Recorded answer text · ChatGPT · 25 October 2026
If you're looking for new American activewear brands worth knowing in 2026, I'd start with the labels bringing a fresh point of view to workout clothes-not just another pair of leggings. The most interesting directions right now are fashion-forward studio wear, bold performance gear, and elevated athletic pieces that work outside the gym. Recent industry coverage highlights a new wave of challengers, while several brands launched in 2025-2026 are especially worth exploring. businessoffashion-businessoffashion-prod.web.arc-cdn.netwww.citybiz.coshopping.yahoo.com
## 7 American activewear brands to watch

New York · Launched 2025
Designed for women who want their gym clothes to have personality. Expect expressive designs, bold styling, and pieces intended for lifting, running, Pilates, and everyday wear. scoutathletic.comwww.linkedin.com
Best for\: Fashion-forward workout sets.
Shop SCOUT Athletic
---
![Bandana Print Sports Bra | Morghn
| Morghn](
## 2\. Morghn
Launched 2026 · Contemporary American style
A fresh take on sport-meets-fashion, mixing preppy tennis influences, bandana prints, skirts, and fitted tops. More polished lifestyle dressing than hardcore gym gear. morghn.comshopping.yahoo.com
Best for\: Country-club chic and sporty weekend outfits.
Shop Morghn
---
![BREATHE PIPE LEGGINGS - GRAIN
- SET ACTIVE](
## 3\. SET ACTIVE
Los Angeles · Established, fast-growing label
Coordinated sets, signature fabric collections, and matching separates make this an easy brand to build a workout wardrobe around. It's one of the labels gaining momentum with younger activewear shoppers in 2026. businessoffashion-businessoffashion-prod.web.arc-cdn.netathletechnews.com
Best for\: Matching sets and Pilates-to-coffee looks.
Shop SET ACTIVE
---
![Sami Clarke's Edit
- FORM](
## 4\. FORM
Fitness-to-fashion · Founded by fitness entrepreneurs
Known for layered sports bras, soft-feeling fabrics, and streamlined leggings. Its appeal is the balance between flattering silhouettes and practical studio wear. businessoffashion-businessoffashion-prod.web.arc-cdn.netathletechnews.comlinkedsourcing.com
Best for\: Pilates, barre, and low-impact training.
Explore FORM
---
!Splits59 CHAQUETA FOX RIGOR en Arugula & White | REVOLVE
## 5\. Splits59
Los Angeles · Elevated studio and streetwear
A sportier, retro-inspired aesthetic with fitted leggings, track jackets, and polished separates. Not a brand-new startup, but a label worth watching as shoppers look beyond the biggest names. businessoffashion-businessoffashion-prod.web.arc-cdn.netathletechnews.com
Best for\: Vintage-inspired athleisure.
Shop Splits59
---
!The Bandit x ASICS NYC Capsule
## 6\. Bandit Running
New York · Runner-focused performance gear
More technical than fashion-first brands, with thoughtful construction, running-specific details, and a strong community identity. A good discovery for serious runners who still care about design. athletechnews.comlinkedsourcing.com
Best for\: Running, training, and technical apparel.
Shop Bandit Running
---
![THE WRAP TOP
| 437](
## 7\. 437
Canadian-founded · Rising internationally
Included as a close neighbor to the American scene: its minimalist, sculpting styles and fashion-led approach have made it a notable challenger. It's Canadian, not American, but very relevant if you're tracking the same trend. shop437.comsgbonline.com
Best for\: Sleek, feminine, premium-looking sets.
Shop 437
## My shortlist by style
| If you want… | Start with |
|--------|--------|
| The newest, under-the-radar label | SCOUT Athletic |
| Preppy American tennis style | Morghn |
| Trendy matching sets | SET ACTIVE |
| Studio-ready, flattering pieces | FORM |
| Retro, elevated athleisure | Splits59 |
| Serious running gear | Bandit Running |
One distinction worth noting: SCOUT and Morghn are genuinely recent launches, while SET ACTIVE, FORM, and Splits59 are more established names experiencing renewed attention. Also, an American brand doesn't necessarily manufacture its clothing in the United States.
Are you looking primarily for women's luxury activewear, affordable emerging brands, or performance-focused brands for running and the gym? I can narrow the list to the best discoveries in that category.