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Sleeping Duck

Sleeping Duck

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Melbourne mattress brand selling direct to consumers with named comfort technologies and flexible payment options.

Sleeping Duck
appears in
4.4
% of measured AI answers in this industry and market.

Found score

Track Sleeping Duck’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

4.4

November 1, 2026

Overall visibility

4.4

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Sleeping Duck's single-scan score moved from 6.2% to 4.4%, down 1.8 percentage points. Latest recorded scan 4.4% on 1 November 2026; combined-window score 4.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20266.2%
19 August 20266.5%
22 August 20265.6%
25 August 20265.6%
30 August 20265.6%
6 September 20264.7%
13 September 20265.1%
20 September 20264.7%
27 September 20265.3%
4 October 20264.2%
11 October 20263.8%
18 October 20265.1%
25 October 20264.4%
1 November 20264.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.7%

Perplexity Logo

Perplexity

5.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.0%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Sleeping Duck most often.

It appears in 5.7% of collected ChatGPT answers and 2.0% of Google AI Overviews answers: a difference of 3.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Sleeping Duck appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 3.8% to 6.5%. The latest scan was 4.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made mattress
  • Best affordable mattress Australia
  • Best firm mattress Australia
  • Best mattress Australia
  • Best mattress for back pain Australia
  • Best mattress for couples Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian bedding brands (Sheridan, Bed Threads, I Love Linen)
  • Best boutique bedding brands Australia (Bed Threads, Cultiver, Sheet Society)
  • Best Australian owned homewares brands (Sage & Clare, Aura Home, Linen House)
  • Best Australian homewares brands (Kip & Co, Hommey, Aura Home)
  • Best Australian sheet brands (Sheridan, Cultiver, Bed Threads)
  • Best Australian linen brand comparison (Bed Threads, Cultiver, I Love Linen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mattress Australia

From the recorded answer

Best Overall / Customisable: Sleeping Duck (features c …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best mattresses in Australia cater to different sleep styles, budgets, and comfort needs:

### Top Mattresses by Category

- Best Overall / Customisable: Sleeping Duck (features customisable firmness and Antigravity Surface Foam with minimal motion transfer). - Best Value Hybrid: Origin Hybrid (known for good edge support, cooling technology, and budget-friendly pricing). - Best for Side Sleepers & Zero Disturbance: Koala Mattress (25cm all-foam with flippable firmness and Kloudcell cushioning). - Best Luxury Option: Koala Luxe or Dusk & Dawn Signature MK2 (featuring 7-zone support, copper heat dissipation, and Australian wool). - Best Back Care & Australian Made: Yinahla (Chiropedic's luxury range awarded Best Australian Back Care Mattress).

For independent lab testing and score comparisons across major brands, check the CHOICE Mattress Reviews.To help narrow down the right choice, tell me:

- What is your primary sleep position (side, back, stomach, or combo)? - Do you prefer an all-foam, pocket spring, or hybrid feel? - What is your budget range?

ChatGPT

The question asked

Best Australian made mattress

From the recorded answer

One important distinction: brands such as Koala and Sleeping Duck are Australian businesses, but that doesn't mean their complete mattresses are manufactured in Australia.
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for a genuinely Australian-made mattress, rather than just an Australian-owned brand, I'd put Dusk & Dawn, Yinahla, Sealy Posturepedic and A.H. Beard on your shortlist.

I've looked at the latest 2026 Australian mattress reviews and manufacturing information.

## My top 5 Australian-made mattress recommendations

![Signature Mattress by Dusk & Dawn | Shop luxury mattresses online - DUSK&DAWN](

1\. Dusk & Dawn Premiere

(Best overall pick)

- Made in Melbourne by Comfort Sleep. - Five-zone pocket-spring support. - Australian wool comfort layer. - Plush, medium and firm options.

A particularly good all-rounder.

Queen pricing varies; premium mid-range.

---

!Yinahla Premier Luxe Mattress | 150 Night Trial

2\. Yinahla Premier Luxe

(Best luxury option)

- Made in Melbourne by Chiropedic. - Premium pocket-spring construction. - Handcrafted to order. - Reported 20-year warranty.

Worth considering if you want a high-end mattress.

---

!Which mattresses are Australian made? | Bedshed | Bedshed

3\. Sealy Posturepedic

(Best traditional support)

- Manufactured in Australian factories. - Various support and comfort levels. - Established spring technology.

Good option if you prefer a traditional supportive mattress.

---

![King Koil Prescott King Size Mattress Plush - Furniture One](

4\. King Koil by A.H. Beard

- Australian-made range. - Traditional pocket-spring support. - Several firmness options.

Worth trying if you prefer a firmer mattress.

