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Sleep Ins

Sleep Ins

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Australian and New Zealand bedding retailer specialising in bamboo sheet sets, positioned around comfort and sustainable materials.

Sleep Ins
appears in
0.6
% of measured AI answers in this industry and market.

Found score

Track Sleep Ins’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

0.6

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

27

Within this industry and market

Published scan history

Across 12 recorded scans from 16 August 2026 to 18 October 2026, Sleep Ins's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 0.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20260.0%
19 August 20260.0%
22 August 20260.4%
25 August 20260.2%
30 August 20260.0%
6 September 20260.0%
13 September 20260.7%
20 September 20260.7%
27 September 20260.9%
4 October 20260.2%
11 October 20260.7%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

27 September – 18 October 2026 (scan 4 of 4)

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Perplexity names Sleep Ins most often.

It appears in 1.3% of collected Perplexity answers and 0.2% of Google AI Overviews answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Sleep Ins appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian bedding brands
  • Best bedding brand reviewed by interior designers Australia
  • Best ethically made sheets Australia
  • Best new Australian homewares brands
  • Best organic bedding Australia
  • Best returns policy bedding brand Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which bedding brands have Black Friday sales Australia (Bed Threads, Cultiver, Sheet Society)
  • Best boutique bedding brands Australia (Cultiver, Society of Wanderers, Sheet Society)
  • Which Australian bedding brands are actually good (Cultiver, Sheridan, Ettitude)
  • Best bedding brand reviewed by interior designers Australia (Sheridan, Cultiver, Bed Threads)
  • Best Australian owned homewares brands (Linen House, Sage & Clare, Aura Home)
  • Best Australian sheet brands (Sheridan, Bed Threads, Sheet Society)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian bedding brands

From the recorded answer

Sleep Ins: Created by interior designer Kate Lawrence-Parker, this brand focuses on high-grade yarns, weaves, and a cozy chocolate-and-oat palette to solve hot-sleeper woes.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Here are some of the best Australian bedding brands categorized by material and style:

### Linen & Flax

- Bed Threads: Famous for a massive rainbow range of 100% French flax linen quilt covers and sheets, using sustainable farming and plastic-free packaging. - Carlotta + Gee: Known for volcanic stone-prewashed, GOTS-certified pure French linen that feels supple and breathable year-round. - Cultiver: Offers pre-washed 100% European flax linen that delivers a soft, lived-in feel from the first night. - In Bed: Specializes in French flax linen and organic cotton with thoughtful details like extra-grippy French seams on fitted sheets. - I Love Linen: Popular for soft, temperature-regulating French flax linen in rich earth and marine tones.

### Bamboo & Cotton Mixes

- Canningvale: Well-regarded for the silky-smooth Alessia bamboo-cotton sheet sets, which offer great moisture-wicking and Oeko-Tex certification. - Linen House: A staple for high-thread-count cotton sateen, organic cotton, and 400TC bamboo-cotton quilt sets (like the Nara range). - Bonny: A Melbourne label celebrated for 100% organic cotton percale sheets featuring clever corner labels, wide hems, and thick elastic.

### Doonas, Quilts & Pillows

- Tontine: An iconic Melbourne manufacturer producing millions of Australian-made pillows and doonas annually, with a strong focus on recycled fill and local manufacturing. - Sleep Ins: Created by interior designer Kate Lawrence-Parker, this brand focuses on high-grade yarns, weaves, and a cozy chocolate-and-oat palette to solve hot-sleeper woes.

### Patterned & Statement Bedding

- Suku Home: Known for vibrant, artisan-dyed bamboo bedding and bold prints inspired by Indonesian craftsmanship. - Kip & Co: Famous for bright, eclectic patterns, statement colors, and eco-conscious recycling initiatives.

If you'd like to narrow down these options, let me know:

- What material you prefer (linen, cotton, bamboo, or silk) - Whether you are a hot or cold sleeper - Your budget range for a set

ChatGPT

The question asked

Best new Australian homewares brands

From the recorded answer

| Sleep Ins | Bedding | Fresh, graphic, youthful | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “new” you mean newer/emerging rather than established names like Country Road, Mud or Dinosaur Designs, there's a particularly good crop of Australian labels worth knowing in 2026. Recent Australian interiors roundups point to a shift toward organic forms, tactile materials, warm colour, stainless steel and more expressive tableware. www.broadsheet.com.auwww.broadsheet.com.au

