear sets America (Lululemon, Alo Yoga, Vuori)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best athleisure brands America

From the recorded answer

Under Armour: Best suited for high-intensity training, heavy gym workouts, and moisture-wicking compression layers.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top-rated athleisure brands in America combine technical performance with everyday style, led by market favorites like Lululemon, Vuori, and Alo Yoga.

### Premium & Trendsetting Brands

- Lululemon: Widely known as the pioneer of modern athleisure, offering ultra-soft technical fabrics, four-way stretch leggings, and versatile everyday wear. - Vuori: Celebrated for incredibly soft joggers and coastal-inspired performance apparel designed for both workouts and remote work. - Alo Yoga: A luxury favorite among celebrities for fashion-forward, street-ready yoga wear, sweaters, and ribbed sets.

### Performance & Athletic Staples

- Nike: The leading American sportswear giant providing massive selections of classic athletic gear, footwear, and casual sporty apparel. - Under Armour: Best suited for high-intensity training, heavy gym workouts, and moisture-wicking compression layers. - Outdoor Voices: Known for recreational, eco-friendly activewear designed for daily movement like dog walks and light jogs.

### Affordable Alternatives

- Old Navy: Offers budget-friendly activewear lines like PowerSoft and StretchTech with reliable compression and moisture control. - CRZ Yoga: A popular budget alternative on Amazon praised for offering high-stretch, soft fabrics comparable to luxury brands at a fraction of the cost.

To help narrow down the best choice for you, tell me:

- What is your primary use case (heavy gym workouts, yoga, running, or everyday lounging/work)? - Are you shopping for men's or women's styles? - What is your budget range per piece?

ChatGPT

4 October 2026

The question asked

Best activewear brands USA

From the recorded answer

| Under Armour | Training + men's | $$ | Strong performance/value | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely. I checked current 2026 rankings, editor-tested roundups, and U.S. shopping availability. The strongest activewear brands right now are:

| Brand | Best for | Price | My take | |---|---|---|---| | Lululemon | Overall performance | $$$ | ⭐ Best overall | | Nike | Running, training, sports | $$-$$$ | Best performance breadth | | Vuori | Everyday + athleisure | $$$ | Best comfort | | Alo Yoga | Stylish gym-to-street | $$$ | Best fashion-forward | | Athleta | Women's workouts + yoga | $$-$$$ | Great fit/value | | Gymshark | Strength training | $$ | Best gym-focused | | Beyond Yoga | Softness + yoga | $$$ | Excellent comfort | | Under Armour | Training + men's | $$ | Strong performance/value | | Fabletics | Variety + value | $$ | Best budget-friendly variety | | On | Running | $$$ | Excellent technical running gear |

Vogue's 2026 activewear guide specifically highlights Nike, Vuori, Beyond Yoga, Lululemon, On, Alo Yoga and others, while L.E.K.'s 2026 U.S. brand survey still puts Nike at the top of athletic clothing, with Lululemon and Alo particularly strong among younger shoppers. www.vogue.comwww.lek.com

### 🏆 My top 5

1. lululemon - Best overall If you want one brand that does almost everything well: leggings, training, yoga, running and athleisure. The Wunder Train is particularly good for harder workouts, while Align is geared toward softer, lower-impact wear. www.vogue.com

### lululemon Wunder Train Leggings $98.00

2. Nike - Best for serious training/running The safest choice if you're doing multiple sports and want technical performance rather than primarily athleisure. Nike remains the leading athletic-clothing brand in L.E.K.'s 2026 U.S. survey. www.vogue.comwww.lek.com

3. Vuori - Best comfort Especially strong for joggers, training tops and everyday wear. Its DreamKnit fabric is a major selling point, and the brand is particularly strong in men's athleisure. www.vogue.com

### Vuori Performance Joggers $110.00

4. Alo Yoga - Best stylish activewear Great if you want clothes that work for Pilates/yoga and coffee runs or casual outfits. Alo's Airbrush and Airlift leggings are among its signature pieces. www.vogue.com

