Spell

AI visibility and ranking for Womenswear: Australia

Womenswear [AU]

Visit website ↗

Byron Bay label founded by sisters Elizabeth Abegg and Isabella Pennefather, known for vintage-inspired bohemian clothing.

Spell

appears in

1.1

% of measured AI answers in this industry and market.

Found score

Track Spell’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

1.1

October 16, 2026

Overall visibility

1.1

16 October 2026 (scan 1)

Industry rank

Within this industry and market

Published scan history

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
16 October 2026	1.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

1.3%

Perplexity

1.3%

AI Overviews

0.7%

16 October 2026 (scan 1)

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Spell most often.

It appears in 1.3% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Spell appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Country Road

22.0

Assembly Label

19.8

Aje

15.6

Forever New

14.7

Witchery

11.6

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Aussie women's labels that ship internationally
Best B Corp women's fashion brands Australia
Best boho women's clothing brands Australia
Best summer dresses Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best womenswear brands Australia (Aje, Assembly Label, Zimmermann)
Most popular women's clothing brands Australia right now (Glassons, Country Road, Zimmermann)
Best women's clothing brands like a stylist would recommend Australia (Aje, Viktoria & Woods, Bassike)
Best women's clothing brands online Australia (Cotton On, Assembly Label, Country Road)
Best mid-range women's clothing brands Australia (Country Road, Witchery, Viktoria & Woods)
Best women's clothing brands for women over 40 Australia (Witchery, Country Road, Elka Collective)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

16 October 2026

The question asked

Best B Corp women's fashion brands Australia

From the recorded answer

Spell - A Byron Bay-based boho-luxe and free-spirited apparel label holding B Corp accreditation, committed to sustainable fibers and transparent worker welfare.

Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The top B Corp-certified women's fashion and apparel brands in Australia include:

- Arnsdorf - A Melbourne-based contemporary womenswear label with B Corp certification, known for strict social and environmental accountability, complete supply chain transparency, and circular design principles. - Outland Denim - An ethical denim and womenswear brand certified as a B Corp [0.5], famous for providing training, living wages, and career paths for women who have experienced exploitation. - Bassike - A well-known Australian luxury and casual womenswear brand that is B Corp certified, focusing on 100% organic cotton jersey and local manufacturing (roughly 95% made in Australia). - Spell - A Byron Bay-based boho-luxe and free-spirited apparel label holding B Corp accreditation, committed to sustainable fibers and transparent worker welfare. - Clothing The Gaps - A Victorian, Aboriginal-led, and majority-owned social enterprise that achieved B Corp certification, offering bold streetwear and everyday apparel. - ELK The Label - A contemporary design and accessories brand based in Melbourne with a strong B Corp impact score (over 100), focusing on high transparency and ethical production.

Would you like information on a specific category (such as denim, knitwear, or resort wear), or help finding where to shop these brands online?

ChatGPT

16 October 2026

The question asked

Best boho women's clothing brands Australia

From the recorded answer

![Spell clothing …

Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you're looking for the best boho women's clothing brands in Australia, I'd focus on labels with flowing maxi dresses, earthy colours, relaxed linen, vintage-inspired prints, crochet, and romantic, feminine silhouettes.

Here are the brands I'd start with, from laid-back Australian boho to more elevated, luxe bohemian style.

## 8 Australian boho clothing brands worth shopping

![Spell clothing

- Soleil Blue](

1\. Spell - Best overall for luxe boho

(Top pick)

Dreamy floral maxis, vintage-inspired lace, romantic blouses and statement skirts. Ideal if you love a distinctly Byron Bay, free-spirited aesthetic. Premium pricing.

Shop: spell.co · au.spell.cowww.australia.com

---

!Arnhem Clothing & Dresses | Shop Boho Styles Online!

2\. Arnhem - Best vintage-inspired boho

Beautiful earthy florals, flowing dresses, embroidered details and relaxed silhouettes. Particularly good if you want that romantic, slightly eclectic, nature-inspired look.

Shop: arnhem.co · www.apartstyle.comwww.reddit.comwww.reddit.com

---

!Women's Dresses - Vintage Inspired - Auguste The Label

3\. Auguste the Label - Best feminine everyday boho

Soft florals, floaty midi dresses, pretty necklines and relaxed pieces that work for brunch, holidays and everyday wear.

Shop: augustethelabel.com · www.thefreedomstate.com.auwww.apartstyle.comcoveti.com

---

![Avalon Maxi Dress - KIVARI](

4\. Kivari - Best elevated resort boho

Polished linen pieces, lace details, statement prints and holiday-ready maxi dresses. A great choice when you want boho to feel sophisticated rather than overly casual.

Shop: kivari.com.au · www.thefreedomstate.com.auwww.apartstyle.comcoveti.com

---

![Utopia Teja Maxi Dress - Tigerlily](

5\. Tigerlily - Best colourful beach boho

Vibrant prints, relaxed resort silhouettes and beach-inspired pieces. Worth browsing for a more colourful, holiday-focused wardrobe.

Shop: tigerlily.com.au · www.news.com.au

---

![Bhoomi Maxi Dress ~ Meadow - Daughters of India](

6\. Daughters of India - Best relaxed, earthy dresses

Loose cotton dresses, artisanal-looking prints and easy, oversized shapes. Ideal for a softer, understated boho look with sandals and simple jewellery.

