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Thrills

Thrills

AI visibility and ranking for Menswear: Australia

Menswear [AU]
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Byron Bay clothing label known for vintage-inspired casualwear.

Thrills
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track Thrills’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

1.8

October 16, 2026

Overall visibility

1.8

16 October 2026 (scan 1)

Industry rank

26

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

16 October 2026 (scan 1)

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ChatGPT names Thrills most often.

It appears in 2.0% of collected ChatGPT answers and 1.3% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Thrills appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best men's clothing brands for men in their 20s Australia
  • Best men's clothing brands online Australia
  • Best men's flannel shirts Australia
  • Best men's long sleeve t-shirts Australia
  • Best men's resort shirts Australia
  • Best men's streetwear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best menswear brands Australia (R.M.Williams, M.J. Bale, Rodd & Gunn)
  • Best Australian menswear brands (R.M.Williams, M.J. Bale, Jac+Jack)
  • Best men's clothing brands for a capsule wardrobe Australia (Academy Brand, Uniqlo, Country Road)
  • Best men's clothing brands for men in their 30s Australia (R.M.Williams, M.J. Bale, Academy Brand)
  • Best mid-range men's clothing brands Australia (Academy Brand, Assembly Label, R.M.Williams)
  • Best classic men's clothing brands Australia (R.M.Williams, M.J. Bale, P. Johnson)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's resort shirts Australia

From the recorded answer

Coastal Multi-Brand Retailers (Afends, Rhythm, Thrills, Billabong, Barney Cools) …
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Australia offers a wide range of stylish, breathable men's resort and holiday shirts tailored for warm weather, coastal lounging, and tropical getaways.

### Top Men's Resort Shirt Brands and Options in Australia

- **[Johnny Bigg (Resort Relaxed Fit Linen Shirt) ]( - Material & Fit: Breathable, soft linen designed for big and tall sizing (XL to 10XL). - Price: Around 39.99 AUD at Myer. - Highlights: Praised for an attractive look, soft feel, and generous sizing. - [Sportscraft ]( (Bandana Short Sleeve Resort Shirt) - Material & Fit: Lightweight cotton poplin with a relaxed revere collar and side-seam vents. - Price: Around 39 AUD (discounted from 139.99 AUD) via Sportscraft. - Highlights: Clean finish with colour-matched buttons and an exclusive all-over print. - [Jimmy Stuart ]( (Men's Hawaiian Cotton Shirt) - Material & Fit: Premium comfort cotton in unique vacation prints. - Price: Around 139.50 AUD directly from Jimmy Stuart. - Highlights: Ideal for classic tropical and resort aesthetics. - Mandalay Designs - Highlights: Known for vibrant, colourful prints featuring fish, lobsters, palms, and pineapples, including their signature "Castaway" shirt. View collections at Mandalay Designs. - Azure Beach and Resort Wear - Highlights: Specializes in smart-casual natural fibers like bamboo, cotton, and linen with extended sizing up to 5XL. Browse via Azure Beach and Resort Wear. - Island Style Clothing - Highlights: Popular for bold festival and Hawaiian-style short-sleeve shirts around 58 AUD. Check options at Island Style Clothing. - Coastal Multi-Brand Retailers (Afends, Rhythm, Thrills, Billabong, Barney Cools) - Highlights: Stocked via Australian coastal boutiques like Natural Necessity and online platforms like City Beach, offering earthy linen, corduroy, and camp-collar bowling shirts.

To help narrow down the best choice, let me know:

- What is your preferred fabric (linen, cotton poplin, or silk)? - Do you prefer solid/neutral tones or bold tropical/patterned prints? - What is your budget?

ChatGPT

The question asked

Best men's clothing brands for men in their 20s Australia

From the recorded answer

!Thrills - New Delusions Barrio Work Jacket - Black - Abicus …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best men's clothing brands in Australia for your 20s

If you're in your 20s in Australia, I'd focus on brands that balance good fits, quality basics, current style and value for money\. You can build a great wardrobe with a mix of Australian labels, affordable everyday brands and a few premium pieces.

