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Thrills

Thrills

AI visibility and ranking for Menswear: Australia

Menswear [AU]
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Byron Bay clothing label known for vintage-inspired casualwear.

Thrills
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track Thrills’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

2.0

November 1, 2026

Overall visibility

1.8

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

25

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Thrills's single-scan score moved from 1.8% to 2.0%, up 0.2 percentage points. Latest recorded scan 2.0% on 1 November 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.8%
18 October 20261.8%
25 October 20261.6%
1 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Thrills most often.

It appears in 2.0% of collected ChatGPT answers and 1.5% of Google AI Overviews answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Thrills appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 1.6% to 2.0%. The latest scan was 2.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's clothing brands Australia
  • Best men's clothing brands for men in their 20s Australia
  • Best men's clothing brands online Australia
  • Best men's flannel shirts Australia
  • Best men's long sleeve t-shirts Australia
  • Best men's plain t-shirts Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian men's clothing labels are actually good (P. Johnson, M.J. Bale, R.M.Williams)
  • Which men's clothing brands have the best quality for the price Australia (Uniqlo, M.J. Bale, Academy Brand)
  • Most popular men's clothing brands Australia right now (M.J. Bale, R.M.Williams, Academy Brand)
  • Best Australian menswear brands (Academy Brand, R.M.Williams, Bassike)
  • Best men's clothing brands for men in their 30s Australia (Rodd & Gunn, Assembly Label, Country Road)
  • Best men's clothing brands for men over 50 Australia (R.M.Williams, Rodd & Gunn, Gazman)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's streetwear brands Australia

From the recorded answer

Thrills / WNDRR / Kiss Chacey: Widely stocked across local giants like Neverland Store and Culture Kings, these staple Australian labels deliver everyday skate/surf-infused streetwear, oversized hoodies, and graphic tees.[ …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia's menswear and streetwear scene blends heavy-hitting skate culture, high-end technical design, and slow-fashion aesthetics.

### Top Australian Men's Streetwear Brands

- Perks and Mini (P.A.M.): Originating in Melbourne and Sydney, P.A.M. is an international heavy hitter known for bizarre cuts, all-over prints, and cult collaborations (including with Japanese label Neighbourhood). Available via SSENSE. - Butter Goods: Based in Perth, this skate-and-jazz-inspired brand has been a pillar of Australian skate culture for over 15 years, famous for its durable anoraks, heavyweight denim, and graphic tees. - Pseushi: Spearheaded by Wesley Chiang, Pseushi has emerged as a go-to label for heavily graphic-driven, boxy, and heavyweight Australian-made pieces. Stocked at curators like Above the Clouds. - Song for the Mute: Founded in 2010, this Sydney-based label operates in the avant-garde streetwear space, celebrated for intricate fabric development and experimental tailoring. - Double Rainbouu: Created by former Ksubi team members Mickey Nolan and Toby Jones, it offers a psychedelic, laid-back Australian beach take on camp-collar Hawaiian shirts and graphic streetwear trousers. - Mertra: A standout in the slow-fashion movement, Mertra relies on organic cottons, recycled fibers, biodegradable packaging, and exclusive drops to build high-demand streetwear hype. - Thrills / WNDRR / Kiss Chacey: Widely stocked across local giants like Neverland Store and Culture Kings, these staple Australian labels deliver everyday skate/surf-infused streetwear, oversized hoodies, and graphic tees.

Are you looking for a specific style (such as skatewear, oversized hoodies, or avant-garde/designer pieces), or do you have a budget in mind? I can narrow down the best options and where to pick them up.

ChatGPT

The question asked

Best men's clothing brands online Australia

From the recorded answer

7\. Thrills* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for good men's clothing brands you can shop online in Australia, I'd recommend a mix of Australian labels and international brands. I've grouped them by style, quality and price so you can find something that suits your taste.

## Best men's clothing brands in Australia

### 1\. Premium everyday / smart casual

!looks-high-summer-24-looks - VENROY

1\. Venroy

Relaxed, sophisticated clothing. Great linen shirts, trousers, shorts and knitwear.

\$\$\$ · venroy.com.au

Shop Venroy

---

!Assembly Label Official Store: Clothing, Shoes, Home and Lifestyle

2\. Assembly Label

Minimalist, understated clothing. Excellent everyday basics and relaxed fits.

\$\$ · assemblylabel.com

Shop Assembly Label

---

!Country Road | Women's, Men's & Kid's Clothing & Homewares

3\. Country Road

Great quality everyday shirts, chinos, knitwear and casual outfits.

\$\$-\$\$\$ · countryroad.com.au

Shop Country Road

---

!Thomas Road Chinos | Camel LL | Rodd & Gunn US

4\. Rodd & Gunn

Classic masculine style, quality polos, shirts, jackets and trousers.

\$\$\$ · roddandgunn.com

Shop Rodd & Gunn

### 2\. Contemporary / fashionable

!True Navy Pleated Wide Leg Chino - Chinos | Country Road

5\. AERE

Modern, minimalist silhouettes and affordable elevated basics.

Shop AERE at THE ICONIC

---

![Shop The Valde Jacket in Mink | Industrie Clothing - Industrie AU](

6\. Industrie

Great casual shirts, chinos, polos and smart-casual outfits.

