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Spell

Spell

AI visibility and ranking for Womenswear: Australia

Womenswear [AU]
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Byron Bay label founded by sisters Elizabeth Abegg and Isabella Pennefather, known for vintage-inspired bohemian clothing.

Spell
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Spell’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

2.0

November 1, 2026

Overall visibility

1.6

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

33

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Spell's single-scan score moved from 1.1% to 2.0%, up 0.9 percentage points. Latest recorded scan 2.0% on 1 November 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.1%
18 October 20261.6%
25 October 20261.6%
1 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.3%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Spell most often.

It appears in 2.3% of collected ChatGPT answers and 0.8% of Google AI Overviews answers: a difference of 1.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Spell appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 1.1% to 2.0%. The latest scan was 2.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Aussie women's labels that ship internationally
  • Best B Corp women's fashion brands Australia
  • Best boho women's clothing brands Australia
  • Best ethical womenswear brands Australia
  • Best party dresses for Christmas Australia
  • Best slow fashion brands for women Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands for women in their 30s Australia (Country Road, Assembly Label, Witchery)
  • Best womenswear brands Australia (Zimmermann, Aje, Alemais)
  • Most popular women's clothing brands Australia right now (Zimmermann, Aje, Bec + Bridge)
  • Best Australian womenswear brands (Zimmermann, Aje, Alemais)
  • Best women's clothing brands like a stylist would recommend Australia (Aje, Alemais, Rebecca Vallance)
  • Best women's clothing brands with buy now pay later Australia (Cotton On, Princess Polly, Showpo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's clothing brands online Australia

From the recorded answer

Spell …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia has a thriving online women's fashion scene, ranging from luxury designer labels to minimalist everyday staples and bohemian favorites.

### Top Australian Women's Clothing Brands Online

- Silk Laundry - Style: Minimalist, luxury silk garments. - Vibe: Timeless, slip dresses, and capsule pieces with a focus on ethical production. - Scanlan Theodore - Style: Contemporary high-end fashion and tailored office wear. - Vibe: Structured, sophisticated, and built around enduring wardrobe staples rather than fast trends. - Carla Zampatti - Style: Iconic Australian luxury womenswear and evening/workwear. - Vibe: Bold cuts, architectural lines, and statement pieces that hold up season after season. - Spell - Style: Modern bohemian and resort wear. - Vibe: Earthy prints, flowing dresses, relaxed denim, and comfortable statement pieces. - Cable Melbourne - Style: Natural-fiber knitwear, dresses, and smart-casual wear. - Vibe: Classic Australian luxury utilizing wool, cashmere, cotton, and silk in sizes XS-XL (0-16). - Review - Style: Feminine, vintage-inspired dresses and day-to-night wear. - Vibe: Playful prints, A-line skirts, and tailored daytime silhouettes. - Country Road & Witchery - Style: Everyday Australian staple and smart-casual fashion. - Vibe: Reliable, high-longevity basics, knitwear, and modern work/weekend wear.

For a broader look at popular local labels, check out the curated lists on AnniePromo or trending fashion community favorites via Instagram Fashion Inspo.To help narrow down the best brand for you, tell me:

- What is your budget or price point? - What occasion are you shopping for (e.g., workwear, casual everyday, event/wedding guest)? - Do you have any preferences for fabrics or sizing?

ChatGPT

The question asked

Best boho women's clothing brands Australia

From the recorded answer

!SPELL + THE GYPSY COLLECTIVE Makes Me Drool + Dream About Being Cooler Than I Actually Am - Firefly and Finch …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some gorgeous bohemian fashion labels, particularly around Byron Bay. If you love flowing maxi dresses, earthy colours, vintage-inspired prints, linen, lace, embroidery and relaxed feminine styles, these are the brands I'd recommend exploring.

## 12 of the best Australian boho clothing brands

!SPELL + THE GYPSY COLLECTIVE Makes Me Drool + Dream About Being Cooler Than I Actually Am - Firefly and Finch

1\. Spell

(Best overall boho)

Romantic, vintage-inspired dresses, beautiful florals, lace, flowing skirts and dreamy prints. Premium price range.

Shop Spell

---

!Shop Arnhem Clothing Online | Gypsy & Wolf - Gypsy And Wolf

2\. Arnhem Beautiful vintage-inspired florals, earthy colours, embroidered details and relaxed silhouettes.

Shop Arnhem

---

!Women's Dresses - Vintage Inspired - Auguste The Label

3\. Auguste the Label Feminine, pretty and relaxed. Gorgeous floral dresses, vintage-inspired prints and wearable everyday pieces.

Shop Auguste

---

!Kaia Maxi Dress | KIVARI

4\. Kivari Relaxed resort boho, gorgeous linen, crochet, flowing dresses and statement prints.

Shop Kivari

---

!Floral Linen Midi Shirt Dress - Bohemian Traders

5\. Bohemian Traders Relaxed, sophisticated boho. Beautiful natural fabrics, oversized shirts, linen, earthy tones and easy everyday dressing.

Shop Bohemian Traders

---

![Marin Trinity Maxi Dress - Tigerlily](

6\. Tigerlily Beautiful resort-inspired boho, colourful prints, feminine dresses and holiday clothing.

Shop Tigerlily

---

![Alemais All Aboard Sundress | Passion For Fashion](

7\. ALÉMAIS Artistic prints, colourful designs, gorgeous statement dresses and elevated bohemian fashion.

