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ProForm

ProForm

AI visibility and ranking for Home Fitness Equipment: United States

Home Fitness Equipment [US]
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Utah cardio machine brand and an iFIT house brand.

ProForm
appears in
2.8
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

2.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

20

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, ProForm's single-scan score moved from 3.1% to 2.7%, down 0.4 percentage points. Latest recorded scan 2.7% on 4 October 2026; combined-window score 2.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20264.0%
30 August 20262.9%
6 September 20263.3%
13 September 20262.4%
20 September 20263.1%
27 September 20260.9%
4 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.8%

Perplexity Logo

Perplexity

3.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names ProForm most often.

It appears in 3.9% of collected Perplexity answers and 0.8% of Google AI Overviews answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

ProForm appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 4.0%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best commercial grade treadmill for home US
  • Best cross trainer US
  • Best elliptical machine US
  • Best fitness equipment stores US
  • Best folding treadmill US
  • Best home fitness equipment brands US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which home gym brands are actually American (Rogue Fitness, Concept2, American Barbell)
  • Best home gym equipment brands US (REP Fitness, Rogue Fitness, Titan Fitness)
  • Best American home gym brands (REP Fitness, Rogue Fitness, Titan Fitness)
  • Best home gym equipment brands with American support (Rogue Fitness, REP Fitness, PowerBlock)
  • Best premium home gym equipment US (Tonal, Force USA, Speediance)
  • Best fitness equipment stores US (Rogue Fitness, REP Fitness, Titan Fitness)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online fitness equipment retailers US

From the recorded answer

Dick's Sporting Goods: Best for one-stop shopping and immediate local pickup options. Carries major cardio brands like NordicTrack, SOLE, and ProForm alongside free weights and recovery accessories with price matching guarantees.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Dicks Sporting Goods is a top online and omnichannel retailer in the US for broad fitness needs, while Rogue Fitness and REP Fitness lead for specialized strength and conditioning gear.The best online fitness equipment retailers in the US vary by your training focus, space, and budget:

### Strength and Conditioning Specialists

- Rogue Fitness: Best for heavy-duty and American-made strength gear. Famous for the Ohio Bar and Echo plates, it is the official equipment supplier for major CrossFit competitions. Pricing is premium-tier, reflecting commercial-grade durability. - REP Fitness: Best for innovative home gym power racks and functional trainers like the Ares 2.0 system. Products like the PR-1100 Power Rack start around $380 with a 700-lb capacity, combining modular versatility with tight footprint engineering suited for residential ceilings. - Titan Fitness: Best for budget-friendly strength gear. Offers alternative power racks, functional trainers, and accessories with aggressive discounting and free shipping, though expert reviewers note that finishes and customer service can occasionally lack the polish of REP or Rogue.

### Omnichannel and General Retailers

- Dick's Sporting Goods: Best for one-stop shopping and immediate local pickup options. Carries major cardio brands like NordicTrack, SOLE, and ProForm alongside free weights and recovery accessories with price matching guarantees. - Best Buy: Best for connected cardio and smart home fitness tech. Offers an online selection of treadmills, walking pads, and exercise bikes from brands like NordicTrack and ProForm, often bundled with financing options.

### All-in-One and Specialized Home Packages

- RitFit: Best for coordinated home gym packages rather than piecemeal shopping, offering complete functional trainer and rack bundles for garage spaces.

| Retailer | Primary Focus | Price Point / Example Item | Best For | |---|---|---|---| | Rogue Fitness | American-Made Strength | Premium ($$$) | Heavy lifting, CrossFit, lifetime durability | | REP Fitness | Modular Racks & Cables | Mid-to-High (---) | Space-conscious home gym owners | | Titan Fitness | Value Strength Gear | Budget ($) | Entry-level garage gyms | | Dick's Sporting Goods | Cardio & General Fitness | Broad Range (-) | Mainstream equipment and local pickup |

If you share your primary fitness goal (cardio, powerlifting, or general toning), your available space (apartment, garage, or dedicated room), and your budget range, I can recommend the exact retailer and equipment setup that fits your needs.

ChatGPT

The question asked

Best folding treadmill US

From the recorded answer

### ProForm Carbon TLS Foldable Treadmill …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I checked current 2026 U.S. options and recent expert testing. My top pick for most people is the Horizon 7.0 AT: it gives you a full 20" × 60" running deck, up to 12 mph and 15% incline, while still folding. Runner's World also rates it highly for ease of operation. www.runnersworld.com