Shop Industrie

---

!Men's Oversized Tees - Universal Store

7\. Thrills

Vintage-inspired streetwear, relaxed tees, denim and casual pieces.

Shop Thrills

---

!Mens Oh G Jacket Seattle Blue Jackets | Ksubi ++

8\. Ksubi

Premium denim, statement tees, jackets and contemporary streetwear.

Shop Ksubi

### 3\. Premium quality / investment pieces

!Tailoring for Men | M.J. Bale

9\. M.J. Bale

Excellent tailoring, merino knitwear, polos and smart casual clothing.

Shop M.J. Bale

---

!From the Australian Bush to Berkshire - why we love RM Williams. - Roxtons

10\. R.M.Williams

Quality basics, rugged casualwear, boots and classic Australian style.

Shop R.M.Williams

---

!Men's Clothing | Bassike - BASSIKE

11\. Bassike

Premium minimalist clothing, excellent fabrics and understated designs.

Shop Bassike

### 4\. Best affordable brands

| Brand | Best for | |--------|--------| | Uniqlo | Basics and essentials | | AS Colour | Quality plain tees | | Academy Brand | Shirts and chinos | | Cotton On | Affordable casualwear | | The Academy Brand | Relaxed everyday style |

## Best online stores to browse multiple brands

- THE ICONIC - Shop online - Incu - Shop online - David Jones - Shop online - END. - Shop online

These are good starting points for discovering different labels. The Australian menswear scene also has some excellent independent designers, including Commas, Handsom and Mutimer. www.broadsheet.com.aumanofmany.comwww.bosshunting.com.au

---

## Let me narrow it down to your style

I can give you a much better shortlist if I know what sort of clothing you're after.

1\. What style do you prefer?

Modern smart casual

Quiet luxury / old money

Minimalist Scandinavian

Streetwear / urban

Classic masculine

Coastal / relaxed Australian

---

2\. Budget per item?

Under \$75

\$75-\$150

\$100-\$250

\$250-\$500

\$500+

---

3\. Preferred fit?

Slim / tailored

Regular / classic

Relaxed / contemporary

Oversized

---

4\. What's most important?

Quality and style

Value for money

Unique brands and less mainstream

Premium designer labels

[Find my best brands]

Perplexity

The question asked

Best men's clothing brands for men in their 20s Australia

From the recorded answer

Thrills - Casual, vintage-influenced clothing with a surf/skate feel.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For men in their 20s in Australia, the best brands depend on your style and budget, but these are strong all-round choices:

- Assembly Label - Minimal, relaxed basics: tees, overshirts, linen, knitwear and trousers. - Academy Brand - Affordable smart-casual clothing, especially shirts, chinos, polos and jackets. - Uniqlo - Excellent-value essentials, lightweight layers, knitwear and relaxed trousers. - Abrand - Everyday denim, cargos and casual streetwear at accessible prices. - Ksubi - Distinctive jeans, oversized pieces and edgier streetwear. - Neuw - Well-designed denim with a more refined, contemporary feel. - Barney Cools - Relaxed Sydney-inspired streetwear, resortwear and graphic pieces. - Thrills - Casual, vintage-influenced clothing with a surf/skate feel. - R.M.Williams - Premium boots, belts and durable Australian heritage clothing. - Bassike - High-quality elevated basics with a minimalist aesthetic. - Commas - Stylish linen shirts, relaxed trousers and resortwear for warm weather. - Song for the Mute - Fashion-forward, oversized and experimental pieces. - P. Johnson - Excellent tailoring and occasionwear, particularly for weddings or work. - Connor - Budget-friendly officewear, suiting, chinos and smart-casual staples.

## Best picks by style

| Style | Brands to try | |---|---| | Affordable everyday wardrobe | Uniqlo, Academy Brand, Connor, Cotton On | | Minimalist | Assembly Label, Bassike, Uniqlo | | Streetwear | Ksubi, Abrand, Barney Cools, Thrills | | Smart-casual | Academy Brand, R.M. Williams, Neuw | | Summer clothing | Commas, Assembly Label, Thrills | | Premium investment pieces | Bassike, R.M. Williams, P. Johnson | | More individual/fashion-forward | Song for the Mute, Ksubi, Shifumi |

A practical starter wardrobe would be Uniqlo for basics, Academy Brand for shirts and smart-casual pieces, Abrand or Neuw for jeans, and R.M. Williams for boots. Australian menswear guides also consistently highlight Academy Brand, Assembly Label, Ksubi, Barney Cools, Commas and Song for the Mute as notable local options.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Thrills

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

32

Answers naming the brand

1797

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Thrills ranks #25 among 33 tracked brands for Menswear · Australia (16 October 2026 – 1 November 2026). Its visibility is 1.8%. It was named in 32 of 1,797 AI answers across 13 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for Thrills in Menswear · Australia, measured over 16 October 2026 – 1 November 2026. It ranks #25 among 33 tracked brands.

How often does AI mention this brand?

Thrills was named in 32 of 1,797 collected AI answers, across 13 of 150 tracked questions, for Menswear · Australia (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Thrills by all 1,797 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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