Shop ALÉMAIS

---

!Jaase Serenade Print Molli Maxi - Whiskey and Wildflowers

8\. Jaase Lovely affordable-to-midrange boho dresses, colourful prints, relaxed shapes and flowing maxi styles.

Shop Jaase

---

!Fillyboo Charm Your Way - Embroidered Maxi Dress/Duster - Rosey Tea In - EKOLUV

9\. Fillyboo Romantic, detailed dresses, embroidery, lace and beautiful special-occasion pieces.

Shop Fillyboo

---

!Iris Maxi Label Clothing Online Australia | Gypsy And Wolf

10\. Iris Maxi Floaty maxi dresses, relaxed feminine styles and colourful prints.

Shop Iris Maxi

---

!Tree of Life: Australian Boho Style | Boho Fashion Brand

11\. Tree of Life Globally inspired boho, embroidered pieces, relaxed clothing, jewellery and accessories.

Shop Tree of Life

---

!MINKPINK

12\. MinkPink More youthful and affordable, with printed dresses, crochet, skirts and relaxed styles.

Shop MinkPink

flux.agencywww.gypsyandwolf.comboho.com.auwww.gypsyandwolf.comwww.discobrands.co

## My top picks by style

| If you love... | Try these | |--------|--------| | Romantic, floaty boho | Spell, Auguste, Fillyboo | | Earthy, relaxed boho | Arnhem, Bohemian Traders | | Resort and holiday boho | Kivari, Tigerlily | | Colourful statement pieces | ALÉMAIS, Jaase | | More affordable boho | Jaase, MinkPink, Tree of Life |

## A little question so I can narrow it down

Which sort of bohemian look do you gravitate towards?

!Jaase Forever Enchanted Bungalow Maxi Dress | Sizes XS-XL - Joywood

1\. Romantic boho

Flowing florals, lace, ruffles and feminine dresses.

!Linen Blend Tiered Wide Leg Palazzo Pants - Natural - Native Beach Boutique

2\. Earthy relaxed boho

Linen, natural colours, loose pants and relaxed tops.

!SPELL Aphrodite Gown - Rose - The Salty Babe

3\. Resort boho

Gorgeous prints, maxi dresses and holiday style.

!Zimmermann Crochet Trimmed Patchwork Ppaisley Midi Dress Print Size 1 / AU 10 | The Volte

4\. Vintage gypsy boho

Paisley, embroidery, crochet and eclectic layers.

I can put together a more carefully curated list of smaller Australian boho labels and hidden gems rather than just the mainstream fashion brands.

Perplexity

The question asked

Best party dresses for Christmas Australia

From the recorded answer

Best statement dress: Rebecca Vallance's red Chiara puff-sleeve mini, Shona Joy's Camille cross-back midi, or Spell's tiered Ocean gown are standout Australian options, though prices range from about $380 to $649 in the cited selections.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For an Australian Christmas, the best party dresses balance festive colour or sparkle with breathable fabrics. Strong options include:

- Best all-rounder: A satin or linen midi dress in red, emerald, gold, or a bright print-polished enough for parties and practical for summer heat. David Jones currently lists options such as the Bec + Bridge Karina Tuck Midi Dress and Petal & Pup Angelica Midi Dress. - Best for a glamorous evening: A sequinned mini, embellished dress, or metallic maxi. ASOS's Christmas edit features silver, gold, fringe, feathers, and sequins. - Best Australian-summer choice: A lightweight cotton or linen maxi/midi with sandals. Australian fashion coverage highlights linen midis, cotton dresses, and colourful off-shoulder maxis for staying cool on Christmas Day. - Best versatile investment: A simple, re-wearable midi in a classic silhouette; add heels and jewellery for a party, or sandals for lunch. This approach aligns with recommendations to choose pieces that can be worn beyond the festive season. - Best statement dress: Rebecca Vallance's red Chiara puff-sleeve mini, Shona Joy's Camille cross-back midi, or Spell's tiered Ocean gown are standout Australian options, though prices range from about $380 to $649 in the cited selections. - Best budget-friendly option: Look at Showpo, Forever New, Petal & Pup, and similar retailers for party dresses around the $90-$190 range; current examples include David Jones options from $89 and $99, plus a Forever New style previously listed at $149.95 on sale.

Quick styling guide: - Office party: satin midi + strappy heels - Christmas lunch: linen or cotton midi + wedges or sandals - Cocktail party: sequinned mini + metallic accessories - Formal evening: one-shoulder or draped maxi + minimal jewellery - Outdoor event: lightweight fabric, breathable lining, and block heels

For the safest purchase, choose a red, green, gold, pink, or tropical-print midi-festive without being limited to Christmas wear.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Spell

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

28

Answers naming the brand

1792

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Spell ranks #33 among 37 tracked brands for Womenswear · Australia (16 October 2026 – 1 November 2026). Its visibility is 1.6%. It was named in 28 of 1,792 AI answers across 12 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Spell in Womenswear · Australia, measured over 16 October 2026 – 1 November 2026. It ranks #33 among 37 tracked brands.

How often does AI mention this brand?

Spell was named in 28 of 1,792 collected AI answers, across 12 of 150 tracked questions, for Womenswear · Australia (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Spell by all 1,792 answers in the published Womenswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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