### Best folding treadmills in the U.S.

| Pick | Best for | Approx. price | Why | |---|---|---:|---| | Horizon 7.0 AT | ⭐ Best overall value | ~$999 | Full-size deck, 12 mph, 15% incline, easy controls | | Urevo CyberMega | Best compact runner | ~$1,000 | 12.5 mph, 12% incline, 300-lb capacity; unusually compact www.tomsguide.com | | NordicTrack Commercial 1750 | Best premium | ~$2,000+ | 22" × 60" deck, 12 mph, 15% incline, excellent cushioning www.runnersworld.com | | Echelon Stride-6 | Best space-saving full treadmill | ~$900-$1,000 | Folds very flat, full-size deck, little/no assembly www.runnersworld.com | | WalkingPad R2 | Best for walking/small spaces | ~$600 | Extremely compact; folds in half; quiet www.runnersworld.com | | Sunny Health & Fitness | Best budget | ~$600-$750 | Good feature set for the money |

Current shopping options: ### Sunny Health & Fitness Foldable Auto Incline Treadmill $699.99

### ProForm Carbon TLS Foldable Treadmill $749.38

### ProForm Carbon TLX Treadmill $999.00

### NordicTrack T Series 8 Treadmill $999.00

### WalkingPad C2 Foldable Walking Treadmill $499.00

### What I'd buy

- Mostly walking + occasional jogging: WalkingPad R2 or a Sunny. - Regular running: Horizon 7.0 AT. - Serious running/training: NordicTrack Commercial 1750. - Small house/apartment where storage is critical: Echelon Stride-6 or WalkingPad. - Around $500-$800: I'd lean toward Sunny or ProForm rather than an ultra-cheap unknown brand.

One important distinction: don't confuse a folding treadmill with a walking pad. Walking pads save dramatically more space, but their shorter/narrower decks can be uncomfortable or unsafe for sustained running. Runner's World specifically notes this tradeoff with compact models. www.runnersworld.com

If you tell me your budget (e.g. <$500, $500-$1,000, $1,000+), height/weight, and whether you want walking, jogging, or running, I can narrow it to the 3 best buys currently available in the U.S.

Perplexity

The question asked

Best home fitness equipment brands US

From the recorded answer

| ProForm | Affordable connected cardio | Usually offers lower-cost alternatives to premium treadmill and bike brands, with app-based training options. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best home fitness equipment brands in the U.S. depend on your setup, budget, and whether you prioritize strength, cardio, or connected workouts. Strong overall choices include REP Fitness, Rogue Fitness, Titan Fitness, Bowflex, NordicTrack, Peloton, Tonal, and Bells of Steel.

| Brand | Best for | Why consider it | |---|---|---| | REP Fitness | Complete home gyms | Excellent racks, cable systems, benches, and functional trainers; the Ares 2.0 is highly rated for versatility and capacity. | | Rogue Fitness | Premium strength equipment | Durable barbells, racks, plates, benches, and conditioning gear; ideal for serious lifting. | | Titan Fitness | Budget strength equipment | Strong value on power racks, cable machines, plates, and accessories; its T-3 rack is recognized for durable 11-gauge steel at an affordable price. | | Bells of Steel | Value-oriented gyms | Good combination of pricing, modular equipment, and specialty strength products; frequently included among leading home-gym brands. | | Bowflex | Compact all-in-one systems | Convenient adjustable dumbbells and multifunction home gyms, especially for limited space. | | NordicTrack | Treadmills and cardio | Broad cardio lineup, including treadmills, bikes, and ellipticals; a leading choice for home cardio equipment. | | Peloton | Interactive cycling and classes | Polished bikes, treadmills, and instructor-led programming for users who value motivation and structured workouts. | | Tonal | Premium smart strength training | Wall-mounted digital resistance and guided workouts; best suited to users comfortable with subscription-based training. | | Hydrow | Connected rowing | Premium rowing hardware and interactive classes; Hydrow's Arc is highlighted among leading connected rowers. | | ProForm | Affordable connected cardio | Usually offers lower-cost alternatives to premium treadmill and bike brands, with app-based training options. |

Best picks by use case:

- Best overall home gym: REP Fitness - Best premium strength brand: Rogue Fitness - Best budget strength brand: Titan Fitness - Best cardio brand: NordicTrack - Best compact all-in-one system: Bowflex - Best smart strength system: Tonal - Best connected cycling: Peloton - Best connected rowing: Hydrow

For most buyers, a practical setup is a REP or Titan rack, adjustable dumbbells, an adjustable bench, bumper plates, and a pull-up or cable attachment. Choose Rogue instead when long-term durability, extensive product selection, and resale value matter more than minimizing cost.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ProForm

Home Fitness Equipment

21 August 2026 – 4 October 2026 (scans 1–8)

2.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

101

Answers naming the brand

3599

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ProForm ranks #20 among 45 tracked brands for Home Fitness Equipment · United States (21 August 2026 – 4 October 2026). Its visibility is 2.8%. It was named in 101 of 3,599 AI answers across 23 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for ProForm in Home Fitness Equipment · United States, measured over 21 August 2026 – 4 October 2026. It ranks #20 among 45 tracked brands.

How often does AI mention this brand?

ProForm was named in 101 of 3,599 collected AI answers, across 23 of 150 tracked questions, for Home Fitness Equipment · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ProForm by all 3,599 answers in the published Home Fitness Equipment · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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