### My Australian homewares shortlist

| Brand | What I'd look at | Vibe | |---|---|---| | Poly Designs | Mirrors, stainless-steel pieces, sculptural objects | Cool, minimalist, slightly '70s | | Fleur Studios | Side tables, furniture, home objects | Refined Australian modern | | Sisa Studio | Textiles and soft furnishings | Earthy, understated | | Marmar | Tableware and decorative pieces | Playful, colourful | | Sleep Ins | Bedding | Fresh, graphic, youthful | | Mesa Collections | Decorative homewares | Mediterranean / earthy | | Corey Ashford | Sculptural furniture & objects | Art-forward, organic | | Studio Henry Wilson | Lighting, furniture & objects | Industrial, sculptural | | Fourth Street | Furniture & interiors | Contemporary, design-led | | Hommey | Towels, bedding, robes | Colourful, relaxed, fun |

Three I'd particularly watch:

1. Poly Designs - probably my pick if you like that Australian editorial/interiors-magazine look. Their stainless-steel pieces have a strong sculptural quality, and Broadsheet's editors specifically highlighted the brand this year. www.broadsheet.com.auwww.broadsheet.com.au

2. Hommey - less precious and more playful. Its bedding and bath collections use bold colour combinations and mid-century-inspired patterns; its 2026 Joy of Staying In collection is a good example. www.livingetc.com

3. Corey Ashford - the one I'd investigate if you want something that feels genuinely designed rather than simply decorative. Broadsheet specifically identifies Corey Ashford, Studio Henry Wilson and Fourth Street as fresh Australian labels pushing interiors forward. www.broadsheet.com.au

### If you want the more established-but-still-excellent end

### [Mud Australia Flared Bowl]() $315.00

### [Aura Home Forme Weave Vase]() $275.00

Mud Australia remains excellent for handmade porcelain - particularly if you want that restrained Japanese/Australian aesthetic. www.broadsheet.com.au

Aura Home is stronger for linen, towels, rugs and larger textile updates, with a softer, more relaxed Australian feel. www.broadsheet.com.au

If you tell me your taste - e.g. “cool minimalist”, “European/Scandi”, “colourful and eclectic”, or “luxury coastal” - I can narrow this to 10 genuinely great Australian brands and specific pieces to buy from each.

Perplexity

The question asked

What bedding brands do Australians actually buy

From the recorded answer

Eva, Bonny, Ettitude, Sleep Ins and Bamboo Haus - smaller or more specialist brands with growing visibility.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Australians actually buy a mix of mainstream retailers and premium Australian-born brands. The clearest evidence comes from Canstar's survey of 1,561 Australians who had used a bed-linen brand in the previous two years.

## Most widely used mainstream brands

- Sheridan - the strongest overall customer-satisfaction performer in Canstar's 2026 survey. - Adairs - a major specialist retailer with broad price and style ranges. - Canningvale Australia - Harris Scarfe - Bed Bath N' Table - IKEA - Spotlight - Pillow Talk - Anko from Kmart and Target - Big W - David Jones

These are the brands most representative of ordinary Australian buying, rather than just design-media recommendations.

## Popular online and premium brands

- Bed Threads - especially popular for colourful French-flax linen. - Hommey - known for soft organic cotton and distinctive stripes. - Cultiver - premium European-flax linen. - Sheet Society - customisable colours and patterns. - Ecosa - particularly bamboo sheets for hot sleepers. - I Love Linen - French-flax linen with more decorative patterns. - Linen House - a relatively accessible option with cotton, bamboo and quilt covers. - Eva, Bonny, Ettitude, Sleep Ins and Bamboo Haus - smaller or more specialist brands with growing visibility.

Short answer: for the brands Australians most commonly encounter and buy, start with Sheridan, Adairs, IKEA, Kmart/Anko, Spotlight, Harris Scarfe, Pillow Talk and Bed Bath N' Table. For the popular direct-to-consumer segment, the names are Bed Threads, Hommey, Cultiver, Ecosa, Sheet Society and I Love Linen.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sleep Ins

Homewares & Bedding

27 September – 18 October 2026 (scan 4 of 4)

0.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

11

Answers naming the brand

1800

Answers collected

0.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sleep Ins ranks #27 among 39 tracked brands for Homewares & Bedding · Australia (27 September – 18 October 2026). Its visibility is 0.6%. It was named in 11 of 1,800 AI answers across 9 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.6% AI visibility for Sleep Ins in Homewares & Bedding · Australia, measured over 27 September – 18 October 2026. It ranks #27 among 39 tracked brands.

How often does AI mention this brand?

Sleep Ins was named in 11 of 1,800 collected AI answers, across 9 of 150 tracked questions, for Homewares & Bedding · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sleep Ins by all 1,800 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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