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Sportscraft

Sportscraft

AI visibility and ranking for Menswear: Australia

Menswear [AU]
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Sydney-headquartered brand that grew from a Melbourne tailoring business, selling menswear and womenswear.

Sportscraft
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Sportscraft’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.9

November 1, 2026

Overall visibility

1.3

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

26

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Sportscraft's single-scan score moved from 2.2% to 0.9%, down 1.3 percentage points. Latest recorded scan 0.9% on 1 November 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20262.2%
18 October 20261.1%
25 October 20260.9%
1 November 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.3%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Sportscraft most often.

It appears in 2.3% of collected ChatGPT answers and 0.7% of Perplexity answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Sportscraft appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 0.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best clothing gifts for dad Australia
  • Best men's casual button down shirts Australia
  • Best men's clothing gifts Australia
  • Best men's corduroy pants Australia
  • Best men's flannel shirts Australia
  • Best men's knitwear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian men's clothing labels are actually good (P. Johnson, M.J. Bale, R.M.Williams)
  • Best men's clothing brands for men in their 20s Australia (Assembly Label, Academy Brand, Uniqlo)
  • Which men's clothing brands have the best quality for the price Australia (Uniqlo, M.J. Bale, Academy Brand)
  • Most popular men's clothing brands Australia right now (M.J. Bale, R.M.Williams, Academy Brand)
  • Best Australian menswear brands (Academy Brand, R.M.Williams, Bassike)
  • Best men's clothing brands for men in their 30s Australia (Rodd & Gunn, Assembly Label, Country Road)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's raw denim Australia

From the recorded answer

Sportscraft: Offers classic everyday options like the *[Anderson Straight Jean in Raw Indigo]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top choices for men's raw and selvedge denim available in Australia span dedicated Japanese denim hubs, iconic local labels, and classic heritage brands:

### 1. Specialty Japanese Denim & Selvedge Stores

---

![]( URAHARA Store 5.0 (183) Clothing store Closed Collingwood VIC Call Directions Website Operating as a premier destination for Japanese denim in Australia, URAHARA stocks authentic selvedge and raw denim woven on traditional shuttle looms in Japan's Okayama and Hiroshima prefectures. Brands available include Momotaro, Iron Heart, Japan Blue Jeans, TCB Jeans, and The Strike Gold. Explore the lineup at URAHARA Store.

---

![]( Corlection 4.3 (121) Clothing store Open Sydney NSW Call Directions Website A well-known boutique carrying high-end Japanese reproduction and raw denim brands like Iron Heart, Samurai, Pure Blue Japan, and Sugar Cane.

### 2. Australian & Contemporary Raw/Selvedge Brands

- Neuw Denim: Known for clean, minimalist designs inspired by a mix of heritage tailoring and modern aesthetics, Neuw offers popular raw and selvedge options like the Rebel Straight Raw Selvedge (around $229.95 AUD). Check the collection at Neuw Denim. - Ksubi (Kselvedge): Ksubi's premium line features hand-finished, rigid raw and selvedge denim styles (such as the Vorteks Raw Jean around $259.95 AUD), blending their signature hardware and embroidery with heritage milling. - Sportscraft: Offers classic everyday options like the Anderson Straight Jean in Raw Indigo (discounted around $99 AUD at Sportscraft and Myer). - Anthony Squires & Johnny Bigg: Provide accessible entry points for clean, dark indigo raw finishes (such as Anthony Squires' Franklin Raw Denim around $165 AUD or Johnny Bigg's Coleman Tapered Fit Raw Jean around $82.49 AUD). - G-Star RAW: Features dedicated neo-raw and unwashed selvedge lines focusing on architectural denim cuts, viewable at G-STAR AU.

ChatGPT

The question asked

Best men's linen pants Australia

From the recorded answer

!Sportscraft Caffery Yarn Dyed Linen Pant | David Jones …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

I've found some strong options available in Australia, ranging from affordable everyday linen pants to more premium, tailored styles.

## Best men's linen pants in Australia

!Oat Organically Grown Relaxed Linen Drawcord Pant - Holiday | Country Road

1\. Country Road Men's Relaxed Fit Linen Drawcord Pant

(Best relaxed premium option)

## \$159

Relaxed drawcord style, great for everyday summer wear.

Country Road

---

!COS Cotton-Linen Relaxed-Fit Straight-Leg Pants in Natural for Men | Lyst

2\. COS Men's Cottonlinen Relaxedfit Straightleg Pants in Beige | Cotton/Linen | Size: 52

(Best minimalist style)

## \$139

Modern straight-leg silhouette with a sophisticated look.

