The question asked
What luggage brands do Americans actually buy
From the recorded answer
Rimowa: The ultimate luxury status symbol, known for its iconic grooved aluminum suitcases.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Americans mostly buy mass-market and durable staple brands like Samsonite, American Tourister, and Travelpro for everyday travel, alongside trendy direct-to-consumer (DTC) favorites like Away and Calpak.
### The Everyday & Budget Favorites
- Samsonite: As one of the most recognizable household names, it is a go-to for reliable, moderately priced hardside and softside spinners. - American Tourister: Owned by Samsonite, this brand dominates budget-friendly purchases for families and casual vacationers looking for colorful, lightweight options. - Travelpro: Originally built for airline pilots and flight crews, Travelpro's softside luggage (like the Platinum Elite series) is heavily bought by frequent flyers who prioritize durability over flashy aesthetics.
### The Modern & DTC Darlings
- Away: Famous for popularizing minimalist polycarbonate hardside luggage with USB chargers, Away became a massive status symbol for millennial and Gen Z travelers via social media. - Calpak: Known for stylish aesthetics, pastel colorways, and functional travel accessories like packing cubes and vanity cases, appealing heavily to lifestyle and weekend travelers. - Béis: Founded by actress Shay Mitchell, Béis has surged in popularity for functional, affordable weekender bags, backpacks, and matching luggage sets targeted at trendy travelers.
### The Premium & Investment Brands
- Briggs & Riley: A favorite among road warriors and business flyers because of its unconditional lifetime guarantee that covers functional damage-even if caused by an airline. - Tumi: Highly popular among corporate executives and luxury travelers for its ultra-durable ballistic nylon and premium leather aesthetic. - Rimowa: The ultimate luxury status symbol, known for its iconic grooved aluminum suitcases.
If you want to narrow down the best choice for yourself, tell me:
- What is your typical budget? - Do you prefer hardside or softside luggage? - How frequently do you plan to travel?