The best brands depend on whether you prefer clean minimalist outfits, streetwear, smart-casual looks or a more rugged style.

## 12 brands worth checking out

My picks across different budgets and styles, informed by Australian menswear roundups and current shopping options. www.broadsheet.com.auwww.forbes.com.auwww.shopback.com.au

!StylingBook

1\. Uniqlo

(Best overall value)

Clean basics, quality everyday tees, relaxed trousers, overshirts and knitwear. Ideal for building a wardrobe without spending a fortune.

Budget: \$-\$\$ · Shop Uniqlo

---

!Assembly Label Miller Short Sleeve Shirt | David Jones

2\. Assembly Label

Relaxed coastal style: linen shirts, neutral tees, straight-leg pants and simple knitwear. Great for Australian weather and understated outfits.

Budget: \$\$-\$\$\$ · Shop Assembly Label

---

![The Napoli Polo - Celtic Combo - Industrie AU](

3\. Industrie

Easy everyday outfits, chinos, polos, shirts and shorts. A solid option if you want a classic masculine casual look without getting too dressy.

Budget: \$-\$\$ · Shop Industrie

---

![Carlos Cotton Waffle Shirt

- Academy Brand](

4\. Academy Brand

A good all-rounder for casual shirts, denim, knitwear and smart-casual basics. Works well for dates, dinners and weekends.

Budget: \$\$ · Shop Academy Brand

---

!AS Colour Classic Oversized Tee | 5069 - Printed Faster with Screenlab

5\. AS Colour

Excellent for plain tees, heavyweight shirts, hoodies and simple everyday layers. Particularly good if you prefer clean outfits without big logos.

Budget: \$-\$\$ · Shop AS Colour

---

!AFENDS Mens Genesis - Heavyweight Boxy Tee - Washed Coffee

6\. Afends

Relaxed fits, graphic tees, denim and skate-inspired streetwear. Good if you want a little more personality in your wardrobe.

Budget: \$\$-\$\$\$ · Shop Afends

---

!Thrills - New Delusions Barrio Work Jacket - Black - Abicus

7\. Thrills

Vintage-inspired tees, washed colours, workwear jackets and relaxed denim. Best for a laid-back, slightly edgier look.

Budget: \$\$-\$\$\$ · Shop Thrills

---

![Stüssy Stretch Pigment Dyed T-Shirt - Faded Black - Xhibition](

8\. Stüssy

Iconic graphic tees, hoodies, caps and relaxed streetwear. A good choice if you want recognisable streetwear rather than plain basics.

Budget: \$\$\$ · Shop Stüssy

---

!Pumice Australian Cotton Textured Knit Polo - The Office Edit | Country Road

9\. Country Road

Refined basics, knit polos, quality shirts and smart-casual trousers. Worth exploring when you want to look more polished for work, dinners or events.

Budget: \$\$-\$\$\$ · Shop Country Road

---

!SLIM MERINO WOOL CREW-NECK JUMPER - BEIGE MÉLANGE | COS AU

10\. COS

Modern cuts, structured shirts, boxy tees and tailored wide-leg trousers. Ideal for a more mature, minimalist wardrobe with interesting silhouettes.

Budget: \$\$\$ · Shop COS

---

!LEATHER SNEAKERS - White | ZARA United States

11\. Zara

Trend-led jackets, dressier trousers, going-out shirts and statement pieces. Useful for updating your look without committing to expensive designer clothes.

Budget: \$\$-\$\$\$ · Shop Zara

---

!MJ Bale Jackson Jacket in Navy | MYER

12\. MJ Bale

Blazers, suits, dress shirts and tailored trousers. Particularly worthwhile if you're starting a professional wardrobe or need to dress up for occasions.

