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Rag & Bone

Rag & Bone

AI visibility and ranking for Menswear: United States

Menswear [US]
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New York label founded by Britons Marcus Wainwright and David Neville, known for jeans and British-influenced tailoring.

Rag & Bone
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Rag & Bone’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

1.6

November 1, 2026

Overall visibility

1.3

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

31

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Rag & Bone's single-scan score moved from 1.1% to 1.6%, up 0.5 percentage points. Latest recorded scan 1.6% on 1 November 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.1%
18 October 20260.7%
25 October 20261.8%
1 November 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names Rag & Bone most often.

It appears in 2.7% of collected Perplexity answers and 0.3% of Google AI Overviews answers: a difference of 2.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Rag & Bone appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.7% to 1.8%. The latest scan was 1.6% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best US menswear labels that ship internationally
  • Best designer menswear labels USA
  • Best men's clothing brands for men in their 20s USA
  • Best men's clothing gifts USA
  • Best men's henley shirts USA
  • Best men's jeans brands USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for a capsule closet USA (Buck Mason, Uniqlo, J.Crew)
  • Best men's clothing brands for men in their 30s USA (Buck Mason, Todd Snyder, J.Crew)
  • Best men's clothing brands for men over 40 USA (Buck Mason, Bonobos, J.Crew)
  • Best men's smart casual clothing brands USA (J.Crew, Bonobos, Todd Snyder)
  • Which men's clothing brands have the best quality for the price USA (Uniqlo, J.Crew, Gap)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best designer menswear labels USA

From the recorded answer

Rag & Bone: Marries New York urban grit with British tailoring, offering sleek leather jackets, well-fitted denim, and smart-casual layers.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top American designer and luxury-leaning menswear labels combine sharp tailored design, heritage craftsmanship, and modern casual elegance:

- Tom Ford: The pinnacle of modern American luxury, known for razor-sharp tailoring, opulent leather goods, and high-end eveningwear. - Thom Browne: Celebrated for avant-garde yet precision-tailored shrunken suits, distinct four-bar striping, and high-fashion proportions. - Ralph Lauren (Purple Label): The ultra-luxury tier of the iconic American house, offering bespoke-level suits, fine cashmere, and timeless outerwear. - Todd Snyder: The leader in refined contemporary American style, bridging the gap between Savile Row-inspired tailoring and elevated everyday wear like chore coats, cashmere knits, and tailored chinos. - Fear of God: A dominant force in modern American luxury streetwear, known for oversized silhouettes, heavy fleece hoodies, and upscale minimalist tailoring. - Allen Edmonds: A historic American shoemaker renowned for Goodyear-welted dress shoes and boots built to last for decades. - Buck Mason: Famous for classic, rugged-yet-tailored American wardrobe staples, utilizing USA-milled cotton and heritage-inspired knits. - Rag & Bone: Marries New York urban grit with British tailoring, offering sleek leather jackets, well-fitted denim, and smart-casual layers.

If you'd like to narrow down these options, tell me:

- What is your preferred style (formal tailoring, smart-casual, or luxury streetwear)? - What is your approximate budget or the specific items you are looking for?

ChatGPT

The question asked

Best men's henley shirts USA

From the recorded answer

3\. Rag & Bone Classic Henley* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

I researched men's Henley shirts available in the USA, comparing fabric quality, fit, comfort, brand reputation, and value.

Here are my top recommendations for 2026, from affordable everyday shirts to premium-quality options.

## Best men's Henley shirts in the USA

(Best overall value)

1\. Quince Pima Cotton Henley

# \$24.90

- 100% Pima cotton - Soft, lightweight feel - Excellent everyday basic

4.7/5 · 158 reviews

Shop Quince

---

(Best premium style)

2\. Todd Snyder Premium Jersey Henley

# \$98

- Premium jersey fabric - Slim, refined fit - Great with jeans or chinos

Shop Todd Snyder

---

3\. Rag & Bone Classic Henley

# \$178

- 100% cotton - Slub jersey texture - Premium casual appearance

4.7/5 · 36 reviews

Shop Rag & Bone

---

(Best budget)

4\. Hanes Beefy Long-Sleeve Henley

# \$10.80

- 100% cotton - Durable construction - Great casual everyday shirt

4.5/5 · 2,710 reviews

Shop Hanes

---

(Best merino wool)

5\. Unbound Merino Henley

# \$125

- 100% superfine merino wool - Temperature regulating - Excellent travel and layering shirt

4.9/5 · 265 reviews

Shop Unbound Merino

---

6\. Faherty Cloud Long Sleeve Henley

# \$98

- Soft Peruvian cotton blend - Comfortable relaxed feel - Stylish casual appearance

4.7/5 · 73 reviews

Shop Faherty

## More brands worth considering

These are also worth exploring\:

- Ralph Lauren - classic cotton Henleys. - Carhartt - rugged, relaxed fits. - Mack Weldon - premium everyday basics. - Filson - heavyweight heritage styles. - Reigning Champ - quality athletic-inspired Henleys.