Shop: daughtersofindia.net · www.reddit.comwww.reddit.com

---

!Skirts | Tree of Life

7\. Tree of Life - Best budget-conscious boho

A good place to look for relaxed tops, printed skirts, flowing layers and accessories to build a bohemian wardrobe without going straight to designer prices.

Shop: treeoflife.com.au · www.apartstyle.comwww.reddit.comwww.reddit.com

---

!Lace Opera Shirt Dress In White. 100% Cotton | Bohemian Traders

8\. Bohemian Traders - Best relaxed, effortless silhouettes

Look for oversized shirts, loose dresses, linen textures and easy-to-layer separates. Particularly appealing if you prefer relaxed shapes over frills and busy prints.

Shop: bohemiantraders.com · www.reddit.comwww.reddit.com

## Which brands should you try first?

| If you love… | Start with | |--------|--------| | Romantic, luxe, vintage boho | Spell, Arnhem | | Feminine floral dresses | Auguste, Kivari | | Colourful resort wear | Tigerlily | | Earthy, relaxed cotton dresses | Daughters of India | | More accessible boho styling | Tree of Life | | Loose, understated pieces | Bohemian Traders |

My personal shortlist would be Spell, Arnhem and Auguste for classic Australian boho, with Kivari if you want something more polished. Brand pricing and availability vary by collection, and some older labels or styles may be easier to find second-hand.

Want me to narrow this down to [affordable boho brands under $150](f) or [brands with a Spell-style aesthetic](f)?

Perplexity

16 October 2026

The question asked

Best Aussie women's labels that ship internationally

From the recorded answer

Spell - Bohemian dresses, prints, and festival or resort pieces with a romantic, vintage sensibility.

Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are some of the best Australian women's labels with international shipping or established overseas stockists:

- Zimmermann - Luxury resortwear, dresses, swimwear, and occasion pieces; one of Australia's best-known global exports. - Aje - Sculptural dresses, elevated tailoring, and statement occasionwear; ships internationally and has overseas stockists. - Camilla - Bold, printed silk dresses, kaftans, and resortwear with a glamorous, maximalist feel. - Alémais - Playful prints, relaxed tailoring, and resort-inspired separates; a strong choice for distinctive vacation dressing. - St Agni - Minimalist, refined clothing, leather goods, and shoes with a modern, understated aesthetic. - Bassike - Premium casualwear, organic basics, jersey, and relaxed tailoring; its website ships internationally. - SIR. - Sleek, feminine dresses and separates, especially strong for weddings, events, and holiday wardrobes; ships globally. - Posse - Linen sets, crochet, and relaxed occasionwear with a vintage-inspired resort feel; offers international delivery. - Faithfull the Brand - Easy linen dresses, swimwear, and holiday staples with a distinctly Australian beach aesthetic. - Camilla and Marc - Contemporary tailoring, elevated basics, and polished wardrobe staples. - Bec + Bridge - Modern, body-conscious dresses and eveningwear, particularly good for parties and formal events. - Forever New - More affordable occasionwear, workwear, and everyday pieces; the brand operates internationally with hundreds of stores worldwide. - Country Road - Polished casualwear, knitwear, linen, and accessories; especially useful for relaxed Australian-style basics. - Spell - Bohemian dresses, prints, and festival or resort pieces with a romantic, vintage sensibility. - Tirelli - Accessible women's fashion and occasionwear, currently shipping to New Zealand, the UK, US, and Canada.

Best by style:

- Luxury: Zimmermann, Aje, Camilla, Alémais - Minimalist: St Agni, Bassike, Camilla and Marc - Resortwear: Faithfull the Brand, Posse, Zimmermann, Spell - Occasionwear: Bec + Bridge, SIR., Aje - More affordable: Forever New, Tirelli

Shipping availability, duties, and return policies vary by destination, so check the label's country-specific checkout before ordering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Which running shoes suit wide feet?

Product fit

What are good alternatives to my usual skincare brand?

Comparison

Which sofa brands deliver to regional Australia?

Market

Which protein powders contain no dairy?

Product fit

Is this brand worth the premium?

Brand perception

Which outdoor brands offer repair services?

Purchase intent

What should I compare before buying a home gym?

Discovery

Which coffee subscription suits a small office?

Audience

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Spell

Womenswear

16 October 2026 (scan 1)

1.1

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

449

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Spell ranks #33 among 37 tracked brands for Womenswear · Australia (16 October 2026). Its visibility is 1.1%. It was named in 5 of 449 AI answers across 4 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Spell in Womenswear · Australia, measured over 16 October 2026. It ranks #33 among 37 tracked brands.

How often does AI mention this brand?

Spell was named in 5 of 449 collected AI answers, across 4 of 150 tracked questions, for Womenswear · Australia (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Spell by all 449 answers in the published Womenswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Get your brand on the radar.

Submitted for review.

Spell

AI visibility and ranking for Womenswear: Australia

Byron Bay label founded by sisters Elizabeth Abegg and Isabella Pennefather, known for vintage-inspired bohemian clothing.

AI visibility scores and ranking