Budget: \$\$\$ · Shop MJ Bale

## My shortlist by style

| If you want… | Start with | |--------|--------| | Best value for everyday wear | Uniqlo, AS Colour | | Clean, understated style | Assembly Label, COS | | Casual Australian style | Industrie, Academy Brand | | Streetwear and oversized fits | Stüssy, Afends, Thrills | | Smart-casual and going out | Country Road, Zara | | Workwear and formal occasions | MJ Bale |

For a broader look at emerging Australian designers, see Broadsheet's Australian menswear guide and its 2026 brand roundup\. www.broadsheet.com.auwww.forbes.com.auwww.shopback.com.au

## Let's narrow it down to your style

1\. What look are you going for?

Clean / minimalist - neutral colours, understated

Streetwear - oversized tees, sneakers, hoodies

Smart casual - polos, trousers, nice shirts

Old money / classic - knitwear, linen, tailored pieces

Rugged / vintage - denim, workwear, washed tees

---

2\. What's your budget per item?

Under A\$50

A\$50-150

A\$150-300

A\$300+

---

3\. What do you mainly need clothes for?

Everyday casual

Going out / dates

Work / university

A complete wardrobe

---

4\. Which fit do you prefer?

Slim / fitted

Regular / classic

Relaxed / oversized

[Find my best brands]

Perplexity

The question asked

Best men's clothing brands online Australia

From the recorded answer

| Streetwear | Ksubi, Thrills, Banks Journal, Stüssy, Huffer | Denim, graphic pieces and relaxed Australian street style; General Pants stocks several of these labels. | …
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best men's clothing brands to shop online in Australia depend on your style and budget:

| Need | Recommended brands | Why | |---|---|---| | Affordable basics | AS Colour, Uniqlo, Cotton On Men, Target | Reliable T-shirts, chinos, knitwear and everyday essentials | | Smart-casual | Industrie, Academy Brand, Oxford, Country Road | Good options for shirts, chinos, polos and office-to-weekend outfits | | Premium Australian style | R.M.Williams, MJ Bale, Venroy, AERE, Assembly Label | Strong tailoring, elevated casualwear and quality natural fabrics | | Streetwear | Ksubi, Thrills, Banks Journal, Stüssy, Huffer | Denim, graphic pieces and relaxed Australian street style; General Pants stocks several of these labels. | | Sportswear and athleisure | Nike, Adidas, New Balance, Lululemon, The North Face | Training gear, sneakers, outerwear and comfortable everyday clothing | | Designer or preppy style | Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Lacoste | Polos, knitwear, shirts and classic logo-led pieces; Myer lists several of these brands online. | | Large multi-brand selection | Myer, David Jones, The Iconic, ASOS, City Beach | Useful for comparing brands, sizes and promotions; City Beach carries labels including Stüssy and Nike. |

Best overall shortlist: 1. Uniqlo - best value for minimalist basics. 2. AS Colour - excellent plain T-shirts, hoodies and casual staples. 3. Academy Brand - versatile Australian smart-casual clothing. 4. Country Road - polished everyday menswear. 5. R.M.Williams - premium Australian shirts, boots and leather goods. 6. Ksubi - distinctive denim and streetwear. 7. The Iconic - best for broad brand choice and easy comparison. 8. MJ Bale - suits, tailoring and occasionwear.

For the easiest online shopping experience, start with The Iconic for variety, Uniqlo or AS Colour for basics, and Country Road, Academy Brand or MJ Bale for more polished outfits. The Iconic's Australian market is particularly useful for comparing local labels with international brands, while Myer offers a broad range including Tommy Hilfiger, Levi's, Lacoste and Calvin Klein.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Thrills

Menswear

16 October 2026 (scan 1)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

8

Answers naming the brand

450

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Thrills ranks #26 among 33 tracked brands for Menswear · Australia (16 October 2026). Its visibility is 1.8%. It was named in 8 of 450 AI answers across 7 of 150 tracked questions, averaging position 4.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for Thrills in Menswear · Australia, measured over 16 October 2026. It ranks #26 among 33 tracked brands.

How often does AI mention this brand?

Thrills was named in 8 of 450 collected AI answers, across 7 of 150 tracked questions, for Menswear · Australia (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Thrills by all 450 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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