Found
/
AI Index
/
Homewares & Beddinghomewares-bedding
/

Sleeping Duck

Sleeping Duck

AI Visibility Score and Ranking for

Homewares & Bedding: Australia

Homewares & Bedding [AU]
Melbourne
Ranked
Visit website ↗

Melbourne mattress brand selling direct to consumers with named comfort technologies and flexible payment options.

Sleeping Duck ranks #13 in the AU Homewares & Bedding AI Visibility Index with a Visibility Score of 5.1/100. It was named in 46 of 900 AI answers across 17 of 150 tracked questions, averaging position 2.2 when mentioned.

5.1

Visibility score

13

Found Rank

0

Movement vs last window

2.2

Avg. position when mentioned

17

Prompts hit, of 150

Sleeping Duck vs Homewares & Bedding

Running at 1.2x the Homewares & Bedding category average — ahead of the field.

Sleeping Duck (you) — 5.6
Homewares & Bedding category average — 4.5

6

4

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Sleeping Duck, it tends to place it early, averaging position 2.2 among the brands mentioned.
2. Shows up across a spread of questions
Named in 17 of 150 tracked questions (11%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Sleeping Duck its highest appearance rate, naming it in 7.0% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 3.0% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 17 of 150 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 5.1/100 places it at rank #13 of 39 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 7.0% · Perplexity 5.3% · AI Overviews 3.0%

Want to rank higher?

See what’s holding your brand back and where the biggest opportunities are.

Book an Agentic Assessment

How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Sleeping Duck’s AI Visibility Score?

Sleeping Duck has an AI Visibility Score of 5.1 in the AU Homewares & Bedding AI Visibility Index, ranked #13.

How often does AI recommend Sleeping Duck?

Sleeping Duck was named in 46 of 900 AI answers analysed, across 17 tracked questions, averaging position 2.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian homewares shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Book your AI Visibility Review