Esquire's 2026 recommendations also highlight Todd Snyder, Carhartt, Uniqlo, Mack Weldon and Ralph Lauren. www.esquire.comwww.menshealth.comyoungcotton.com

## Let me narrow it down to the best one for you

1\. Your budget per shirt

Under \$30

\$30-\$60

\$60-\$100

\$100-\$200

Over \$200

---

2\. Sleeve preference

Long sleeve

Short sleeve

Both

---

3\. Preferred fabric

100% cotton

Pima / Supima cotton

Merino wool

Waffle / thermal cotton

Any premium soft fabric

---

4\. Preferred fit

Athletic / fitted

Slim fit

Regular fit

Relaxed fit

---

5\. Main purpose

Casual everyday

Stylish / upscale appearance

Work and outdoor

Layering in cold weather

[Find my best Henley shirts]

I can then narrow it down to the best 5-10 shirts worth buying, with direct US shopping links.

Perplexity

The question asked

Best men's clothing brands for men in their 20s USA

From the recorded answer

| Luxury | Billy Reid, Rag & Bone, Tom Ford | Tailoring, premium materials, statement pieces | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For men in their 20s in the U.S., the best brands depend on your style and budget. A strong wardrobe usually combines affordable basics, well-fitting casualwear, and a few durable statement pieces.

## Best overall picks

- Uniqlo - Affordable T-shirts, sweaters, overshirts, chinos, and outerwear; excellent for building a versatile base wardrobe. - Abercrombie & Fitch - Modern jeans, relaxed trousers, shirts, and casual tailoring with especially good fit options. - J.Crew - Reliable preppy essentials such as oxford shirts, chinos, knitwear, jackets, and affordable suits. - Buck Mason - Premium-looking T-shirts, denim, henleys, and American-inspired basics; ideal for a simple, masculine wardrobe. - Todd Snyder - More fashion-forward versions of classic menswear, including knit polos, tailoring, outerwear, and collaborations. - Ralph Lauren - Broad range of casual and polished clothing, from Polo basics to rugged RRL pieces and formalwear. - Carhartt or Carhartt WIP - Durable workwear and streetwear staples, particularly jackets, pants, hoodies, and beanies. - Lululemon or Vuori - Elevated athleticwear, trousers, polos, shorts, and travel clothes that work beyond the gym. - Patagonia - Practical outdoor clothing with strong sustainability credentials, especially fleeces, puffers, and technical layers. - Flint and Tinder - Rugged American-style clothing, including waxed jackets, work shirts, denim, and five-pocket pants.

## Best by budget

| Budget | Brands to consider | Best for | |---|---|---| | Affordable | Uniqlo, Abercrombie, Gap, Old Navy | Basics, jeans, hoodies, casualwear | | Mid-range | J.Crew, Buck Mason, Taylor Stitch, Bonobos | Better fabrics, polished everyday clothing | | Premium | Todd Snyder, Ralph Lauren, Faherty, Flint and Tinder | Distinctive casualwear and outerwear | | Luxury | Billy Reid, Rag & Bone, Tom Ford | Tailoring, premium materials, statement pieces |

Fashion editors commonly recommend Uniqlo for affordable basics, Abercrombie for contemporary casualwear, J.Crew for versatile staples, and Buck Mason for timeless American style.

## Simple starter wardrobe

- Uniqlo heavyweight T-shirts and sweaters - Abercrombie jeans or relaxed trousers - J.Crew oxford shirt and chinos - Buck Mason overshirt or premium T-shirt - Carhartt jacket or Patagonia fleece - Lululemon or Vuori travel pants - Clean sneakers from New Balance, Adidas, or Nike - One versatile blazer from J.Crew or Todd Snyder

For most men in their 20s, the best value combination is Uniqlo + Abercrombie + J.Crew, adding Buck Mason or Todd Snyder when the budget allows.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Rag & Bone

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

1798

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rag & Bone ranks #31 among 38 tracked brands for Menswear · United States (16 October 2026 – 1 November 2026). Its visibility is 1.3%. It was named in 23 of 1,798 AI answers across 12 of 150 tracked questions, averaging position 4.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Rag & Bone in Menswear · United States, measured over 16 October 2026 – 1 November 2026. It ranks #31 among 38 tracked brands.

How often does AI mention this brand?

Rag & Bone was named in 23 of 1,798 collected AI answers, across 12 of 150 tracked questions, for Menswear · United States (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rag & Bone by all 1,798 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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