---

!The Australian Made Mattress In A Box | Hugo Sleep

5\. Hugo Sleep

- Made in Australia. - Natural latex and foam construction. - Mattress-in-a-box convenience. - 10-year warranty advertised.

Good alternative if you prefer foam rather than springs.

Sources: bedbuyer.com.auwww.sleepsociety.com.aubestinbeds.com.aubestmattressaustralia.com.au

## What I'd look at first

My starting point would be the Dusk & Dawn Premiere. It combines Australian manufacturing, pocket springs and natural wool without immediately moving into the very expensive luxury category.

One important distinction: brands such as Koala and Sleeping Duck are Australian businesses, but that doesn't mean their complete mattresses are manufactured in Australia. www.sleepsociety.com.auwww.choice.com.au

## Let me narrow it down for you

I can help find the best mattress for your needs rather than simply the most expensive one.

1\. What's your budget?

- Under \$1,000 - \$1,000-\$2,000 - \$2,000-\$3,000 - \$3,000-\$5,000 - \$5,000+

2\. What size?

- Queen - King - Super King - Double - Other

3\. What firmness do you prefer?

- Soft/plush - Medium - Medium-firm - Firm - Extra firm - Not sure

4\. What's most important?

- Back and spinal support - Pressure relief for hips and shoulders - Staying cool at night - Natural materials, wool and latex - Long-lasting quality and durability

I can also look at where to try these mattresses in Hobart and Tasmania, so you can lie on them before spending your money.

Perplexity

The question asked

Which Australian bedding brands are actually good

From the recorded answer

For mattresses rather than sheets, Sleeping Duck currently has the strongest Australian customer-satisfaction result, winning Canstar's 2026 mattress award.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The Australian bedding brands most consistently worth considering are Sheridan, Cultiver, Sheet Society, Bed Threads, Ettitude, In the Sac, Hommey, and Canningvale. The best choice depends more on fabric and construction than the logo.

## Best overall

- Sheridan - the safest premium all-rounder for cotton, linen and everyday luxury. It won Canstar's 2026 customer-satisfaction award for bed linen. - Sheet Society - excellent if you want attractive colours, mix-and-match sets and good-quality cotton or linen without going fully luxury. - Hommey - a strong choice for soft, buttery organic cotton; it was selected among the top three sheet brands by Home Beautiful.

## Best linen

- Cultiver - probably the strongest premium linen pick, using European flax and focusing on understated design and durability. - Bed Threads - good for a broad colour range and relaxed French-flax linen at a somewhat more accessible price than Cultiver. - In the Sac - worth considering if softness and careful linen construction matter; it uses long-fibre flax grown in the Netherlands.

## Best for hot sleepers or sensitive skin

- Ettitude - its CleanBamboo lyocell is smooth, breathable and marketed as hypoallergenic; it is particularly good if cotton or linen feels rough. - Sleep Ins - another bamboo-focused option, with lightweight, silky-feeling sheets aimed at warm sleepers and sensitive skin.

## Best value

- Canningvale - a practical, lower-cost option; its stonewashed cotton sheets were selected by Home Beautiful as a leading set under $100. - Linen House - broad availability, attractive designs and generally good value, though quality can vary more between ranges than with specialist linen brands. - Pillow Talk - useful for accessible everyday bedding and a wide selection, especially if you prefer shopping in person.

## Worth knowing

- Kip & Co is excellent for bold colours, prints and personality rather than minimalist luxury. - It-Fits is one of the better choices for adjustable beds because its Australian cotton-jersey fitted sheets use a full elastic hem designed to stay in place. - For mattresses rather than sheets, Sleeping Duck currently has the strongest Australian customer-satisfaction result, winning Canstar's 2026 mattress award.

Shortlist: choose Sheridan for the safest overall buy, Cultiver for premium linen, Sheet Society for flexible styling and value, Ettitude for hot sleepers, and Canningvale for budget-conscious cotton.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sleeping Duck

Homewares & Bedding

25 October – 1 November 2026 (scan 2 of 4)

4.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

40

Answers naming the brand

900

Answers collected

4.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sleeping Duck ranks #17 among 39 tracked brands for Homewares & Bedding · Australia (25 October – 1 November 2026). Its visibility is 4.4%. It was named in 40 of 900 AI answers across 16 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.4% AI visibility for Sleeping Duck in Homewares & Bedding · Australia, measured over 25 October – 1 November 2026. It ranks #17 among 39 tracked brands.

How often does AI mention this brand?

Sleeping Duck was named in 40 of 900 collected AI answers, across 16 of 150 tracked questions, for Homewares & Bedding · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sleeping Duck by all 900 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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