COS Australia

---

![Men's Linen Pants | Style & Ease

- Academy Brand](

3\. Academy Brand Men's Dean Linen Chino

(Best smart casual)

## \$119.95

A versatile chino-inspired linen option.

Academy Brand

---

!Men's Linen Blend Relaxed Trousers | UNIQLO UK

4\.

(Best value)

## \$50 approx.

Comfortable relaxed fit. Linen blend rather than pure linen.

Uniqlo Australia

urlShop Uniqloturn962514search11

---

!Mr Simple Burbank Linen Pant in Natural | Buster McGee

5\. Mr Simple Burbank Linen Pant

(Best Australian casual brand)

## \$119.95

Relaxed everyday style, with a natural, understated look.

Mr Simple

---

!Sportscraft Caffery Yarn Dyed Linen Pant | David Jones

6\. Sportscraft Men's Caffery Yarn Dyed Linen Pant

## \$149.99

A more traditional, refined linen trouser.

Sportscraft

You can also browse the full men's collections at urlTHE ICONICturn962514search8 and urlDavid Jonesturn962514search10\.

## My recommendation

I'd shortlist COS, Country Road and Mr Simple for a good combination of fit, quality and style.

## Let's narrow it down

What sort of look are you after?

1\. Preferred fit

Relaxed, straight-leg

Tailored, smart casual

Slim fit

Loose, wide-leg

---

2\. Budget

Under \$80

\$80-\$100

\$100-\$180

\$180-\$300

\$300+

---

3\. Fabric

100% linen preferred

Linen-cotton blend is fine

Either

[Find my best options]

Perplexity

The question asked

Best old money style men's clothing brands Australia

From the recorded answer

For an old-money men's wardrobe in Australia, start with P. Johnson, M.J. Bale, R.M. Williams, Christian Kimber, Country Road and Sportscraft. They cover classic tailoring, refined casualwear, Australian heritage and accessible basics.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For an old-money men's wardrobe in Australia, start with P. Johnson, M.J. Bale, R.M. Williams, Christian Kimber, Country Road and Sportscraft. They cover classic tailoring, refined casualwear, Australian heritage and accessible basics.

## Best brands by category

- P. Johnson - Best for sophisticated, relaxed tailoring with a European influence; ideal for unstructured jackets, trousers and suits. - M.J. Bale - Best all-rounder for suits, blazers, chinos, shirts and knitwear at a range of price points; a strong choice for office and formal dressing. - R.M. Williams - Best for Australian heritage: leather Chelsea boots, belts, rugby shirts, chinos and durable country-inspired clothing. - Christian Kimber - Best for understated, high-quality Melbourne-made or Melbourne-designed staples with a polished but relaxed feel. - Country Road - Best for accessible linen shirts, cotton trousers, knitwear and neutral everyday pieces. - Sportscraft - Best for traditional preppy basics, including polos, chinos, shirts and knitwear; often good value during sales. - Gazman - Best for affordable classic casualwear, especially polos, Oxford shirts, chinos and merino knitwear. - Jac + Jack - Best for minimalist luxury basics, cashmere, polos and understated knitwear. - Bassike - Best for a modern, minimalist interpretation using natural fabrics and relaxed silhouettes. - Assembly Label - Best for relaxed coastal style: linen shirts, easy trousers, cotton basics and neutral colours.

## A simple Australian old-money shopping list

1. Navy or beige unstructured blazer - P. Johnson or M.J. Bale 2. White and pale-blue Oxford shirts - M.J. Bale, Gazman or Sportscraft 3. Linen shirt in white, cream or light blue - Country Road or Assembly Label 4. Pleated or flat-front chinos - M.J. Bale, Gazman or Country Road 5. Cream, navy or grey merino crew-neck - Jac + Jack, Country Road or M.J. Bale 6. Dark-brown leather Chelsea boots - R.M. Williams 7. Leather belt matching the boots - R.M. Williams or Oroton 8. Tailored wool trousers - P. Johnson or M.J. Bale

Keep the palette to navy, cream, white, stone, olive, brown and grey, avoid prominent logos, and prioritise fit, natural fabrics and simple silhouettes. The result should look quietly polished rather than deliberately costume-like.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sportscraft

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

1797

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sportscraft ranks #26 among 33 tracked brands for Menswear · Australia (16 October 2026 – 1 November 2026). Its visibility is 1.3%. It was named in 23 of 1,797 AI answers across 14 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Sportscraft in Menswear · Australia, measured over 16 October 2026 – 1 November 2026. It ranks #26 among 33 tracked brands.

How often does AI mention this brand?

Sportscraft was named in 23 of 1,797 collected AI answers, across 14 of 150 tracked questions, for Menswear · Australia (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sportscraft by all 1,797 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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