### Alo Yoga Airbrush Legging $118.00

5. Athleta - Best women's all-around value A particularly good option for yoga, studio workouts and everyday activewear. Travel + Leisure named Athleta its best brand for workouts in its 2026 athleisure testing. www.travelandleisure.com

### Athleta Salutation High Rise Legging $54.99

### If I were shopping by activity

- 🏋️ Weightlifting/gym: Gymshark, Nike, Lululemon - 🏃 Running: Nike, On, Lululemon - 🧘 Yoga/Pilates: Lululemon, Alo, Athleta, Beyond Yoga - 🚶 Everyday athleisure: Vuori, Alo, Lululemon - 👨 Men's: Vuori, Nike, Lululemon, Under Armour - 💰 Better value: Fabletics, Athleta, Gymshark - ✨ Most fashionable: Alo, Vuori, Lululemon - 🥇 One brand only: Lululemon

If you tell me men's or women's + your budget (e.g. under $50/$100/$150) + gym/running/yoga, I can narrow this to the 5 best brands and specific pieces worth buying. www.vogue.com

Perplexity

4 October 2026

The question asked

Best American activewear brands

From the recorded answer

Under Armour - Best for high-intensity training, compression gear, and sweat-wicking basics.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American activewear brands depend on your workout and budget, but these are strong all-around choices:

- Nike - Best overall for running, training, and team sports; broad sizing and reliable technical gear. - Lululemon - Best premium everyday activewear, especially leggings, yoga apparel, and versatile work-to-workout pieces. It is widely regarded as a leading premium brand in the U.S. - Athleta - Best for women's activewear, inclusive sizing, and comfortable everyday outfits; Vogue highlights it as a dependable option across activities. - Alo Yoga - Best for stylish studio-to-street clothing, yoga, and fashion-forward layering. - Vuori - Best for soft, comfortable training and casual wear, particularly men's joggers and performance shorts. - Outdoor Voices - Best for recreational workouts, walking, hiking, and understated athleisure. - Under Armour - Best for high-intensity training, compression gear, and sweat-wicking basics. - Reebok - Best for CrossFit-style training, fitness basics, and retro-inspired footwear. - Rhone - Best for polished men's training and golf-to-casual apparel; it is recognized among notable U.S. athleisure brands. - Gymshark - Best for gym training and bodybuilding-oriented clothing, with a strong emphasis on fitted performance apparel.

Quick picks: Nike for versatility, Lululemon for premium quality, Athleta for women's clothing, Alo for style, Vuori for comfort, and Under Armour for intense training. Note that an American brand is not necessarily manufactured in the United States; Nike and Reebok, for example, produce much of their apparel internationally.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Under Armour

Activewear

21 August 2026 – 4 October 2026 (scans 1–8)

19.2

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

692

Answers naming the brand

3598

Answers collected

19.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Under Armour ranks #6 among 32 tracked brands for Activewear · United States (21 August 2026 – 4 October 2026). Its visibility is 19.2%. It was named in 692 of 3,598 AI answers across 98 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 19.2% AI visibility for Under Armour in Activewear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 32 tracked brands.

How often does AI mention this brand?

Under Armour was named in 692 of 3,598 collected AI answers, across 98 of 150 tracked questions, for Activewear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Under Armour by all 3,598 answers in the published Activewear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Under Armour

AI visibility and ranking for Activewear: United States

Mass-market performance-apparel brand.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names Under Armour most often.

Named across 98 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best athleisure brands America

Best activewear brands USA

Best American activewear brands

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.
An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

Under Armour

AI visibility and ranking for Activewear: United States

Mass-market performance-apparel brand.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names Under Armour most often.

Named across 98 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best athleisure brands America

Best activewear brands USA

Best American activewear brands

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

A clear measure.
An open method.